Who are influencers now in our generation? How can an app help businesses get their product out to millions of people- at a fraction of the price for an advertisement on Instagram, or Twitter?
TikTok, an app created in 2017 has recently blown up in the media industry, with over 500 million monthly users, and is now available in 150 different countries. Although the target demographic of this app is for teens, this brings out great opportunities for new upcoming marketers or businesses to promote their services and products. Tiktok is a 15-second performance entertainment platform that allows anyone to create creative content for other individuals to see, ranging from humorous videos to lifestyle-based tutorials. So, how did Tiktok get so popular, and how can startup companies benefit from this teenage based platform?
How did this app become so successful?
Many teens have mentioned that they downloaded the app ironically wondering what the buzz is about or after noticing some “cringey” tiktok videos online, when soon after they find themselves creating their own videos for the world to see. This app is now single-handedly a competitive market against big companies such as Netflix, Instagram, Twitch, and many more. There must be a reason for the app to be valued at $75 billion and to receive over one billion downloads in 3 years, but what is it?
TikTok has been told their videos are becoming the new Vine, a loved but discontinued app used to post creative and funny content. The concept of both apps are quite similar, both creating short, continuously looping videos, but Tiktok has one thing that Vine failed to do; profit their company by billions, from simply placing ads, and accommodating in-app purchases.
How can businesses benefit from this app?
Businesses have personally reached out to popular “Tik tokers” to promote their goods and services, benefiting the business into receiving hundreds of thousands of views for an inexpensive price. A popular creator
Businesses could also advertise on Tiktok, paying $20,000 – $50,000 for over 5 million business impressions per day. This is useful for companies that want their target demographic to be young adults, considering how 41% of Tiktok is downloaded by users aged 16-24.
Recently on August 1, 2019, Chipotle, a fast-food restaurant, created a #GuacDanceChallenge. This challenge featured sponsored YouTubers such as Loren Gray and Brent Rivera to create dance moves to a song dedicating it to their interest in avocados. In just 6 days, the hashtag challenge received over 250,000 video submissions on TikTok. Chipotle celebrated on July 31st for “National Guacamole Day”, and sold over 800,000 side condiments in one day. The sales in Chipotle has greatly improved, and we truly believe it was from TikToks powerful influence on the teen market.
Chipotle isn’t the only one who received such massive success rates for their company, other businesses such as Guess, with the hashtag #InMyDenim, Coca Cola, with the hashtag #ShareACoke, and GrubHub, a brand takeover ad for food delivery have all been extremely successful in gaining the proper audience attention.
What is so different about this social media platform aside from others?
Tiktok has also grasped the attention of millions of individuals, involving the use of many silent tactics that helps make the app simple, yet addicting to use.
Tiktok does not require you to activate an account once downloaded and immediately allows you to scroll down their video feed of popular creators. This gives the users a chance to “sample” what Tiktok is about, and the content it provides. The easy accessibility of not having to register an account to join the app can undoubtedly be a factor of people continuing to keep it on their devices.
Another factor for many people use this app could be that you do not need to know people on the app to use it, unlike Snapchat, Twitter, or any other social media platforms. This allows people to freely watch/make videos without the need to be connected with people you know!
Tiktok is also used to freely express your creativity, without feeling judged about what content you post online. Because many users on the app are around the same demographic, they typically post popular trends or funny content, and the videos are usually considered funny, rather than critiqued or laughed at.
Interested in learning how to expand your marketing services towards the most downloaded app of 2019? Contact us now at (416) 619-7935 to get started!