Tik-Tok-Social-Media-App

TikTok: How A 15 Second Video App Can Expand Your Business Impressions By Millions!

Who are influencers now in our generation? How can an app help businesses get their product out to millions of people- at a fraction of the price for an advertisement on Instagram, or Twitter? 

 

TikTok, an app created in 2017 has recently blown up in the media industry, with over 500 million monthly users, and is now available in 150 different countries. Although the target demographic of this app is for teens, this brings out great opportunities for new upcoming marketers or businesses to promote their services and products. Tiktok is a 15-second performance entertainment platform that allows anyone to create creative content for other individuals to see, ranging from humorous videos to lifestyle-based tutorials. So, how did Tiktok get so popular, and how can startup companies benefit from this teenage based platform?

 

How did this app become so successful?

Many teens have mentioned that they downloaded the app ironically wondering what the buzz is about or after noticing some “cringey” tiktok videos online, when soon after they find themselves creating their own videos for the world to see. This app is now single-handedly a competitive market against big companies such as Netflix, Instagram, Twitch, and many more. There must be a reason for the app to be valued at $75 billion and to receive over one billion downloads in 3 years, but what is it? 

 

TikTok has been told their videos are becoming the new Vine, a loved but discontinued app used to post creative and funny content. The concept of both apps are quite similar, both creating short, continuously looping videos, but Tiktok has one thing that Vine failed to do; profit their company by billions, from simply placing ads, and accommodating in-app purchases. 

 

How can businesses benefit from this app?

Businesses have personally reached out to popular “Tik tokers” to promote their goods and services, benefiting the business into receiving hundreds of thousands of views for an inexpensive price. A popular creator 

 

Businesses could also advertise on Tiktok, paying $20,000 – $50,000 for over 5 million business impressions per day. This is useful for companies that want their target demographic to be young adults, considering how 41% of Tiktok is downloaded by users aged 16-24. 

 

Recently on August 1, 2019, Chipotle, a fast-food restaurant, created a #GuacDanceChallenge. This challenge featured sponsored YouTubers such as Loren Gray and Brent Rivera to create dance moves to a song dedicating it to their interest in avocados. In just 6 days, the hashtag challenge received over 250,000 video submissions on TikTok. Chipotle celebrated on July 31st for “National Guacamole Day”, and sold over 800,000 side condiments in one day. The sales in Chipotle has greatly improved, and we truly believe it was from TikToks powerful influence on the teen market.

 

Chipotle isn’t the only one who received such massive success rates for their company, other businesses such as Guess, with the hashtag #InMyDenim, Coca Cola, with the hashtag #ShareACoke, and GrubHub, a brand takeover ad for food delivery have all been extremely successful in gaining the proper audience attention.

tik-tok-business-benefits-infographic

 

What is so different about this social media platform aside from others?

Tiktok has also grasped the attention of millions of individuals, involving the use of many silent tactics that helps make the app simple, yet addicting to use.

 

Tiktok does not require you to activate an account once downloaded and immediately allows you to scroll down their video feed of popular creators. This gives the users a chance to “sample” what Tiktok is about, and the content it provides. The easy accessibility of not having to register an account to join the app can undoubtedly be a factor of people continuing to keep it on their devices. 

 

Another factor for many people use this app could be that you do not need to know people on the app to use it, unlike Snapchat, Twitter, or any other social media platforms. This allows people to freely watch/make videos without the need to be connected with people you know!

 

Tiktok is also used to freely express your creativity, without feeling judged about what content you post online. Because many users on the app are around the same demographic, they typically post popular trends or funny content, and the videos are usually considered funny, rather than critiqued or laughed at.

 

Interested in learning how to expand your marketing services towards the most downloaded app of 2019? Contact us now at (416) 619-7935 to get started!

digital marketing company toronto

#LoveLocal: Ways to Top Local Search

Every successful business can trace its roots back to a local community in which its ingenuousness and creativity first flourished. From there, small local businesses are able to find their own place in the market and create an identity separate from big players. To target this niche, business owners can focus on local search trends and in effect, better connect with search engine users within a certain radius of their location. This lets local businesses convert more leads to sales and solidify their position as a staple in the community.

Working with a digital marketing company helps you identify local opportunities that your business can use to dominate its market in a big city like Toronto that’s bustling with both competition and opportunities.

Let 360 Business Local help you identify opportunities for your local business. Call (416) 619-7935 today!

Here are four ways a digital marketing company can help your local business find a niche and dominate the local market in Toronto.

Create Niche Content

These days, merely having a website that lists your local business’ products and services is not nearly enough to be found and make a sale. With larger businesses dominating general search terms, it’s important to set yourself apart to be found by your target market. Because your local offerings aren’t necessarily in the business of competing with national or multinational conglomerates, defining your niche is essential to getting found quickly.

A digital marketing company can help you define your strategy in effectively capturing the market in locations your business operates in. This focuses your efforts to bring in sales from the direct communities you serve.

In a diverse market, such as Toronto, the content on your website plays a key role in helping you get found online. Your site’s content also defines who finds you and determines whether they will avail of your products and services.

An effective strategy employed by digital marketers is optimizing content not just according to high-traffic keywords, but also according to local search trends. This is done by pushing area-focused keywords and developing locally-focused content for your website’s product information and contact pages, as well as its blog entries.

When your website incorporates local keywords, your business is brought closer to the communities it serves, presenting you with revenue opportunities you can actually count on.

Aside from keywords, digital marketing companies also lace titles, tags and descriptions with location indicators, further increasing your ranking. Finally, when modifying your website’s code, digital marketers may include a schema markup – it’s an addition to the website’s code that gives search engines more information about your business, aiding your efforts to be found.

Put Yourself on the Map

People now use digital maps, such as Google, to find a place. As such, your business has to appear on the map to be found. New search trends point to increased localization in an effort to better connect search engine users with exactly what they are looking for and what is within proximity to their location.

With the use of location services available on most smartphones or other devices, search engines are able to factor in the user’s location to supply them with search results relevant to their query. When these potential customers are within a certain radius of your establishment, a good map listing will help direct them towards your business.

To reach your business, people need to know exactly where they can find you, and listing your business’ information online makes it easy for potential customers to walk straight on through your doors.

Digital marketers can set up your Google My Business account ,making sure that all information pertaining to your business is properly listed and can be easily found by those looking for related products and services. This service includes populating important fields such as description, categories, location, store hours, contact details, official website, logo, modes of payment accepted and photos of your products, services and place of business. The more information potential customers have about your business, the more likely it appears legitimate and trustworthy.

Use Local Listings

Apart from listings on search engines, online directories and citations also help. Local business listings provide potential customers with information about your business including hours and contact details, helping direct them towards your establishment and opening up opportunities to earn from their visits. Many potential customers regularly check sites or even use apps such as Yellow Pages, Yelp, 411.ca, etc. to find the product or service they desire which is nearest to their location. These users are also reading reviews left by other patrons.

To have more chances of connecting with your market in Toronto, it is important for your business to have thorough listings in these directories as well. A digital marketing company can help you update and maintain existing listings in Toronto, as well as create new listings as new directories emerge. Details such as your business’ name, address, hours and contact information, should be checked to ensure consistency across directories to avoid driving potential customers away due to inconsistent information that makes your business appear unreliable.

Reviews are the New Word of Mouth

Before the rise of advertising and social media, businesses relied on word of mouth advertising that circulated among family and friends. Recommending to one’s social circles a product or service that worked for them was the most trustworthy way to find a business. These days, online reviews work in the same manner.

With more people wanting to gain maximum customer satisfaction and the best value for their money, smart consumerism is on the rise. More and more customers are posting reviews for products and services they avail of, and the effect is two-fold. One, it drives businesses to improve customer satisfaction by innovating on their current offerings; and two, it either encourages or drives away potential customers from your business, depending on experiences of previous customers.

Managing customers’ expectation is no easy feat since many people opt to read online reviews and factor these into their decisions, but a good digital strategy can help you capitalize on good reviews and mitigate the effect of negative feedback.

A digital marketing company can help you monitor reviews as they come in, respond to reviews and build trust in the community. Responding to reviews shows that you care about what your customers have to say and have their satisfaction in mind. A good strategy to employ regarding reviews is asking your customers to post feedback on your business’ Google My Business and social media pages. This help to increases your ratings, boost your online reputation and shows that your business thrives on serving the needs of its local community.

With emerging trends in the digital age, setting up shop in a local market can mean not having to constantly compete with big players who are dominating larger markets. Their reach is wide, but your business can find a local niche, build stable relationships and usher in sales it can really count on. A digital marketing company can help point your business in the direction of its local market, craft messages that target a specific audience it hopes to reach, and help your business become a staple in its community.

Put your local business on the map by calling 360 Business Local at (416) 619-7935 today!

Global computer network

Google Display Network Explained

What is the Google Display Network?
The Google Display Network (GDN) is a network of websites that have space for your advertisement. The GDN uses precise marketing methods including contextual and audience targeting to reach audiences and deliver results to users and advertisers. The GDN is a simple and practical way to advertise on an abundance of topic-specific websites, video sites and blogs.

Why is it beneficial to advertise online?
Advertising online has the ability to reach customers through ad placements across millions of websites. Customers do a lot of considering, purchasing, and referring brands via online networks & social media. 95% of users’ time is spent viewing content on sites.

Why choose GDN?
When you choose the GDN for advertising, you get to choose exactly where your ads appear – news sites, blogs and niche websites are some examples. Use different formats such as text, rich media ads, and videos to engage users. By combining search ads with display ads, you get more conversions. GDN provides clear reporting on all aspects of your campaign. You choose the pricing model that works for you and suits your goals.

How much does it cost?
There are structures in place in order to control your costs, an auction systems means you bid for every ad spot, meaning competitive pricing. At most, you will only pay 1 cent more than the minimum necessary to keep your spot on a page.

There are 2 pricing models:

CPM – Cost-per-thousand impressions. You only pay when your ad appears 1,000 times.
Why use this method? For campaigns aimed at increasing your visibility and to track metrics including but not limited to impressions, reach, frequency and search uplift.

CPC – Cost-per-click. You only pay when a user clicks on your advertisement and visits your website.
Why use this method? Used for campaigns where you care about clicks. This allows you to track metrics like sales, leads, and sign ups.

What types of ads are there?
Text ads, standard image (JPEG, SWF or GIF), standard flash, rich media flash, in-unit video and video ads including click to play, cost-per-click, cost-per-view and cost-per-thousand formats.

Ad sizes for Internet;

Internet Ad

Mobile Ads & Sizes;
Everyday more people are using their smart phones to browse the internet and make or research purchases. Put your ads in front of them with mobile advertising on the GDN. Once you have created your ad, it can be shown on smart phones and tablets or even WAP enabled devices with smaller screens.

mobile ads

The Google Display Network works to target the right customers for you using demographics, lifestyle, psycho-graphics and behaviour. As well as engage past site visitors with re-marketing. The GDN sends the right message to prospective customers by layering contextual targeting with audience targeting at the right moments to attracts users when they are in the right mindset.