Poorly designed mobile sites, or a complete lack of a mobile-version of a website, can be critically damaging to your company or business. If your mobile web page lacks user usability or is confusing, then it will do more harm than good.
Here is a standard list of elements that you should consider when designing your mobile web page; ensure that you have maximized the usability on your web pages and your website visitors will be able to search your site with ease.
Screen Resolution is not a one-size-fits-all situation.
“Mobile searching” implies that there is a formula to specifics in semantics when looking at design, but that couldn’t be further from the truth. You should optimize different screen resolutions for different mobile platform to ensure your website is clear and aesthetically appealing on all different mobile devices.
Break up text into small pieces
Large chunks of text and content make mobile viewing cluttered and can, truthfully, be a little boring to the reader. Try to prioritize and really cut down on text on websites. You do not need a 7 course Thanksgiving meal on mobile websites, just get straight to the meat. However, you should make it possible to view the rest of the text available on desktop sites.
Simplicity is Key
You should not stop at simplifying your textual content. You should also simplify the design as a whole. Simple, easy to read mobile websites means more usability. Find the perfect balance between navigation and amount of content. Even though you are stripping down your website to simple tabs and designs, your website visitors should not have to tirelessly search and click to find your “Contact Us” page.
Full Site Availability
So you now know some of the basic elements to designing a mobile site. You might be confused to hear that having the full website as an option is actually quite helpful. While mobile web pages are great for casual viewers, someone who is searching a website extensively for info and time will most likely appreciate the full website instead. A simple button in an easy to find spot will make a world of a difference to the users.