Instagram Reels: A Game Changer for Your Digital Marketing Strategy | Video Marketing Agency

Have you heard about Instagram’s new feature Reels? If you haven’t then you probably landed in the right place. Instagram Reels is a fill-in for TikTok which makes it possible for you to create 15-second multi-clip videos with audio, texts, filters and stickers of your choice.

Whether you’re a video marketing agency or social media influencer, the uncertain future of TikTok may come down hard on you. However, Instagram took the opportunity right turning it to your advantage by launching Reels. 

We at 360 makes it our priority to curate a guideline to make Instagram Reels clear as water for you. We are an organic marketing agency serving clients across Canada and the US, spirited to make your online marketing journey a soft landing.

Now, let’s take a deeper look at how you can integrate the amazing features of Reels in your marketing strategy.


Start with a strong video marketing strategy for your brand:

Social media marketing isn’t a one day job, but a proper strategy needs to be curated for long-term success. To get the best out of your social media strategy follow the SMART formula.

  • Specific: Focus on your specific goal from your social media activities
  • Measurable: Measure your success. ( Facebook/Instagram insights)
  • Achievable: Pick numbers that you can achieve (Followers/audience engagement)
  • Relevant: Make sure your content is relevant to your target audience
  • Timely: Be consistent as the world of social media is competitive and consistency is the key.


Make your Reels educational:

Know that the Instagram algorithm for ranking shows up top Reels as it does for the regular posts. So, make sure to make your Reel interesting and educational, keeping it within your niche. 

  • Get creative, informational and add that fun element in your videos. 
  • Keep a track of trending topics that might attract more attention.
  • Be bold, don’t be afraid to be real and showcase your authentic self.


Utilize influencers in your Reel marketing:

Collaborating with Instagram influencers can be a great bargaining chip for your business to reach a higher number of audience engagement. Start with-

  • Finding social influencers of your business niche 
  • Collaborate with them and let them promote your brand by creating Reels 

This would be a great way for your business to earn online reputation and bring in more followers


Get hold of your analytics:

Any kind of Instagram Reel you publish don’t forget analytics. Every marketing move needs some metrics to measure your success on social media. To evaluate your published content on Instagram Reels-

  • Take advantage of social media analytics tools.
  • Use in-built analytics tools like Instagram insights.
  • Create Instagram polls to find out what kind of content your audience likes the most.

Learn your strength and weaknesses using analytics and optimize your social media strategy accordingly.

Wrapping up the Reels talk here. Hope this helps you to incorporate Instagram Reels into your brand-new marketing strategy and prep for the 2021 digital marketing tactics. 

Nevertheless, we are always here to take your online marketing burden on our shoulders. 

Feel free to reach 360 anytime!