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4 Emerging Social Channels in 2021 to Improve Your Traffic and Boost Conversions | How 360 Marketing Develops Smart Strategies for the Future

Social media trends have solidified one factor – the significant influence in gaining conversions. While trends come and go, permanent platforms can help you reach global status and root your brand in dependability, integrity and quality.

At 360 Marketing, we’re one step ahead of the game. We’re constantly researching what’s up and coming and what’s quickly on the way out. We’re a marketing agency that is an amp website design company, geo-conquesting connoisseurs and a friendly face that can tell you the honest progress of your business. Emerging new apps can enhance the overall customer experience, from finding your product faster to rewarding them for choosing your services. That’s a win-win situation that everyone can benefit from.

We would love to chat with you! Call us at (416) 619-7935 and give your business the smart strategies to propel forward.

 

4 social channels to implement in your business strategy

As the influencer market emerges from the infinite videos and photos that are currently in the digital universe, so are new apps and trends that are bound to take on 2021 by storm. 

Why not take advantage of the opportunities and continually grow your leads and conversions while improving your digital playground? Here are 4 apps that are sure to be fun for the user while helping you attract the right audience and boost your sales.

  • AltSpace VR

Virtual Reality has accumulated a lot of traction in the last few years, and we’re just seeing the tip of the iceberg. AltSpace VR is a virtual reality social media network that offers its users a more immersive experience. Want to learn a new language while you’re embracing your ‘me time’? You can take a virtual language class. Amongst educational purposes, you can also use this app to virtually ignite a discussion about your brand, host a training class and connect with potential customers on a more customized level.

  • Asana 

Staying on track with deadlines and keeping up with client promises is a priority to ensure your business maintains positive online visibility and a close partnership with loyal clients. Asana is a digital project management platform that helps you keep track of every detail of client interaction, important deadline and help you deliver superior service. Think of Asana as your personal assistant that facilitates tight deadlines and keeps you in check.

  • UserGems

Influencer marketing is a type of branding that relies on key leaders to amplify your business on a larger global scale. A majority of online influencers tend to be well-known celebrities, Youtube vloggers and pop-culture personalities can influence rapid and meaningful conversions. UserGems finds people who are actively promoting you on social media platforms to larger audiences. You are presented with a list of potential influencers, from which you can select and further develop a meaningful business relationship. 

  • Referral Candy

Who doesn’t love getting free stuff? We sure do! 

Referral Candy incorporates the credibility of your brand with the incentive of giving your clients free merchandise without affecting your profit. The best way to grow your business is through one happy customer at a time, and that said happy customer is sure to spread the word about how great your products and services are! 

When a client redirects a new client to your business, they get to receive gifts, vouchers, and more. The best part is that you get to decide the customizable reward that works best for you, while your clients are reaping the benefits. 

 

Contact 360 Marketing to your company’s online visibility and social credibility! 

Being ahead of the game means preparing for the game-winning touchdown, day in day out. Now, we’re no professional athletes, but we can rival their work ethic. 2021 is already full of market-changing trends, and we want to ensure that you can fully integrate the benefits of different social platforms into your strategy.

We can take care of the behind-the-scenes work while you continue to achieve your goals and visions for your business. Call us today and stay ahead in 2021. 

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How Online Reviews Can Significantly Impact Your Brand Reputation & How 360 Marketing Can Skyrocket Your Online Credibility During COVID-19!

Mark Cuban, a billionaire extraordinaire and a modern-day Renaissance man, offers this little golden nugget to all those that are facing challenges with their small business during the pandemic; he says, “Rather than focusing on how bad it is, focus on how you can use this time to connect with your future customers.” 360 Marketing takes that advice seriously and puts it to great use in leveraging your company to success despite the COVID-19 era.

So we find ourselves in unprecedented times with the pandemic turning a year old just a few weeks back. Your online reputation is on the line with fewer clients coming into your store, and a decrease in your Google searches. Not to fret, there is always a silver lining to the infinite black hole that is the Internet. We are here to protect your online reputation using tried and true methods like amp website design and geo-conquesting, to help shift your business strategies to help guide you through difficult times. 

The best part about the digital market is that it’s constantly changing, which allows you to find fresh and innovative ways to attract a new brand of customers. So how do you effectively shift your company to adapt to new and continuous changes while still maintaining your strong online reputation? Take our hand – we’ll lead the way.

 

Tip 1: Improve Your Customer Reviews

93% of people are influenced to purchase your services or products based on online reviews.

You might be thinking to yourself, “What if I don’t have any current customer reviews?”. Having no reviews is just as damaging as having negative reviews. While COVID-19 has halted many future endeavours, it has also granted you the ability to connect with potential customers organically. 

Encouraging your customers to leave a positive review of your business can go further than dropping your prices to get more revenue. At the end of the day, people are willing to pay more for exceptional service than cheap out on a subpar product. Positive review = credible online reputation.

 

Tip 2: Monopolize Word-of-Mouth Marketing

With all social media apps, online review sites and various digital platforms the grasp of our fingertips, it’s easier than ever to voice your opinion about a particular business. When you get a great haircut at a fantastic price, you’re going to be eager to tell everyone about your new mane. On the other hand, when the hair salon has cut off 10 inches when you asked for a ‘light trim’ you’re going to be inclined to tell people that the salon needs better professionals and not worth their money.

84% of people trust online reviews as much as they trust their friends. 

To think of it, we rely heavily on the opinions of strangers opinions to guide us to a fantastic experience. When you have a solid online reputation, it’s not just you that spreads the good news about your company, it’s all your clients!

 

Tip 3: A Strong Online Reputation Reduces the Impact of a Negative Review

It takes nearly 40 positive reviews to onset one bad review. 

While a negative review can be harsh, a stable online reputation can help mitigate the damage that arises from the negative review. Fewer people will pay attention to the negative review if they have a positive collaboration with you, or they trust your brand. 

You can’t avoid negative reviews. Even Amazon Prime has a long list of nay-sayers and they deliver your package within 24 hours. You can, however, control the impact of negative reviews by building a strong online reputation that backs up your credibility score and enables a trustworthy partnership with you and your clients to organically grow.

 

Review your Online Reputation and Grow your Opportunities for Long-Term Success with 360 Marketing!

Your online reputation extends to more than just your business looking good – it’s guaranteeing that your company survives through unprecedented times and is fully equipped to continually grow and adapt to success patterns.

Take your online reputation seriously and call our experts today! We’ll make sure to leave you a great review.

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Geo-Conquesting: How Location is Helping Businesses Thrive

Recent studies suggest that the average person is unable to pass ten minutes without checking their phone. This is great news for your business. Why? In the midst of a technological revolution, cell phones have an incredible amount of influence. Almost all your potential customers will have a dependency on technology, specifically their cell phones.  Many prominent businesses have successfully utilized this influence as a marketing tool, with the technique of geo-conquesting.

This technique has been used by companies such as Burger King, Outback Steakhouse and many others, all of them praising the concept. If you want help implementing this technique for your business – 360 can help, starting with a free, no obligation consultation of your market and competition.

What is Geo-Conquesting?

Geo-conquesting, or geo-targeting, is location-based mobile advertising. Based on a patron’s location, geo-targeting uses time and place to deliver your marketing message in the most effective way possible. Oftentimes, this means interacting with consumers while they are engaging with your competitors. This strategy intercepts consumers in competitors radius, and leads them towards your business.

For instance, if you are the owner of a burger shop, and a consumer is indicated to be approaching another company, you can use channels through their cell phone to give incentive for them to choose to buy with you instead. An example of a marketing message in that scenario would be, “Do you want a healthier alternative with a personal approach for your burgers? Try Burger Chain Example for a delicious burger with a $1 off!”.

Additionally, geo-conquesting is incredibly efficient, as it targets customers that are already looking for the product or service you offer (prospects at the bottom of the funnel). This means you are attracting clients away from competition and adding to your own clientele. Essentially, you will be geo-conquesting to attract consumers in the market for your specific industry. Continuing with the above burger chain example, this means that your marketing message will only be delivered to those craving burgers, rather than people looking for a new fitness gym. The two main perks of geo-conquesting are spreading awareness of your brand and using your competition’s location to your advantage.

 

Spread Brand Awareness

Geo-conquesting identifies potential customers that are interested in your product or service and delivers relevant messages and information to point them towards your business. This is a great method to kickstart other marketing strategies (ie: generate buzz around your business in clients in the industry).

 

Highlight your Company’s Strengths

Geo-conquesting is used to attract customers from competitors and switch loyalty to your business by highlighting your own brand’s strength. Using time and location as tools, messages through geo-conquesting promise better experiences than competitors. The benefit of specifically using geo-targeting to deliver this message is that it will be tailored and specific to the location of your business and your competition, producing a stronger incentive. To illustrate, if you are a smaller business, you can promise shorter wait times than your more popular competitors, and deliver that message to a potential customer impatiently waiting in line with the competition.

 

Geo-Conquesting and Geo-Fencing

Geo-fencing is another marketing strategy used to select virtual boundaries in which to market towards potential customers. Geo-fencing and geo-conquesting work hand in hand, and complement each other to increase each other’s potency. When selecting your geo-fence, it is important to keep the range appropriate in the context of your business. If your geo-fence is too wide, it might be irrelevant to the consumers that are targeted. However, if it is too narrow, you might not reach the consumer base necessary to generate tangible results.

 

 

Does geo-conquesting sound like a good fit for your company, but seems complicated and difficult to carry out? Contact 360 to help your company successfully use this valuable strategy!