Here, you will learn some more easy tips and tricks for boosting your SEO rankings. These are applicable to all industries and websites, and will help you ensure that your website is seen by those who are looking for your chosen keywords. Read more below!
Navigation is Key
Your site navigation is not only an important aspect for general user-friendliness, but also for your SEO plan and strategy. While it might be tempting to nestle a single heading for your products between an “About Us” and a “Blog” header, this isn’t always the ideal choice. If your website’s goal is to sell your products, then you need to give potential customers with what they’re looking for – fast. The human brain has a limited attention span when cruising the web, so make finding your products quick and hassle-free. Some websites, for example, opt for a primary navigation bar that breaks down product categories, without having to go through a drop down menu. A clothing retailer could have a “Men’s Clothing”, “Women’s Clothing” and “Children’s Clothing” product navigation bar, as an example. Make what you are selling obvious to those who land on your web page for the first time.
Avoid Slow Site Speeds
Google algorithms make sure to check for the loading speed of your website as a factor in determining your search engine ranking. Google wants searchers to find the most ideal website for their needs; while your website might be chalk-full of relevant content, slow site speeds might deter Google from putting you on the first, second, or even third page of search results. If you have never looked into optimizing your site speed, then there are likely some easy tweaks you can make to improve your standing.
Mobile searching is huge. So huge, infact, that mobile searches have now surpassed searches made on other devices. In this era, it would be incredibly foolish to neglect your mobile friendliness, especially because Google algorithms factor this into your search engine rankings. Because of this, many new websites opts to begin with their mobile version, working on their desktop site only after it has been completed.
What makes up a mobile friendly website? Make sure the loading speed is quick (do not add unnecessary media files that can slow it down), make text easy to read on smaller screens, and ensure that navigation works smoothly. There is much more that goes into creating a truly mobile friendly website, but these are just a few examples.
SEO is not universal, and you will need a uniquely tailored SEO plans for your website. However, these supplemental techniques are crucial to the success of any SEO plan.