Increase Your Leads

5 Foolproof Ways to Increase Your Leads By the End of the Year

Lead generation is an important marketing strategy for your business and a key aspect to increasing your sales profits – it’s essentially the practice of gathering useful client information for an eventual conversion. Successful lead generation can be done online through blogs, websites, ads, and SEO keywords implemented by digital marketing services. Offline, it can take the form of snail mail, trade show exhibitions, and cold calling. 

Search engines are constantly changing the ways a website design agency optimizes your online branding to generate more meaningful leads. Whether it’s through engaging social media posts or positive forms of digital outreach, our digital marketing pros can help put your business on the top-ranked search pages. If you would like to know how to increase your leads and improve your online marketing efforts, we have FIVE foolproof ways to get you started by the end of the year. 

 

Improve Your Website

Your website homepage is the first place any of your potential customers will see. You want to encourage visitors to stay longer and click around several other pages. To accomplish this, you must improve your website’s functionality and speed. The longer a page takes to load, the more likely the visitor will leave. To check on your website’s speed, you can use tools like Google’s PageSpeed Insights to see what’s slowing down your website and how your pages score.

With this in mind, we can’t stress how important it is for you to optimize your website for mobile traffic. You should make sure your site is clear and simple to navigate on a mobile device. Check to see if forms are working properly and limit distractions such as pop-ups, live chat tools, and Call to Action (CTAs) prompts. Search engines like Google will prioritize websites with good mobile performance, helping you get more leads and attention on your brand.  

 

Establish a Social Media Presence

After improving your website, the next step should be to cement your presence on social media. This can be a great source to generate and find leads if you know where to look. For example, if you decide to use Facebook or Reddit, you can target and engage with people in online communities or forums. 

For more immediate social media attention, you can utilize apps like Instagram or TikTok by posting daily stories, pictures, and short videos to show people what your business is all about and how you can help them. Make yourself known overall on social media to establish your brand, generate more leads, and make life easier for people.

 

Optimize Your Email Marketing

If you’re an eCommerce business, then you have access to a variety of email addresses for those who’ve chosen to subscribe to your page. There are several ways you can go about email marketing, but the first step should be to clean out your email list of fake accounts and misspelled redundancies. By updating and keeping your email list accurate, you’ll lower your bounce rate and improve your overall email marketing performance. 

Some businesses and marketers choose to rely on cold emailing to find more potential leads. However, this requires a lot of work and you’ll have to distinguish yourself almost instantly unless you want your message thrown in the spam or junk folders. Instead of focusing on new customers, try engaging with your current subscribers and deliver content that they might find useful. 

Examples include special deals, coupons, or a nice short story relating to your brand. If you want to optimize your email marketing further, consider starting up a newsletter for your subscribers with simple graphics and clear messaging. You’ll be able to engage your target audience and create helpful word-of-mouth promotions. 

 

Write & Plan Better Blog Posts

It’s no secret that well-written blog posts are key to helping you land more leads. A good practice is regularly automating your blog posts to be published at the most influential times of the day. This helps you create a consistent schedule for different time zones and is most effective in generating leads. 

Additionally, you should also consider adding them as free downloads to your email subscriptions. You can compile your posts into larger resources such as in-depth guides, tutorials, and e-books. People will find value in these types of content, so it’s especially important to include CTAs such as email signs up or subscriptions. A good CTA will draw more people to your content and brand, creating more leads for you to work with. 

 

Utilize An Effective SEO Strategy 

Creating an effective SEO (Search Engine Optimization) strategy can drastically improve your lead generation by bringing new, relevant traffic to your site. You can start by doing a detailed content audit of your website. Review all your blog posts and update them with links to new content and pages. You should also fix any broken links and add new CTAs to the mix. Lastly, make sure all your website has optimized page titles, meta descriptions, and alt texts added into images. 

We’ll make sure your SEO strategy is on point and help you generate more leads for your business. Contact and work together with us today!