When you first created your website, it may have helped your business be more visible on the web, drawing a fair amount of new people to your company. Times have changed now and the qualities that made a website great in the past, may not be as effective in the present. The speed and overall look of your website may not translate as well to modern audiences. Modern websites are now faster, smoother, and more direct in their attempts to draw more eyes toward their brand.
If you want to keep ahead of the curve or stay current with the times, consider a complete website redesign for your business moving forward. At 360 Business Marketing, we’re a digital marketing company that provides website redesign services for businesses looking to update their digital presence. We’ll help transform your old website into a newer version that is more mobile-friendly and faster than sites from the past.
If you contact 360 Business Marketing now and work with our team today, you’ll be able to set your business up for success with responsive web design that works across a variety of mobile platforms. To help you kickstart your website redesign plans, here are some methods we put into practice.
Find the Right Time To Redesign Your Website
The average lifespan of a newly designed website is around 1-3 years at most. The reason for the short lifespan is because design trends for websites are constantly changing and the technology is always advancing. As a result, newer websites can feel fresher than others, increasing competition and clicks amongst your business rivals. The timeframe is only an estimated benchmark, but you should nonetheless have a plan that works best for your organization and routinely update your website annually.
There are other factors that may determine when it’s time for a website redesign. Factors such as the goal of your company and whether or not the current website still represents your organization valid points of contention. The budget allotted toward the site’s design and development can also determine a redesigned timeline, as well as its current functionality.
You may also base your decision on analyzing your website’s advanced metrics and analytics to measure its overall performance. Are more people staying on your site and converting their interest into action? Or are they bouncing off immediately?
We recommend striking when the iron is hot and redesigning your website as soon as you notice a dip in web traffic or performance. Once you’ve done so, the first step is to update your current site’s page structures.
Update Your Current Site Structure
During your website redesign process, you’ll want to be able to organize your pages in a way that lets visitors find them easily in search engines like Google. You can update current pages on your websites such as your About Us, Products, Services, News, or Contact Us pages to better reflect your business and brand. Then, link them on your blog homepage and aggregate individual content you’ve previously posted.
This practice and structure help search bots understand your business’ authority on a subject and the relationship between your individual pages. For example, if your pages link to a blog homepage rather than a specific one, search engines will prioritize the blog homepage. All this involves our next consideration, which is optimizing your content’s SEO performance.
Optimize The SEO Of Your Page’s Content
Optimizing your page’s SEO has to take into account both realistic outcomes and results matching your overall marketing strategy. Your website redesign project should have SEO goals that are specific, measurable, achievable, relevant, and timely. To do so, make sure that every page on your new website hones in on one or two keywords that are important to your business. This will help make sure that people are actually searching for your business instead of making assumptions.
Once you have determined the keywords for each page, you can implement the SEO tactics by placing keywords in your page’s title, intro paragraph, heading, URL, body, meta description, and image alt tags. You can also add links to related content to assist search engine bots and readers in navigating your site. SEO content optimization for your website should be an ongoing process and the first step to improving it is by setting some concrete goals.
Set Goals & Define Your Branding
Lastly, there should always be a good reason behind why you want to redesign your website. Maybe you want to increase the number of visitors and clicks towards your website. Maybe you want to reduce the bounce rate or increase the amount of total new leads. Whatever reason or goal you have, you should make sure your objectives are dependent on one another.
A newly designed website can work much faster on both desktop and mobile applications. They’ll also have enhanced SEO capabilities that will make your business more discoverable on search engines.
Contact 360 Business Marketing today to start redesigning your website. Kickstart your new marketing plan for your business now!