Is your business starving for web marketing success? Do you want to keep the attention of a hungry customer base? Then we have one menu item that can serve your business’ interests well and work to its advantage – Snackable Content! In a time where we’re so actively looking at our phones for hours, Snackable Content is imperative to your business growth. Businesses that rely on a customer-facing model need to work with a web design company to be one step ahead of the curve.
At 360 Marketing, we’ll provide guidance on adapting to the changing ways of digital content and why utilizing snackable content will be helpful for you. We’ll go over how to make different forms of Snackable Content and the best ways to use them for your business.
What is Snackable Content?
So what exactly is Snackable Content? Think of them like bite-sized pieces of digital content that are frequently consumed and shared on social media platforms like Facebook, Instagram, and TikTok. The goal of Snackable Content is to target the people who don’t have the time or patience to engage with long-form, text articles.
Their highly visual nature makes them effective at capturing someone’s attention as they scroll through their social online channel feeds. It’s especially useful for people who rely on their mobile devices because the content is easy to find, understand and highly intuitive.
Snackable Content is easily digestible and delicious content that can work well for your business’s Public Relations; the content is attention-grabbing, visually heavy and emotionally compatible with the user.
How Do You Write Snackable Content?
Writing Snackable Content is simple enough to create, but grabbing the results you want depends on your approach. It should be easy to understand, relatable, and evoking empathy. For example, strong visual elements like photos or infographics play a huge role in winning over an audience. You can pair them with attention-grabbing headlines that use comedy to reel your targeted audience in.
Be warned, however, as people can detect clickbaity headlines that don’t use high-quality content. Your company should constantly evaluate their approach to writing Snackable Content along with the headlines you use for them. Always remember to avoid misleading gimmicks and create high-quality content that backs up your headline with great arguments, fun facts, and helpful information.
What Are Some Forms of Snackable Content?
Now that you have an understanding of Snackable Content, what are good examples of Snackable Content in action? As mentioned previously, the key ingredients for an ideal post in this manner are the ease of understanding, relatability, and empathy. Here are different ways you can put these elements to use.
- Quote Graphics
Quote graphics can command and retain your customer’s attention by appealing to their curiosity. These kinds of posts use well-known quotes by famous public figures to help communicate your brand to people who may find it inspiring. This can show how your business shares some of the same values as the person they’re quoting, drawing more people to discover what you’re all about.
- Memes
The favourite and most recognized format of Snackable Content is memes. Memes are made to be immediate, attention-grabbing posts that entertain your followers. They can be easily read and shared on other peoples’ social media feeds. Be careful, however, as the straightforward nature of this format can create misunderstanding. You should always consider if the meme is appropriate before posting one publicly.
- Infographics
Infographics are perfect for conveying information in an easy-to-understand, practical manner. They can be informative posts that utilize smooth visuals, loose structures, and accessible text to get your brand and message across clearly. Moreover, you don’t have to be a graphic designer to create them as free applications like Canva let you create your infographic from several templates.
- Gifs
Setting aside whether or not it’s pronounced with a hard or soft G, gifs can be versatile content for your business with the ability to be very engaging. Gifs show short videos or animated images in a silent loop that can captivate your audience and capture specific emotions and reactions. They don’t necessarily have to serve a big purpose as some can be enjoyed purely for amusement and entertainment.
Overall, Snackable Content can be a quick way to engage with people on social media. You can post your content on many platforms such as TikTok, Instagram, Snapchat, and Facebook. You can also use management tools such as Hootsuite or Later to create, curate and schedule several snackable Content posts at once.
You run your business. Leave the Snackable Content up to us.
Contact us HERE to build your digital marketing menu and create a database of loyal customers.