The decade is almost over and it’s time to look forward to the new year to keep growing. Our top 6 marketing trends will help you get a better idea of what to work towards and our search engine optimization services in Vaughan will help you put them into use! Interactive media Interactive content...
Have you started decking up your social media platforms for the holiday season? If you haven’t yet, then you can consider it as the need of the hour. As a business owner, you need to plan a social media strategy that is hard as nails and boosts your profit margin around the time of...
The long-awaited holiday season is almost upon us! For shoppers, this means that you’re on the lookout for the best promotions in-store and online to purchase gifts for loved ones in celebration of the holidays. For marketers, it is a crucial time of the year for businesses to bring out their holiday marketing strategies...
Who are influencers now in our generation? How can an app help businesses get their product out to millions of people- at a fraction of the price for an advertisement on Instagram, or Twitter? TikTok, an app created in 2017 has recently blown up in the media industry, with over 500 million monthly...
Google’s algorithm arguably goes through more changes than most people do underwear. It is a complex system that retrieves data from its search index, and strives to provide the most accurate results based on a user’s query. Roughly 3.5 billion searches are made through Google every day, and this number rises by about...
It seems as if every business out there has created a presence in the digital world and with over 4 billion people active on the internet, it comes as no surprise. The age of tech has shifted us to a more digital-based platform for delivering our message to our audience. While billboards, newspaper ads,...
In Japan, there is a concept called kaizen, which means striving for constant improvement. Well, it seems Instagram has taken kaizen to heart; several new changes have allowed for an easier process in using the social platform as a marketing tool. Since April, the social media app has rolled out many new features and...
More and more brands are becoming wary of the marketing space, realizing the importance of having a good brand image for their consumers to associate them with. Whether a marketing agency is used or an internal marketing department, this has become a vital part of the value chain. Strategies over the years have adapted...
Sure, your business’s website is good. But what if it could be better? As companies are increasingly using their websites as marketing tools, they’re zeroing in on a new focus: conversions. This is the process of a user going from just browsing your website to performing transactions – thus contributing to your revenues. ...
Regardless of what social platform you are scrolling through, chances are, you will stumble upon a video (or a few). Although video is something that has been around for quite some time, it took off in the marketing world within the last couple of years. More and more platforms have taken note of how...