With the rise of technology and smart consumerism, it’s essential now more than ever to provide your customers with a pleasant experience on your website, as this largely influences your next big sale, and builds on your position in the market. As websites rise, so do innovations in how they are built – but the threshold remains the same: an ideal user experience, now even more seamless and powerful with AMP web design.
Because your next leads and sales are now mostly determined by how visible your business is in the digital space, search engines such as Google adopt measures in determining if your site is worth recommending to users, in effect boosting your ranking, as well as your opportunities to connect with more users and convert their visits to your website to leads, sales, and return visits. As a smart business owner in the digital age, it’s time to learn all about the latest in web design, and how your website can meet standards to curate and benefit from a providing a complete digital customer experience.
Search engines such as Google value 3 top components of websites, ensuring that these perform well and deliver an ideal user experience especially on mobile devices – now the most widely used device for living on the web. These are:
- Mobile design and usability
- Page loading speed
- Responsive design
Satisfying these 3 components gives rise to an ideal user experience, allowing Google to review your site and determine how it can be improved in order to better attract potential customers and keep your established following engaged as new products and services debut. The existence of the perfect website is a myth, but with these 3 factors, your business can be a myriad of steps closer to providing a complete customer experience online.
Ease of Mobile Use
When your website is designed for, and highly usable on mobile, it’s easy for users to navigate your site and connect with your latest products and services. This fosters memorable interactions that prompt them to gravitate towards your business, subscribe to your offerings, and trust your brand with many of their needs over time.
Fast loading speeds on mobile devices further cement trust in your business, as in the digital marketplace, a fast, easy to use website is the counterpart of a warm welcome you provide to customers in your store. When your site is slow to load, it drives away potential customers, as it appears that your business is sluggish in delivering service people count on you to provide. A good buffer speed is about 2 to 3 seconds, and any slower than that, you could be losing business; and on the upside, the faster your site loads, such as with AMP web design, the more likely it is to retain viewers and convert them to leads and sales.
Designed to Adapt
Finally, a responsive design fosters inclusivity in your brand, as it signals to potential customers that your business is able to adapt to their needs and deliver a unique and complete customer experience across different devices they use to access information about your products and services, and subscribe to them. AMP web design promotes ease of use, avoiding past scenarios in which frustrated users have to pinch the screen, and scroll back and forth to view all the content, easily testing their patience and potentially driving them away all because your brand is much harder to interact with, and derive value from that way.
How to Optimize Your Site for Mobile
The latest innovation in mobile optimization is AMP web design, and as it was conceived to support the mobile user experience, it is the clear winner in terms of mobile design, page loading time, and responsiveness. AMP web design allows sites to be built especially for mobile use, with the complete customer experience in mind. To this end, it accounts for lightning fast loading speeds, as well as content that fits in and flows seamlessly on mobile devices – no longer requiring endless waiting and scrolling just to access information they need.
As you build your brand with AMP web design, there are a few key points to remember and apply to ensure that on top of fast loading and seamless flow, your potential customers will find it easy to discover your products and services.
Short and Simple Menus
For one, make sure to keep your site’s menus short, so as it does not become too complicated for users to navigate, especially on mobile devices where screens are far smaller than on desktop. Next, it’s also important to make it easy to navigate back to the homepage, as your site’s homepage usually lists all the crucial information about your business that they will want to review, and would need to get back to in order to further explore other areas.
No More Clutter
Along with ease of navigation, don’t clutter pages with too much information that will distract potential customers, as this can drive them away from the offers that led them to your site to begin with, in the process costing you business that you could have already had. If your site has an internal search feature, make sure to incorporate filters to help direct users towards relevant products and services, quickly improving the user experience.
As your potential customers are directed to your business from search results for reasons of relevance to their needs, make sure that your pages are indeed relevant to their queries, and are not mere ‘clickbait’ pages that appear to match the search phrases they used, but turn out to have no connection to their intention. This will only cause them to navigate back to other search results, instantly increasing your site’s bounce rate.