Time For New Content Concept

Stay Fresh with 360: Interpreting Google’s “Freshness Score”

Keeping your content fresh is becoming increasingly important for franchise marketing companies wanting to keep their brand visible in Google rankings. Don’t worry: you’re not going to have to rewrite every page of your website each month just to keep your rankings alive. So how does Google determine the freshness of your content?

Google determines page freshness in part according to the following 6 factors:

  • Inception date. Google assigns each page of content a freshness score based on the day of its inception. This isn’t necessarily the day your page is published, but rather the day that Google first becomes aware it exists. Though business owners do not necessarily have control over when this occurs, franchise marketing companies can influence Google indexing using certain assets. Sharing links via Google+ is one way to draw their attention to new pages.
  • Amount of change. Pages can renew their freshness score to some degree when changes are made. You don’t need to rewrite the entire copy, but large amounts of change will always be more influential than minor changes. In fact, Google sometimes ignores nominal changes entirely. If you think that updating a hyperlink is enough to trigger a renewed freshness score, think again!
  • Importance of change. Google awards more “freshness” factor to pages that have undergone substantial changes. Changing less important aspects – JavaScript, comments, navigation, date/time tags, and so on – will yield much less significant results than rewriting the main body text.
  • Rate of change. Content that changes more often will be scored differently than content that changes infrequently. A blog or news website will not be given a significant “freshness” boost because the entire model is based on having fresh content. On the other hand, a government website with infrequent but weighty posting will get a huge “freshness” boost if a page is changed.
  • New page creation. Pages that add new pages at a high rate earn a much higher freshness score than sites that add new content alone. Some franchise marketing companies recommend adding 20-30% new pages each year, but this isn’t necessary so long as fresh signals are being sent out via updated content and fresh links.
  • Rate of link growth. Google doesn’t only determine freshness according to the amount of new content being added. If a webpage experiences an increase in link growth, Google may aware you a freshness boost. However, like all linking practices, any kind of exploitation is going to get your site penalized. 

It’s important to realize that certain pages benefit more from “freshness” than others. Sometimes, older pages get more attention, and are considered to be more authoritative when they’re longstanding. 360’s franchise marketing team can help you determine whether page freshness is a goal you ought to pursue – learn more about our services at https://www.360businesslocal.com/services/, or call (416)-619-7935 for a free consultation.

SEO Concept

Mythbusting 5 SEO Fallacies

The SEO world is a burgeoning one that many business owners are now just being introduced to. Because of its novelty, SEO is plagued by myths and misconceptions. In today’s post, our SEO company tackles five SEO fallacies; read on as we mythbust five common misconceptions about search engine optimization!

  • “SEO is a one-and-done expense.” SEO isn’t a “one and done” expense: it’s a long-term investment. Many business owners and franchisees fail to appreciate the “long game” when it comes to SEO. If SEO efforts aren’t maintained, your web presence, traffic, time on site, and conversion rates will drop off, too. Without SEO maintenance, link degradation, evolving search engine algorithms, outdated content, and the competition’s campaigns will bury you.
  • “Link building is dead.” Google recently took manipulative link builders to task, hammering these exploitative SEO-engineers with penalties. But that doesn’t mean that link building as a strategy is worthless; in fact, it’s still an extremely important part of SEO strategy. Avoid non-relevant, scaled approaches to link building, but don’t neglect it entirely! A reputable SEO company will build links in a number of natural and effective ways. You can learn more about our link building strategy by contacting our SEO company at (416)-619-7935.
  • “I just want to rank #1 for ______ (keyword).” No, you really don’t! Limiting your SEO and web marketing campaign to ranking for one keyword is a big mistake. Granted, a realty agent might get some good traffic and conversions from a #1 rank for “real estate agent in Markham,” but they’d get many more by creating solid content that pushes broad – but related – topics. The real goal should be to attract visitors because your content matches their needs, not because they happened to type in the magical keyword phrase you spent your entire marketing budget on. You’ll attract many more clients this way, and they’ll be more relevant and ready to buy than those who were directed to your site via keywords alone.
  • “Google hates SEO companies!” Google is definitely hostile to manipulative SEO, but they’ve stated publically that an SEO company can “improve your site and save time.” Google even released their own SEO Starter Guide at one point – not the kind of behaviour you’d expect from a company that “hates” SEO, right?
  • “SEO is all tricks and cheats!” Again, this point boils down to the important distinction between manipulative and ethical SEO. While manipulative SEO might involve a lot of tricks – spamming links, saturated content with keywords to the point of illegibility, and so on – ethical SEO companies are different. Quality SEO isn’t about hacking Google algorithms: it’s about improving the browsing experience for the user, boosting site speed, increasing exposure through links and mentions, structuring data for clarity, and making your business more discoverable to crawlers and clients alike.

See what our SEO company has to offer

We are always eager to talk more about SEO – give our experts a call at (416)-619-7935 and learn the truth about search engine optimization. No question is too small!

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5 Ways to Improve Your Site Load Speed

How long does your website take to load? We live in an era where attention spans are going extinct, and if your site load time is a little slow, you’re probably costing yourself a lot of business. Today, users looking to purchase products or book services online do so with 10+ browser tabs open at once. If your site is sluggish, your tab gets closed; there are simply too many options out there for somebody to justify wasting their time navigating a laggy website.

According to Amazon, every 100ms of load delay costs 1% of sales. That’s a huge blow to any business’s bottom line, and it’s why our SEO company’s site performance test and optimization service is so popular.

With this in mind, our SEO company’s web design team put together a list of ways to increase your site’s page load speed.

 

  • Compress your images. Nothing bogs down a web page load time quite like overly rich images. High-resolution images may seem worthwhile if you’re really trying to wow your audience, but they’re of no use if your audience bounces off the page before it even has a chance to load! Compress all of your images. There are a number of free tools for image compression, many of which do not reduce image quality. Our SEO company can point you in the right direction.
  • Minify your CSS and JavaScript. “Minifying” reduces file size by deleting excess characters, comments, and white space from your CSS and JavaScript files. Developers can leave unnecessary spaces as they work through code, and these can increase the size of your main CSS file. Removing these excesses will save a lot of load time. If you’re using a WordPress template, consider the Autoptimize plugin.
  • Leverage your browser caching. To do this, you want a CDN, or “content delivery network,” to manage most of your caching. This gives your website an easy load time anywhere in the world, whereas keeping statical files on your website forces users in India to wait longer for your Canadian or US servers to load. A CDN puts your site’s cache nearer to users around the world, reducing load time substantially.
  • Obliterate render-blocking resources. According to our SEO company’s tech team, thsi is one of the most difficult aspects of site speed optimization. It requires a lot of technical knowledge. If you’re using Autoptimize, you should have your bases covered; otherwise, give our team a call at (416)-619-7935.
  • Optimize the mobile version of your site. You can see how your site looks on mobile platforms easily using a Google Chrome browser. Simply select the menu button where you’d open a new tab on the top right of the screen, then select “More Tools > Developer Tools.” On the left side of the screen, you’ll be able to see how your site performs on mobile devices. If you see any problems, contact our web design team at (416)-619-7935.

We hope these 5 site speed optimization tips will be of use to you! Check back here for more next month, or give our team a call at (416)-619-7935 for help putting this advice to work.

Flat vector illustration of web analytics information and development website statistic

How To Quickly Boost Your SEO Plan [PART 2]

Here, you will learn some more easy tips and tricks for boosting your SEO rankings. These are applicable to all industries and websites, and will help you ensure that your website is seen by those who are looking for your chosen keywords. Read more below!

Navigation is Key

Your site navigation is not only an important aspect for general user-friendliness, but also for your SEO plan and strategy. While it might be tempting to nestle a single heading for your products between an “About Us” and a “Blog” header, this isn’t always the ideal choice. If your website’s goal is to sell your products, then you need to give potential customers with what they’re looking for – fast. The human brain has a limited attention span when cruising the web, so make finding your products quick and hassle-free. Some websites, for example, opt for a primary navigation bar that breaks down product categories, without having to go through a drop down menu. A clothing retailer could have a “Men’s Clothing”, “Women’s Clothing” and “Children’s Clothing” product navigation bar, as an example. Make what you are selling obvious to those who land on your web page for the first time.

Avoid Slow Site Speeds

Google algorithms make sure to check for the loading speed of your website as a factor in determining your search engine ranking. Google wants searchers to find the most ideal website for their needs; while your website might be chalk-full of relevant content, slow site speeds might deter Google from putting you on the first, second, or even third page of search results. If you have never looked into optimizing your site speed, then there are likely some easy tweaks you can make to improve your standing.

Go-Mobile

Mobile searching is huge. So huge, infact, that mobile searches have now surpassed searches made on other devices. In this era, it would be incredibly foolish to neglect your mobile friendliness, especially because Google algorithms factor this into your search engine rankings. Because of this, many new websites opts to begin with their mobile version, working on their desktop site only after it has been completed.

What makes up a mobile friendly website? Make sure the loading speed is quick (do not add unnecessary media files that can slow it down), make text easy to read on smaller screens, and ensure that navigation works smoothly. There is much more that goes into creating a truly mobile friendly website, but these are just a few examples.

SEO is not universal, and you will need a uniquely tailored SEO plans for your website. However, these supplemental techniques are crucial to the success of any SEO plan.

Interested in a new, more effective SEO plan for your website? Call us today at (416) 619-7935 to learn more.

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How To Quickly Boost Your SEO Plan [PART 1]

If you’re looking for some simple tips and tricks to boost your SERP and SEO rankings, we’ve got a treat for you! SEO typically requires a very specific set of steps and tactics, uniquely tailored to suit the needs of a specific company. While this still remains true, there are a few small steps you can take to boost your SEO rankings efficiently. While these tactics might not do much on their own, when they are combined with an SEO strategy created specifically for your brand, they will create significant results that may not have appeared otherwise.

Interested in using our sure-fire tips for helping you reach your target SERP while also putting your website in the front and center of your audience? Read more below!

Make Your Tags Count

Keyword research is crucial to any SEO plan or strategy. Online marketing would crumble quickly without it. However, larger websites sometimes have troubles doing thorough SEO adjustments on each and every page on their site. If this is the case, you can perform a “lite” version of site-wide optimization. Make sure to optimize your tags on each page for SEO purposes. This includes your title, description, H1 as well as other headings, and alternative tags.

This is a quick step that can easily bump your pages up a few notches, according to Google. This remains true for websites of all sizes; make sure each pages has their tags optimized and you will see results!

Little Content Is Better Than No Content

Some websites are harder than others when it comes to ensuring that each page has some textual content on it. E-commerce websites sometimes show no content on their sub-category pages, for example. For websites like these, owners might argue that the product image itself shouldn’t be cluttered with text, unless need be. However, having no content on product pages could be an immediate red flag for potential customers, and could also drive new customers away who are in the “research phase” of their purchasing. Content does not have to be extensive on these pages; instead, create a simple, one paragraph explanation of your product to insert under the product image. This will keep your images untouched and also offer information to those who seek it.

Duplicated Pages

Certain web developing strategies and programing can, unfortunately, cause some duplicate content on your website. When this happens, your system is creating multiple links with duplicated content being displayed to the world- and Google.

Why is this an issue? Duplicate content, whether it be duplicated from another website or internally, is not a good indicator of relevance to Google bots. This might be something that you will have to work with a web developer to fix. As this would imply, never copy and paste content from one page to another. This is duplicated content that will cause a dip in your search engine rankings.

Want a uniquely tailored SEO strategy for your website? 360 might be right for you. Visit us today here to learn more.

Avoid Penguin Penalties: 3 Things to Consider When Evaluating Your Links

Search is a vital marketing channel for any business invested in online growth. And if you want to perform well in search, your link building strategy needs to shine.

Web marketing companies have considered links to be key performance indicators for years, but SEO abuse has forced Google to be more careful with how links are rewarded.

March of the Penguin Update

Google put web marketing companies on notice when it announced that the next Penguin update is coming sometime in 2016. This updated algorithm will advance the strict link quality criteria that Google has been rolling out over the past couple years. This makes it as good a time as any for business owners to evaluate the quality of their current links, and make improvements where possible.

You can save yourself from search penalties if you start cleaning up toxic links now. Penguin is developing into a real-time algorithm, which means you have a chance to avoid devaluation right up until its release date.

Fortunately, it isn’t hard to identify blatantly bad links. Spammy, low-quality links will be:

  • Irrelevant to your website;
  • Lacking any notable audience;
  • Designed solely for web crawlers, and therefore abusive;
  • Associated with spam centers including online gambling, pornography, and payday loan sites;
  • “Pressure selling” to audiences.

A little bit of manual investigation is all it takes to spot serious offenders. When you find them, obliterate them! If you’re a business owner, tell your internet marketing company to remove or disavow these links right away.

Still, you’ll need to be careful during your low-quality link purge. The difference between good and bad is not always quite so black-and-white, and reckless link removal can cost you valuable rankings.

So how do you evaluate the quality of links lurking in the grey zone between good and bad?

3 Things to Consider When Evaluating the Quality of Your Links

There are three overarching categories that you need to consider to properly evaluate “grey area” links:

  • Link relevance. This is the most important factor for you to consider. Links without some degree of relevance are worthless. If you can’t explain why a particular site is linking to yours, then there’s a relevancy issue that you need to address. A link can be relevant in different ways, including domain-to-domain, domain-to-page, page-to-page, and link-to-page. Still, at the end of the day, assessing link relevance boils down to intuition. If a link feels irrelevant, it probably is.

  • Human value. A good link offers real value to real people. Would someone be happy to click on your link? Does it take them somewhere they want to go? Does the linked page provide what they’re looking for? The link needs to provide value for the linker, the site being linked to, and the person following the link. If you can’t establish this value, your link has got to go.

  • Trust and authority. Google always tries to direct users towards authoritative and trustworthy results. Naturally, links from authoritative sites will give your site more authority. Unfortunately, web marketing companies can only guess as to the specifics of Google’s search algorithm and authority calculations. But you can still get an idea of your link authority by conducting niche research about the site’s industry reputation and “link neighbourhood.” Think of your links as endorsements – you want to make sure you’re being endorsed by quality people.

 

Evaluating link quality is an essential part of web marketing companies’ search-promotion strategy. Google is getting better at distinguishing the good from the bad, and the pending Penguin update is ushering in new standards. Make sure your company avoids penalties and devaluations; learn how bad links removal can help you, or call (416)-619-7935 for a free consultation.

Content is King: Bring Your Link-Building Strategy Into the 21st Century

Google is a mercurial creature. New updates and algorithm changes are always being rolled out, which makes it tough to lock down a consistent formula for success. In this article, we discuss what Google marketing companies are doing to bring dated link-building practices into the 21st century. This information can help you increase your search ranking, quality score, conversions, and sales rate.

If you polled a handful of SEO experts from Google partner companies a few years back, they probably would have told you that the link was the biggest factor in improving search engine rankings. This was especially true when those links were secured from trusted, high-quality domains whose pages were ranking well and saturated with keywords. Google marketing companies made a lot of money by selling links; it was easy to manipulate rankings by:

  • obtaining links from affiliate networks;
  • making use of blog networks;
  • buying links from sites with high authority;
  • exchanging items or services for links from .gov and .edu sites;
  • getting links from microsites;
  • purchasing domains solely for the purpose of linking;

Ah, memories. Those were the days.

That’s all over now; as John F. Kennedy once said: “Change is the law of life.” Today, a link is just a link, until it’s used by people with specific, actionable intent. Nobody cares about your legion of links if they’re just a Terracotta army; there needs to be real people using them, or they’re just ornamentation.

Google partner companies have begun to track how search engines have devalued link tactics over time. It’s a reaction to past abuses, and it’s made it harder to influence rankings. Still, securing high-quality links is still vital for your SEO campaign. Without them, you’ll have a harder time ranking on Google, Bing, and other engines.

Quality Content – The Missing Link

So what link-building strategy is currently en vogue?

Presently, one of the best ways to secure links is by offering great content. Content really is king; it’s what drives conversions, sales, and what makes the biggest impact on search rankings.

Consider the sales cycle, and the consumer’s path to purchase. If their mobile phone malfunctions, they will probably Google terms like “mobile phone problems” or “mobile phone repair.” We call this the start of the research phase. The user will continue to refine this search based on specific error messages they receive while trying to operate their phone. They’ll zone in on some troubleshooting guides, and keep a few tabs open for repair companies in their area. If the consumer realizes the problem is a defective part, their search may become hyper-specific (what we call a “branded” search) as they look up the specific brand name of a component.

Each of the searches that the user makes in this example represent an opportunity for a mobile phone re-seller or parts provider to make their product or service visible. In order to connect with the user, you need high-quality content that addresses each stage of the search journey. You may want an article about “common mobile phone problems and fixes” for the initial research stage. Then, you could offer a guide telling users which manufacturer’s parts can be used on specific phone models.

Having great content at all stages of the lifecycle gives consumers a positive experience with your brand, increasing the likelihood that they come back for more in the future. Plus, it gives your links the juice they need to factor into a positive ranking boost.

If you’d like to learn more about the content strategy that our Google partner company puts to use, visit https://www.360businesslocal.com/services/content-marketing/ or call (416)-619-7935.

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Internet Marketing Matters: Does Google Reward Responsive Web Design?

Internet marketing has always been a complex and dynamic process, and the introduction of mobile browsing only made things trickier. Online advertising companies have built entire branches dedicated to pinning down a winning formula for the mobile market, but many questions remain unanswered. As the internet evolution rolls on, “best practices” remain in a constant state of flux, and many business owners are forced to take shots in the dark when trying to appeal to a growing mobile market.

So what do we know for sure? Google has maintained that responsive design is their recommended mobile configuration, which has led many to believe that responsive sites will be rewarded with a rankings boost. The team at 360 decided to take a closer look.

Laying the Groundwork

Before we sink our teeth into this topic, let’s review the different mobile design options that business owners can choose from for the mobile internet marketing:

  • Separate mobile sites. This configuration is used by a number of prominent internet retailers today. Often referred to as “mDot” (m.) by industry insiders, this setup delivers different HTML on separate URLs depending on the device detected. Typically, the business owner has their main site assigned to a conventional “www” subdomain, while their mobile-friendly site uses a “m.” subdomain.
  • Adaptive design. Google calls this configuration “dynamic serving.” Adaptive design uses the same URL structure, generating an appropriate version of the site’s HTML for the device being used. The site will have different versions that are all served through common URLs.
  • Responsive design. Known colloquially as “RWD,” responsive web design uses dynamic, proportion-based grids and flexible visuals to create the perfect user experience for any device. The site will shrink, stretch, or grow depending on the device it’s being viewed through.

Google Prefers, But Does Not Reward RWD Directly

Google seems to favour RWD, based on the information they provide developers. Specifically, Google states that RWD:

  • Streamlines sharing and linking using a single URL (whereas separate mobile sites may cause some compatibility issues when shared carelessly)
  • Helps Google’s algorithms accurately assign indexing properties to the page, mostly by cutting the signalling tasks in half by having a single site
  • Requires less engineering time to maintain multiple pages
  • Reduces the possibility of “common mistakes” that affect mobile sites
  • Reduces load time by eliminate the need for redirection to separate “mDot” sites
  • Saves Googlebot crawler resources, since only one version of the site must be crawled

Clearly, Google prefers RWD when it comes to internet marketing, but do they reward it? Does this preference translate into a quantitative SEO ranking factor?

In March, 2015, Google’s Gary Illyes denied any claims that RWD has a direct SEO advantage. He stated that RWD does make it “easier” to crawl by conserving Google resources, but that it does not provide a tangible ranking advantage beyond reducing the chances of setup errors that frequently occur with mDot sites.

Avoiding Penalties – The Unspoken “Reward” for RWD

Still, while there isn’t a direct SEO reward associated with RWD, it does protect you from a number of Google penalties associated with separate site and mDot configurations, including:

  • Bad redirects. Adaptive and mDot sites are sometimes hindered by erroneous redirects. RWD doesn’t carry this liability.
  • Improper canonicalization. The URLs of mDot pages are entirely distinct from their desktop counterparts. Unless you take time to signal the relationship between the two, or Google can be easily confused.

In conclusion, it appears that RWD is the way to go, if only to avoid some of the headaches and penalties associated with the two alternative configurations. Though it won’t directly boost your internet marketing power for mobile campaigns, RWD will provide some important benefits.

To learn more about responsive web design, and how it affects your overall online marketing campaign, visit https://www.360businesslocal.com/services/website-design/.

5 Signs of Bad SEO Links

We have been taking a hard look at manual link-building this year. Google’s John Mueller suggested that there were better strategies out there.

A load of research and A/B testing showed us that a more natural form of link building seemed to perform well. By creating, syndicating, and promoting content that was compelling and well-researched, we could attract links without needing to manually build them. This was a safer, more natural approach, and it attracted a lot of links (when the content was worth reading).

Despite our success with natural links, we still saw value in manual link building – you just had to be able to differentiate between the good and bad. Using our extensive experience we have decided to create a short guide. The following information should inform your testing and research, as well as any link building you undertake in the future.

Read on to learn 5 signs of a bad link.

  • Disreputable domains. The better your site authority, the better your Google rank – it’s simple. High-authority sites give your links far greater authority. If your links get caught slumming with some dirty domains, your organic search visibility will take a hit. Don’t worry, the odd low-authority link won’t hurt you, but a sustained volume definitely could. Keep your links on the most reputable, high-authority sites you can find.
  • The old switcheroo. Online users don’t appreciate being tricked, especially by something as lame and basic as the old switcheroo. Irrelevant links don’t do you any good; links need to be directly associated with the content. If you’re a personal injury firm, and you post a link to your site in an article about automotive injuries on a gearhead car enthusiasms forum, it won’t do you any good. Keep your linking close to your industry.
  • Quantity over quality. If Google sees too many links pointing in the same direction from a single source, it flags it as suspicious. However, the Google monster delights in seeing many links pointing in the same direction from many different sources. Remember, each link after the first from a single domain downgrades its value, so it’s always better to split them up as much as possible.
  • Too much back-scratching. Sometimes friends with similar websites will try to boost each other’s’ domains by exchanging links back and forth; it’s a classic “you scratch my back, I’ll scratch yours” situation. Well, it doesn’t work that way anymore. The Google monster detests back-scratching. If Google notices a suspicious number of links being passed back and forth between two sources, it penalizes the domain authority of those involved in this “reciprocal exchange scheme.” It’s yet another reason why source diversity should rank highly on your list of link-building priorities.  
  • Iso-links. Links can’t be posted in isolation. They need to have some kind of meaningful content attached. Even Twitter posts need to make the most of the 120-ish characters they’ll have left after inserting the link. Without some kind of semantic context, your links are useless.

Need to learn more about link building and bad SEO links? Visit https://www.360businesslocal.com/services/bad-links-removal/ to learn more, or call (416)-619-7935 to book your free consultation. 

web marketing companies in Markham collaborating

SEO Secret for Web Marketing: Cross-Channel Synergy

We’re teetering on the verge of 2016, and if you haven’t figured out the synergy between SEO and other marketing channels by now, you’re probably not going to see much organic traffic growth in the new year.

Web marketing companies in Canada, US and abroad are starting to realize that SEO does not exist in a vacuum. This siloed approach to SEO fails to factor in how important social media, PR, offline marketing, and even email marketing can be to your overall web marketing strategy. Citations, brand mentions, search relevancy, content, and links needs serious TLC if your SEO is ever going to work. Some web marketing companies are catching on; others are starting to fall behind.

The Mercurial Nature of SEO

SEO is more a verb than a noun in the sense that it’s always on the move. Some web marketing companies struggle to hit this moving target. Consider how much our understanding of SEO has changed in recent years:

Key components of SEO in the early 2000s:

  • Crawl
  • Keywords
  • Links
  • Rankings

Key components of SEO in 2016:

  • Accessibility
  • Knowledge Graph
  • Mobile
  • Press and PR
  • Structured Data
  • Localization
  • Webspam
  • Links
  • Internationalization
  • Page Speed
  • Crawl
  • Usage Data
  • Design and UX
  • Keywords
  • Rankings
  • Content
  • Social
  • Email

The list goes on and on. SEO is a dynamic challenge for web marketing companies, and it’s ever-evolving needs now demand expertise from many different multiple channels.

Cross-Channel SEO Synergy

Creating synergy between your various marketing channels will help you in a number of ways. Not only will it boost your SEO campaign results, but it will improve your overall marketing efforts by giving you more chance to capitalize on sales opportunities. This synergy will also allow you to create an “omnibrand” presence that will remain strong regardless of how any single marketing channel performs.

SEO, marketing, social, and PR teams are all involved in developing a strong online presence in 2016. There must be synergy between these different wings, whether they’re located in-house or not.

Step-by-Step Guide to SEO Synergy

This is an example of what the avant-garde web marketing companies are up to with their SEO strategy for 2016. Take note of the cross-service collaboration that is needed for optimal results:

Let’s assume you have a big event to promote in Toronto. You decide to get word out by creating a webpage and promotional video. You rely on SEO to gets as many eyes on this content as possible.

First, a meeting would need to be arranged between all marketing channels to discuss the direction for the content and promotional strategy. Marketing, PR, SEO, Social, Email, and Paid Search and Display representatives will need to be present. Some web marketing companies combine these areas of expertise in one full-service suite to eliminate the stress of coordinating this kind of large-scale meeting.

It’s time to start planning your event page. The SEO and paid search teams would conduct keyword research, which would then be used to develop the content promoting the event. The SEO team would offer their recommendations for page optimization.

Now you want to develop the to promote the upcoming event. This video would be published on the company’s YouTube channel, which would be accessible through the event page on the main website – the synergy is apparent here as multiple wings of the project must collaborate. The SEO team would tweak the YouTube meta tags, titles, descriptions, and interlinking style for maximum results.

You’re ready to create the event page to be published on-site. If you want it to soar in terms of SEO, it would need to include: detailed, engaging content outlining the event, on-page optimizations that follow current best practices, structured data markup (where applicable), the marketing team’s YouTube video, embedded Google map listing, prominently-placed social share and email contact buttons, and a succinct contact form.

The SEO, marketing, social, and PR teams are all involved. All channels worked to extend market reach and optimize the content message. A holistic approach to SEO is the way forward for web marketing companies in 2016.

If you’re looking for web companies with global reach, or would like to learn more about SEO strategies that would benefit your company in 2016, call (416)-619-7935 today.