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Local Businesses: Here’s How You Can Grow Your Leads (COVID-19 Edition) | Digital Marketing

One of the most important things you can do for your business during COVID-19 is to still be active even if you are open to customers or not. It’s no secret that a lot of businesses have taken a significant hit because of the coronavirus and its effects on society so maintaining a connection with current and potential future customers can be huge. 

Our team at 360 Business Local is dedicated to building that connection for you and your business, giving you leads that can be converted into a real connection. Providing search engine optimization services in Toronto we are a digital marketing company run out of Vaughan, giving you local support and experience.

 

Step 1: Stay Updated And Informed

The biggest difference now between you and competitors is knowledge of COVID-19 and how it relates to your business. As time goes on provincial and local laws or regulations are shifting all the time. Depending on your business, new movements to opening up the city can affect you differently and if you fall behind on the news you could potentially miss out on a lot. Whether something comes into effect today or in the next 2 weeks it’s important to stay updated to see what is happening and respond properly for your clientele and prepare for any upcoming events as well.

Reaching out to clients at the right time, opening with the right preparations, and matching certain cleanliness regulations can be the difference between you gaining more leads or your competitors.

 

Step 2: Stay Active and Connected

Consumers can be very fickle and forget about a business quickly. Whether or not you are open to the public, providing services online, or closed indefinitely maintaining some kind of connection and interaction with your customer base is huge. Even if you are closed and cannot provide any services there are still ways to keep in touch and reach out. Social media is a great fit for this, letting you connect with people on Facebook, Twitter, and Instagram. Posting about updates for the community, updates regarding your business, and related to your field can help you stay in people’s minds. 360 Business Local has experience not only building social media presence but also maintaining it, letting you focus on what you need to within your business to keep it growing and developing.

 

Step 3: Don’t Let This Time Go To Waste

While many think of this as downtime where you can’t do anything, approaching this period with the thought you can build your brand and identity can be significant to how your business will survive and live during closure and after. How you react to COVID-19 compared to others can be a great benefit to your company’s image and reputation. More and more people are spending time online during this period and having a great presence online can bring a huge boost to people’s awareness of your services, creating leads that can be converted to sales if your open now or later when you are open once again. Don’t let this period become a stagnant waste and work towards strengthening your company’s reputation and image within the community.

 

Ready To Gain And Maintain Leads?

Turn to a Trusted Digital Marketing Company in Vaughan

360 Business Local is dedicated to giving you leads no matter what state your business is in and can help you build your image and reputation even with the coronavirus. Start strengthening your company’s brand within the community to help you hold up during lockdown orders and give a boost to business after when everything is lifted.

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Digital Marketing Company – Social Media Marketing is Changing: How Can You Keep Up?

As life as seemingly changed overnight many things have been affected past people’s daily life and work routines that can be easily overlooked. One such thing is how people’s interaction with social media and the online world shifted as well. 

Social media has become even more important now than ever, helping people stay connected no matter where they are or what situation they are in. Because of this social media marketing is becoming more of a heavy hitter in the marketing world. 360 marketing recognizes this and as a digital marketing company out of Vaughan we are dedicated to providing you with the best marketing and local SEO company can offer.

 

Changes to When The Best Time to Post is

With the increase of people working from home, taking online classes, or just out of work people’s free time has shifted and so when social media receives the most interaction has also changed. 

Overall there is a shift to people being more active on social media in the morning, with the extra free time of having no commute to work or school people have been more active during this time waiting for the workday or their online class to start.

Facebooks most engaging time of the day has been moved up to between 10-11 am. And Instagram follows suit being most used at around 11 am. Both are during the workweek, with less activity during the weekend when many families have other responsibilities such as chores, groceries, kids, and trying to connect and stay in touch with friends and family.

Twitter has seen the most popular usage time also jump up, but past Facebook and Instagram usage the most popular time is between 7 to 9 am. Twitter is typically used to quickly check the news so this makes sense, having it be akin to reading the morning paper with your breakfast.

 

How People Engage with Brands has Changed too 

With this added free time engagement activity has changed too, this includes comments, likes, private messages/direct messages or dm’s, and the like. Overall engagement seems to have gone up, people are reacting to more Facebook posts and liking more tweets. This is in tandem to how active each different business sector is though, so the more you reach out and post the more you’ll see the same returned to you!

 

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As the world and people’s social and physical environments change their lifestyle and activities follow suit, so it’s important to think about how recent developments have changed things and reach out in the appropriate manner. The dust hasn’t settled yet so it’s best to expect more changes in people’s behaviour and activity as things develop.

The engagement follows alongside what you put out, if you’re not posting regularly there’s nothing to engage with, so it’s also important to think of ways to connect no matter the circumstances. 

Our team at 360 understands this and can help you through this, providing social media postings so we can focus on the engagement and you can focus on building and maintaining that connection.