Google Ads

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Google Ads Management

Google Ads

Google Ads (formerly known as Google AdWords and Google AdWords Express) is the revolutionary way in which online advertising can elevate your business. Through the use of putting your ad on top of the first page of Google’s search results, online users can find your website easier than ever before. By collaborating with you to pinpoint the exact geographies, specific keywords that you want to be included and those that you want to omit, you can strategically generate more leads.

Whether your business spends $100 or $100,000 per month on advertising, we treat your company as a priority. Our job is to help you get found at an accelerated rate and to drive the customers you want to your business. No more phony leads on a different continent, just phoning customers in your area.

get found

You want to be found, we can help you not get lost in the vast Google algorithm

Promote your products and services on the Google search engine, Google Display and even though videos on Youtube. You can, quite literally, be the master of your own domain by choosing specific goals for your campaigns to reach a wide variety of audiences across a multitude of channels including:

  • Campaigns
  • Completing form fills
  • Boosting website visits
  • Increasing phone calls

Why are Google Ads Important to Driving Leads?

Let’s put Google Ads in a visual context. Imagine that your business is being offered at an auction. Now, every time the user types in a keyword, that’s like them placing a bid. Google Ads functions as the auctioneer that encourages higher and higher bids until you walk away with the maximum profit while beating out the prices of the nearby competition.

Google Ads allow you to buy space on the first page for your keywords while narrowing down your audience to specific postal codes and geographical regions. So if anyone can buy space on a Google page, how can we ensure that your business is not lost in all the noise? Here is how 360 can benefit your brand through Google AdWords:

  • Higher Return-on-Investment (ROI)
  • Geo-targeting the audience that you want
  • Ideal solution for small businesses competing with large establishments
  • Pay only when a lead calls you with the pay-per-call campaign
Google Ads Lead

360 Google Ads Management Package

We create specific and long-tailed keywords to boost your business’ position for users while encouraging potential leads to turn into conversions. Running a search marketing campaign on Google can be expensive, but our job is to ensure that your company is trending upwards without blowing your budget on Pay-Per-Click (PPC) advertising. 

  • PPC marketing can be started, stopped or paused at any time, as you’re not bound to an infinite contract. Our extensive knowledge of PPC marketing can help you reach your target audience at a specific time so that your campaign can be fully maximized. 

Pay-per-Click Advertising Working In Your Favour

Initial Consultation and Goal Setting:

  • Conduct a thorough consultation with the client to understand their business, target audience, and objectives.
  • Define clear and measurable goals for the Google Ads campaign, such as increased website traffic, lead generation, or sales.

Keyword Research and Analysis:

  • Identify relevant keywords and phrases related to the client’s products or services.
  • Analyze keyword competitiveness, search volume, and relevance to ensure effective targeting.

Campaign Setup:

  • Create Google Ads account or optimize existing account if applicable.
  • Develop campaign structure, including ad groups and ad extensions, based on the identified keywords and goals.
  • Set up targeting options such as location, language, device, and audience targeting.

Ad Creation and Optimization:

  • Craft compelling ad copy that aligns with the client’s brand and messaging.
  • A/B test different ad variations to determine the most effective messaging, headlines, and calls-to-action.
  • Continuously optimize ads based on performance metrics such as click-through rate (CTR), conversion rate, and cost per conversion.

Bid Management:

  • Monitor keyword bids and adjust bidding strategy to maximize ROI while staying within the client’s budget.
  • Utilize automated bidding strategies such as Target CPA (Cost Per Acquisition) or Maximize Conversions for efficient campaign management.

Ad Extensions and Formats:

  • Implement ad extensions such as sitelinks, callouts, and structured snippets to enhance ad visibility and relevance.
  • Utilize various ad formats including text ads, responsive search ads, display ads, and video ads to reach the target audience across different platforms and devices.

Tracking and Analytics:

  • Set up conversion tracking to measure the effectiveness of the Google Ads campaigns in achieving the defined goals.
  • Utilize Google Analytics and other tracking tools to analyze campaign performance, user behavior, and ROI.
Generate regular reports detailing key metrics and insights, and provide recommendations for optimization.

Continuous Monitoring and Optimization:

  • Monitor campaign performance on a regular basis to identify trends, opportunities, and areas for improvement.
  • Conduct ongoing optimization tasks such as keyword refinement, ad copy adjustments, and budget reallocation to improve campaign effectiveness.
  • Stay updated with Google Ads best practices, algorithm changes, and industry trends to ensure the campaign remains competitive and successful.

Communication and Client Support:

  • Maintain open communication channels with the client to provide updates, insights, and recommendations.
  • Address any questions, concerns, or feedback from the client promptly and professionally.
  • Collaborate with the client to align the Google Ads strategy with their overall marketing objectives and business goals.

Ready to get results sooner and accelerate your business to the top of the Google page? Call us at (416) 619-7935 today!

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