Entertain Your Followers With a Well Crafted Story: Why Social Media Storytelling Is An Important Marketing Strategy

Social media can be an effective marketing tool for small and medium-sized businesses looking to promote their brand and create an engaging following. However, it can also be an overwhelming and competitive market for followers because of the sheer number of businesses using different channels. Some stand out for the right reasons while others get buried in thousands of posts. If you’re running a business, make your social media stand out by featuring unique storytelling content. 

At 360 Business Local, we operate as a marketing and web design company to promote your business’s great ideas and vision to a wider audience. That includes social media marketing, where unique storytelling content reigns supreme. To etch your brand into your audiences’ minds and avoid being ignored or forgotten, we’ll go over what storytelling on social media is, why it’s important, and the different ways in which it’s presented.  

People want captivating, engaging stories that convey important messages and relevant information in a fun manner. We’ll explore the ways in which good storytelling on your social media platforms will get you far ahead of your competition and get more eyeballs on your brand. 

What is Storytelling?

In regards to social media practices, storytelling is the process by which you use interesting facts and narratives to communicate and convey direct messages to your audience. As any good writer will tell you, stories are best revealed when organic words and actions come from techniques involving improvisation, entertaining theatrics, or attractiveness. It creates intrigue for the person and encourages their active imagination to connect with what you’re trying to convey. 

In other words, good storytelling on social media makes your business more personable and gives a “face” to your company. People want to be fascinated and entertained on social media and, if your product or service is right for them, they’ll see that through your unique content. It works in the opposite way too when businesses use formulaic posts to blatantly promote their product, audiences will notice that and think it’s just another annoying ad. 

Storytelling on your social media should tell unique stories about what your brand is, the type of products you offer, and other tidbits to captivate an audience. Avoid thinking that it’s just another way of selling your products or services. Social media is unique from traditional advertisements like billboards or flyers in that it engages with your audience in order to tell them all about your business. 

Storytelling is practiced in many different ways on social media. Let’s break down some of them next. 

What Are The Different Ways Of Storytelling on Social Media?

Current social media channels like Instagram, Facebook, TikTok, have large audiences, but some may be more engaging for your business than others. Once you’ve picked on a channel to focus on, there are several ways you can go about creating unique storytelling content. 

Almost every social media channel has effective photo and video upload options to make your business really stand out. Video, in particular, has shown to be more effective in drawing in a new audience because of its directness and potential for visual appeal. For example, say you’re a restaurant owner looking to create content on their social media. You can upload videos of your cooks making tasty food, lining up different ingredients, or serving guests with a smile. 

In addition to video, you can provide great storytelling content through excellent photography and narrative captions. This can be done if you have a unique photo and want to provide context surrounding it. Alternatively, you can promote a gallery or album of specific photos connected to past events or use the story functions to feature mixed-media aspects of your company. 

Once you’ve created a sizable amount of content on your profile, your general appeal will improve and you’ll be discovered by an entirely new audience. Ultimately, this just proves that social media storytelling matters for your business. 

Why Does Social Media Storytelling Matter For Your Business?

Connecting with people in your audience is a surefire way of business communication. Great storytelling helps elevate your engagement with both new and old audiences in an effort to promote your overall brand. It’s a powerful trigger of communication that targets your audiences’ emotions, actions, values, and memories. 

With memorable storytelling content, you’ll have created an impactful first impression to prospective customers, as well as sympathy. If someone is entertained or relates to a content post you made, it’s because you’ve taken time to craft an interesting story that goes beyond what you’re trying to sell. 

Kickstart your web marketing efforts for 2022 by contacting 360 Business Local today. Learn more about social media storytelling and expand your audience now! 

snackable content

Hungry for Web Marketing Success? Take a Bite with Snackable Content

Is your business starving for web marketing success? Do you want to keep the attention of a hungry customer base? Then we have one menu item that can serve your business’ interests well and work to its advantage – Snackable Content! In a time where we’re so actively looking at our phones for hours, Snackable Content is imperative to your business growth. Businesses that rely on a customer-facing model need to work with a web design company to be one step ahead of the curve.  

At 360 Marketing, we’ll provide guidance on adapting to the changing ways of digital content and why utilizing snackable content will be helpful for you. We’ll go over how to make different forms of Snackable Content and the best ways to use them for your business. 


What is Snackable Content? 

So what exactly is Snackable Content? Think of them like bite-sized pieces of digital content that are frequently consumed and shared on social media platforms like Facebook, Instagram, and TikTok. The goal of Snackable Content is to target the people who don’t have the time or patience to engage with long-form, text articles.

Their highly visual nature makes them effective at capturing someone’s attention as they scroll through their social online channel feeds. It’s especially useful for people who rely on their mobile devices because the content is easy to find, understand and highly intuitive. 

Snackable Content is easily digestible and delicious content that can work well for your business’s Public Relations; the content is attention-grabbing, visually heavy and emotionally compatible with the user.


How Do You Write Snackable Content? 

Writing Snackable Content is simple enough to create, but grabbing the results you want depends on your approach. It should be easy to understand, relatable, and evoking empathy. For example, strong visual elements like photos or infographics play a huge role in winning over an audience. You can pair them with attention-grabbing headlines that use comedy to reel your targeted audience in.  

Be warned, however, as people can detect clickbaity headlines that don’t use high-quality content. Your company should constantly evaluate their approach to writing Snackable Content along with the headlines you use for them. Always remember to avoid misleading gimmicks and create high-quality content that backs up your headline with great arguments, fun facts, and helpful information. 


What Are Some Forms of Snackable Content?

Now that you have an understanding of Snackable Content, what are good examples of Snackable Content in action? As mentioned previously, the key ingredients for an ideal post in this manner are the ease of understanding, relatability, and empathy. Here are different ways you can put these elements to use.


  • Quote Graphics

Quote graphics can command and retain your customer’s attention by appealing to their curiosity. These kinds of posts use well-known quotes by famous public figures to help communicate your brand to people who may find it inspiring. This can show how your business shares some of the same values as the person they’re quoting, drawing more people to discover what you’re all about. 


  • Memes

The favourite and most recognized format of Snackable Content is memes. Memes are made to be immediate, attention-grabbing posts that entertain your followers. They can be easily read and shared on other peoples’ social media feeds. Be careful, however, as the straightforward nature of this format can create misunderstanding. You should always consider if the meme is appropriate before posting one publicly. 


  • Infographics

Infographics are perfect for conveying information in an easy-to-understand, practical manner. They can be informative posts that utilize smooth visuals, loose structures, and accessible text to get your brand and message across clearly. Moreover, you don’t have to be a graphic designer to create them as free applications like Canva let you create your infographic from several templates. 


  • Gifs

Setting aside whether or not it’s pronounced with a hard or soft G, gifs can be versatile content for your business with the ability to be very engaging. Gifs show short videos or animated images in a silent loop that can captivate your audience and capture specific emotions and reactions. They don’t necessarily have to serve a big purpose as some can be enjoyed purely for amusement and entertainment. 


Overall, Snackable Content can be a quick way to engage with people on social media. You can post your content on many platforms such as TikTok, Instagram, Snapchat, and Facebook. You can also use management tools such as Hootsuite or Later to create, curate and schedule several snackable Content posts at once. 

You run your business. Leave the Snackable Content up to us.

Contact us HERE to build your digital marketing menu and create a database of loyal customers.