Responsive Website Design
Responsive and mobile-friendly website design means your site will be showing up properly on mobile devices like iPhones and Androids. Many sites look good on desktop but when viewed on a mobile smartphone, the site loads in desktop view resulting in a very unlikely conversion as well as high negative bounce rate. Sites that are not responsive and mobile-friendly will be removed from mobile search results on Google.
The internet has drastically changed the way people interact to the way that businesses operate. Most successful business owners have recognized the need for a website to reach larger audiences and legitimize their company in the eyes of the Internet generation. However, the technological landscape has continued to evolve, so much so that simply having a website is not enough.
These days, the majority of website views are done through mobile devices. It seems that everybody has a Web-capable mobile phone or tablet, and ignoring the needs of this massive audience is a mistake. Nowadays, responsive web design is key.
At 360, we pride ourselves on responsive web design services that incorporate our advanced knowledge of SEO and online marketing. We are a versatile company with a wealth of industry experience. We can scale our services to help you, whether you require a basic informational website, or one that incorporates complex features. 360’s web designers are familiar with solutions for eCommerce, content management systems, web applications and integration, database development, mobile websites, applications, and more!
Simply put, we offer business owners optimization benefits that they won’t acquire from a dedicated web design company. We incorporate online marketing knowledge into each of our web designs, carefully selecting code and technologies that will optimize your website performance across a variety of viewing platforms. Your company website will not only look great but will perform at a higher level than it ever has.
With 360, your options are endless. Each project has different requirements, but we have the skills and experience to accommodate any request. Some projects demand HTML or PHP sites for best performance, while others will require WordPress, Joomla, or eCommerce technologies like Shopify, Weebly, WIX, WebSphere, LightSpeed, Magnet, BigCommerce, Volusion, and more. Whatever you need, 360 has a well-rounded solution!
What is responsive web design?
Responsive web design allows your website to be viewed and navigated optimally across a wide range of mobile platforms. In simpler terms, responsive web design makes your website look optimal while performing at high speeds whether you are accessing it from your desktop, tablet, or mobile phone.
Responsive web design involves laying out and coding your website so that users will not have to resize, pan, or scroll excessively to see everything your company has to offer. Though the look, typography, and colour of your website will stay consistent for branding purposes, your website’s layout and performance should be fluid rather than static. When you invest in responsive web design, your site’s navigation elements, screen layouts, text content, audio-video players, banners, and other interface components will adjust themselves for optimal viewing on a variety of different devices.
How does a responsive website design look?
When you choose 360’s web design services, you are able to retain control while still recruiting the guidance and consultation of our website optimization experts. This means that you can design the website according to your unique vision, while still getting the benefit of responsive design.
Websites with responsive web design are fluid. Like water, the content becomes “formless”, adjusting itself perfectly to fill the screen of any viewing device. Content will slide freely across the screen, arranging itself for optimal viewing and engagement regardless of what resolution, device, or orientation is used. In other words, the site will look and read exactly the way you want it to, with responsive coding that works to accommodate any display style.
What are the advantages of responsive web design?
- RWD puts you in Google’s “good books.” Google has made it very clear that responsive web design is mandatory when seeking a strong search-listing rank. Considering that they hold over two-thirds of the market share when Google talks, we listen! RWD puts you in Google’s good book in a number of ways. First, RWD contributes to quicker page loading time, a factor that Google is now taking into account with their ranking algorithm. Additionally, Google penalizes websites that are difficult to crawl, index, and organize. When your website is optimized with our RWD services, it is consolidated into one easily-organized URL, which Google loves to see. Lastly, and most importantly, we improve your users’ experience, evidenced through the lowered bounce rates and higher conversions associated with RWD services.
- Provide the best possible user experience. When it comes to Google rankings and bounce rates, content and visibility are crucial, but the quality of the user experience is truly king. Arriving on a page that demands excessive scrolling and resizing is annoying, and will bounce users off of your site. Responsive web design eliminates this hassle and also improves web load times to create a high-quality user experience so that your company content can truly shine.
- A cost-effective alternative to managing two sites. Some business owners opt to construct two separate websites for mobile and desktop use, respectively. This not only delivers sub-par results compared to responsive web design but costs nearly twice as much, as you need to double the time spent managing and creating your online presence.
Creating two dedicated sites is less effective (and even harmful) for a number of reasons. Creating two sites will hurt your Google rating, bank account, and your audience’s ability to share across different platforms. Creating two sites complicates the process of sharing content across multiple platforms. As an example, imagine that a mobile user tries to share your mobile site with a desktop-using friend. The mobile user will forward the link to the mobile site, which the desktop user will try to open. Mobile-only sites are typically very limited, lacking the breadth of navigational freedoms found on traditional desktop sites – accessing a mobile-only site from a desktop is very unsatisfying, and often frustrating.
Finding the mobile site incompatible with their desktop, the desktop user will likely bounce off and look elsewhere. This is a big risk in an era where cross-platform social media sharing is so common, and responsive web design eliminates it entirely. Additionally, managing two sites at once can hurt your Google ranking by getting you flagged for duplicate content. If you neglect to consolidate your sites using responsive web design, you are basically releasing duplicates onto the web, and duplicate content always hurts your Google search ranking.
Ready to get results sooner and accelerate your business to the top of the Google page? Call us at (416) 619-7935 today!