With their “less is more” scoring system, bounce rates are some of the more easily misunderstood metrics in Google Analytics.
Bounce rates indicate the percentage of single-page visits that your website receives. In other words, it tells us how many people leave your site from the landing page without navigating any further. Google Analytics weighs the total number of bounces on a page against the total number of entrances on the page in the same time period to produce the “bounce rate.”
Bounce rate could mean they were disinterested or tired of a slow page load, or could be the nature of the site; daily blogs operate on a process of single-page visiting and quick reads, and typically have much higher bounce rates as a result. Often, it means that the page wasn’t relevant, which happens when web marketing companies don’t research or keep their targets local.
Web marketing companies spend a lot of time explaining exactly what these rates means, but even those who understand the concept sometimes struggle to lower theirs.
Learn the most effective methods of reducing bounce rate from a Google-partnered web marketing company in Markham!
- Adjust your site’s bounce rate. Bounced rate isn’t always the indication of a failure or funnel gone awry. In fact, there are many situations where single-page visits can get you a conversion. Blogs, news sites, and publishing pages are perfect examples, but Google Analytics still treats this as a 100% bounce rate. It’s important to adjust your bounce rate calculations accordingly so as not to feel discouraged over nothing. You can contact us to learn how to adjust your bounce rate, or calculate your current website statistics using our site performance test.
- Stop targeting keywords and marketing channels that drive low-value traffic your way. Some web marketing companies guarantee high-volume traffic, but don’t tell you that it is low-value and irrelevant. If your website is getting traffic that has no interest in your products and services, then they will bounce out the second they arrive. Our web marketing company in Markham can help you determine which traffic sources are causing the problem, and our bad link removal service can handle it.
- Create informative landing pages that answer visitor’s questions. Getting the right traffic is key, but your landing page needs to hold their attention once they’ve arrived. If your landing page content isn’t answering user queries, they’ll bounce out and look for something better. For examples, if you search “web marketing companies in Markham,” you will want to learn about the benefits that specific businesses can offer you; if you land on a page describing the general practice of web marketing, you’ll bounce out and look for the service provider you need.
- Display your “call to action” prominently. If people come to your website looking to purchase a product or service, but cannot find a convenient link, they will likely bounce off to the next search result. E-commerce is cut-throat, and all about convenience. Making your call to action easy to find and act on will keep visitors around for longer.
- Develop content that can be consumed quickly. Good content is concise. Online users have shorter attention spans because there are endless options to explore. If you’re boring or long-winded, they’ll look elsewhere. Make key points easy to find, easy to jump to, and easy to act on.
If you are ready to act on these bounce rate reduction strategies, then contact 360’s web marketing and SEO team now at https://www.360businesslocal.com/contact-fullwidth-map/.