If you run a smaller website, it can be frustrating to know that even though you have great content, you aren’t getting as much traffic as a well-known brand
So, how can smaller sites with superior content ever rank over sites with superior traffic?
Smaller sites have the ability to update faster and achieve higher rankings than the larger sites, which may not be updated as frequently. Websites that are dynamic, have quick response times and roll out new ideas in a timely fashion, can climb the ranks in Google search results. The smaller sites become the larger sites.
There are a number of examples you are familiar with that worked their way through the ranks. Some examples – Facebook overtook MySpace in social media. Google overtook AltaVista in search. Websites such as Instagram and Pinterest were tiny websites once upon a time.
These smaller websites became very big because they did a better job on focusing on the users experience, they added more value. Whatever area your site focuses on, you need to be doing it better than the competition and over time you can expect to perform increasingly better.
A good tip is to concentrate on one niche at a time, and cover it really well before you build outwards from that area and expand. Do not stop trying to produce superior content. This is one of the best ways to achieve higher search rankings.
Become an expert in a specific niche, and you will be recognized as the go-to for that specific subject. Once you have conquered one niche, move onto the next one. Before long, you will have a subject base as large as the big sites you are competing against.