Well, the marketing world has changed its angle on everything since COVID-19 (Coronavirus) happened. It’s an unprecedented time when nothing but information plays a crucial role in branding and living up to the sentiments of the consumers. When it comes to digital marketing, several factors including the changing buying behaviour of consumers is significant. We’re still not sure about the future of digital marketing in the forthcoming months but it’s essential to make informed decisions while practising online marketing. We’ve earned the reputation of serving our clients as one of the organic marketing agencies in Toronto and will continue to deliver to your expectations.
We at 360 are making this small effort to educate you about the dos and don’ts of digital marketing in the current scenario. Being a trusted digital marketing agency in Vaughan, we believe in spreading awareness that may help you adapt useful marketing trends. Whether you own a business or a marketing professional, these guidelines will not only educate you but serve as a great treat during this lockdown.
Here are the dos:
Effective digital marketing solutions:
Shifting your existing marketing plan is important during this time and we can’t stress enough on the fact that we’re no longer living the usual days. Nothing but tweaking the old practices here and there can get you there as people are at home and consuming online content like never before. Start with researching the trending keywords that reflect your business and insert them into your online content. Revitalize your own branding by updating your blogs, SEO strategies, email marketing content and what not!
Stress over your social media networks:
You can never go wrong with social media platforms during this lockdown as most of us spend time surfing through their Facebook, Twitter, Instagram and YouTube channels. Even if your channels are flooded with COVID-19 updates, don’t forget to circulate your branding posts. Make them informative and casual enough to attract the attention of your audience.
Focus on your paid campaigns:
Paid ads are evergreen, so don’t overlook the branding ads that you’ve planned over the months. Make a strong statement during this time by updating your company ads with people-related content and make them about your audience. Sort out your most important campaigns and transfer your budget into them.
Here are the don’ts:
Say no to wrong information:
Spreading out the false information is the worst thing to consider. Therefore make sure that the content you’re feeding people is nothing but the truth. Earning a brand reputation isn’t a cakewalk, whereas ruining it with wrong data is easier than ever. Be it a blogpost, emailer or social media post, never share enticing but deceitful content with your consumers. Double-check or if necessary don’t hesitate to review your digital feeds several times before posting.
Be careful with numbers:
Adding valuable numbers, records or data along with your online content is a smart move, but make sure they are accurate. For instance, if you’re planning to talk about your recent orders or discounts on some specific products, don’t falsify by adding vague numbers. This practice will help you gain a long-term reputation in the industry.
If you’re still not sure about organizing your marketing plan according to the current crisis, we’re here to help!
Leave all your marketing hassles for us! Contact 360 today to take your business to the next level.