Internet Marketing – App Ranking Tips

As 2016 approaches, a new topic has taken over the discussion of internet marketing. Google’s “App Indexing” and ranking is poised for a serious overhaul, and SEO companies are acknowledging that this will consume a lot of attention in the coming months. App developers will need to know what’s on the horizon if they want their work to get results.

In this article, 360 breaks down some of the key differentiators between how Google ranks app content versus web content. Read on to learn from one of the prominent players of internet marketing.

App Indexing API supplants Google PageRank for app ranking

Google treats apps and app-only content quite differently. This kind of content doesn’t share the basic ranking signals used for web rankings; specifically, Google omits links, anchors, and PageRank signals when deciding where apps rank. Rather than relying on PageRank data, Google looks to metrics from the Google App Indexing API.

What does the App Indexing API do?

The App Indexing API does a lot. First, it allows developers to communicate title and option descriptions for the content pieces within the app. It also shares data on how long app users spend on the various pages within your app.

The developer has to provide start and end times for each action or “fragment.” These tell Google how long users are spending on specific views or actions within the app. It’s unclear how reliable these metrics are as ranking signals, but players in internet marketing have suggested that the number of users and frequency of these actions can impact Google’s determination of how authoritative or important a specific app action is. Some proponents of internet marketing have suggested that this will be an easy system to exploit, but they forget Google’s outstanding spam-detection processes.

App Crawlers are a now a thing

If you’re part of the industry of internet marketing, you’re already very familiar with web crawlers, but did you know that Google has recently launched their app crawler software?

App crawlers operate under the normal user agent of GoogleBot. It crawls app content in a similar style as you’d see with most web crawlers, and it’s capable of understanding URIs and content within different sections of your app.

iOS vs Android Apps – Does it make a difference to Google?

Without a doubt, Google has more access to the content of Android apps than they do to their iOS counterparts. As an example, the Google Search Console “fetch and render” feature only works with Android apps.

That doesn’t mean iOS apps are in any significant trouble, though. Google’s App Indexing API can be directly integrated with any and all iOS apps. It allows developers to communicate what their app and app sections are about to Google via the API. So long as iOS developers add this to their apps, they should be fine.

The bottom-line: App Indexing API is the Key to App SEO

It goes without saying, if you’re looking for internet marketing to support your app ranking, App Indexing API is the way to go.

To learn more about our approach to internet marketing. visit

Keyword Research 3D sphere Word Cloud Concept

2 Questions to Improve Franchise Marketing Companies Keyword Research

When you’re planning your SEO campaign, market research is crucial. One of the most important components of your market research will your keyword research, but this is an area where many franchise marketing companies can improve.

Most keyword research starts and ends with a cursory tooling with Google’s Keyword Planner, and that’s just not enough! You can increase your chances of success with the keywords you’ve chosen by making the effort to dig a little deeper during your initial research phase.

As one of the leading franchise marketing companies in Ontario, we are going to show you how!

One Step Beyond

Franchise marketing companies are going to need to start taking their keyword research one step beyond what they’re used to. The bar is raising.

You should start your keyword research by combing Google’s Keyword Planner for ideas. Look for those keywords that appear to be most relevant, and have a sizeable search volume. This is a good start, but it’s where most franchise marketing companies stop.

Rather than calling it quits here, try asking yourself the following questions to take your research to the next level.

  • What is my audience’s intent, and how is Google answering their queries? Make sure that you check keyword intent. This can be done by performing a search of each phrase and taking note of the content that it turns up. Google pairs certain content to specific queries in an effort to match result to user intent, and you should be aware of this when formulating your own keyword strategy.

    To give you an example of this process in action, consider how Google generates content for electric guitar searches. Searches for specific products will yield a number of e-commerce sites, product reviews, and video reviews. In contrast, a more generalized search for “best electric guitar for beginner” will get you long-form articles with recommendations for novices. Informational queries about “how to string a guitar” or “how to tune to Drop D” will get you Google Quick Answers results and articles from industry authorities.

  • How did these pages get links? Once you know what content is ranking, you can start to look at how they get links. Much can be learned from competitive metrics: Page Authority, Domain Authority, linking root domains, and the number of links will give you a good idea of what it takes to rank. Most franchise marketing companies could benefit from the Moz Chrome extension for these purposes.  Try to identify patterns in how links are generated. Looking back at the electric guitar queries I provided earlier, I can see that a number of the links are left through comment spam. Others had links from blogs focusing on guitar instruction and reviews. If you find publishers linking to more than one competitor, target these for outreach.

The information provided here should give franchise marketing companies and business owners more than enough to enhance their keyword research strategy. Keyword research of this caliber will take longer, but it will definitely improve your results. 


Marketing strategy

Don’t just increase your traffic – Double It! This is How…

Do you believe that Marketing is by far one of the most crucial success factors for new online businesses?

If your focus is merely on tradition traffic generation strategies such as; link building, then you are missing out on many potential customers.

Read more to find out if Marketing should be a primary focus early on or not.

Below are some strategies that can help you increase the incoming traffic to your website without having to do any marketing:

1) Add Long-Tail Variations to Your Pages

It is simple to focus on short, high-volume terms because they are easier to research and identify. Most people do not realize that in reality, 80% to 90% of the traffic you are likely to receive will be from “long-tail” queries with three, four, five or more words.

Long-tail keywords are much easier to rank for and typically convert at a much higher rate than shorter, more generic search terms.

Identify Long-Tail Modifiers

Let’s pretend we sell the Logitech C310 webcam and wanted to optimize our page to rank for as many searches as possible. We would visit the Google Keyword Tool and make note of all the long-tail variations. We would also look at the bottom of the search results where Google lists related searches.  

Work these Modifiers into your page copy

In hopes that the Logitech C310 page is some what optimized for the term “Logitech C310,” we don’t need to insert each long-tail search phase word-for-word into the page. Alternatively, we want to work the unique variations at the end of “Logitech C310” into our copy to allow for greater ranking possibilities.

Not all of the modifiers uncovered will be applicable. Branded keywords such as; Best Buy will not be useful, and we would likely have a number of modifiers already incorporated. However, more often than not, we will uncover a handful of long-tail gems to help increase potential ranking opportunities and mainly to boost visiting traffic.

2) Stand Out with Rich Snippets

Rich Snippets: search listings that include information regarding a product’s price, availability, and review count. They are very useful for learning more about the particular product or site at a quick glance from the search results page without having to actually visit it.

Rich snippets are extremely powerful because they can increase the number of people that click on your page by up to 30%! This is a huge boost for something that can usually be implemented relatively quickly and simply.  

The process for setting up or enabling rich snippets will vary based on your platform, so it is recommended that you do your research in order to have this implemented. When you have decided everything is setup properly, you can use Google’s Rich Snippets Testing Tool to avoid any display problems.

NOTE: Rich snippets can take some time to appear in the search listings, so don’t panic if you don’t see them right away.

Authorship and Video Thumbnails

Rich snippets that are product based will likely be the most applicable for many merchants, but there are also two other types of enhanced listings to know about:

Google Authorship

With authorship you can tell Google which content you have written and your picture will appear beside the listing for that piece. Google authorship markup could be a great choice for enhancing a store’s blog posts in the search results.

Video thumbnails

These are thumbnails of a page’s embedded video that appears alongside a page listing. Similar to product-based rich snippets, both of these have proven to dramatically increase the click through rate of pages associated.

Video thumbnails could potentially help video-rich, educational pages stand out. To ensure that video thumbnails appear, you will need to create a video sitemap for Google. You can do this manually through your Webmaster Tools account, and some video hosting like Wistia will do it automatically for you.

3) Write Titles and Descriptions People Can’t Resist

The Meta title and Meta description are attributes that determine how your page appears in the search results- they’re immensely important!

If you create eye-catching titles and interesting descriptions you will stand out in searches with your competitors. Alternatively, if your copy is less-informative or does not give people the reason to read more then, you will get much less traffic.

When writing meta titles and descriptions, you need to approach it as if you are writing an advertisement- because you are!

TIP: Highlight your expertise, unique selling proposition, and how the customer benefits from shopping with you.

TIP: Keep SEO and keyword optimization in mind, but do not go overboard. Include primary keywords at least one time in the title and description, ensuring that they flow with your copy. Remember to prioritize Readability over SEO.

NOTE: Changing underwhelming titles and descriptions with compelling copy can have a massive overnight impact on the traffic you receive.

4) Leverage Your Internal Links

Using links from other sites is obviously a popular, and important technique. Few people understand how much influence your own site’s structure and internal links have over your rankings.

Need a ranking boot for a particular page?

Linking to it from existing high authority pages on your domain can pass authority and help the target page become more consistent, and causes it to rank higher.

Here are some things you can do

  • Make a list of high-value target pages you want to rank better.
  • Identify the pages on your site that currently have the most “SEO juice” or authority.
  • Add a link from your authority page(s) to your target page(s).
  • Incorporate the link naturally on the authority page using anchor text related to the keyword you’d like the target page to rank for.

Typically, the home page will hold the most authority on a domain, so it’s an obvious choice for an authority page to link from. To find other internal authority pages, use Open Site Explorer to search for internal links, then sort in descending order by Page Authority so the most authoritative internal pages rise to the top.

5) The Power Of Optimization

Realistically, it could take years to double your traffic if you rely solely on increasing the number of backlinks your site has. Using the techniques and tips above, it is possible to increase your traffic drastically. By consistently making smart adjustments to your existing site you will be happy with the outcome in just a short period of time.

Now take a minute to think: What would you do with twice the number of customers?

Thinking outside the box

Think Outside the Box About RLSA & Boost Your Conversion Volume

When attempting to unlock the full potential of remarketing lists for search ads, the real question becomes have you truly considered your audiences intent?

RLSA (Remarketing Lists for Search Ads), it is a relatively new capability in Google search marketing that can; help make your ads more relevant, can deliver higher conversion rates, and lowers the cost per conversion.

It is only logical to assume that using RLSA for your AdWords paid campaign, for most industries, you will benefit from higher visibility in front of your targeted audience which is already known to increase overall conversions. Not sure? contact us and we can go over your campaign together to see if you can improve your conversions.

But if you are confident or the company managing your campaign is aware of this, just continue reading to make sure you are on same page with us.

Considering Your Audience Intent is the Key!

Remarketing campaigns are one of  the most utilized and desired campaign type for SEM advertisers. It plays an essential role in most existing AdWords account strategies today.

The downfall lies where many accounts don’t utilize RLSA audiences at all. In addition, these RLSA implementations that are existent simply layer RLSA audiences into existing ad groups with a boosted bid modifier.

This is an acceptable strategy however, it does not do the best job boosting conversion volume- you get a fraction of higher click-through rates (due to higher positions) on a fraction of your traffic that may have clicked even without the bid boost.

To reveal the true power of RLSA’s in the attempt to boost your conversion volume, it is recommended that you start thinking differently about what these particular audiences mean.

The Real Value Of Remarketing Audiences

The Google Display Network (GDN) is convinced that the remarketing campaigns that have been running for years has changed the idea of how we think about the value of a remarketing audience. Often times we recognize our GDN- targeted remarketing audiences like this:

“These people have been to my site, so they are considering what I have to offer. If I serve them my ad at the right time with the right offer, they are likely going to convert.”

“These people have abandoned a popular product in my shopping cart over the last two days. If I serve them my ad at the right time with the right offer, they are more than likely going to go ahead and convert.”

Being so used to thinking about GDN remarketing audiences in this way, we extend this thinking through to RLSA audiences, valuing the audiences for their higher likelihood of converting. Higher conversion rates mean we can bid higher therefore, we toss on a bid modifier.

However, because RLSA audiences exist in the realm of search queries, they carry important information about intent that can be more powerful than simply carrying a higher likelihood of a conversion.

RLSA & Intent

Though it is true that remarketing audiences have higher conversion rates, remarketing audiences are valuable in the search universe as well. Remarketing audiences allows you to  “know” things about a particular bucket of people and their intentions that you do not know about generic audiences.

Some examples include:

1. You have a travel site that exclusively sells cruise packages to the Caribbean. Jane visited your site last week. It is fair to assume that Jane is considering a cruise to the Caribbean.

2. Your site id B2B and sells restaurant supplies. David orders from you a few times a year. Jack must be a restaurant owner or some other kind of restaurant supply purchase manager.

Keywords are the indicators of intent, they make these inferences about intent matter. It is important to remember because these audience targets have the ability to replace portions of your keywords.

In your normal keyword search campaigns, you should carefully choose keywords that align specifically with what you offer. Through time and optimization you will have developed strict match typing and negative keywords to focus on the highly-specific queries with all of the right intent signals.

1. Normal keyword search will be “Jamaica cruises.” When Jane searches for just “cruise,” we can target her, knowing that she is considering a cruise to the Caribbean. When Jane searches for “USVI,” we can target her again, knowing that her interest in the islands is to visit them via cruise.

2. When David searches for “dinner plates,” we can afford to show up in position #1 because of what we already know about David.

What is exciting is that by advertising on “cruises” or “dinner plates,” you are showing up on completely new, high-volume auctions, expanding your SEM reach and driving big incremental conversion opportunities that aren’t covered by your “normal” campaigns.

Implementation and Set-up

When preparing these layered campaigns, make sure your ad group [flexible reach] setting is set to [Target and Bid] for interests and remarketing.

This is not the default setting, so you should proactively change this setting on the ad group level to make sure you are the only one appearing on queries made by previous site visitors.

There are a couple of ways to execute on this kind of layered search including RLSA intent strategy that will broaden your reach into new, valuable auctions.

Dynamic Search Ads (DSA) + RLSA

Dynamic Search campaigns allow Google to match queries to relevant content within your site. Without the RLSA layering, advertisers see mixed results from these campaigns; usually, complaints that the query matching is too loose.

When you are only reaching people who have been to your site through RLSA, Dynamic Search Ads are an extremely powerful tool to ensure you draw them back in, at scale, when they are searching for anything relevant to what you are offering.

TIP: You can start with just one ad group targeting all site content and layer an RLSA of all site visitors for the easiest and broadest reach. This will not only drive incremental conversion volume from a broad swath of highly targeted searchers but will also serve as a “discovery engine” for queries that returning users make in their path to purchase.

PLA (Shopping) & RLSA

RLSA functionality for PLA/Shopping campaigns was just broadly released approximately a month ago. Similar to Dynamic Search Ads, shopping campaigns match queries to on-site content that is relevant for example; products driven by a data feed.

When you layer an RLSA audience onto a Shopping campaign product group, you are able to skip the product grouping and negative keywords that you may decide to use in your regular shopping campaigns.

The RLSA serves as an intent signal, so you even see tangential queries queries or less popular products have the potential for great performance.

Broad Keywords & RLSA

Keyword-based approach

1. Clone your exact match campaign(s)

2. Change the match types to broad and layering on an RLSA audience of all site visitors

NOTE: Tangent queries are positive new opportunities to gain conversions.

Another way to discover broader keywords is simply within your Google Analytics site search data. For the restaurant example above, might as well be

With this in mind, Google can be used as an extension of your own site search to draw people back into the products and services you offer that they desire.

Responsive web design on mobile devices laptop and tablet pc

Factors That Could Make Or Break A Mobile Website in Google Rankings

Everyone talks about ranking for mobile search on Google, but we sometimes forget to check the basics. Is your SEO campaign working for you or against you?

Certain Google algorithm updates (ahem, Mobilegeddon) have made mobile friendly websites a crucial component to any successful SEO program. The factor that mobile friendliness play in ranking is more than substantial; it is now required to even be considered on the first page of most Google search results pages.

Mobile Friendliness

You can’t take the easy way out, either. Too often will web developers use a one-size-fits-all solution for optimizing a website for mobile and desktop usage. Even worse, they then continue to only track their desktop search engine rankings. In a world so obviously powered by the mobile market, this is a risky plan of action. More than half of all Google searches are done on mobile devices, so why track less than 50% off your rankings?

How Is Your Website’s Mobile Friendliness Calculated?

One would assume that ranking a site based on its mobile friendliness would be impossible, since it is “subjective”. However, technical issues and solutions are carefully calculated to let Google know whether or not your site is optimized for mobile usage.

  • Site Loading Speed

The highest ranking mobile websites on Google all have great loading times, which infer  to Google a sense of mobile friendliness. If you want to see where your site can improve in terms of speed, test your site here.

  • Flash And It’s Effect On Mobile

Flash is, typically, not very mobile friendly, and Google knows this. Instead, you can make use of HTML5 in place of Flash, as it typically displays content on mobile quite well.

User Friendliness On Mobile Sites

How is user friendliness ranked on mobile websites? Mobile screens are much smaller than desktop screens, of course, so you will need to factor details such as font sizes in to your mobile design. There are other elements that also play crucial roles, which we will expand on here.

  • Unordered Lists

If you look at the top ranking mobile websites on Google, you will see they typically make use of unordered lists. Moreover, they are also made shorter and readable. Bullets are fine, as long your content is compact, yet still dense with information.

  • Internal Links

Internal links play a crucial role in any SEO program, but you will notice a stiff decline in internal links on mobile websites. Internal links should still be utilized on mobile sites, but make them meaningful and clickable. A page riddled with too many internal links might decline the user friendliness of your mobile website.

  • Pictures and Images

A trend that is apparent on the top ranking mobile websites is a decline in images. On average, mobile websites should have four or less images per page. You website needs to load quickly, and a barrage of images will increase your loading time.

Final Notes

While the previously mentioned factors all play roles in your mobile and user friendliness rank, there is always more that can be done. Word counts on your mobile site should be lower than your desktop site. In the simplest of terms, reducing content while keeping your website information rich is the key to a successful mobile website. As always, your off site social media platforms will also help cement a higher search engine ranking.

There is no -one-size-fit-all strategy to creating a truly user and mobile friendly website. Instead, it is best to tackle each sub-division of mobile friendliness one at a time to really create a website that Google will rank highly.

One click connection

What’s Got Google Marketing Companies Buzzing? 4 New Best Practice Tips for the My Business Platform

Google My Business has innovated a number of new features that should make many location issues disappear for business owners. These features have excited Google marketing companies in Ontario like us, and we are pleased to share what we know with you. The 360 Business Local team has assembled a brief overview of some of the new features along with Google’s best practice recommendations.

Read on to learn 4 best practice tips for the polished My Business platform that have Google marketing companies in Ontario buzzing!

  • Update your business hours often. Business hours are much more complicated these days than the standard 9-to-5 formula companies have leaned on for the past few decades. With the rise of globalization and eCommerce, things have changed; online stores never really close their doors, and many businesses have to keep dynamic hours to accommodate multinational companies. Google allows you to update your store hours easily so that you can apply those updates 24 hours in advance, ensuring that your stores’ hours match what you show your customers on the website at all times, and that no customers are left wanting.
  • Resolve Google updates without issue. As the world’s biggest online juggernaut, Google is reinventing how we use the web every day. Cutting edge companies like this release updates often, and this can throw some business owners curve-balls as they have to stay on top of changes to their internal systems and spreadsheets. Now Google makes it easy to keep up with their evolution, making it easy to resolve these updates through your dashboard, or in bulk via spreadsheet uploads.
  • Enliven your locations! If your locations show a status other than “Live” in the status column, best practice dictates that you take action to respond to alerts and updates. If all of your locations are not published on Google (or to ensure that they are), visit Google My Business Locations. From here, choose the account with the locations you’d like to edit, then click the three-dash menu icon to select “All Locations.” From here, you can check the “Status” column for the latest status of your location. If it is unverified, suffering from formatting errors, or otherwise not published, you’ll need take some extra steps, all of which the 360 Business Local team can guide you through!
  • Use a Business Account (BA). Using a BA streamlines your ability to share locations with colleagues, partners, and vendors such as agencies, without having to share your sensitive Google Account password. Additionally, you can add account managers to prevent the loss of access in the event of an employee leaving the company. Once you are comfortable with this process, you can start integrating the use of Business Account roles, which will allow you to give the right permissions to the right people. Though each location can only have a single owner, you can assign up to 50 managers or communication managers to have privileged access. Managers can do almost everything that the owner can, aside from deleting the account or managing access. Communications Managers essentially have the same access level as managers, but cannot edit the profile, start a Hangout on Air, or manage YouTube videos.
Bid. Business concept

Google Marketing Companies Excited by Bidding Tool Developments: 2 New Ways to Boost your Business

Last month, Google released two new bidding tools that could affect the way Google marketing company campaigns operate.

The new target CPA bid simulator and target opt-in recommendation tools offer automated bidding suggestions that Google marketing companies can incorporate into their SEO strategies.

As a partnered Google marketing company in Markham, 360 Business Local has the scoop on these new developments. Read on to learn about these brand new bidding tools.

The Target CPA Simulator is somewhat self-explanatory, and is probably familiar to some readers. Announced during this spring’s Inside AdWords livestream, this tool estimates how target CPA adjustments affect conversions. The tool lets you play with the target CPA to generate projections about your cost and conversion return. These estimates are calculated using performance information from the previous week, and do not incorporate budget restrictions.

The target opt-in recommendations tools helps you calibrate your target performances when it’s time to apply your target CPA or target ROAS (Return on Ad-Spend) bid strategy to campaigns. Crunching data from the last two weeks’ CPA or ROAS results, Google will suggest targets for you. The bidding engine is meant to sustain your historical performance while also increasing revenue and conversions based on previous targets.

These new bidding tools have serious implications for Google marketing campaigns; they can be used to give your business a significant boost if put into the right hands.

If you are looking for expert advice on how to make the most of these new Google changes, contact our head office in Markham today. We are an online marketing company with Google partner status, and can answer any questions you may have regarding these exciting developments. Visit to learn more. 


Business Analytics

3 Ways Google’s Search Analytics Report Helps Webmasters’ SEO Strategy

The prayers of website owners trying to make sense of traffic data have been answered. Google recently released their Search Analytics Report, and webmasters around the world are buzzing about the implications of this new tool.

What does the Search Analytics Report do?

Google’s Search Analytics Report helps users filter and refine the flood of data that is generated by their website’s search activity. The implications here are endless. Webmasters are now going to be able to compare the mobile traffic of today with that which was seen before the mobile-friendly emphasis was introduced on April 21st of this year. Users will have the option to filter data by brand name, to categorize by country, and more.

In addition to this increase in filtering options, users will benefit from getting more accurate data in general. To give you an example, Google’s new tool will now track when users click on expanded images. This contrasts with the old Search Queries reports which counted clicks on all images equally, whether or not they were expanded. This means that webmasters can expect a transitional phase where their click count may drop off; data becomes more about quality than quantity – a philosophy that the 360 Business Local team has always stood behind!

3 Ways Search Analytic Report Helps Webmasters

  • Optimize landing page performance. Have you noticed that certain landing pages on your website have been enjoying a high search ranking and number of impressions, yet continue to experience a low click-through rate? Google’s new tool gives you the info you need to tweak your content for maximum user satisfaction; you can filter data by landing page, choose a preferred date range, and compare your site’s impression against the CTR performance. Once your landing page list is finished, you can view whether or not the low CTR is a product of a poor meta description.
  • Evaluate the performance of meta description changes. Many businesses tweak their meta descriptions to appeal to different seasonal sales and events. E-Commerce companies running a Valentine’s Day promotion would change their meta description to do so, and the Search Analytic Reports let you compare these changes under the “Differences” column to see whether or not your promotion was successful.
  • Understand your brand power. The Search Analytics Report lets businesses get a concrete idea of their brand power by giving users the option to filter branded and non-branded search queries, and lays the difference out in a clear and easy way.

Have more questions about Google’s Search Analytics report? Contact us to learn more!


Two New Google Keyword Management Tools Released in 2015

Bidding on keywords is an important part of any company’s SEO strategy, but there is more to this process than simply throwing money at popular search phrases. Proper keyword bidding involves constant strategizing, analysis, and adjustment, and Google has just announced the release of some tools that should make this process much simpler.

On Monday, July 13th, Google released two new bidding tools that look to have far-reaching implications for campaign managers looking to get an edge over the competition. The 360 team would like to familiarize you with Google’s Target CPA Simulator and target opt-in recommendations tools – read on to learn more!

Target CPA Simulator

Google first announced this tool during their Inside AdWords livestream this spring. The main benefits are found in its ability to estimate what will happen to your conversions once your target CPA is adjusted. Essentially, the simulator incorporates data from your past week’s performance, and gives you an estimated conversion rate based on how you propose to adjust your budget.

Target Opt-In Recommendations

This tool helps campaign managers set performance targets when applying a target CPA or target ROAS bid strategy to campaigns. When using this tool, Google will recommend targets based on actual CPA or ROAS results from the past two weeks. The ultimate goal for this tool is to maintain your campaign’s historical performance while the bidding engine refines its process to optimize conversion and revenue rates.

Both of these tools are now available all over the world – try them out today, and contact 360 with any questions or concerns that you may have!


Do I Need to Clean My Website’s URLs to Avoid Google Penalties?

There has been a lot of talking back and forth about whether or not it is worthwhile to load up website URLs with keywords or to clean it up. One side of the argument says that yes, of course it is worthwhile – why not jam more keywords into the equation to funnel searchers your way? On the other side of this debate, conservative webmasters worry about whether this practice is penalized by Google for being spam.

So what is the final ruling?

In 2008, Google confirmed that clean URLs are not required in a site’s architecture in order for the site to be crawled successfully. The matter is slightly more complicated, though.

While it usually isn’t worthwhile to tear down an entire website’s structure to clean up URLs, sloppy URLs usually indicate problems elsewhere. If you have decided that a significant SEO overhaul is in order, then it is often advisable to start by giving your URLs a scrub so that they are more search-friendly.

Do clean, keyword-rich URLs boost my Google SERPS?

This is a reasonable question, since you are making use of the keywords that your blog and on-site content is working hard to rank with. It seems like replacing URL jargon with relevant keywords would give your ranking a boost, but in reality the change is virtually imperceptible. This does start to make more of an impact when forum users link to your website, since their forum posts now effectively contain your desired keywords in an anchor link that leads to your site.

If you are banking on forum linking to boost your keyword rankings, then you should try to trim away unnecessary stop-words so that your URL is brimming with important keywords as the page title. This is important because many forums will compress a URL automatically to shorten it.

As a standard practice, try to use clean search engine-friendly URLS whenever possible, and try to keep your URLs as simple and keyword-heavy as possible. This will eliminate the risk of Googlebot crawlers giving upon your URLs and deeming them unimportant, however small it may be!

For more information on how to manage your URLs and eliminate the risk of bad links, visit our bad links removal page using our squeaky-clean URL – visit now!