360 Mission Statement - Local SEO Company, Vaughan
To bring your business in front of relevant audiences and give you a voice in the digital space. But how, you ask? We will research what the direct competitors in your industry are doing in the online space and create a plan to put you ahead utlizing digital marketing efforts in compliance with Google. Our clients have proactively experienced the power of ongoing influential marketing, engage, influence, call to action, convert, track and repeat. In sum, helping businesses grow is our bread and butter!
360 Ongoing Marketing Research
The digital world changes everyday and so do we! At 360, we invest in the research, evaluation, and testing of new trends, new tech, new players in the field, and changes to the Google algorithm. Not to toot our own horn, but we also hold accredited Google academy certificates.
Search Engines Optimization (SEO)
Everyday, thousands of people (if not, more) go on Google to look for products and services your business may provide, but…they’re not finding you - bummer. This means that your business is losing out on relevant leads and sales that could really help you get an edge on your competition. With a smart Search Engine Optimization (SEO) strategy, all of that can change – starting with getting found online and capturing a previously untapped market. In fact, studies have shown that over 50% of Google users click on one of the top three search results, and roughly 70% go directly to the results listed on the first page. TL;DR - why WOULDN'T you want your business to be on top?
Conversion Landing Pages
Getting someone to take action is one thing, getting them to complete it is another. Landing pages are essentially where eager and hopeful leads become conversions. We will improve your sites conversion pages to better perform with the traffic that is being funneled through 360. This means testing different messages, outlining your businesses unique selling propositions (USP's), building influence and trust and creating a strong call to action.
Social Media Marketing
In todays day and age, who ISN'T on social media? With over 3 billion (and counting) active social media users, the ability to reach more and more people has certainly increased. 360 uses social media platforms such as like Facebook, Twitter, Pinterest, Instagram, and YouTube to create greater awareness through social sharing. Our focus is on the actionability of your posts and the traffic social networks bring on to your site. Social media paid ads combined with organic social sharing helps expand the reach of your marketing campaigns and together, funnels more business opportunities to you. Our social media marketing strategies can also help generate buzz and increase awareness for your business. We will get people talking about you, but in a good way, we promise!
Google Ads and Remarketing
Google Ads, also referred to as Pay-Per-Clicks advertising, is one of the most effortless ways to target your clients online in a direct way. However, being that it is a highly competitive environment, only the most proficient of advertisers can truly thrive in this realm - we are totally tooting our own horn again. Our Pay-Per-Click campaign service integrates industry-test strategies, consistent optimization, testing and campaign research- all done with the intention of maximizing the function of all of your campaigns.
360 is a certified Google Partner, FYI. We work closely and efficiently to get more leads for every dollar that goes to Google. We track results, study and filter the traffic, test different messages in ads - all to get the most results for you. Often, managed Google Ad campaigns generate up to 10 times more leads than unmanaged campaigns or campaigns created in express mode. 360 has vast experience with Google Ads and can introduce efficiencies otherwise missed, even by some experts in the market - this is a combination of experience and professional passion aka we really love Google Ads! 360 and Google Ads - name a more iconic duo, we'll wait.
Responsive Website Design
Responsive web design allows your website to be viewed and navigated optimally across a wide range of mobile platforms. In simpler terms, responsive web design makes your website look and perform great whether you are accessing it from your desktop, tablet, or mobile phone.
Our duty at 360 is to create a website that best reflect your business, products, and services and offers an engaging experience for your target audiences. Sites created by us are designed to influence and generate actions (i.e., signups, downloads, or calls)
As marketers, we take extra care to make sure the sites we work on will be Google-friendly and will be ready to rank on search. We will also make it aesthetically pleasing because really, who doesn't want a nice website?
Many of our customers experienced Search Engines Optimization (SEO) before joining 360 and saw their rankings on Google go up to one of the top pages. Their process took 6-12 months and resulted in improved site visibility. It was not just the cost of the SEO that made them explore other options, it was also the fact they patiently had to wait for 6-12 months to see the results. Beyond the waiting, some business' had to later deal with Google algorithms and manual penalties to do with the work that was done for them by their SEO company. I don't know about you, but waiting for THAT long is not a fun experience. Imagine waiting in line for a ride for 12 hours? Yeah, we aren't feeling that. We want to ensure you get the results you want without having to wait, and wait, and...wait.
Do I Need 360?
Our service plans are designed for businesses of all sizes that are looking to increase their revenue. We work proactively with your team to form an online marketing strategy that works best for your business. We start by studying the search behavior of your audiences, reverse engineer your competition to understand what contributes (%) the most to their success online, correctly position your products and services in front of the most likely to convert audiences, then monitor and analyze results. The 360 process is specifically based on the study of what motivates your audiences to take action, time frame, shopping, compare, review, trust, influence and ultimately, make a decision. When required, we also redesign your website and create content to facilitate a successful campaign that leads to conversions. Our clients are either the business itself or a marketing agency looking for an affordable budget to test which campaign will drive the most business for branding. We help all those who are looking for a hassle free, one budget, full service marketing agency to quickly and responsively take them through the work required to provide them with a lucrative and targeted visibility along with business leads and conversions. Can you benefit from 360?
360 Technical Marketing Agency Services
If you own a marketing agency and want to efficiently work with a single technical provider who is able to offer strategy, market intelligence, multi-platform advertising and re-marketing using a single budget as well as achieve organic rankings through a procedure that was designed to work well cohesively with the latest search algorithms - we got your back! 360 offers a fast and professional range of online marketing services designed to generate high and immediate visibility as well as motivate audiences over time to take pre-defined actions such as registration, applications, contact forms and more. Immediate results are what your customers want to see and that is what we are all about. Seriously, we aren't big fans of waiting. Great marketers, not so great amusement park companions.
Speak with us today, start tomorrow!
Why Consider 360?
We understand the good and the bad. Through research, implementation, and experimentation, we know what works and what doesn't for various industries in the digital space. Our understanding allows us to craft a personalized strategy specifically for your business to help you achieve your biz goals - whether that be to increase revenue, build authority, or create awareness. 360 is a complete, multi-platform, single budget campaign.
What Deliverables Includes With My 360 Campaign?
Your single budget will be used to deliver results.
What is the size of the local market opportunity – is your product in demand? Who is searching for it? Search behavior, search opportunities, what motivates people to take action from search to leads, which devices are used to search
Reverse engineer what contributes most to the online success of your immediate competition and implementing that knowledge into your campaign
Redesign – Conversion analysis and redesign, integrating the 360 leads tracking (web and mobile), copy, content, graphics, video
Display ads – Design, copy and testing (which ones perform best)
Video commercial – Will be used for paid advertising , re-marketing, and branding efforts
Organic marketing – When perfectly synchronized with paid advertising it has demonstrated outstanding results.
Remarketing – Web influence your targeted audiences to return to your site and convert to leads on our system
I was referred to 360 by my web designer that suggested I talk with Gal about my situation with Google. Some time ago we had a company doing SEO on our site and in the process created hundreds and possibly thousands of links that I must admit back in 2012 and even part of 2013 worked well for our rankings. Around June 2013 we noticed a huge drop in sales and linked it back with the help of my web design company to flat traffic. Talking with 360 we decided to perform link removal, disavow and reconsideration. 4 months later we see rankings and traffic back on our site and as one of the partners mentioned we may have less traffic but it seems so much more relevant to us.
I first contacted Lior for a quote on a new web application I wanted to develop. This was a brand new concept and fairly complicated, so I knew it would be a challenge for me to clearly convey my vision. I also didn't know whether or not the application was even feasible from a programming standpoint. Not only did Lior have a firm grasp on what I wanted to achieve, he and his team delivered the new application quickly and very affordably. My lead programmer was Hardik Thakker, and it was a pleasure to work with him. He never ceased to amaze me with his programming skills and professional manner. Every request I had was made in a timely manner, and Hardik always nailed it. In fact, he hit it out of the park. I feel like I have two new friends in Lior and Hardik, and I have continued to work with them on subsequent projects. I would highly recommend them to anyone who needs a reliable and affordable source for high-caliber web programming.
Lior and Crew, Thank you so much for your help in designing and creating our web site. You are true professionals in everything that you do; that goes for everyone who was involved in our project. The final product was delivered on time and all of our questions and special requests were answered without delay. Your patience and willingness to explain some of the how to that we did not understand was truly remarkable. This web site is going to make a big impact on our business as we launch our services world-wide; we would not be this far ahead of schedule without your hard work and ingenuity. Feel free to use me as your reference, I would recommend your services to anyone who is looking to develop a first class, high quality web site.
The 360 design takes over 25 design elements into consideration when planning your new site, but the most important one start with a market research to better understand the search and shopping behaviour of your local audiences when they are looking for services or products your company offers....
So, your site is up and….no traffic? we can help you with that! the 360 package is designed for businesses exactly like yours that need to get relevant prospects on their site to view offers and products your business is offering. Are you ready for business?...