Using Chatbots to Boost Your Business in 2021 | Responsive Website Design Company

Back in the day, artificial intelligence was reserved solely for Sci-Fi movies. Today AI is found even in the most trivial uses from ordering a cheeseburger to helping you navigate you through a new neighbourhood. At 360 marketing, we love the use of artificial intelligence to leverage our clients with the latest technology. As an experienced amp website design company, our eyes and ears are always open to the latest trends. When you’re on a website, the last thing you want is a run-around that leads you nowhere – here is where installing a Chatbot on your site can benefit your business.

Chatbots offer the best of both worlds – you can automate a huge part of your customer communication process without having to sacrifice the integral exceptional customer service experience. These AI power tools are about to be everywhere, and it’s important to incorporate them into your strategy today. While some think that the ‘robots are taking all of our job’, let’s be clear – robots actually enhance the human engagement component and help your company make more profit. Interested in how we make that happen? We’ll break it down.


What are chatbots?

Just like any software platform, chatbots are a program to facilitate conversations between you and your customers. You can customize your chatbots with endless key phrases and specific answers to frequently asked questions (How much do you charge for your services? What’s your return policy?) and allows you to free up your time for more important business matters.

The best part? The more questions the chatbot is asked, the better the software gets at answering them. You have endless possibilities on where you can install these handy little virtual assistants, from your website to your Facebook page.


Chatbots bridge the gap between marketing and sales

Bots are a fantastic way to gather information about potential customers and can help multiply leads by setting your sales team up for success. You can get marketing and sales on the same page, converting reputable prospects into loyal customers. 

Chatbots can start more conversations and have a high degree of personalization when dealing with your leads. At the end of the day, the more tailored your marketing strategies are, the higher the chances of conversion. 


How are chatbots going to help me drive my sales?

…by marketing your brand. You, a passionate and ambitious business owner, know that better than anybody. Chatbots give you the ability to ease your marketing strategies by automating a large part of the process, freeing time for you and your team to develop other professional areas. 

Here are some vital benefits that a chatbot can help your business boom:

  • Quickly greeting your prospects when they first stumble upon your website. If you had a brick-and-mortar business, you would probably have a designated greeter to welcome your customers through the door – think of your chatbot as your friendly virtual greeter.
  • Helps with scheduling and customer service calls. Instead of going back and forth in an email, have your chatbot schedule onboarding sessions and important meetings with your customers without having to wait hours for a response.
  • Creates a time-efficient experience for your customers, increasing their chances of a return to your website. Important details from every lead can be quickly gathered from the interaction, helping you build an accurate user profile for each user.


Using Chatbots for your digital marketing strategy is the way of the future | 360 Marketing Firm

Now that you know the basics of all things chatbot, call us to integrate this virtual assistant into your marketing strategy. We can help you integrate your brand’s stamp on your target audience while strengthening your customer relationships and solidifying your online visibility.

Experience explosive results and growth in 2021, and contact us here!



4 Emerging Social Channels in 2021 to Improve Your Traffic and Boost Conversions | How 360 Marketing Develops Smart Strategies for the Future

Social media trends have solidified one factor – the significant influence in gaining conversions. While trends come and go, permanent platforms can help you reach global status and root your brand in dependability, integrity and quality.

At 360 Marketing, we’re one step ahead of the game. We’re constantly researching what’s up and coming and what’s quickly on the way out. We’re a marketing agency that is an amp website design company, geo-conquesting connoisseurs and a friendly face that can tell you the honest progress of your business. Emerging new apps can enhance the overall customer experience, from finding your product faster to rewarding them for choosing your services. That’s a win-win situation that everyone can benefit from.

We would love to chat with you! Call us at (416) 619-7935 and give your business the smart strategies to propel forward.


4 social channels to implement in your business strategy

As the influencer market emerges from the infinite videos and photos that are currently in the digital universe, so are new apps and trends that are bound to take on 2021 by storm. 

Why not take advantage of the opportunities and continually grow your leads and conversions while improving your digital playground? Here are 4 apps that are sure to be fun for the user while helping you attract the right audience and boost your sales.

  • AltSpace VR

Virtual Reality has accumulated a lot of traction in the last few years, and we’re just seeing the tip of the iceberg. AltSpace VR is a virtual reality social media network that offers its users a more immersive experience. Want to learn a new language while you’re embracing your ‘me time’? You can take a virtual language class. Amongst educational purposes, you can also use this app to virtually ignite a discussion about your brand, host a training class and connect with potential customers on a more customized level.

  • Asana 

Staying on track with deadlines and keeping up with client promises is a priority to ensure your business maintains positive online visibility and a close partnership with loyal clients. Asana is a digital project management platform that helps you keep track of every detail of client interaction, important deadline and help you deliver superior service. Think of Asana as your personal assistant that facilitates tight deadlines and keeps you in check.

  • UserGems

Influencer marketing is a type of branding that relies on key leaders to amplify your business on a larger global scale. A majority of online influencers tend to be well-known celebrities, Youtube vloggers and pop-culture personalities can influence rapid and meaningful conversions. UserGems finds people who are actively promoting you on social media platforms to larger audiences. You are presented with a list of potential influencers, from which you can select and further develop a meaningful business relationship. 

  • Referral Candy

Who doesn’t love getting free stuff? We sure do! 

Referral Candy incorporates the credibility of your brand with the incentive of giving your clients free merchandise without affecting your profit. The best way to grow your business is through one happy customer at a time, and that said happy customer is sure to spread the word about how great your products and services are! 

When a client redirects a new client to your business, they get to receive gifts, vouchers, and more. The best part is that you get to decide the customizable reward that works best for you, while your clients are reaping the benefits. 


Contact 360 Marketing to your company’s online visibility and social credibility! 

Being ahead of the game means preparing for the game-winning touchdown, day in day out. Now, we’re no professional athletes, but we can rival their work ethic. 2021 is already full of market-changing trends, and we want to ensure that you can fully integrate the benefits of different social platforms into your strategy.

We can take care of the behind-the-scenes work while you continue to achieve your goals and visions for your business. Call us today and stay ahead in 2021.