2020 has activated a progressive online commitment to maximizing customer engagement. Engaging web content can turn temporary visitors into loyal customers through strategically maneuvered conversion methods. The more visitors you attract to your site, the greater the chance of a high conversion rate.
360 Business Marketing is here to increase positive brand perceptions and increase your sales by establishing your business as a front-runner amongst competitors. Clear SEO content marketing can help create a trusting relationship between your company’s services and customers.
We are a skilled business marketing company that will boost your business and website cultivate leads, create an energetic liaison between you and your consumer and skyrocket your conversion rate through reliable SEO content marketing.
How Content Marketing Can Create Paying Customers
Constructing a concise and powerful marketing strategy will result in a high conversion rate. Ecommerce businesses have been booming since the COVID-19 pandemic as 40% of employees is working remotely. Increasing user preferences and improving user experience will only make them want to come back and purchase your products and services.
Content marketing, simply put, can help your company stay afloat during harsh times and positively differentiate it from its competitors. While site conversion is crucial for your company, content marketing establishes dynamic perceptions in helpful other areas such as blogs, guides and additional inspiring content.
Decrease Your Bounce Rate, Increase Your Conversion Rate
75% of Google users don’t go to the second page. Be in the top 25% and help your business stay alive even through unprecedented times. Ensure your company is at the forefront of a user’s search page by following our tips and tricks:
Tip 1) Generate Clever Headlines:
➽ Headlines are what nudges the user to read more. If your title encourages people to read on, make them laugh or subscribe to your service, you have created a powerful caption. Excite your visitors by keeping your headline between 5 to 10 words and incorporating active keywords like ‘Save’ or ‘Now’.
Tip 2) Create Urgency:
➽ The old saying, “The pen is mightier than the sword” is still relevant in our technologically saturated world. Creating a sense of urgency in your content implies that your product might not be available in the near future. The power of ‘Buy Now!” can increase your sales by 332% through the implementation of low-stock alerts and countdown timers for sales.
Tip 3) Establish a Persuasive CTA
➽ To convert visitors into paying customers, ensure you have a powerful call-to-action button. Whether it’s influencing them to sign up for a free trial, buying a product or subscribing to your business’ newsletter, secure a sale with a powerful CTA.
Tip 4) Optimize Content For Buy-Keywords
➽ Use positive keywords such as ‘free’, ‘new’ or ‘low-price’ to engage customers and convert them into buying your products and services. Including your SEO keywords naturally in your header and focusing on popular user preferences can drastically improve your sales and overall conversion rate.
Tip 5) Create How-To Guides
➽ How-To guides are simple and effective in lowering your bounce rate. 61% of consumers make a purchase based on how-to content that is found on a website. Wow! The reason backing up this statistic is the fact that your product is front and center from the beginning of the visitor’s journey. One-click on a How-To video is much more effective than having to scroll through pages of non-relevant content.
Turn Your Website Into a Viable Profit – Hire Our Business Marketing Company Today!
A strong customer relationship will help your business succeed long-term while poor customer satisfaction can financially crumble your business. After all, what viable brand exists today without the use of a vibrant Instagram page, a juicy video or smart marketing?
To make your stand above the competition and increase your conversion rates contact us here for all your content marketing inquiries.