Enhance Your Online Presence & Client Engagement: Why You Should Create A Google My Business Listing Today!

One of the most common ways people can discover new businesses is by entering a Google search query. They may be looking for a local store to buy their new sneakers from or discover a new restaurant to eat food from. This can be made possible with a Google My Business Listing, which showcases a business’s location and information as one of the first search results. Google business listings can not only amplify client engagement but also promote your business to an entirely new audience. 

360 Business Marketing is a digital marketing agency that helps businesses enhance their digital presence online and on frequently used search engines like Google. We specialize in providing extensive SEO marketing packages and setting up comprehensive Google My Business listings that put your brand out in the open. Contact our team today if you would like to set up an online business listing for the first time. 

A Google My Business profile can have many benefits for many businesses, big or small. We’ll handle all the finer details when creating the listing for you so you can continue growing your company your way!

What is a Google Business Listing? 

A Google Business Listing is a free platform that allows businesses to create and manage online listings through search engines like Google. The listings can appear in places such as Google Search and Maps, as well as other platforms such as YouTube and Google+. Most businesses are eligible to set up a listing and the process costs nothing to manage at all. 

Creating a Google My Business listing is an important step in getting your business found online by new customers. It essentially works like a preview of what your store or service is offering to them and how you can meet their needs. Once you’ve created your profile and verified your listing, you can add features such as photos, videos, special offers, and other information to help make it stand out from others. 

A Google business listing can benefit businesses with only a brick-and-mortar storefront, digital storefront, or both. It provides an uptick in customers online, helping you yield over 1000 search views per month. Over 84% of Google searches for your business are discovery searches, which means that if not for the business listing, people would’ve never found out about your business. 

How Can Your Business Listing Enhance Leads?

The goal of a Google business listing is to make it easier for customers to discover your business and where you’re located. It functions like a local online listing and digital storefront that will serve the public as a mini knowledge base. Whenever customers are discovering new business, they want clear visual cues (e.g. photos, videos), basic information, and reliable reviews from past clients. 

Some of the basic information that can be listed on your Google business listing are the name, address, phone number, website, hours of operation, photos, reviews, blog posts, and general description. The latter can easily sum up what your business is all about and what you have to offer new customers. 

The business listing should work well in reaching more customers through other functions like Google Search and Maps. It should also appear whenever customers are searching for businesses like yours, especially if it’s in your local area. It can also help you manage your online reputation and presence, usually by tracking how many people are interacting with your listing and how many views it gets. 

Why Should I Set Up A Google My Business Listing?

A big reason why you shouldn’t delay in making one is so that you can claim ownership of your business on a public level. A business listing allows you to attain management rights to it and unlock additional free features to increase your digital presence on Google. 

A Google My Business listing will act as a key spotlight in your local listings and help your brand stand out from the rest. Having your business be discoverable as a local Google search result will not only boost your SEO efforts but also maintain a high degree of traffic to your website. 

If you would like to set up your first Google business listing today, contact 360 Business Marketing to enhance your business’ online presence and Internet traffic. Work with our team now to improve your SEO results in 2022 and reach out to potential new customers