Responsive Website Design

Responsive Website Design Can Make a Big Difference to Your SEO

Eyepopping visual aspects can have a significant impact on SEO. A productive responsive website design can increase your business’ profit, increase site traffic and skyrocket your overall rank on Google. 

360 Marketing guides you on how proper SEO strategies can give you an advantage among competitors by employing a responsive website design. We help you provide unity of the two factors and help you maximize your page to increase overall company success.

Combining a receptive website design and SEO practices will result in a boost in rankings, have a leg-up on current competitors in your industry and market a positive business reputation.

Here are 5 ways that a responsive web design can improve your SEO:

Lower Bounce Rate

The bounce rate accounts for the percentage of users on your landing page and leaving before they continue on other pages on your website. The relevancy of your landing page to the request of the search query of the user is directly correlated to a high bounce rate. High bounce rates = poorly designed website.

Responsive web design can adjust the layout of the page on any device by connecting the user to the specified search they are looking for. Juicy content can only do so much for your website and a responsive web design lower your bounce rate and create returning customers. 

Increased Social Platform Sharing

Content sharing amongst a range of social media platforms has become an important part of the overall marketing strategy of a business. Though it does not qualify as a ranking factor, social media links have the power to significantly boost your site traffic through a wide variety of audiences.

Enabling your site to be user friendly on a number of platforms, including desktop and mobile devices, increases your chances of conversion. Responsive web designs can boost your sales by easily marketing to potential clients with a simple ‘Like’ or ‘Share’ button. 

Original Content

Google bots cannot differentiate between which versions of your website should be indexed, nor can they give priority to which version of your website can be given a search query. If dangerously similar content appears on more than one URL, you might get in trouble for duplicate issues.

A responsive web design will eliminate duplicate content by enlisting one URL amongst all devices as it can adapt to the layout and content to fit any screen.

Optimized Mobile Search

Mobile visitors are usually looking for a quick answer and immediate solution. 53% of mobile users will exit the page if it does not load within 3 seconds! Your website must stay relevant to ongoing visitor search to decrease bounce rate and increase conversions. 

A responsive web designs optimizes your website for mobile use boosting your site’s overall relevancy and providing a consistent experience for the visitor.

Faster Page Loading

No one likes to wait around for a page to load, especially when time equals money. A slower loading page that is a result of a poor layout when switching from desktop to a handheld device can negatively impact your SEO.

Google is specifically designed to mimic the user’s behaviour and expectations. Don’t let your site traffic drop due to a lack of user-friendly elements. Speeding up the time of your page’s loading will result in higher conversion rates.

 

SEO + Great Web Design = Increased Business Profit

A combination of responsive web design and proper SEO will result in increased customer satisfaction. Strong SEO is what attracts visitors to your site while great responsive web design keeps them there. 

To speak to one of our professionals on how you can successfully combine your SEO plans and create a responsive web design, contact us here.

 

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