What is SEO Copywriting?

Whether you are a new business trying to take off, or a blogger looking to gain more traffic on your site, there’s no doubt that you’ve come across the term “SEO” in your professional venture at some point or another. The premise is simple– make Google show your site for relevant search terms. Despite this, optimizing your content for SEO purposes is much more complicated and, at times, convoluted than you would think. This is when having a background in SEO copywriting is an asset.

If you are enlisting the help of a SEO writer for your website, or if you are a blogger looking to create your own content, then this blog is for you. What goes into SEO copywriting? How does it differ from traditional copy creation? Find out from marketing specialists in Markham below!

  • The Difference Between Copywriting and SEO Copywriting

Copywriters are word scientists; they need to craft convincing content that drives the reader to take an action- buy a product, subscribe to a list, join a club, etc. They need to be exceptional in their ability to relate to a demographic, and understand how to approach them.

SEO copywriters still need all the same abilities, but with a few extra sprinkles on top of the creative sunday. SEO copywriters need to know how to find keywords, how to target specific keywords (AKA search terms), and adjust their strategy every time Google’s algorithm updates.

  • Sales and Relevance

A huge part of the Google algorithm determines if a piece of content is useful or not- does it answer a question or problem? In this way, SEO writing differs from regular copywriting, as they cannot merely sell you something, they need to help you at the same time.

  • Neverending Research

SEO is never stable or stationary; this constantly evolving and ever changing mechanism makes SEO copywriting an ongoing learning adventure. If you’re interested in SEO writing, be prepared to forever be a student.

Don’t want to tackle your SEO content on your own? Hire a digital marketing specialist and have it done right. Reach us at  (416) 619-7935 today.


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