Concept of content marketing

The Conversion Power of The Call-To-Action

Here is how a simple call to action can seriously increase your web page ability to generate leads. Keep reading.

A website that does not contain a CTA- “Call To Action”- will never be successful. Is your website falling behind because of ineffective CTAs? Read how to create the most efficient CTAs on your website.

A call-to-action, otherwise known as a CTA, is a crucial component to any well marketing website. It’s unlikely that you have just one CTA, too, as most websites are riddled with varying CTA’s, depending on the web page’s’ content. A successfully marketed website without CTAs does not exist, as they are an integral part of a much larger marketing picture. However, CTAs can just as easily work against you and your website, if done incorrectly. What goes into a well written CTA and, to what extent, can it truly benefit your profits, conversions, and revenue?

What Makes A CTA?

Your CTA has a simple goal in mind; it aims to convince a certain type of person into committing to an action. This could be as simple as having a web page visitors sign up for a newsletter, or having a potential customer make a purchase. Any goal on any page could be reached with a simple CTA. There an endless amount of “goals” your website may have, and these CTAs can vary. Examples include:

  • “Buy Now” or “Add To Cart” options.
  • Survey Requests
  • Newsletter Subscription Signups
  • “Continue Reading” buttons.
  • Social Platform shares or likes.

The platform or medium that CTAs come in can also vary greatly, and can range from headers, to pop ups, to ad, to side panels.

What Does Your CTA Need?

There are three components to the CTA that need to be thought out for your audience. The locations and placement, the design, and it’s content are the three basic, but necessary aspects to your CTA. Point blank, your CTA needs to be extremely visible and serve a purpose; without this, your CTA fails it’s most primal purpose. Here is a comprehensive breakdown on the three most crucial components of your CTA:

  • Placement: Your page could have one single CTA at the start of the page, or it could have multiple, scattered throughout the page in different forms and mediums. No matter what your tactic for distribution, your objective is clear: give every page a CTA, and make the placement meaningful. Make sure they are bright and visible, while still taking care to ensure that they are not pushy or aggressive.
  • Design: Make sure your CTA is recognizable. Your visitors need to know why they are on your page, and what actions to take to complete your goal for the page. A widget to enter your email, for example, will make it clear where they can sign up for your newsletter.
  • Content: Make your CTA obvious to its’ reader. Be clear and concise. Content creativity is important, yes, but in the end your CTA needs to state what you want your visitor to do; there is no need for extra bells and whistles. At the same time, you need to offer the visitor incentive for performing this action. A demand with no return will not accrue many conversions. For example, instead of “Buy Now!”, your CTA needs to give the visitor a reason for “buying now”. “Add To Cart – Save 35%!” would give them the push needed for committing to this action.
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