The long-awaited holiday season is almost upon us! For shoppers, this means that you’re on the lookout for the best promotions in-store and online to purchase gifts for loved ones in celebration of the holidays. For marketers, it is a crucial time of the year for businesses to bring out their holiday marketing strategies...
Who are influencers now in our generation? How can an app help businesses get their product out to millions of people- at a fraction of the price for an advertisement on Instagram, or Twitter? TikTok, an app created in 2017 has recently blown up in the media industry, with over 500 million monthly...
Google’s algorithm arguably goes through more changes than most people do underwear. It is a complex system that retrieves data from its search index, and strives to provide the most accurate results based on a user’s query. Roughly 3.5 billion searches are made through Google every day, and this number rises by about...
It seems as if every business out there has created a presence in the digital world and with over 4 billion people active on the internet, it comes as no surprise. The age of tech has shifted us to a more digital-based platform for delivering our message to our audience. While billboards, newspaper ads,...
In Japan, there is a concept called kaizen, which means striving for constant improvement. Well, it seems Instagram has taken kaizen to heart; several new changes have allowed for an easier process in using the social platform as a marketing tool. Since April, the social media app has rolled out many new features and...
More and more brands are becoming wary of the marketing space, realizing the importance of having a good brand image for their consumers to associate them with. Whether a marketing agency is used or an internal marketing department, this has become a vital part of the value chain. Strategies over the years have adapted...
Sure, your business’s website is good. But what if it could be better? As companies are increasingly using their websites as marketing tools, they’re zeroing in on a new focus: conversions. This is the process of a user going from just browsing your website to performing transactions – thus contributing to your revenues. ...
Regardless of what social platform you are scrolling through, chances are, you will stumble upon a video (or a few). Although video is something that has been around for quite some time, it took off in the marketing world within the last couple of years. More and more platforms have taken note of how...
Recent studies suggest that the average person is unable to pass ten minutes without checking their phone. This is great news for your business. Why? In the midst of a technological revolution, cell phones have an incredible amount of influence. Almost all your potential customers will have a dependency on technology, specifically their cell...
The easier it gets to connect digitally with your customers, the harder it becomes for your business to be visible out there. For the new category of information seekers – millennials who are the early adopters of digital transformation and Gen C who are always connected, search and social media is core to their...