One of the most important things you can do for your business during COVID-19 is to still be active even if you are open to customers or not. It’s no secret that a lot of businesses have taken a significant hit because of the coronavirus and its effects on society so maintaining a connection with current and potential future customers can be huge.
Our team at 360 Business Local is dedicated to building that connection for you and your business, giving you leads that can be converted into a real connection. Providing search engine optimization services in Toronto we are a digital marketing company run out of Vaughan, giving you local support and experience.
Step 1: Stay Updated And Informed
The biggest difference now between you and competitors is knowledge of COVID-19 and how it relates to your business. As time goes on provincial and local laws or regulations are shifting all the time. Depending on your business, new movements to opening up the city can affect you differently and if you fall behind on the news you could potentially miss out on a lot. Whether something comes into effect today or in the next 2 weeks it’s important to stay updated to see what is happening and respond properly for your clientele and prepare for any upcoming events as well.
Reaching out to clients at the right time, opening with the right preparations, and matching certain cleanliness regulations can be the difference between you gaining more leads or your competitors.
Step 2: Stay Active and Connected
Consumers can be very fickle and forget about a business quickly. Whether or not you are open to the public, providing services online, or closed indefinitely maintaining some kind of connection and interaction with your customer base is huge. Even if you are closed and cannot provide any services there are still ways to keep in touch and reach out. Social media is a great fit for this, letting you connect with people on Facebook, Twitter, and Instagram. Posting about updates for the community, updates regarding your business, and related to your field can help you stay in people’s minds. 360 Business Local has experience not only building social media presence but also maintaining it, letting you focus on what you need to within your business to keep it growing and developing.
Step 3: Don’t Let This Time Go To Waste
While many think of this as downtime where you can’t do anything, approaching this period with the thought you can build your brand and identity can be significant to how your business will survive and live during closure and after. How you react to COVID-19 compared to others can be a great benefit to your company’s image and reputation. More and more people are spending time online during this period and having a great presence online can bring a huge boost to people’s awareness of your services, creating leads that can be converted to sales if your open now or later when you are open once again. Don’t let this period become a stagnant waste and work towards strengthening your company’s reputation and image within the community.
Ready To Gain And Maintain Leads?
Turn to a Trusted Digital Marketing Company in Vaughan
360 Business Local is dedicated to giving you leads no matter what state your business is in and can help you build your image and reputation even with the coronavirus. Start strengthening your company’s brand within the community to help you hold up during lockdown orders and give a boost to business after when everything is lifted.