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How Online Reviews Can Significantly Impact Your Brand Reputation & How 360 Marketing Can Skyrocket Your Online Credibility During COVID-19!

Mark Cuban, a billionaire extraordinaire and a modern-day Renaissance man, offers this little golden nugget to all those that are facing challenges with their small business during the pandemic; he says, “Rather than focusing on how bad it is, focus on how you can use this time to connect with your future customers.” 360 Marketing takes that advice seriously and puts it to great use in leveraging your company to success despite the COVID-19 era.

So we find ourselves in unprecedented times with the pandemic turning a year old just a few weeks back. Your online reputation is on the line with fewer clients coming into your store, and a decrease in your Google searches. Not to fret, there is always a silver lining to the infinite black hole that is the Internet. We are here to protect your online reputation using tried and true methods like amp website design and geo-conquesting, to help shift your business strategies to help guide you through difficult times. 

The best part about the digital market is that it’s constantly changing, which allows you to find fresh and innovative ways to attract a new brand of customers. So how do you effectively shift your company to adapt to new and continuous changes while still maintaining your strong online reputation? Take our hand – we’ll lead the way.

 

Tip 1: Improve Your Customer Reviews

93% of people are influenced to purchase your services or products based on online reviews.

You might be thinking to yourself, “What if I don’t have any current customer reviews?”. Having no reviews is just as damaging as having negative reviews. While COVID-19 has halted many future endeavours, it has also granted you the ability to connect with potential customers organically. 

Encouraging your customers to leave a positive review of your business can go further than dropping your prices to get more revenue. At the end of the day, people are willing to pay more for exceptional service than cheap out on a subpar product. Positive review = credible online reputation.

 

Tip 2: Monopolize Word-of-Mouth Marketing

With all social media apps, online review sites and various digital platforms the grasp of our fingertips, it’s easier than ever to voice your opinion about a particular business. When you get a great haircut at a fantastic price, you’re going to be eager to tell everyone about your new mane. On the other hand, when the hair salon has cut off 10 inches when you asked for a ‘light trim’ you’re going to be inclined to tell people that the salon needs better professionals and not worth their money.

84% of people trust online reviews as much as they trust their friends. 

To think of it, we rely heavily on the opinions of strangers opinions to guide us to a fantastic experience. When you have a solid online reputation, it’s not just you that spreads the good news about your company, it’s all your clients!

 

Tip 3: A Strong Online Reputation Reduces the Impact of a Negative Review

It takes nearly 40 positive reviews to onset one bad review. 

While a negative review can be harsh, a stable online reputation can help mitigate the damage that arises from the negative review. Fewer people will pay attention to the negative review if they have a positive collaboration with you, or they trust your brand. 

You can’t avoid negative reviews. Even Amazon Prime has a long list of nay-sayers and they deliver your package within 24 hours. You can, however, control the impact of negative reviews by building a strong online reputation that backs up your credibility score and enables a trustworthy partnership with you and your clients to organically grow.

 

Review your Online Reputation and Grow your Opportunities for Long-Term Success with 360 Marketing!

Your online reputation extends to more than just your business looking good – it’s guaranteeing that your company survives through unprecedented times and is fully equipped to continually grow and adapt to success patterns.

Take your online reputation seriously and call our experts today! We’ll make sure to leave you a great review.