By now, most people understand the benefits of internal linking as a way to funnel viewers towards your service pages and contact forms. However, a rough understanding isn’t enough – as one of the leading Google partner companies in Ontario, we are always aiming for optimization. In our opinion, there is still quite a bit of room to improve.
Read on to learn exactly how you can optimize your interlinking process with help from one of the leading Google partner companies in Ontario.
Interlinking 101
An internal link is simply a link from one page on your website that directs the user to another page on the same site.
The link can be buried in an About Us page, a service page, or a piece of blog content – it doesn’t really matter. What does matter is whether or not the placement of the link makes sense.
This probably isn’t an earth-shattering realization for you. If you’re working with one of the Google partner companies in Ontario, you’re already following best practices anyway. However, there’s more to this than meets the eye.
You may be creating content all the time and adding relevant internal links, but too many people stop there. Don’t get too caught up looking ahead – going back to older pieces of content and linking to new pieces covering the same subject is critically important if you’re trying to optimize the performance of your interlinking.
If your entire interlinking approach is about sending users from content to service pages or contact forms, you’re missing out on an opportunity to establish yourself as a real industry authority. Adding links between pieces of content will convince people and search engines to treat you as an expert on the subject. You will direct the flow of your website authority to the best content, which signals to search engines which pages are more important than others.
Improve your site’s architecture with interlinking
Most companies go about interlinking the wrong way in terms of how it relates to their site’s architecture. It’s common for business owners to keep their important pages on one part of the site, and then write about them in a totally distinct blog section. There is too much of a disconnect with this approach, and it gives users a chance to get lost along the way.
A much better approach is to “silo” content around topics. Plan your site architecture in a way that will group topics together. In this way, you can create a tight group of related internal pages that link to each other, creating a network of authority for users to dive into.
Links to your own site can be just as effective as links than other sites, and they’re much easier to get, too. By interlinking, you get to pass value onto any content you choose.
Taking advantage of social media platforms
Internal linking on social media networks can have a noticeable impact on your online rankings. Many Google partner companies in Ontario agree that the strength of your Google+ profile is often a good predictor of the position of local and organic rankings for this reason.
You can increase your strength through internal links from people inside your circles, people who have you in their circle, communities you’ve joined, posts you’ve made within these communities, reviews, and posts you’ve made on your profile page.
Google+ is only the tip of the iceberg. Nearly every network has internal linking opportunities that Google partner companies in Ontario are trying to take advantage of. Every little bit matters in your organic rankings, so add these suggestions to your best practices and keep up the interlinking effort!
You can visit https://www.360businesslocal.com/services/organic-marketing-programs/ to learn more about the organic marketing approach that we adopt as one of the leading Google partner companies in Ontario.