Back in the day, artificial intelligence was reserved solely for Sci-Fi movies. Today AI is found even in the most trivial uses from ordering a cheeseburger to helping you navigate you through a new neighbourhood. At 360 marketing, we love the use of artificial intelligence to leverage our clients with the latest technology. As an experienced amp website design company, our eyes and ears are always open to the latest trends. When you’re on a website, the last thing you want is a run-around that leads you nowhere – here is where installing a Chatbot on your site can benefit your business.
Chatbots offer the best of both worlds – you can automate a huge part of your customer communication process without having to sacrifice the integral exceptional customer service experience. These AI power tools are about to be everywhere, and it’s important to incorporate them into your strategy today. While some think that the ‘robots are taking all of our job’, let’s be clear – robots actually enhance the human engagement component and help your company make more profit. Interested in how we make that happen? We’ll break it down.
What are chatbots?
Just like any software platform, chatbots are a program to facilitate conversations between you and your customers. You can customize your chatbots with endless key phrases and specific answers to frequently asked questions (How much do you charge for your services? What’s your return policy?) and allows you to free up your time for more important business matters.
The best part? The more questions the chatbot is asked, the better the software gets at answering them. You have endless possibilities on where you can install these handy little virtual assistants, from your website to your Facebook page.
Chatbots bridge the gap between marketing and sales
Bots are a fantastic way to gather information about potential customers and can help multiply leads by setting your sales team up for success. You can get marketing and sales on the same page, converting reputable prospects into loyal customers.
Chatbots can start more conversations and have a high degree of personalization when dealing with your leads. At the end of the day, the more tailored your marketing strategies are, the higher the chances of conversion.
How are chatbots going to help me drive my sales?
…by marketing your brand. You, a passionate and ambitious business owner, know that better than anybody. Chatbots give you the ability to ease your marketing strategies by automating a large part of the process, freeing time for you and your team to develop other professional areas.
Here are some vital benefits that a chatbot can help your business boom:
- Quickly greeting your prospects when they first stumble upon your website. If you had a brick-and-mortar business, you would probably have a designated greeter to welcome your customers through the door – think of your chatbot as your friendly virtual greeter.
- Helps with scheduling and customer service calls. Instead of going back and forth in an email, have your chatbot schedule onboarding sessions and important meetings with your customers without having to wait hours for a response.
- Creates a time-efficient experience for your customers, increasing their chances of a return to your website. Important details from every lead can be quickly gathered from the interaction, helping you build an accurate user profile for each user.
Using Chatbots for your digital marketing strategy is the way of the future | 360 Marketing Firm
Now that you know the basics of all things chatbot, call us to integrate this virtual assistant into your marketing strategy. We can help you integrate your brand’s stamp on your target audience while strengthening your customer relationships and solidifying your online visibility.
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