online marketing company markham

Artificial Intelligence in Marketing

Over the past couple of years, artificial intelligence advancements have dominated in the technology industry. Between image recognition and digital assistants integrated in homes and cell phones, artificial intelligence is literally and virtually everywhere we go.

72% of businesses find AI to be a business advantage. As a business looking to dominate in online marketing, looking for ways to stay ahead of the game is key. Between your campaigns and social media tactics, your company needs more than the generic methods to tap into new markets and attract engagements. Furthermore, to understand the technology and ability of AI will benefit your company.

Keep reading to learn how knowledge about artificial intelligence in marketing can benefit your brand:

What is Artificial Intelligence?

Artificial intelligence is the study of intelligence of machines and their capability of solving problems as well or better than people can. It takes into account the environment and its interactions, producing a successful attempt to achieve goals.

Machines are becoming increasingly powerful and capable of tasks, requiring less of people input. Without being programmed to learn, machines are looping the task of acquiring knowledge on their own. For example, when this technology was new, people would feed the system pictures of cats and dogs to teach the machine differences, patterns, and identification. Eventually, the differences were evident to the machine which is how it continues to develop sorting and image recognition technology.

How does Artificial Intelligence tie into Marketing?

With AI, marketing is transformed and it becomes more than just the capability of machines but rather leveraging consumer data with AI to learn and anticipate your target market’s movements and demands. It is an integral part of staying ahead of the game to learn how you can tie in your tactics with these advancements. For example, artificial intelligence does a good job with big data and comprehending those large sets of information with minimal manual work.

Elements of AI in Marketing

Big Data

Branching off of the previous point, since the span of big data can be so large, a marketer’s ability to segment and interpret the data may take a long time whereas artificial intelligence can sort it immediately and ensure the data that needs to be delivered, is done through the correct medium to the correct recipient.

Machine Learning

When it comes to successful marketing campaigns, collecting data is important but difficult to manage. This is when marketers use machine learning to interpret the large data – whether it be identifying trends or common occurrences, this information is vital so that they can predict consumer behaviour, responses and reactions for their products or services.

Powerful Solutions

Artificial intelligence creates a platform for understanding the world and the data that surrounds it in a clear way to humans. All the concepts and ideas that we have developed over the years can be understood by AI in seconds. As it continues to develop, interpreting emotion and communication is becoming popular and is slowly becoming integrated into our everyday tech.

Marketers can look at this as a method of changing social media functions and interpreting even the minor data that can be pivotal in consumer behaviour. As artificial intelligence continues to grow, it will be smarter in identifying the needs and wants of target mar   

Benefits of AI in Marketing

Quick Searches

Artificial intelligence assists businesses’ marketing components but the tech also leverages that accessibility for our consumers. As marketers tweak their algorithms and understandings, the development on the market side is growing as well. AI is able to adjust and analyze these quick searches and information findings which further interprets consumer behaviour.

Ad Development

Branching off of that, the marketing techniques used are now able to be more than just simple ads placed on popular sites. AI provides analysis about the methods that online advertisements can be used more effectively and will have the most engagement. In addition, since AI is able to detect behaviour and responses more precisely now, targeting markets with relevant ads will make a big difference. This ensures that instead of a bombarding feeling, your brand produces a integrated flow of advertising.

Get ahead of the game, learn how online marketing is continuously changing and use it to your company’s advantage. Contact our team in Markham for more information.

online marketing company markham

How You Can Leverage Online Marketing in the Healthcare Industry

As we progress further into the digital age, online marketing has become one of the foremost assets in a variety of industries. However, we often don’t see online marketing associated with the healthcare industry despite potential progress and gains digital marketing can bring to the industry.

Online marketing tools like social media, content marketing, and SEO can become invaluable tools to healthcare industry professionals, assisting to create transparency and improve patient relationships to an extent that was not previously possible.

Are you looking to connect better and with more patients in Markham? Keep reading below to learn tips from our marketing experts on how you can leverage online marketing in the healthcare industry.

Engage and Connect with Patients Through Social Media

Social media is an invaluable tool to healthcare online marketing strategies. A number of recent studies have released data indicating beneficial trends in the relationship between patients and social media.

According to Infographics Archive, 60 percent of social media users are more likely to trust posts and activity from doctors over any other group. Another study found that 57 percent of patients’ decision to receive treatment at a healthcare facility are strongly influenced by that provider’s social media connections, indicating that patients trust healthcare organizations that engage with patients online.

These trends paint a compelling picture for healthcare professionals, offices, and organizations to utilize social media in their marketing strategy. Patients are already keen to trust healthcare professionals and facilities that are on social media, so all that is left for you to do is engage. In this way, leveraging social media will allow you to build a visible and reputable reputation among healthcare consumers and potential patients, which in turn will help bring more patients through your doors.

Influence Potential Patients with Educational and Informative Content

According to data from the Pew Research Center, over 70 per cent of internet users in the last year looked online for health information. In fact, searching for health related information is the third most popular online activity.

However, out of all this activity, only a fraction of it involves potential patients already looking for a healthcare facility or searching to immediately book an appointment. Much of this activity is people looking up medical symptoms or procedure information for ailments they may have or may just be interested in.

Being in the healthcare industry, you can leverage this trend in search activity by creating content that provides information on health conditions, answers to questions, quick tips, and advice that people can get without going to a doctor. Implementing this content marketing strategy through a blog or educational videos can help you set yourself apart as a trusted industry expert and increase engagement on your site, eventually leading to more leads and appointments booked.

Create a Hassle Free Experience with a Easy to Navigate Website

Web design is a crucial aspect of any online marketing campaign. Your website is often the first impression a potential patient has of your facility or organization, so it’s important that it’s designed based on user experience (UX) standards and provides a smooth, hassle-free experience.

Users and potential patients want to find the information they want quickly so that they can take action, but if you’re website is out of date or difficult to navigate, these users will quickly bounce off of your site and onto to one that provides them with the information they want. Effectively, a poorly designed website will send potential patients straight into your competitors arms.

Ensure that your website is designed for ease of use and is patient focused. This means utilizing modern design features like effective use of whitespace, clean lines, and other minimalist elements, and clearly indicating areas for patients to take action such as account logins and appointment booking/contact pages.

Be Visible at Patients’ Time of Need With SEO

Search Engine Optimization (SEO) is the ribbon that pulls online marketing together. Regardless of strong social media engagement, stellar content, or an attractive website, you won’t generate the leads you need without an effective SEO strategy.

By optimizing your website and content according to SEO trends, patients will be more likely to find you when searching for facilities through search engines like Google. For healthcare professionals and facilities, it’s best to use a locally targeted SEO strategy as it’s more likely for local patients to visit your facility than it is for patients who are located farther away.

As a healthcare professional, there are a variety of online marketing tools available to you that can be used to help engage more patients and present them with opportunities for better care. Contact our marketing specialists today to take advantage of all that online marketing has to offer.