Google’s algorithm arguably goes through more changes than most people do underwear. It is a complex system that retrieves data from its search index, and strives to provide the most accurate results based on a user’s query. Roughly 3.5 billion searches are made through Google every day, and this number rises by about...
It seems as if every business out there has created a presence in the digital world and with over 4 billion people active on the internet, it comes as no surprise. The age of tech has shifted us to a more digital-based platform for delivering our message to our audience. While billboards, newspaper ads,...
In Japan, there is a concept called kaizen, which means striving for constant improvement. Well, it seems Instagram has taken kaizen to heart; several new changes have allowed for an easier process in using the social platform as a marketing tool. Since April, the social media app has rolled out many new features and...
More and more brands are becoming wary of the marketing space, realizing the importance of having a good brand image for their consumers to associate them with. Whether a marketing agency is used or an internal marketing department, this has become a vital part of the value chain. Strategies over the years have adapted...
Sure, your business’s website is good. But what if it could be better? As companies are increasingly using their websites as marketing tools, they’re zeroing in on a new focus: conversions. This is the process of a user going from just browsing your website to performing transactions – thus contributing to your revenues. ...
Regardless of what social platform you are scrolling through, chances are, you will stumble upon a video (or a few). Although video is something that has been around for quite some time, it took off in the marketing world within the last couple of years. More and more platforms have taken note of how...
Recent studies suggest that the average person is unable to pass ten minutes without checking their phone. This is great news for your business. Why? In the midst of a technological revolution, cell phones have an incredible amount of influence. Almost all your potential customers will have a dependency on technology, specifically their cell...
The easier it gets to connect digitally with your customers, the harder it becomes for your business to be visible out there. For the new category of information seekers – millennials who are the early adopters of digital transformation and Gen C who are always connected, search and social media is core to their...
Yes, you need SEO if you plan to kickstart your own business or if you already have one! Why this emphatic yes? There are over 2 billion people online, constantly researching, gathering information and making decisions online. Not only this, according to Statista, in 2018, 52.2% of the web traffic was generated through mobile...
The holiday season is fast approaching. For some, it means getting all the decorations out and enjoying the festivities, for others it’s a chance to take a break and go on a much-needed vacation. For marketers, it’s a chance to push some creative boundaries and aid businesses with their branding efforts and ultimately, generating...