Mobile web design is at an awkward impasse for many small business owners. The truth is, your website needs to be mobile friendly, and for that to happen, you need to incorporate mobile web design. Failing to do so will negatively impact not only your website but, by proxy, your business. This can be intimidating for some; not only do you have to employ mobile strategies into every project, but you also have to think and come up with strategies that are specifically right for you. Mobile web design is not a cookie cutter project, so tailoring unique and creative ideas for mobile design can become frustrating. We are here to make the job easier; we will highlight some crucial elements to consider when constructing a successful mobile webpage.
What are your objectives?
Once you have defined what your company’s objectives are with your website, you can now aim to design your website to meet these goals. This is easier to do on desktop websites, as there is more room for more objectives in your design. However, with mobile design, you are going to need to really pinpoint what you want to gain. Your objectives will be low in numbers but they will be more effective.
Utilize Responsive Web Design
Mobile web pages are not longer an end all solution to mobile browsing. Every few months, a new mobile phone hits the market and browsing experience is different on that specific device. You need a website that will adapt to its’ surroundings, and responsive web design will do that and more. Your responsive website will be optimal for a variety of platforms, and would ideally eradicate the need for multiple web pages with similar or the same content.
Reduce and Simplify
The most basic rule of thumb when converting a desktop page to mobile is to reduce your content and simplify the design. Mobile use is smaller, more compact, and utilizes visuals. Having a wordy website will do you no good on mobile platforms, so make sure you have a clean and visually appealing mobile website that still produces valuable information and content for your visitors.