SEO is a highly competitive industry with many players and even more moving parts; the skill ceiling is extraordinarily high and there’s never an end to the learning curve, which is alluring for enterprising individuals with a solid game plan and the ambition to back it up. In A Meta Of Secretive Practices, Transparency Makes Us Stand Out–Positively!
For us it became readily apparent very quickly that the weightiest complaints clients had in hiring an SEO agency were ones that stemmed from a failure to communicate. For example, common client complaints toward digital marketing agencies across the web can usually be boiled down to:
- “They never tell me the exact specifics of what they do.”
- “It takes an unacceptably long time for the agency to respond to my emails and inquiries.”
- “There is no exclusivity! The agency I’ve hired out has also accepted work from a competitor of ours.”
Inadequate communication is a wall that many digital marketing groups run into. With the relatively complicated prerequisite knowledge required to begin discussing the nature of the work in-depth, there often ends up being a limit on what can be discussed in terms of planning and implementation with a client. This is not for any attempt at maintaining secrecy; it is merely a matter of practicality, in the way that a mechanic wouldn’t find it beneficial to break down the minutiae of their trade during a brake pad inspection. Unfortunately it is this lack of understanding and communication that has served to reinforce the misconception that digital marketers are grifters or con men who peddle an undefinable service with no guarantee that the client will see results.
This is a topic which we strongly believe creates an opportunity to set 360 Business Marketing apart from other agencies offering this service: we pride ourselves on excellent communication.
From your website’s place in SERP to your monthly conversions, to even the most inconspicuous element of an analytics report: we field your questions and strive to help get you up to speed with what we do and where we’ll help get you.
We communicate your strategy and keep clients in the loop about the results. When our clients understand the service we render to them, we help increase the overall value of our work as a collective whole.
Making Communication With Clients Our Priority
Digital marketing is still an area in which there are countless stories of lacking communication and client frustration.
Much of this comes from the erroneous perception that money paid to an SEO specialist is money that is wasted; without an open dialogue between the client and the specialist, the natural progression of the work may be perceived as though expected results are not being yielded swiftly enough, and this can scan to many people as a wasted investment of their time and money.
But as we endeavor to implement transparency in every step of our collaborative partnership with our clients, open communication leads to greater and more successful outcomes long-term; transparency sets us apart from our competitors.
We take pride in going out of our way to connect with our clients. In improving customer relations, we boost not only our success, but yours as well.