There’s no escaping it, cybersecurity has become the hottest topic in the virtual world. Like an arms race, no matter how secure tech companies get and no matter how prepared they are, it seems that the leaking of data and privacy is an inevitable fate a plethora of platforms eventually face. Two of the...
With over 2 billion active users, it is no surprise that social media has become an outlet for businesses and individuals to flourish. In just a matter of years, online advertising has surpassed traditional means of promotion. People are ditching the weekly paper for news updates via Twitter, others are purchasing food simply to...
Google is changing the Internet as we know it and you could be caught in the crosshairs of its latest web development initiative. A massive security upgrade is unfolding before our very eyes, marking a red-letter moment in online history. Playing it Safe: A New Era For Secure Online Browsing July 2018 has ushered...
The traditional routes of marketing campaigns through pumping money and increasing awareness on social media is no longer working. Influencer marketing is dominating the industry with brands having public figures endorse their products and service all over social media platforms. Between Instagram athletes and Youtube creators, the influencer market is saturated with capable brand...
Each update that Google brings out is evidently its attempt to move a step closer to its ultimate goal – to provide the users with the best possible online search experience. That being said, the search giant keeps a close watch on the users’ search behaviours, for instance, how do they choose to interact...
Over the past couple of years, artificial intelligence advancements have dominated in the technology industry. Between image recognition and digital assistants integrated in homes and cell phones, artificial intelligence is literally and virtually everywhere we go. 72% of businesses find AI to be a business advantage. As a business looking to dominate in online...
The trend of influencer marketing is on the rise. With social media being a prime component of digital marketing when it comes to marketing campaigns, there are new tactics to add to your business model. The uprising of social media presence has made influencers partnering with brands a staple when it comes to promoting...
In the past decade, social media marketing has become more prominent in effective marketing campaigns. The speed at which news travels and the creative levels it can pass through makes it one of the best tactics to utilize while being cost-effective. Since the ability to integrate social media does not have any requirements, the...
The Internet game has greatly evolved since it first began – gone are the days of online marketing in the early 2000’s when all you had to do was launch a website and easily connect with a previously untapped market. Fast forward to nearly 20 years later today, and having a website that’s stuck...
It’s no secret that online marketing is one of the most powerful tools available to professionals and businesses in any industry. But reality is, the benefits of online marketing have been slow to reach certain industries, particularly healthcare. Although one of the most progressive industries, the healthcare industry often lags behind others when it...