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The Story of Your Business, Better Told through Video Marketing

At the heart of your business is a story about how your brand came to be, through the constant innovation of your best products and services that new users meet everyday, and each loyal customer always comes back to. But more than what your potential customers read, is what they can see and watch – an engaging story told more powerfully through video, which you can successfully conceptualize, produce, and release online with the help of a digital marketing company in Toronto.

From popular “how to’s”, to short and impactful testimonials about your company culture, or stories about how your products and services have changed lives, videos are awe-inspiring rich media everyone easily connects with. In effect, a heavy focus on video marketing has since led to increased on-site traffic and a boost in conversions. With video marketing being the hottest digital marketing trend in bustling and tech-savvy capitals like Toronto, it’s now just a matter of how you leverage it to your best advantage. Here’s how you can get video marketing right:

Plan Every Element

Everything that goes into your video is crucial, and as such, should only be composed of elements that do a great job of representing your brand and showing your potential customers the journey they’re about to be part of. With the help of a digital marketing company in Toronto, you can create a winning video commercial that seamlessly integrates the following elements:

  • Your company’s brand
  • Goals to be accomplished
  • Feeling or action the video should evoke
  • What your target audience really cares about, such as product information, prices, special offers, how-to’s, industry news, and so on
  • Time and resources you can invest in sustaining this marketing plan
  • A clear measure of the success of the campaign

Work with Available Resources

No matter what you think you have in store for the audience in your video commercial, there are realities to consider in terms of resources you have for communicating your brand and selling it to customers

Before you start, you should take note of required logistics, such as equipment to be used and available human resources to produce and edit the video. Contrary to popular belief, point-and-shoot cameras, as well as smartphones now make excellent tools for shooting, as these pack high-quality lenses, making for perfect casual videos.

In some cases, casting talents may even be necessary, along with renting more advanced equipment, so make sure all these requirements are accounted for, and can be supported both by your budget, and the digital marketing company you work with in Toronto.

Carefully Crafted Content

What you say or do in your video is very powerful – it can make or break your brand in an instant, so it has to be carefully crafted to achieve your desired effect among the audience.

Once your video is posted, it lives on the internet forever, so make sure that it is indeed publish-worthy. You and the digital marketing company you work with should remember that the first few seconds are crucial – this ‘hook’ is where you establish right at the onset that your video aims to educate and entertain, as opposed to selling upfront.

You’ll want viewers in Toronto to watch the entire video and really interact with your brand so they make an informed decision without being warded off by spam-like calls-to-action right at the beginning. Hit the sweet spot – insert a call-to-action that prompts shares, likes or subscription at the end, or strategically in the middle. Just don’t bombard the viewers with large and distracting CTAs!

The Shorter the Better

This isn’t a marathon – and your viewers aren’t certainly training for one by keeping up with your video commercial! Online attention spans tend to be very short these days, so don’t create full-length feature for shoppers landing on your video for a quick rundown of product features and benefits. After all, this is exactly why more people are drawn to watching than reading – it’s supposed to be quick and easily consumable.

Customize according to Platforms

Videos work differently on a number of popular platforms, such as YouTube, and social media channels including Facebook, Twitter, Instagram, and even Snapchat. Your digital marketing company in Toronto can definitely tailor videos according to the platform, such as incorporating targeted SEO keywords in YouTube video descriptions, or a smart use of hashtags on social media to make the content trend and become viral.

Measure Your Success

Metrics like views, likes, comments, and shares are all visible signs of reach, and to some extent, the success of your business in Toronto, but with the help of the digital marketing company you work with, you can devise a more informed measure. Dig deeper into other metrics, such as the percentage of the video viewed, the growth of subscriptions, and conversion data – for instance, the use of unique coupon codes shared at the end of a product video. With these, you gain more insight into how well your video marketing campaign converts views to leads and sales.

Got an exciting story to share about your business? Engage your potential customers in a story better told through video! Get the cameras rolling, and call us at (416)-619-7935 to start shooting.

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The Trust Factor: Shaping the Customer Experience through Reputation

Anyone in business knows that the customer is the most essential element to success. How the customer journey is designed, down to their actual experience and resulting feedback can make or break your business in a huge city like Toronto. With the rise of the digital age and the growing conversation online, it helps to tune in and listen to what your customers have to say.

But how exactly can you do this? It’s simple: by looking at their customer reviews, improving your process based on their feedback, and gathering a fresh round of testimonials that will in turn, help persuade a new batch of customers.

That cycle paints a nice picture, but in reality, it’s easier said than done. For starters, how do you get your customers to review your business? More importantly, how do you ensure that their reviews are genuine, converting, and can be easily solicited after greatly improving the customer experience? With the help of a digital marketing company in Toronto, here’s how you can get customer reviews that will help you do business better:

Start with What You Have

You’ve certainly come across more than one happy customer in the past, and they’ve probably said a nice thing or two about their experience. With no fresh reviews on hand yet, you can recover and repurpose these existing testimonials. Dig through your social media pages, check emails or the comments section, and pick out a few that may have been buried in the past years.

When published for a fresh audience and likely, your potential customers, these refreshed reviews are sure to be part of their decision-making process. People love to trust products and services others have tried in the past, and live to tell the story. In addition to reviews found just about everywhere on the Internet, such as Yelp, your Google My Business Listing, social media, and a ton of others, digital marketing companies in Toronto recommend making these testimonials available on your website through a dedicated page.

Keep Your Clients Well-Informed

It’s true what they say about honesty – it really is the best policy. When you’re certain you’ve promoted a hassle-free and satisfactory customer experience, make sure the happy customers you serve know that you will be asking for feedback. This way, they are not surprised, or feel like they’ve been “put on the spot’, and as such, are prepared with what they want to say.

To establish this practice at the start, your digital marketing company in Toronto recommends having past testimonials visible on your site, as well as discussing these with customers as you work together. For instance, you can mention that you really appreciate any feedback they can give as they use your products and services. You can also say that if they’re getting great results, and they’re comfortable with sharing their experience, you would like to ask for a testimonial to put up on your website.

Just make sure that they have time to think about what they want to share – rushing your customers can result in weak and less converting testimonials, so give them ample time!

Timing is Everything

Timing really is everything, and you don’t want to catch your customers at a bad time. For instance, don’t ask for a review or testimonial while the work is in its initial stages, such as when you still have a lot of pending deliverables based on a product or service plan they contracted from you. Doing this can leave them with the impression that you’re only putting your best foot forward so far for the positive feedback.

Instead, digital marketing companies recommend that you ask for reviews from your customers when they have experienced great results from your work. This doesn’t mean you have to wait for everything to be over, but at least when there’s tangible progress they can note.

Another key point is not to ask ask for a review or testimonial directly, but instead ask your client how they are progressing, or what their experience has been like so far. When they get back to you with happy or promising answers, that’s when you know that a good testimonial could be asked. On the other hand, if they sound like they’re struggling to see results, you can still turn the customer experience around, with a good review coming up in the end.

Know What to Ask

As with any digital marketing hack, asking for testimonials has a caveat. It’s easy for some clients to provide direct feedback, but not so much for others, especially if they’re not yet getting the results they hoped for. So while easing in, it’s important to know not only what they like about the experience, but how it can be improved, so you can deliver an even better customer experience.

When asking for testimonials, or leading the conversation towards it, make sure to ask the right questions. To be really powerful and converting, you’ll want customer reviews that include specific results, as opposed to generic phrases and otherwise empty reviews that use staples like, “great service”, and its variations.

Digital marketing companies have observed that the more information potential customers gather about your business, the easier it is for them to decide whether they want to bring you business. By incorporating specific results past customers achieved, they’ll have a better idea of what they can expect and gain when they choose your products and services among others in Toronto.

Additionally, empower your customers to influence others with integrated calls-to-action in their reviews. Statements such as “if you’re thinking of hiring these guys, go for it, you won’t regret it,” are powerful; not only will your customers be able to influence others, but this creates a level of trust among your potential customers, since they the invitation to subscribe comes from people external to your business.

Join your customers’ conversation about your business online, and discover from their stories how you can better form part of their success in Toronto. Get in touch with us at (416)-619-7935 to shape an established online reputation.

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Complete Customer Experience: Start with AMP Web Design

With the rise of websites, online media and digital marketing strategies – first on traditional desktop computers and laptops, and now on mobile, as smartphones and tablets become the modern consumer’s top go-to device for browsing, shopping and managing their diverse lifestyle – it’s no secret that delivering a complete customer experience is now also determined by the ease in which potential customers can navigate your business’ website.

These days, it’s not just any type of website that helps realize your mission of delivering a complete customer experience in the digital marketplace; gone are the days of sluggish, unresponsive, and unoptimized websites users constantly have to zoom in or out off, or scroll back and forth just to interact with a potential merchant whose products and services they’re considering. In the age of heavy digital interactions and digitally-savvy consumers, websites built using AMP web design cut through the chase and raise the bar for a pleasant and modern online customer experience.

Creating a new website for your business with AMP web design? Build on the best features of the platform with these standards for a complete digital customer experience in mind.

Let Users Explore

With lightning fast loading speeds in an AMP site, it’s easy to encourage potential customers to explore your site, and navigate it both with ease and confidence. Instead of pressuring them with spam-like calls to action, ads, and links to contact or order forms in the middle of a product or service page, allow users to explore the site’s different features first before they make a decision. Because your site’s content flows seamlessly and loads instantly when built using AMP web design, your potential customers can delight in their on-site navigation, ending in a successful purchase, or a well-thought of subscription to services you offer.

Convenient Online Transactions

AMP web design is yet to fully debut and become completely functional for e-commerce sites, but as the platform continuously grows, it’s no secret that a pleasant online shopping experience is tied with fast order processing speeds and instant delivery of receipts or confirmation of orders – instant loading time only an AMP website can give.

As you explore e-commerce with AMP web design, it’s important to incorporate enticing features, such as allowing guest purchases, especially for first-time customers. Many online shoppers will definitely tell you that the real bane of online purchases lies in having to sign up or register in order to proceed with the transaction – and worse, many e-commerce sites don’t make the registration process a breeze. But to sustain marketing, you can allow first time customers to make guest purchases, and after, prompt them to register for the site to access other offers, promos, and products.

With AMP web design, you can easily transform potential customers’ e-commerce experience on your site, maximizing the optimal display of content that promotes your products and services, and the fast loading time it takes for them to view said content. Coupled with fast processing, and allowing guest purchases, users will delight in the ease of use of your AMP website.

Use Efficient Forms

Many online shoppers and your potential customers now use their mobile devices to browse products and services they need online, and even proceed with registration, or better, purchases and subscriptions. Filling out online forms can already feel like such a chore even on desktop computers, but more so on mobile devices as screens are smaller, and users often find themselves scrolling endlessly just to complete registration.

But in reality, the modern, digitally-savvy market living high-paced lives doesn’t have time for that. Instead, they need forms that load and process their order quickly, and aren’t complicated to fill out on small screens. To this end, AMP web design can help transform your potential customers’ experience on your site, as not only do forms load fast when built using this platform, but even better, can be perfectly optimized to suit viewing and filling out using their smartphones.

Apart from the fast speeds and optimal flow AMP web design provides as a baseline for your mobile e-commerce site, make sure to incorporate clear labels, real-time validation, and the simplest possible method of completing an online registration. With these standards in mind, you can keep your customers engaged, instead of frustrated, which can lead them to navigating away from your site, and loss of valuable conversion opportunities.

Optimize for Mobile

Perhaps the most important feature of the modern, mobile user experience, optimizing display of content for optimal interaction on smartphones holds the key to retaining and expanding your customer base in the digital marketplace. When users continuously find themselves having to pinch the screen for zooming in and out in order to fully interact with the information displayed on your website, they’re most likely to navigate away from your site, and cost you opportunities to convert leads and sales.

Redesigning your website with AMP web design is the best new way to deliver an optimal mobile user experience. With AMP web design, you are essentially building a website that is made for mobile use first, easily capturing the majority of today’s market that lives and shops on their smartphones. As content related to your products and services are displayed for optimal mobile viewing, and instantly load to deliver information your potential customers require right at that very moment, AMP web design will definitely elevate the level of customer satisfaction you can provide online, making your business a leader in the digital marketing space.

Deliver a complete user experience to your digitally-savvy, modern customers. Redesign your website, and rebuild your brand with AMP web design. Give us a call at (416) 619-7935 today to learn more and get started.

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Google AMP: The future of Mobile Content and Customer Experience

As the market moves, so should your business. To thrive in the digital marketplace, your business should be as mobile as the market it serves, and provide a complete customer experience through your website that now doubles as your place of business. A key element in curating a website that converts is web design. Successful digital marketing is no easy feat, and this is why your business needs all hands on deck, including that of a web design company in Toronto that moves with the diverse market in the city and is well-versed in the craft of giving customers a better mobile e-commerce experience.

There are a number of ways a web design company helps your business move alongside the market in Toronto. These include implementing a dynamic design in your website to allow it to flow seamlessly across the multiple devices your market uses to find your business; fostering an inclusive digital market by making your website responsive to accessibility needs; and lately, giving your customers the ‘made for mobile’ experience through Google AMP. Keep reading to learn more about this upgrade, and how it maximizes your customers’ experience on your website.

Own a business that provides a complete customer experience across all platforms. Our team at 360 Business Local has the experience and knowledge to to optimize your website for mobile. To work with 360’s web design team, call (416) 619-7935 today!

All About Google AMP

Google’s Accelerated Mobile Pages (AMP) is an upgrade that can be implemented into your website’s code. This upgrade seeks to revolutionize the mobile experience, making your website load faster on mobile devices, and flow better on the screen for easier viewing. Google’s goal is to deliver the best possible mobile experience to its users. As a business owner, this is parallel to your goal of driving business forward through excellent customer experience on your website.

AMP is geared at helping digital marketers and web designers create mobile-optimized content that instantly loads on all devices. The aim is to largely reduce, or eliminate waiting time for users to access the content they need. Lengthy waiting times discourage users from viewing a website and checking out the products and services that could have best served their needs, had they not been kept waiting too long for the content to load on their mobile devices.

Apart from speed, websites that adopt AMP also improve viewing experience on mobile. Because AMP seeks to fully optimize the mobile experience, it allows content to flow better on mobile devices, almost as if the website was especially designed for mobile first. And with how the market moves around these days and relies more on smartphones and tablets to shop online, sign up for services, and consume content in the digital space, websites might as well be crafted for mobile first.

AMP for Your Local Business

Incorporating AMP in web design greatly benefits your business, as it could improve every customer’s interaction with your website. A web design company can help you transform your website into a conducive place of business, starting with the ease in which your market finds your business and views content, up to how they can purchase your products or subscribe to your services on a purely mobile platform. When your company embraces the value of AMP and incorporates it in your website, your business provides an optimal customer experience.

This is because much of the market in a busy, sprawling metropolis like Toronto is mobile these days; most people want to browse  on the go, and get access to information about products and services they’re looking for immediately. A lot of the market even shops online, subscribes to offers and services as these come up in search results; goes in the direction of establishments that appear on the map; and starts a conversation about a brand and their experience with it.

Recently, Google started incorporating AMP in mobile search results. It’s Google’s way of subtly pointing users to results they can easily view, work with, and see the value of, as these are especially optimized for a hassle-free mobile experience. For businesses in Toronto, it helps to be tagged as an AMP search result when potential customers researching your market looks for you. This way, it immediately sends them the signal that they can easily find what they are looking for on your website, even on mobile. When this happens, you have a higher chance of converting visits to leads, and leads to sales.

While AMP does not directly affect SEO rankings, speed matters. Because AMP is designed to load your website faster on mobile compared to a non-AMP competitor site, your business is likely to rank higher and be found first by the larger chunk of the market. According to Google, if two sites are equal in all characteristics with respect to SEO, but one site loads faster thanks to AMP, the faster site is more likely to rank higher and be recommended first to search engine users as this fosters a more pleasant browsing experience for potential customers.

AMP as the Future of Digital Marketing

As AMP evolves and is constantly being developed by Google to perfect the user experience, many websites are just catching on, and there still remains the question of how long this trend will have traction in digital marketing. Nothing is ever completely certain, but as we are headed towards personalization, increased targeting, and constant improvement of the customer experience as the marketplace itself evolves and goes digital, it’s more than safe to say that AMP is one big step towards these efforts.

As always, it helps your business to go in the direction of what improves the user’s experience and interaction with your brand so as to foster successful conversions, sales and partnerships. Embracing AMP in web design is a sure step in further optimizing the customer experience in the digital marketplace, and the sooner your business catches on, the sooner you reap the rewards of innovation.

Give your customers an experience made especially for mobile with AMP. For mobile web design, call 360 Business Local at (416) 619-7935 today!

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Craft a Powerful Brand with Good Content

Your business relies on its website to tell its story in the digital space; often your website also helps you reach a market that is yet to find you. Employing efficient online marketing strategies in a diverse and competitive space, such as Toronto, requires making the best use of your website through the content you generate and publish, and will constantly evolve to tell your brand’s story. Your business evolves and grows through the information it is able to successfully share with patrons that subscribe to your products and services. A good story will draw your market in, but has to be constantly retold in new ways to keep your audience entertained and subscribed to your offers.

With good content, you tell the story of your brand in order to influence the market in your favour. Leveraging good content in online marketing spins the story in your brand’s favor, setting the tone for the rest of the market, and dominating the conversation. To do this, your business must continuously create meaningful content that fuels your brand’s story, helping you to retain and grow your market resulting in leads, conversions, sales, and closed deals. The standards for what good content is, and how it converts viewers to customers are constantly changing, but in 2017, these are the trends to watch out for and hacks you should adopt.

Create your brand with online marketing content that captures your market. For captivating content marketing, contact 360 at (416) 619-7935 today!

Embrace Content Diversity

Website content isn’t just composed of written text that goes into your blogs and articles. After all, your viewership isn’t entirely made up of readers who will patiently wade through blocks of text to discover your unique products and services. Successful online marketing requires embracing multimedia content creation in order to engage your audience in your brand’s narrative and capture their interest in your well-placed offers.

Recently, content such as videos, especially live ones now available in the form of webinars, podcasts and live streams on various social media platforms, are a hit among audiences. Not only does multimedia content entertain, but it’s also a good way of offering a 360 degree insight into your business. With product videos, infographics, slideshare presentations, tutorials, FAQs, and streaming from your launches and industry events, your audience connects with your brand in real time and see’s your business come to life before their eyes, as opposed to just reading about your latest offers and having to imagine and set up their own expectations.

Multimedia content creation does not have to cost much either. With the rise of the smartphone-wielding generation and taking customer experience on the go, shooting videos and streaming these live at events can be done using mobile apps or your phone’s camera. Producing multimedia content shouldn’t be time-consuming either, as you can repurpose content in other formats and use these in your other online marketing collaterals, such as using the material in video scripts for infographics and blog posts.

Real Content for Real People

In working hard to optimize a website for search engine queries, many make the mistake of creating content that’s easily found, but reads poorly for real people who are on your website trying to determine if your offerings are a good fit for their needs. In the process, you are likely to lose this viewership and potential market if your sole concern is to rank well on a Google search.

Online marketing is embracing the principle of creating real content for real people. In-depth content that is properly laid out, can be easily understood, uses clear language and utilizes high quality, inviting images to support the text is now shown to rank and convert well – even better than content that is aimed at ranking well on search, but flows poorly, is haphazardly arranged and reads awkwardly due to excessive use of common search phrases.

Creating content for the right people is a long process, but as you work on that, you can also use some quick fixes on content that’s already published on your site. These are called content upgrades. To start, you can attach snippets to existing content on your website that’s already performing well. These support content that’s already well-received by your market, you can use upgrades such as bonus tips, downloadable PDFs your audience can take on the go, kits, checklists, worksheets, training videos, and even useful templates. This saves you the trouble of having to completely change content that’s already working for your business all at once, and instead lets you implement useful changes that not only cement your authority on subjects concerning your business’ industry, but also allow you to reshape your site’s content in a more manageable timeframe. By fostering interactions with your audience like these, you can also encourage sign ups for newsletters, email marketing and leads in exchange for access to downloads and access to other content upgrades.

Add a Personal Touch

Much like the localization of search these days, micro-targeting and hyper-personalization are going a long way in building customer trust and fostering good business ties. In online marketing, all it takes is to remember who is it for and why you’re doing business. Always, the goal is to serve the needs of your local community and build trust in your products and services as a staple in their lives.

When you target a demographic in your audience and personalize online marketing efforts according to their interests and preferences, you are able to bring your business closer to them and remind them of your ability to craft unique solutions for their needs. It shows that your business has the best interests of the market at heart, and your business has ties to each set of audiences to prove that.

Remembering important holidays and sending out messages that show your audience you are one with them in commemorating these milestones only takes a little time and is worth the effort in maintaining a solid presence online. Crafting marketing messages according to your market’s location, work information, personal tastes and previous search behavior demonstrates your business’ ability to connect with an audience and prove that your business can supply the market its needs as these arise.

All these efforts can work seamlessly with your larger, general and widely-encompassing online marketing messages. These show how your products and services are needed by and adequately cater to a wide array of audiences, all of whom are drawn in by a specific point that appeals to them at the onset.

Crowd Source and Influence

Tell your market you want to hear from them – and watch the magic as it unfolds. There is nothing that defines the customer experience more than giving your audience a stake in your brand through their opinions that help to shape your business. When you engage your happy customers, they become loyal patrons who will form part of your base following. In time, they will rally your brand and their experiences will shape their peers’ interaction with your business.

This smart online marketing tactic persuades a market you are yet to connect with using what their peers have already said about your business. User-generated content is on the rise these days, and for this to work to your advantage, it should be supplied by customers with good interactions with your brand who can lend their voice to sharing your brand in a simple as a photo, post or tweet shared across their social media platforms. This now works as the new word of mouth, and poses an infinite amount of possible interactions with your brand, each starting with a loyal customer and their social circles.

Taking care of your online reputation is only one benefit of user-generated content. With a steady rise in review submissions, small competitions, use of hashtags you encourage your followers to use on social media when starting a conversation about your products and services, and the gentle prodding of influencers or brand ambassadors, you can also generate content pieces from what they have to say, and use these in review posts, news articles and online marketing campaigns. Not only do you open more communication channels with your market and act on their feedback as these come in, all working towards boosting your brand and improving business; you also gain relevant content you can repurpose and use for future marketing campaigns.

Content is your website’s heart and soul – it gives your online presence meaning, and defines your brand in the digital marketplace. Content is what your potential customers consume, and what makes or breaks every lead you generate and every sale worth closing. Good content makes telling a powerful brand story, piquing the market’s interest and capturing an audience who will follow your business as it grows – all possible.

Leverage high-quality content for your business today, and transform your website into a booming digital marketplace. Contact 360 Business Local at (416) 619-7935 today!

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#LoveLocal: Ways to Top Local Search

Every successful business can trace its roots back to a local community in which its ingenuousness and creativity first flourished. From there, small local businesses are able to find their own place in the market and create an identity separate from big players. To target this niche, business owners can focus on local search trends and in effect, better connect with search engine users within a certain radius of their location. This lets local businesses convert more leads to sales and solidify their position as a staple in the community.

Working with a digital marketing company helps you identify local opportunities that your business can use to dominate its market in a big city like Toronto that’s bustling with both competition and opportunities.

Let 360 Business Local help you identify opportunities for your local business. Call (416) 619-7935 today!

Here are four ways a digital marketing company can help your local business find a niche and dominate the local market in Toronto.

Create Niche Content

These days, merely having a website that lists your local business’ products and services is not nearly enough to be found and make a sale. With larger businesses dominating general search terms, it’s important to set yourself apart to be found by your target market. Because your local offerings aren’t necessarily in the business of competing with national or multinational conglomerates, defining your niche is essential to getting found quickly.

A digital marketing company can help you define your strategy in effectively capturing the market in locations your business operates in. This focuses your efforts to bring in sales from the direct communities you serve.

In a diverse market, such as Toronto, the content on your website plays a key role in helping you get found online. Your site’s content also defines who finds you and determines whether they will avail of your products and services.

An effective strategy employed by digital marketers is optimizing content not just according to high-traffic keywords, but also according to local search trends. This is done by pushing area-focused keywords and developing locally-focused content for your website’s product information and contact pages, as well as its blog entries.

When your website incorporates local keywords, your business is brought closer to the communities it serves, presenting you with revenue opportunities you can actually count on.

Aside from keywords, digital marketing companies also lace titles, tags and descriptions with location indicators, further increasing your ranking. Finally, when modifying your website’s code, digital marketers may include a schema markup – it’s an addition to the website’s code that gives search engines more information about your business, aiding your efforts to be found.

Put Yourself on the Map

People now use digital maps, such as Google, to find a place. As such, your business has to appear on the map to be found. New search trends point to increased localization in an effort to better connect search engine users with exactly what they are looking for and what is within proximity to their location.

With the use of location services available on most smartphones or other devices, search engines are able to factor in the user’s location to supply them with search results relevant to their query. When these potential customers are within a certain radius of your establishment, a good map listing will help direct them towards your business.

To reach your business, people need to know exactly where they can find you, and listing your business’ information online makes it easy for potential customers to walk straight on through your doors.

Digital marketers can set up your Google My Business account ,making sure that all information pertaining to your business is properly listed and can be easily found by those looking for related products and services. This service includes populating important fields such as description, categories, location, store hours, contact details, official website, logo, modes of payment accepted and photos of your products, services and place of business. The more information potential customers have about your business, the more likely it appears legitimate and trustworthy.

Use Local Listings

Apart from listings on search engines, online directories and citations also help. Local business listings provide potential customers with information about your business including hours and contact details, helping direct them towards your establishment and opening up opportunities to earn from their visits. Many potential customers regularly check sites or even use apps such as Yellow Pages, Yelp, 411.ca, etc. to find the product or service they desire which is nearest to their location. These users are also reading reviews left by other patrons.

To have more chances of connecting with your market in Toronto, it is important for your business to have thorough listings in these directories as well. A digital marketing company can help you update and maintain existing listings in Toronto, as well as create new listings as new directories emerge. Details such as your business’ name, address, hours and contact information, should be checked to ensure consistency across directories to avoid driving potential customers away due to inconsistent information that makes your business appear unreliable.

Reviews are the New Word of Mouth

Before the rise of advertising and social media, businesses relied on word of mouth advertising that circulated among family and friends. Recommending to one’s social circles a product or service that worked for them was the most trustworthy way to find a business. These days, online reviews work in the same manner.

With more people wanting to gain maximum customer satisfaction and the best value for their money, smart consumerism is on the rise. More and more customers are posting reviews for products and services they avail of, and the effect is two-fold. One, it drives businesses to improve customer satisfaction by innovating on their current offerings; and two, it either encourages or drives away potential customers from your business, depending on experiences of previous customers.

Managing customers’ expectation is no easy feat since many people opt to read online reviews and factor these into their decisions, but a good digital strategy can help you capitalize on good reviews and mitigate the effect of negative feedback.

A digital marketing company can help you monitor reviews as they come in, respond to reviews and build trust in the community. Responding to reviews shows that you care about what your customers have to say and have their satisfaction in mind. A good strategy to employ regarding reviews is asking your customers to post feedback on your business’ Google My Business and social media pages. This help to increases your ratings, boost your online reputation and shows that your business thrives on serving the needs of its local community.

With emerging trends in the digital age, setting up shop in a local market can mean not having to constantly compete with big players who are dominating larger markets. Their reach is wide, but your business can find a local niche, build stable relationships and usher in sales it can really count on. A digital marketing company can help point your business in the direction of its local market, craft messages that target a specific audience it hopes to reach, and help your business become a staple in its community.

Put your local business on the map by calling 360 Business Local at (416) 619-7935 today!

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Google Display Network – Targeting Options

The Google display network is a system of websites with space for advertising, where you can place your ads. Using precise targeting the GDN is able to reach engaged audiences at the right stages to produce better results. It allows you to place your ads on an array of niche websites in the forms of text, images and videos as well as mobile ads.

Potential customers can be reached based on their browsing patterns.

Contextual Targeting includes;
Keyword – Matching keywords in your campaign with websites related to that keyword.
Topic – Select your target audience from a list of over 1700 categories. Google has categorized thousands of pages under this umbrella of categories.
Placement – Ads are placed on specific sites or feeds that your audience will visit.

Audience Targeting includes;

Interest Category Marketing – Ads are shown to people based on their interests and search history.
Demographics – Allows you to select your audience based on age or gender.
Re-marketing – Advertising to people who have previously visited your site but have not taken any actions.
Similar Users – Finding consumers with similar habits to those on your remarketing list.

When both of these methods are combined, the results prove very effective.There are four different phases to a prospective consumers buying cycle. Using display advertisement will help to create awareness, increase the scope of your campaign, assist in driving conversions and ultimately increase the purchase cycle.

Buying Cycle
Awareness Stage – Showing banners of your brand.

Interest Stage – Target customers when they are evaluating.

Consideration Stage – Re-marketing to engage past visitors, includes demographic targeting.

Purchase Stage – Re-marketing targets people who have added items to an online cart, but have not followed through with a purchase. Showing relevant ads help to up-sell products.

After users have moved through the buying cycle the last step is loyalty. By targeting customers who have completed an action on your website in the past is an effective way to maintain brand loyalty. Google +1’s allow customers to spread recommendations across the internet.

The Google Display Network uses mixed advertising to target the right people at the right time, sending them the right message which is why it delivers results.