The holiday season is fast approaching. For some, it means getting all the decorations out and enjoying the festivities, for others it’s a chance to take a break and go on a much-needed vacation. For marketers, it’s a chance to push some creative boundaries and aid businesses with their branding efforts and ultimately, generating...
In the early 2000s, it was relatively easier to stand out online. With a handful of social platforms and significantly fewer people on the internet, many were able to execute and maintain a strong personal brand with relative ease. Fast forward to 2018; internet users hover around 3.2 billion people and new online platforms...
Google is always working hard to do everything in their power to make the lives of their users easier. Their most recent endeavor, Google Guaranteed Ads for Home Services, is a program that allows for businesses in the Home Services industry to become verified with a “Google Guaranteed” badge. When users look up your...
There’s no escaping it, cybersecurity has become the hottest topic in the virtual world. Like an arms race, no matter how secure tech companies get and no matter how prepared they are, it seems that the leaking of data and privacy is an inevitable fate a plethora of platforms eventually face. Two of the...
With over 2 billion active users, it is no surprise that social media has become an outlet for businesses and individuals to flourish. In just a matter of years, online advertising has surpassed traditional means of promotion. People are ditching the weekly paper for news updates via Twitter, others are purchasing food simply to...
Google is changing the Internet as we know it and you could be caught in the crosshairs of its latest web development initiative. A massive security upgrade is unfolding before our very eyes, marking a red-letter moment in online history. Playing it Safe: A New Era For Secure Online Browsing July 2018 has ushered...
The traditional routes of marketing campaigns through pumping money and increasing awareness on social media is no longer working. Influencer marketing is dominating the industry with brands having public figures endorse their products and service all over social media platforms. Between Instagram athletes and Youtube creators, the influencer market is saturated with capable brand...
Each update that Google brings out is evidently its attempt to move a step closer to its ultimate goal – to provide the users with the best possible online search experience. That being said, the search giant keeps a close watch on the users’ search behaviours, for instance, how do they choose to interact...
Over the past couple of years, artificial intelligence advancements have dominated in the technology industry. Between image recognition and digital assistants integrated in homes and cell phones, artificial intelligence is literally and virtually everywhere we go. 72% of businesses find AI to be a business advantage. As a business looking to dominate in online...
The trend of influencer marketing is on the rise. With social media being a prime component of digital marketing when it comes to marketing campaigns, there are new tactics to add to your business model. The uprising of social media presence has made influencers partnering with brands a staple when it comes to promoting...