Well, the marketing world has changed its angle on everything since COVID-19 (Coronavirus) happened. It’s an unprecedented time when nothing but information plays a crucial role in branding and living up to the sentiments of the consumers. When it comes to digital marketing, several factors including the changing buying behaviour of consumers is significant....
The Internet is a vast digital space of information and opportunity. It’s constantly evolving to the point where anything can get lost easily and your voice can be swept up in an endless wave of data. On massive search engines like Google, it’s becoming tougher to get your brand and message out in the...
It’s official. Instagram’s shoppable posts are all the rage in 2020. In March 2018, Instagram rolled out this new feature to 45+ countries, allowing a small volume of pre-approved companies to tag products in their posts. Fast forward two years later, it’s taking over social media as we speak. It now allows the user...
The decade is almost over and it’s time to look forward to the new year to keep growing. Our top 6 marketing trends will help you get a better idea of what to work towards and our search engine optimization services in Vaughan will help you put them into use! Interactive media Interactive content...
Have you started decking up your social media platforms for the holiday season? If you haven’t yet, then you can consider it as the need of the hour. As a business owner, you need to plan a social media strategy that is hard as nails and boosts your profit margin around the time of...
The long-awaited holiday season is almost upon us! For shoppers, this means that you’re on the lookout for the best promotions in-store and online to purchase gifts for loved ones in celebration of the holidays. For marketers, it is a crucial time of the year for businesses to bring out their holiday marketing strategies...
Who are influencers now in our generation? How can an app help businesses get their product out to millions of people- at a fraction of the price for an advertisement on Instagram, or Twitter? TikTok, an app created in 2017 has recently blown up in the media industry, with over 500 million monthly...
Google’s algorithm arguably goes through more changes than most people do underwear. It is a complex system that retrieves data from its search index, and strives to provide the most accurate results based on a user’s query. Roughly 3.5 billion searches are made through Google every day, and this number rises by about...
It seems as if every business out there has created a presence in the digital world and with over 4 billion people active on the internet, it comes as no surprise. The age of tech has shifted us to a more digital-based platform for delivering our message to our audience. While billboards, newspaper ads,...
In Japan, there is a concept called kaizen, which means striving for constant improvement. Well, it seems Instagram has taken kaizen to heart; several new changes have allowed for an easier process in using the social platform as a marketing tool. Since April, the social media app has rolled out many new features and...