Entertain Your Followers With a Well Crafted Story: Why Social Media Storytelling Is An Important Marketing Strategy

Social media can be an effective marketing tool for small and medium-sized businesses looking to promote their brand and create an engaging following. However, it can also be an overwhelming and competitive market for followers because of the sheer number of businesses using different channels. Some stand out for the right reasons while others get buried in thousands of posts. If you’re running a business, make your social media stand out by featuring unique storytelling content. 

At 360 Business Local, we operate as a marketing and web design company to promote your business’s great ideas and vision to a wider audience. That includes social media marketing, where unique storytelling content reigns supreme. To etch your brand into your audiences’ minds and avoid being ignored or forgotten, we’ll go over what storytelling on social media is, why it’s important, and the different ways in which it’s presented.  

People want captivating, engaging stories that convey important messages and relevant information in a fun manner. We’ll explore the ways in which good storytelling on your social media platforms will get you far ahead of your competition and get more eyeballs on your brand. 

What is Storytelling?

In regards to social media practices, storytelling is the process by which you use interesting facts and narratives to communicate and convey direct messages to your audience. As any good writer will tell you, stories are best revealed when organic words and actions come from techniques involving improvisation, entertaining theatrics, or attractiveness. It creates intrigue for the person and encourages their active imagination to connect with what you’re trying to convey. 

In other words, good storytelling on social media makes your business more personable and gives a “face” to your company. People want to be fascinated and entertained on social media and, if your product or service is right for them, they’ll see that through your unique content. It works in the opposite way too when businesses use formulaic posts to blatantly promote their product, audiences will notice that and think it’s just another annoying ad. 

Storytelling on your social media should tell unique stories about what your brand is, the type of products you offer, and other tidbits to captivate an audience. Avoid thinking that it’s just another way of selling your products or services. Social media is unique from traditional advertisements like billboards or flyers in that it engages with your audience in order to tell them all about your business. 

Storytelling is practiced in many different ways on social media. Let’s break down some of them next. 

What Are The Different Ways Of Storytelling on Social Media?

Current social media channels like Instagram, Facebook, TikTok, have large audiences, but some may be more engaging for your business than others. Once you’ve picked on a channel to focus on, there are several ways you can go about creating unique storytelling content. 

Almost every social media channel has effective photo and video upload options to make your business really stand out. Video, in particular, has shown to be more effective in drawing in a new audience because of its directness and potential for visual appeal. For example, say you’re a restaurant owner looking to create content on their social media. You can upload videos of your cooks making tasty food, lining up different ingredients, or serving guests with a smile. 

In addition to video, you can provide great storytelling content through excellent photography and narrative captions. This can be done if you have a unique photo and want to provide context surrounding it. Alternatively, you can promote a gallery or album of specific photos connected to past events or use the story functions to feature mixed-media aspects of your company. 

Once you’ve created a sizable amount of content on your profile, your general appeal will improve and you’ll be discovered by an entirely new audience. Ultimately, this just proves that social media storytelling matters for your business. 

Why Does Social Media Storytelling Matter For Your Business?

Connecting with people in your audience is a surefire way of business communication. Great storytelling helps elevate your engagement with both new and old audiences in an effort to promote your overall brand. It’s a powerful trigger of communication that targets your audiences’ emotions, actions, values, and memories. 

With memorable storytelling content, you’ll have created an impactful first impression to prospective customers, as well as sympathy. If someone is entertained or relates to a content post you made, it’s because you’ve taken time to craft an interesting story that goes beyond what you’re trying to sell. 

Kickstart your web marketing efforts for 2022 by contacting 360 Business Local today. Learn more about social media storytelling and expand your audience now!