Instagram Shoppable Posts: How to Use Them to Increase Your Online Sales | Digital Marketing

It’s official. Instagram’s shoppable posts are all the rage in 2020. In March 2018, Instagram rolled out this new feature to 45+ countries, allowing a small volume of pre-approved companies to tag products in their posts. Fast forward two years later, it’s taking over social media as we speak. 

It now allows the user to finish the entire transaction on Instagram itself from product discovery to purchase.

For more up-to-the-minute news like this, be sure to follow 360 Business Marketing on social media. We’re a trusted local SEO company in Vaughan with our finger on the pulse of the most effective marketing tactics to help your business get ahead and stay ahead.

As a digital marketing company, we felt we simply couldn’t give this one a miss. In this article, we’re going to teach you how to use shoppable posts and how they can benefit your business.

Instagram Shoppable Posts: Next-Gen Marketing

Instagram has revamped itself to become a business-friendly app. Given that 200 million users visit one or more business profiles daily on Insta, it’s easy to see why. 

What are shoppable posts exactly? As a business, you can connect your Facebook product catalogue to your Insta account, and tag a product in a post to provide the user with a “Tap to View Products button.” 

On a business’s Insta page, these shoppable posts are marked with a shopping bag icon at the top-right corner. To make it even more convenient, Instagram allows users to browse through your business’s “Shop” items from your profile. 

The user will then be able to view the product and complete the purchase without ever leaving Insta. Pretty nifty, right?

Who is allowed to share products with consumers on Instagram? You will need to create an Instagram Business Account that is synced to a Facebook Product catalog. To set up a Business Account, all you have to meet specific eligibility criteria and abide by Insta’s guidelines. Once that’s done, you will be ready to promote your products via shoppable posts!

Does Instagram charge for shoppable posts? At the time of writing this, the service is completely free. But it is likely that Instagram might capitalize on it at some point. 

How Can Shoppable Posts Benefit my Business?

Bottom line, it comes down to your conversions. Are shoppable posts really that beneficial for your brand and your consumers? Make sure to do your research before adding shoppable posts to your marketing strategy to figure out the answer to this. 

There is a strong argument for realistically considering shoppable posts though. For one, these are very simple to set up. Through your business profile, you can tag images; the tags double up as product descriptions for the items on sale. Each of these tags can be expanded to provide more details like the product name, description and price.

Given that over 800 million people are on Insta, it’s highly likely that your target audience lives there as well. This is a great opportunity to reach them and seal the deal. People usually use this app on their mobiles which means they don’t have all the time in the world to read extremely detailed descriptions. By keeping things very simple, you enable potential consumers to make quick decisions!

Considering that it’s free, that’s all the more reason to take Insta’s niftiest feature for a whirl.

Curious to Learn How to Use Social Media to Increase Conversions?

You’ve come to the right place! 360 Business Marketing is a trusted local SEO company in Vaughan with the expertise to guide your marketing efforts in the right direction in 2020. 

It’s time to watch those conversions roll in. Contact us today to position your business for online success!
Scroll to top
/** */