Online Franchise Marketing
When operating a franchise with three or more locations, efficient marketing strategies are required to increase traffic through the front door. In order to adapt to a dynamic market and ensure your franchise’s sustainability, detailed reports are included, providing details on budget use towards generating conversion and visibility.
Your franchise needs to stand out and be seen by the right people including those who need your products and/or services as well as potential franchise purchasers. Being found by your targeted audience requires marketing experience and commitment.
We understand the daily needs of a franchise operation must be well-equipped to handle any challenges, that is why we dedicate our time to your campaign to help boost results.
At 360, we work on a single budget that enables the preparation of detailed monthly reports; these reports highlight growth in visibility and relevant traffic, as well as outlining improved conversions over time that increase revenue.
Our goal is to improve client traffic to your franchise locations through targeting and filtering. We enable your site to be visited by only those who are in a similar geographical area and require your services, reducing bounce rates from uninterested visitors.
Most campaigns have up to 70% garbage traffic. We can help increase your effectiveness.
Utilizing Local Business Listings
Local Business Listings are critical to driving sales. Your local business listing is the map listing that pops up on your screen when a visitor searches for a specific business or a related company on Google.
Updated Business Listings are vital as they contain all important information about your business including hours, maps, reviews and a comprehensive visual of your business’ interior.
Knowing your radius is vital to putting your franchise on the map. Everyone that lives or works in the area surrounding your franchise is a potential customer. Target the people in your neighbourhood by getting your brand established.
Employing Strategic Social Media Methods
Social Media is essential not only as a marketing tactic but also for communication with customers. There are multiple social media channels to choose from including Twitter, Facebook, Instagram and LinkedIn. Asserting your business through various social media outlets is beneficial in increasing your conversion rates.
360 offers a free audit of your existing marketing campaign. We do a complete website analysis as well as a competitor analysis. Checking to see what type of keywords are being used to promote your franchise on Google, and see the type of traffic you are attracting. We will see if your ads serve the purpose of the search.