Google’s algorithm arguably goes through more changes than most people do underwear. It is a complex system that retrieves data from its search index, and strives to provide the most accurate results based on a user’s query.
Roughly 3.5 billion searches are made through Google every day, and this number rises by about 10% every year.
The popular search engine uses an intricate combination of ranking signals and algorithms to rank webpages by relevance on the SERP. In 2019 alone, Google has seen thousands of changes. In fact, a large majority of these updates are so subtle, they go by unnoticed. So how do you keep track of the major ones that could affect your rankings?
360 Business Marketing is an online marketing company in Markham that aims to deliver up-to-the-minute information about the latest trends on the internet. Being a certified Google Partner, we have developed the acumen to spot every minor shift, and help your business react in a timely manner.
Site Diversity Update
In June, Google rolled out an update that deals with domain diversity in search results. This means that the SERP will, for the most part, no longer reflect more than one result from the same domain for a certain search query in the top results.
Per Google, “However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search.”
This might be to do with branded queries, where, if a user searches eBay for example, they may see more than one result for ebay.com.
Core results are the only things impacted. Extra features like video snippets, top stories, image carousels remain unchanged.
Smaller Sites Now Have A Chance to Rank
Because of the site diversity update, smaller sites have a large chance of ranking for competitive keywords. Searchmetrics conducted a quick test to see if this update was functioning as promised. It found that 0 results came up for more than 3 URLs belonging to the same domain. 52.3% of searches returned unique domains for all positions. 44.2% of searches contained 2 URLs from the same domain.
Core Updates
Throughout 2019, Google has put out core updates to improve the quality of the service.
According to their Twitter, “Sometimes, we make broad changes to our core algorithm. We inform about those because the actionable advice is that there is nothing, in particular, to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issues.”
Safe to say, these updates do not target any specific type of low-quality content, however, it’s about enhancing the relevance of the search. From a broader standpoint, these core updates are about improving the manner in which Google interprets search queries and web pages to bridge the two.
Are you looking to improve your website’s performance? Let us help!
Google is constantly doling out new upgrades that could diametrically sway your website’s performance. It never hurts to stay in the loop! To receive up-to-the-minute information about all things web marketing, design and development, call (416)-619-7935.