Connecting with Your Customers & Increasing Conversions with B2C Marketing

In a sea of freelancers, copywriters, public speakers and bloggers, how do you stand out from the crowd? By being passionate about what you’re providing. 

Are you selling your product’s results? Consistent leads and revenue are a methodical result of a strategic highlight of showing the benefits of your services. It’s time for B2C (Business-to-Customer) Marketing to take the stage and make a lasting partnership with your customers. Understanding this marketing tactic can help you build a more profitable business knowing that your customers are pertaining in an ethical and customized way with your services.

How 360 empowers your company through B2C Marketing

Being confident in your craft will increase your chances of selling your services even further, by connecting with your consumers through your core values and prospects. 360 Marketing can help you empower your reputation by solidifying not only what you can do, but what you can do for other people. B2C Marketing is essential to reaching key audiences, and projecting your brand to future consumers. 

Through smart google marketing and poignant social media targeting, your business can rise above the current market competition. At the end of the day, it’s not being the best there ever was, it’s about being slightly better than the next guy gunning for the same top place. Implementing our digital marketing expertise, we use strategic B2C tactics that involve Facebook Remarketing, AdWords and Responsive Website Design.

What is B2C Marketing?

B2C Marketing is a series of detailed strategies, practices and tactics that a company uses to connect directly with their individual customers. It’s a way to target your focus on the customer’s needs using influential strategies, instead of using cookie-cutter methods that can sometimes be ineffective and impersonal.

Why is B2C Marketing important to your business?

B2C marketing is vital for small businesses that sell consumer-based products and services that can include software companies, beauty salons, and home improvement services. The benefits arising from a strong B2C marketing campaign can be highly effective in maintaining and connecting with your audience. Here are just a few examples:

  • Boosts website visits. B2C campaigns are created to woo potential customers and give them an insight to your brand. The more clicks on your website, the higher the chances of conversions.
  • Strategic personal interactions with your customers. When you have a clear understanding of your audience, B2C businesses can send out specific messages at strategic times to influence partaking in your products and services. We can efficiently work with you to set up a campaign that strikes a meaningful message at the right time for your potential clients.
  • Increases conversions through social media outreach. Connecting with a larger audience is achievable through fun social posts that simultaneously increase your brand awareness. The higher the chances of your business being found on social media, the higher the chances of a conversion.
  • Better rankings on search engines. Using targeted keywords that relate to your business, your website can increase its position to the top of the first Google page – and when you’re consistently found, you’re going to be consistently paid.

The Future of Your Company Relies on B2C Personalization

Traditional mass strategies have become outdated due to their lack of attention on the individual consumer. If you want to appeal to your target audience, you will need to implement smart B2C strategies that are personalized and memorable. Give your company the advantage of truly caring about your customers while increasing your leads!

Call our digital marketing professionals at (416) 619-7935 or send us a message by clicking here! We promise you we’re very friendly.


How to Make a Splash With Your Social Media Efforts These Holidays!

Have you started decking up your social media platforms for the holiday season? If you haven’t yet, then you can consider it as the need of the hour. 

As a business owner, you need to plan a social media strategy that is hard as nails and boosts your profit margin around the time of Thanksgiving, Black Friday, Boxing Day, Christmas and the rest of the winter holidays. 

Holiday seasons are meant to drive sales for your business to a greater extent and there is no better way to achieve success, than conquering the world of social media. Whether it is an effective Facebook campaign or Adwords management according to your brand’s goal, prepping for these things takes serious effort. 

360 Business Local is one of the all-purpose business marketing companies in Vaughan, specialized in assisting you to reach your making goals this holiday season! We bring you the most effective social media trends creating a buzz this season!

So, here we curated some easy-breezy Social Media Strategies for your business to shine.

Let’s dive in!


Revamp your Social Channel

The first and foremost step is giving your social media presence a pleasant facelift. Adopt the Holiday vibe and work on the appearance of your Facebook, Instagram and Twitter pages. Customize your pages according to the campaigns that you are planning to run this season. 


Here are some instances for your better understanding-

  • Change the banner on your home page, keeping the ongoing festive vibe in mind.
  • Update your avatar, links and bio.
  • Promote your most recent campaigns on the home page.
  • Create a holiday special hub, where you have all the holiday special products or services listed.
  • Come up with a unique hashtag for your campaign and a coupon code to add in your bio.


Plan Smart, Plan Early

As they say, prevention is better than cure, follow the saying and plan your social media strategy before the holidays start knocking on our doors. Set your goals and make a list! This will help you in prioritizing your brand’s marketing requirements. 


Ask yourself a series of questions before creating a strong social media strategy


  • What is the best objective that defines your holiday social campaign?
  • Are you only focusing on marketing and promotion?
  • Who is your target audience this time?
  • What is the best content strategy you want to adopt this year?
  • How many resources are required? 
  • How long are you planning to run these campaigns?


Give Sponsored Content a Shot

Running sponsored content is one of the most effective ways to catch the attention of your clients. According to the researchers, the average number of people in America click on 8 Facebook Ads each week. 

Be it a small business targeting local customers or a huge brand that is focusing on a broad audience base, Facebook sponsored ads work dramatically irrespective of the size of the business. 

Perks of using sponsored Content/Ads on Facebook-

  • It allows you to set your audience preference based on gender, geographic area, consumer behaviour, age, etc.
  • You can set your daily budget and run the ads at certain times of the day.
  • Your sponsored Facebook Posts come up as a regular post on your news feed. 
  • Due to the regular appearance, it creates a lot of engagement with the customers.
  • Holiday seasons are the best times of the year when you can increase your business revenue with Facebook Ads and Campaigns.


Keep a Versatile Approach

A great Social Media Strategy involves multiple channels such as Facebook, Twitter, Instagram, YouTube, Pinterest, etc. and also reflects several types of content like videos, infographics, GIFs, and images. So, when you are setting up a social media strategy for the Holiday season, make sure to include versatility in your content game. 

It is believed that a versatile social media approach highers the business reach by 60% and tiny things like the colour of the logo, designs and creativity of the media can induce attention. 


Follow these tips!

  • Give your logo a personalized touch
  • Add emotional values in your content to connect with your audience
  • Speak directly to your clients through your content
  • Keep posting content regularly
  • Follow a consistent tone to personalize your brand
  • Be authentic and creative


Chop-Chop! Start Strong and Start Today. 

Well, we all know it takes time to get there, but at 360, we’d love to guide you through the process! Make it fun, make it easy! Get in touch with us today!