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Connecting with Your Customers & Increasing Conversions with B2C Marketing

In a sea of freelancers, copywriters, public speakers and bloggers, how do you stand out from the crowd? By being passionate about what you’re providing. 

Are you selling your product’s results? Consistent leads and revenue are a methodical result of a strategic highlight of showing the benefits of your services. It’s time for B2C (Business-to-Customer) Marketing to take the stage and make a lasting partnership with your customers. Understanding this marketing tactic can help you build a more profitable business knowing that your customers are pertaining in an ethical and customized way with your services.

How 360 empowers your company through B2C Marketing

Being confident in your craft will increase your chances of selling your services even further, by connecting with your consumers through your core values and prospects. 360 Marketing can help you empower your reputation by solidifying not only what you can do, but what you can do for other people. B2C Marketing is essential to reaching key audiences, and projecting your brand to future consumers. 

Through smart google marketing and poignant social media targeting, your business can rise above the current market competition. At the end of the day, it’s not being the best there ever was, it’s about being slightly better than the next guy gunning for the same top place. Implementing our digital marketing expertise, we use strategic B2C tactics that involve Facebook Remarketing, AdWords and Responsive Website Design.

What is B2C Marketing?

B2C Marketing is a series of detailed strategies, practices and tactics that a company uses to connect directly with their individual customers. It’s a way to target your focus on the customer’s needs using influential strategies, instead of using cookie-cutter methods that can sometimes be ineffective and impersonal.

Why is B2C Marketing important to your business?

B2C marketing is vital for small businesses that sell consumer-based products and services that can include software companies, beauty salons, and home improvement services. The benefits arising from a strong B2C marketing campaign can be highly effective in maintaining and connecting with your audience. Here are just a few examples:

  • Boosts website visits. B2C campaigns are created to woo potential customers and give them an insight to your brand. The more clicks on your website, the higher the chances of conversions.
  • Strategic personal interactions with your customers. When you have a clear understanding of your audience, B2C businesses can send out specific messages at strategic times to influence partaking in your products and services. We can efficiently work with you to set up a campaign that strikes a meaningful message at the right time for your potential clients.
  • Increases conversions through social media outreach. Connecting with a larger audience is achievable through fun social posts that simultaneously increase your brand awareness. The higher the chances of your business being found on social media, the higher the chances of a conversion.
  • Better rankings on search engines. Using targeted keywords that relate to your business, your website can increase its position to the top of the first Google page – and when you’re consistently found, you’re going to be consistently paid.

The Future of Your Company Relies on B2C Personalization

Traditional mass strategies have become outdated due to their lack of attention on the individual consumer. If you want to appeal to your target audience, you will need to implement smart B2C strategies that are personalized and memorable. Give your company the advantage of truly caring about your customers while increasing your leads!

Call our digital marketing professionals at (416) 619-7935 or send us a message by clicking here! We promise you we’re very friendly.