Making your medical client stand out against the crowd gets harder the more crowded the world of medical marketing gets and with 80% of people turning to Google before making a decision on which doctor to go with this doesn’t make it any easier or less stressful. Everyone knows that just getting that initial click is quite a hurdle and most practices don’t have the time to dedicate to this and advertising.
That’s why 360 Business Local strives to provide lead generation services, so customers new and old can find you with ease. 360 Business Local is an organic marketing agency serving clients across Canada and the US, dedicated to your success and growing your patient base tenfold!
Recent statistics are showing that almost 55% of patients use search engines to decide the best medical practice for them. Even among older generations, they have started embracing this more and more with 27% of people over 55 using sites like Google to find their ideal medical practitioner.
Optimizing your website is of the utmost importance
A website can more often than not be a potential patient’s first exposure and introduction to you and your practice. This goes past content and information this also includes how your site functions and how easy it is to navigate.
If your website has a confusing layout or a bunch of links that lead to nowhere that drastically decreases the chances of them sticking around and getting in contact with you. A poorly functioning website can easily signify a poorly functioning practice to many.
Using keywords throughout your site is important too, these words or phrases are picked up by Google and used to place you near the top of results when people are looking for a potential doctor. Using intent-oriented keywords that are powerful and relevant will help to capture valuable leads and interest in you. These keywords all depend on your business, target audience, services provided, and even location.
For example, if someone were to search “bioidentical hormone therapy in Florida” with the right optimization your website could be in the top results and show up on the first page. This is a big visibility boost and potential new patient for you!
Reviews make you stand out and feel trustworthy
Patients naturally want to trust others in a similar position more than anything. With medical treatments this is further compounded, everyone knows there can be certain risks and pain depending on the treatment. Most people read reviews before even considering a practice and to get an understanding of what experience they can come to expect.
Responding to reviews both negative and bad shows you are involved in the conversation and care about their opinions. Seeing a practice be engaging with patients and act professionally helps to build trust.
Take advantage of social media!
Yes, social media is even an available tactic to medical practices. Social media can help you build a rapport with potential patients and old patients while strengthening your brand for barely anything.
Being able to connect and answer questions helps to show people you are trustworthy, open, and accessible. By talking about your services, posting promotions, posting healthcare tips and advice, and more you’re already doing more than enough to catch someone’s eye and attract new patients.
Ready to expand your reach and meet new patients?
With the right people backing you up and handling social media, keywords, and the like you can see the new patients coming in and focus fully on them. 360 Business Local is a marketing agency ready to provide you results and boost your business to its highest potential!