mother with girl looking to laptop and tablet pc

Moms Turn to Online Video for Answers

In today’s society mothers are turning to YouTube during moments of need. Maybe you are wondering how could YouTube possibly enrich a mother-child relationship? Check out the video below to see how brands are answering mothers needs and why mom’s are attracting to YouTube for inspiration.

Motherhood has changed significantly over time. Now, mothers can rely on technological advances to insure that they can provide their child the things they need and want to be happy. Thing is, the resources used to manage complexities of motherhood have evolved tremendously. Mothers are often found seeking advice through a variety of opinions, but today they are often turning to the web to do so.

To really grasp the understanding of the important role that the internet plays in the lives of these mothers, we partnered with TNS to survey 1,500 women ages 18-54 who watch videos online and have kids under the age of 18. Results proved that 83% of those moms search for answers to their questions online. Of the respondents we found that three in five moms use online video to answer their parenting questions.

Mothers often have moments where they feel like I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do, this typically leading them back to YouTube for advice. They have now become more reliant on YouTube as opposed to any other site or app displaying online video. The solutions to your parenting problems are only a click away. YouTube has provided mothers with the guidance and security needed to ensure that their children are happy and that their lives are enjoyable as well.

Check out the video below to see for your own eyes how addicted moms have become to YouTube in their moments of need- and how brands are answering to their needs, sparking a discussion, and providing a little inspiration in their daily lives.


1 Google/TNS, Moms Audience Study, April 2015.

2 Google/TNS, Moms Audience Study, April 2015. Question: Which websites or apps do you visit at least once a month to watch videos? Platforms surveyed: YouTube, Netflix, Facebook, Digital stores (e.g Google Play, iTunes, Amazon), Yahoo, Hulu, Instagram, Disney Junior,,,, Twitter, Cartoon Network, Premium TV sites or apps (e.g HBO, HBO GO, Showtime),,, Sprout, Vine, Crackle, AOL, Vimeo, other.


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