SEO Marketing

From Clicks to Conversions: Maximizing ROI with Expert SEO Strategies

Modern businesses do not measure success purely in terms of website visits; rather, success comes from turning those clicks into leads, sales, and revenue – this is where expert SEO strategies really excel! At 360 Business Marketing we fully recognize this principle: driving traffic is only part of the equation – what matters is what happens next!

Search Engine Optimization (SEO) is more than just a way of increasing website traffic; it is an integral component of business success that produces tangible outcomes through Return On Investment in SEO. ROI here encompasses any quantifiable value derived from visitor interactions such as leads generated, sales completed, or brand impressions formed – providing businesses an opportunity to leverage SEO ROI further than ever. Businesses can expand their online presence to new levels of profitability – discovering greater returns from their online presence!

While traffic volume may serve as an important indicator of online visibility, its true importance lies in its conversion potential. SEO optimization’s primary goal should be to guide visitors down a conversion funnel in an intuitive fashion that encourages action that drives revenue and ROI – not simply attracting the desired target audience but providing an exceptional user experience that compels them to take desired steps such as clicking CTAs and providing engaging content – to maximize conversion rates. Every aspect of a website must be optimized carefully in order to maximize conversion potential and maximize conversion potential – optimizing every aspect will aid conversion potential and maximize conversion potential.

At the core of successful conversion optimization lies harnessing data insights to drive decision-making and refine strategies. Businesses that utilize advanced analytics tools effectively can gain invaluable insight into user behaviors, preferences, and engagement patterns; this allows businesses to identify bottlenecks in conversion funnels as well as target their strategies more accurately with more precision targeting of their target audiences. A/B testing to user journey analysis all can contribute to continuous optimization that increases conversion rates.

Successful SEO strategies must be tailor-made to each client to ensure maximum impact and meet their individual needs and objectives. To do so effectively requires an in-depth knowledge of their industry landscape, target audience demographics, and competitive dynamics as well as extensive research, strategic planning, and collaborative consultation to produce customized action plans aligned with overall business goals such as driving sales through eCommerce channels or increasing brand exposure.

Attaining sustainable conversion optimization takes ongoing monitoring, analysis, and refinement. Businesses should regularly review performance metrics, identify areas for improvement, and make iterative adjustments to their SEO strategies over time – this provides businesses with an environment of continuous improvement that allows them to quickly respond to changing market dynamics such as algorithm updates or consumer preferences. Remaining ahead of this curve can give businesses an advantage in digital environments.

SEO offers great potential to businesses of all kinds; beyond simply driving traffic, its true power lies in its capacity to convert that traffic into tangible results. By prioritizing conversion optimization and drawing upon data-driven insights to implement comprehensive ROI analysis and strategy implementation plans for SEO, businesses can maximize their growth trajectory forward while realizing their full potential and accelerating their expansion. Through education, empowerment, and actionable insights businesses can utilize expert SEO strategies that generate meaningful conversions while offering sustainable returns in digital space.

At 360 Business Marketing, we value transparency and accountability. That is why we provide regular reporting and analytics to track the performance of our SEO campaigns – from keyword rankings to conversion metrics – keeping you up-to-date every step of the way so you can see tangible results of our efforts. Our strategies are constantly optimized in order to maximize return on investment (ROI). By staying ahead of trends and algorithm changes we help give you an edge in an ever-evolving landscape of online marketing – contact us now so we can turn those clicks into revenue!

tiktok marketing

TikTok Marketing Takes Your Business to New Heights

TikTok has rapidly become a global sensation, maintaining its immense popularity with no signs of waning. This relatively recent platform presents businesses with a novel and untapped market to venture into. Moreover, TikTok’s advertising expenses are remarkably cost-effective compared to alternative social media platforms, rendering it an enticing option for businesses, regardless of their scale. Learn more about our TikTok marketing service plan and how it has transformed businesses partnering with 360 Business Marketing.

Why Choose TikTok for Marketing?

TikTok has experienced explosive growth, reaching millions of active users worldwide. This vast user base provides a significant opportunity to expand your business’s reach and potentially connect with a wide audience that may have otherwise been difficult to reach through traditional marketing channels.

TikTok users are known for their active engagement on the platform. They are more likely to interact with and share content they find interesting or entertaining. By creating compelling and captivating videos, you can capture the attention of users, increase the likelihood of your content being shared, and generate more visibility for your brand.

TikTok’s algorithm is designed to amplify content that resonates with users. A single video has the potential to go viral and reach millions of viewers within a short period. The viral nature of TikTok allows for rapid brand exposure, potentially attracting new customers and driving organic growth for your business.

TikTok’s format encourages creativity and visual storytelling. You can showcase your products or services in unique and entertaining ways, leveraging the platform’s features like filters, effects, and music to make your content more engaging. This creative approach can differentiate your brand and leave a lasting impression on viewers.

TikTok is home to a multitude of influencers and content creators who have amassed large followings and gained credibility within their niches. Collaborating with relevant influencers allows you to tap into their established audience, benefit from their expertise, and leverage their influence to promote your products or services. Influencer collaborations can help increase brand visibility, reach, and credibility.

TikTok offers various advertising options to help businesses promote their offerings effectively. In-feed ads appear within users’ video feeds, providing an opportunity to showcase your brand in a native and non-disruptive manner. Branded hashtags and effects can encourage user-generated content and facilitate the spread of your brand message. These advertising options, combined with TikTok’s extensive targeting capabilities, allow you to tailor your campaigns to specific audiences and objectives, boosting your marketing efforts.

Before diving into TikTok, it’s essential to assess whether the platform aligns with your business objectives, target audience, and available resources. Developing a well-thought-out strategy and understanding the dynamics of the platform can significantly enhance your chances of success. At 360 Business Marketing we provide proven strategies and marketing expertise which is sure to deliver results.


TikTok marketing stands out for its remarkable aptitude to flourish in niche markets. Whether you have a distinct target audience or offer specialized products, TikTok’s interactive Q&A format and community-oriented content provide an ideal platform to showcase your offerings. Harnessing the potential of niche marketing on TikTok enables you to establish your brand as an authority and a trusted resource in your industry.

Don’t wait to start marketing on TikTok


TikTok transcends being a mere entertainment platform; it has become a hub where individuals actively seek out products and services. By harnessing the power of TikTok marketing, you can position your brand directly in front of your target audience, amplifying the likelihood of going viral and reaching a substantial number of potential customers. Leveraging TikTok’s interactive features, you can engage with your audience in extraordinary and imaginative ways, fostering profound connections that cultivate brand loyalty and establish authority. With a continuously growing user base surpassing 1 billion, TikTok offers an unparalleled opportunity for businesses to elevate their marketing endeavors. At 360 Business Marketing, we comprehend the influential impact of TikTok marketing and have crafted a comprehensive service package to empower your business’s success in this dynamic digital landscape.


Take the leap and embark on a journey towards a successful partnership with us. At our core, we prioritize building a relationship based on trust and honesty. Our ultimate goal is to align with your vision, crafting an authentic customer experience that not only captures attention on your Homepage but also converts visitors into profitable leads. Let us share our little secret to achieving remarkable results. Contact us today at (416) 619-7935 and let’s unlock the full potential of your business together!

360 Business Marketing

How Do I Promote My Business With Smart Content Marketing?

Smart content is a dynamic content marketing, that adapts to each individual. This kind of content can be found on websites, apps, email campaigns, and social media campaigns designed by marketers to capture user attention, increase retention, and convert them into customers. Smart content uses accurate targeting and automatic optimization based on customer profiles and is more personalized.

Smart Content: What Is It?

Smart content can be customized based on a variety of factors, such as the user’s geographic location, which allows for the delivery of relevant information and offers specific to that region. A user’s browser type can provide insight into their browsing habits and preferences, which can be used to tailor content to their needs. The device being used by the user can also provide insight into their browsing habits, preferences, and preferred format for viewing content. Customizing the content based on the user’s preferred language can improve the user experience and increase engagement. Personalizing the content with the user’s name can make the experience more engaging and personalized. Having the user’s email address can allow for targeted email campaigns and personalized communication. Customizing content to meet the specific needs and preferences of the user can be achieved through understanding their buyer persona. Knowing where the user is in their buying journey can help deliver the most relevant information at the right time. A website’s user experience and conversion rates can be improved by understanding the user’s past interactions with forms. Tracking the user’s browsing behavior on the website can provide insight into their interests and preferences, allowing for more targeted content. Promotions can be tailored to users based on which offers they have redeemed or not. Knowing how the user found the website can help you engage them most effectively. Understanding which advertisements were effective in bringing the user to the website can inform future advertising efforts. All these factors when used smartly can deliver a highly personalized and relevant experience to the user, improving engagement and conversion rates.

What Are The Main Attributes Of Smart Content?

  1. Personalization: Smart content is tailored to the individual user, providing a personalized experience that is relevant and engaging. This can include personalized Personalized messages, recommendations, and dynamic content that changes as users interact. An e-commerce website that recommends products based on a user’s browsing history and purchases, or a news website that suggests articles based on a user’s interests and reading history.
  2. Adaptation in Real-time: Smart content can adapt to user interactions in real-time, providing an uninterrupted experience for the user. Updates to content, including news articles and social media posts, as well as adjustments to the website or app’s layout and design, can be made in real-time. Using a weather app that updates the forecast based on a user’s location, or a stock market website that updates stock prices in real-time, for example.
  3. Demographic Targeting: Smart content is able to target specific demographics, such as age, gender, location, and interests, to deliver more relevant and engaging content. Consider a fashion website that shows different clothing styles based on the user’s age and gender, or a travel website that displays vacation packages based on the user’s location.
  4. Behavioral Targeting: Smart content takes into account the user’s behavior, such as browsing history and previous interactions with the brand, to deliver content that is more likely to capture their attention and interest. Users’ viewing histories could be used to recommend movies and TV shows within a streaming service, or browsing histories could be used to show ads on social media platforms.
  5. Engagement Tracking: Smart content tracks user engagement, such as clicks and conversions, to provide insights into what is working and what isn’t, allowing for continuous optimization and improvement. The content strategy for a blog might be adjusted accordingly based on which articles get the most clicks and shares, or the pricing and promotion strategy of an e-commerce website based on which products are getting the most views and purchases.
  6. Multichannel Delivery: Smart content can be delivered across multiple channels, such as websites, apps, email campaigns, web push notifications, and social media chatbots, providing a consistent and cohesive experience for the user. In the case of a brand, you can send personalized emails to subscribers with special promotions, and push notifications with those special offers to those subscribers. On a website, mobile app, or social media platform, you can use a chatbot to provide customer support and answer questions.
  7. Automation: Smart content can be automated, allowing for efficient and scalable content creation and delivery. This can include using data-driven algorithms to personalize content, as well as automating the delivery of content based on user behavior and engagement. Marketing automation tools, for instance, send personalized emails based on the behavior and engagement of users in different segments of a mailing list, or websites that automatically adjust layout and design in response to user interactions and engagement are examples of data-driven algorithms.

Putting It All Together

It is not enough to simply have a website in order to solve today’s challenges. For modern businesses and companies, having a website is not enough. By leveraging modern technology, they can offer their audiences smart content along with robust online services, so that they go beyond stale information and enable audiences, to understand their needs, and provide digital experiences.

At 360 Business Marketing, we specialize in helping companies across industries transform digitally, to achieve their goals. Contact us to discuss how we can help.

Search engine optimization (SEO)

Improving Search Engine Rankings on Google

Improving search engine rankings on Google is a key goal for many businesses, as a higher ranking can lead to increased traffic, sales, and revenue. Search Engine Optimization (SEO) is the process of improving a website’s ranking on search engines, such as Google, by optimizing various elements of the site in order to make it more attractive to search engines. SEO is an important part of any digital marketing strategy, as it helps to increase the visibility of a website and make it easier for potential customers to find it when they are searching for products or services online. There are several factors that can influence a website’s ranking on Google, including the quality and relevance of the content, the structure and organization of the site, and the number of links pointing to the site from other websites. By optimizing these and other elements of a website, businesses can improve their search engine rankings and get noticed by Google.

Are you looking to boost your business’s online presence and increase traffic, sales, and revenue? Search engine optimization (SEO) is the key to getting your website noticed by Google and reaching the top of search results. 360 Business Marketing plans include optimizing various elements of your website, to make it more attractive to search engines and improve its ranking on Google.

Improving search engine rankings on Google can be a critical factor in the success of a business, as a higher ranking can lead to increased traffic, sales, and revenue. There are several ways that businesses can improve their search engine rankings and get noticed by Google:

Reaching out and engaging the audience: Creating high-quality, engaging content is an essential part of improving search engine rankings. By producing content that is interesting, informative, and relevant to your audience, you can increase the chances that it will be shared with others. This can be achieved through a variety of methods, such as blog posts, articles, videos, and social media posts. As more people share your content, traffic to your website will grow, which can help to improve your search engine rankings.

Creating a loyal audience: Building a loyal audience is another key to improving search engine rankings. This can be achieved through the use of social media platforms, such as Facebook, Twitter, and Instagram. By consistently posting engaging content and interacting with your followers, you can increase the number of return visitors to your website, which can help to boost your search engine rankings. In addition, having a strong presence on social media can help to improve your brand visibility and build trust with your audience.

Influencing visitors to take action: Encouraging visitors to take action, such as contacting your business or making a purchase, is an important part of improving search engine rankings. This can be achieved through the use of calls-to-action (CTAs), such as “Call now” or “Contact us,” which can be placed prominently on your website to encourage visitors to get in touch with your business. In addition, making compelling offers, such as discounts or free trials, can also encourage visitors to take action.

Retaining customers: Retaining customers is an important part of improving search engine rankings, as recurrent customers can contribute to your website’s overall traffic and credibility. This can be achieved by providing valuable content that adds value to your customers’ lives, such as blogs, webinars, and newsletters. By consistently providing high-quality content, you can build a loyal customer base that will continue to visit your website and contribute to your search engine rankings. In addition, keeping customers updated on new products, services, and promotions can help to keep them engaged and encourage them to continue doing business with you.

 

360 Business Marketing Specializes in creating high-quality, engaging content that leads to increased visibility, traffic, and engaged customers. 

Google Analytics 4

Did you remember to upgrade your Universal Analytics (UA) to Google Analytics 4 (GA4)?

On July 1, 2023, Universal Analytics will stop processing new hits. If you still rely on Universal Analytics, we urge you to prepare for the future by moving over to Google Analytics 4, the next-generation measurement solution. With its flexible event-based data model, Google Analytics 4 allows you to see unified user journeys across your website and apps. It uses Google’s machine learning to bridge gaps in your data with modeled insights and predictive capabilities that you can use to get better results and grow your business. And it’s built to keep up with a changing ecosystem because it does not rely exclusively on cookies, so you can learn about your customers even with gaps in your data.

Talk to us about upgrading your business to GA4 today.

 

Boost Your Business’s Leads & Conversions | Get Ahead In Spring By Adopting These Marketing Tips

As the world begins opening up and staying busy again, many people are looking for different things and services they need to help them get back to where they were before. Whether it’s a service or product, people will often turn to social media or Internet search engines to find the things they’re looking for. This is where your business can strike fast to keep a consistent flow of leads towards your operations. In turn, this may lead to more conversions that can increase your overall revenue. 

In order to boost your business’s leads and conversion, you’ll first need to identify and research your ideal customer base, market your brand, and reach out to potential prospects. Afterward, you’ll need to find a way to nurture and retain their attention in order to become loyal customers. 

At 360 Business Marketing, our company will help you integrate lead generation strategies that will capture potential leads and turn them into consistent levels of conversion. This will help process your business’s brand awareness to the general public and build up interest in it. We’ll provide your business with the necessary content and tools to generate more leads and conversions. 

Here are a few tips and advice to consider as you start thinking about lead generation in 2022. 

Target The Right Audience 

With any marketing strategy, you need to target the right people in order to start generating leads. You want to market a service or product that is seen as valuable by certain people, so implement strategies that are designed to resonate with your audience. If the leads are convinced of your brand, they’re most likely to share their contact information, such as a phone number or email, with you to stay in touch about future opportunities. 

Some ways you can start targeting the right people include paid advertising, pay-per-click ad posts, and automated social media posts that randomly appear in a person’s feed, depending on what they search for. These are just some ways this can be practiced, but it all goes towards creating brand loyalty for your business. 

Build & Establish Brand Loyalty For Your Business

Leads are essentially any of your potential customers that take interest in your business. With lead generation, the process involves attracting these customers to your brand. During this period, you should nurture their trust so that they can provide your business with organic, word-of-mouth promotion. As such, brand loyalty is an important aspect of your business’s marketing. 

The right leads that find your business users can be your most loyal customers that can provide a steady stream of revenue. The reason for the success: it’s because you reached out to them with their own permission. Say they gave you consent to send them personalized newsletters. You can reward their loyalty with either an exclusive promotion, discount, or sale. This forces your business to think about the well-being of your customer instead of just sales numbers. 

Another way of building their trust and loyalty is by offering a free trial or service for your business. If the potential lead is satisfied with your business at no extra cost, they’re more likely to stick around and support you. 

Increase Business Brand Awareness 

Going hand in hand with brand loyalty is brand awareness. It’s important to get your business out there, whether it be consistent posting on your social media or targeted web advertising. The goal is to create a steady pipeline of new leads and conversions. Do be careful though, as many of these leads may have never heard of you before and will just ignore you. You never want to invade their privacy, especially if you’re being forceful in marketing your brand. 

To get the messaging across easier, consider producing goal-oriented content on your social media and web blog. New customers want a good amount of reasoning and information about your business before considering your services. By creating unique, SEO-friendly content for your brand, you showcase your expertise in a topic and demonstrate detailed knowledge towards your new lead. It can simplify their buying process, build authority, and help rank your business in search engines. 

Common examples of content to boost brand awareness for your business include blog posts, videos, whitepapers, ebooks, webinars, case studies, in-depth guides, and so much more. The more creative you are, the more leads you can potentially appeal to.

Personalize Your Message & Engage Your Community

Whenever you’re in communication with your customer base, it’s important you do so in a personalized, engaging manner. No one wants to interact with a faceless company. Rather, take the time to implement settings that recognize everyone’s name. This helps to establish a public face of sorts that the old and new leads can rely upon anytime. If you’ve reached out and retained a good number of leads for your business, you’ll have built an engaged community that you can engage on a more personalized level. 

Improve your lead generation and conversion rates today by contacting 360 Business rketing today. Learn more about how we help businesses thrive in their business marketing endeavours. 

Entertain Your Followers With a Well Crafted Story: Why Social Media Storytelling Is An Important Marketing Strategy

Social media can be an effective marketing tool for small and medium-sized businesses looking to promote their brand and create an engaging following. However, it can also be an overwhelming and competitive market for followers because of the sheer number of businesses using different channels. Some stand out for the right reasons while others get buried in thousands of posts. If you’re running a business, make your social media stand out by featuring unique storytelling content. 

At 360 Business Local, we operate as a marketing and web design company to promote your business’s great ideas and vision to a wider audience. That includes social media marketing, where unique storytelling content reigns supreme. To etch your brand into your audiences’ minds and avoid being ignored or forgotten, we’ll go over what storytelling on social media is, why it’s important, and the different ways in which it’s presented.  

People want captivating, engaging stories that convey important messages and relevant information in a fun manner. We’ll explore the ways in which good storytelling on your social media platforms will get you far ahead of your competition and get more eyeballs on your brand. 

What is Storytelling?

In regards to social media practices, storytelling is the process by which you use interesting facts and narratives to communicate and convey direct messages to your audience. As any good writer will tell you, stories are best revealed when organic words and actions come from techniques involving improvisation, entertaining theatrics, or attractiveness. It creates intrigue for the person and encourages their active imagination to connect with what you’re trying to convey. 

In other words, good storytelling on social media makes your business more personable and gives a “face” to your company. People want to be fascinated and entertained on social media and, if your product or service is right for them, they’ll see that through your unique content. It works in the opposite way too when businesses use formulaic posts to blatantly promote their product, audiences will notice that and think it’s just another annoying ad. 

Storytelling on your social media should tell unique stories about what your brand is, the type of products you offer, and other tidbits to captivate an audience. Avoid thinking that it’s just another way of selling your products or services. Social media is unique from traditional advertisements like billboards or flyers in that it engages with your audience in order to tell them all about your business. 

Storytelling is practiced in many different ways on social media. Let’s break down some of them next. 

What Are The Different Ways Of Storytelling on Social Media?

Current social media channels like Instagram, Facebook, TikTok, have large audiences, but some may be more engaging for your business than others. Once you’ve picked on a channel to focus on, there are several ways you can go about creating unique storytelling content. 

Almost every social media channel has effective photo and video upload options to make your business really stand out. Video, in particular, has shown to be more effective in drawing in a new audience because of its directness and potential for visual appeal. For example, say you’re a restaurant owner looking to create content on their social media. You can upload videos of your cooks making tasty food, lining up different ingredients, or serving guests with a smile. 

In addition to video, you can provide great storytelling content through excellent photography and narrative captions. This can be done if you have a unique photo and want to provide context surrounding it. Alternatively, you can promote a gallery or album of specific photos connected to past events or use the story functions to feature mixed-media aspects of your company. 

Once you’ve created a sizable amount of content on your profile, your general appeal will improve and you’ll be discovered by an entirely new audience. Ultimately, this just proves that social media storytelling matters for your business. 

Why Does Social Media Storytelling Matter For Your Business?

Connecting with people in your audience is a surefire way of business communication. Great storytelling helps elevate your engagement with both new and old audiences in an effort to promote your overall brand. It’s a powerful trigger of communication that targets your audiences’ emotions, actions, values, and memories. 

With memorable storytelling content, you’ll have created an impactful first impression to prospective customers, as well as sympathy. If someone is entertained or relates to a content post you made, it’s because you’ve taken time to craft an interesting story that goes beyond what you’re trying to sell. 

Kickstart your web marketing efforts for 2022 by contacting 360 Business Local today. Learn more about social media storytelling and expand your audience now! 

1

4 Emerging Social Channels in 2021 to Improve Your Traffic and Boost Conversions | How 360 Marketing Develops Smart Strategies for the Future

Social media trends have solidified one factor – the significant influence in gaining conversions. While trends come and go, permanent platforms can help you reach global status and root your brand in dependability, integrity and quality.

At 360 Marketing, we’re one step ahead of the game. We’re constantly researching what’s up and coming and what’s quickly on the way out. We’re a marketing agency that is an amp website design company, geo-conquesting connoisseurs and a friendly face that can tell you the honest progress of your business. Emerging new apps can enhance the overall customer experience, from finding your product faster to rewarding them for choosing your services. That’s a win-win situation that everyone can benefit from.

We would love to chat with you! Call us at (416) 619-7935 and give your business the smart strategies to propel forward.

 

4 social channels to implement in your business strategy

As the influencer market emerges from the infinite videos and photos that are currently in the digital universe, so are new apps and trends that are bound to take on 2021 by storm. 

Why not take advantage of the opportunities and continually grow your leads and conversions while improving your digital playground? Here are 4 apps that are sure to be fun for the user while helping you attract the right audience and boost your sales.

  • AltSpace VR

Virtual Reality has accumulated a lot of traction in the last few years, and we’re just seeing the tip of the iceberg. AltSpace VR is a virtual reality social media network that offers its users a more immersive experience. Want to learn a new language while you’re embracing your ‘me time’? You can take a virtual language class. Amongst educational purposes, you can also use this app to virtually ignite a discussion about your brand, host a training class and connect with potential customers on a more customized level.

  • Asana 

Staying on track with deadlines and keeping up with client promises is a priority to ensure your business maintains positive online visibility and a close partnership with loyal clients. Asana is a digital project management platform that helps you keep track of every detail of client interaction, important deadline and help you deliver superior service. Think of Asana as your personal assistant that facilitates tight deadlines and keeps you in check.

  • UserGems

Influencer marketing is a type of branding that relies on key leaders to amplify your business on a larger global scale. A majority of online influencers tend to be well-known celebrities, Youtube vloggers and pop-culture personalities can influence rapid and meaningful conversions. UserGems finds people who are actively promoting you on social media platforms to larger audiences. You are presented with a list of potential influencers, from which you can select and further develop a meaningful business relationship. 

  • Referral Candy

Who doesn’t love getting free stuff? We sure do! 

Referral Candy incorporates the credibility of your brand with the incentive of giving your clients free merchandise without affecting your profit. The best way to grow your business is through one happy customer at a time, and that said happy customer is sure to spread the word about how great your products and services are! 

When a client redirects a new client to your business, they get to receive gifts, vouchers, and more. The best part is that you get to decide the customizable reward that works best for you, while your clients are reaping the benefits. 

 

Contact 360 Marketing to your company’s online visibility and social credibility! 

Being ahead of the game means preparing for the game-winning touchdown, day in day out. Now, we’re no professional athletes, but we can rival their work ethic. 2021 is already full of market-changing trends, and we want to ensure that you can fully integrate the benefits of different social platforms into your strategy.

We can take care of the behind-the-scenes work while you continue to achieve your goals and visions for your business. Call us today and stay ahead in 2021. 

1

How Online Reviews Can Significantly Impact Your Brand Reputation & How 360 Marketing Can Skyrocket Your Online Credibility During COVID-19!

Mark Cuban, a billionaire extraordinaire and a modern-day Renaissance man, offers this little golden nugget to all those that are facing challenges with their small business during the pandemic; he says, “Rather than focusing on how bad it is, focus on how you can use this time to connect with your future customers.” 360 Marketing takes that advice seriously and puts it to great use in leveraging your company to success despite the COVID-19 era.

So we find ourselves in unprecedented times with the pandemic turning a year old just a few weeks back. Your online reputation is on the line with fewer clients coming into your store, and a decrease in your Google searches. Not to fret, there is always a silver lining to the infinite black hole that is the Internet. We are here to protect your online reputation using tried and true methods like amp website design and geo-conquesting, to help shift your business strategies to help guide you through difficult times. 

The best part about the digital market is that it’s constantly changing, which allows you to find fresh and innovative ways to attract a new brand of customers. So how do you effectively shift your company to adapt to new and continuous changes while still maintaining your strong online reputation? Take our hand – we’ll lead the way.

 

Tip 1: Improve Your Customer Reviews

93% of people are influenced to purchase your services or products based on online reviews.

You might be thinking to yourself, “What if I don’t have any current customer reviews?”. Having no reviews is just as damaging as having negative reviews. While COVID-19 has halted many future endeavours, it has also granted you the ability to connect with potential customers organically. 

Encouraging your customers to leave a positive review of your business can go further than dropping your prices to get more revenue. At the end of the day, people are willing to pay more for exceptional service than cheap out on a subpar product. Positive review = credible online reputation.

 

Tip 2: Monopolize Word-of-Mouth Marketing

With all social media apps, online review sites and various digital platforms the grasp of our fingertips, it’s easier than ever to voice your opinion about a particular business. When you get a great haircut at a fantastic price, you’re going to be eager to tell everyone about your new mane. On the other hand, when the hair salon has cut off 10 inches when you asked for a ‘light trim’ you’re going to be inclined to tell people that the salon needs better professionals and not worth their money.

84% of people trust online reviews as much as they trust their friends. 

To think of it, we rely heavily on the opinions of strangers opinions to guide us to a fantastic experience. When you have a solid online reputation, it’s not just you that spreads the good news about your company, it’s all your clients!

 

Tip 3: A Strong Online Reputation Reduces the Impact of a Negative Review

It takes nearly 40 positive reviews to onset one bad review. 

While a negative review can be harsh, a stable online reputation can help mitigate the damage that arises from the negative review. Fewer people will pay attention to the negative review if they have a positive collaboration with you, or they trust your brand. 

You can’t avoid negative reviews. Even Amazon Prime has a long list of nay-sayers and they deliver your package within 24 hours. You can, however, control the impact of negative reviews by building a strong online reputation that backs up your credibility score and enables a trustworthy partnership with you and your clients to organically grow.

 

Review your Online Reputation and Grow your Opportunities for Long-Term Success with 360 Marketing!

Your online reputation extends to more than just your business looking good – it’s guaranteeing that your company survives through unprecedented times and is fully equipped to continually grow and adapt to success patterns.

Take your online reputation seriously and call our experts today! We’ll make sure to leave you a great review.