SEO content marketing

How to Boost Conversions in 2021 Through Powerful SEO Content Marketing

2020 has activated a progressive online commitment to maximizing customer engagement. Engaging web content can turn temporary visitors into loyal customers through strategically maneuvered conversion methods. The more visitors you attract to your site, the greater the chance of a high conversion rate.

360 Business Marketing is here to increase positive brand perceptions and increase your sales by establishing your business as a front-runner amongst competitors. Clear SEO content marketing can help create a trusting relationship between your company’s services and customers.

We are a skilled business marketing company that will boost your business and website cultivate leads, create an energetic liaison between you and your consumer and skyrocket your conversion rate through reliable SEO content marketing.

 

How Content Marketing Can Create Paying Customers 

Constructing a concise and powerful marketing strategy will result in a high conversion rate. Ecommerce businesses have been booming since the COVID-19 pandemic as 40% of employees is working remotely. Increasing user preferences and improving user experience will only make them want to come back and purchase your products and services.

Content marketing, simply put, can help your company stay afloat during harsh times and positively differentiate it from its competitors. While site conversion is crucial for your company, content marketing establishes dynamic perceptions in helpful other areas such as blogs, guides and additional inspiring content.

 

Decrease Your Bounce Rate, Increase Your Conversion Rate

 75% of Google users don’t go to the second page. Be in the top 25% and help your business stay alive even through unprecedented times. Ensure your company is at the forefront of a user’s search page by following our tips and tricks:

 

Tip 1) Generate Clever Headlines:

Headlines are what nudges the user to read more. If your title encourages people to read on, make them laugh or subscribe to your service, you have created a powerful caption. Excite your visitors by keeping your headline between 5 to 10 words and incorporating active keywords like ‘Save’ or ‘Now’. 

 

Tip 2) Create Urgency:

The old saying, “The pen is mightier than the sword” is still relevant in our technologically saturated world. Creating a sense of urgency in your content implies that your product might not be available in the near future. The power of ‘Buy Now!” can increase your sales by 332% through the implementation of low-stock alerts and countdown timers for sales.

 

Tip 3) Establish a Persuasive CTA

To convert visitors into paying customers, ensure you have a powerful call-to-action button. Whether it’s influencing them to sign up for a free trial, buying a product or subscribing to your business’ newsletter, secure a sale with a powerful CTA.

 

Tip 4) Optimize Content For Buy-Keywords

Use positive keywords such as ‘free’, ‘new’ or ‘low-price’ to engage customers and convert them into buying your products and services. Including your SEO keywords naturally in your header and focusing on popular user preferences can drastically improve your sales and overall conversion rate.

 

Tip 5) Create How-To Guides

How-To guides are simple and effective in lowering your bounce rate. 61% of consumers make a purchase based on how-to content that is found on a website. Wow! The reason backing up this statistic is the fact that your product is front and center from the beginning of the visitor’s journey. One-click on a How-To video is much more effective than having to scroll through pages of non-relevant content.

 

Turn Your Website Into a Viable Profit – Hire Our Business Marketing Company Today!

A strong customer relationship will help your business succeed long-term while poor customer satisfaction can financially crumble your business. After all, what viable brand exists today without the use of a vibrant Instagram page, a juicy video or smart marketing?

To make your stand above the competition and increase your conversion rates contact us here for all your content marketing inquiries. 

Responsive Website Design

Responsive Website Design Can Make a Big Difference to Your SEO

Eyepopping visual aspects can have a significant impact on SEO. A productive responsive website design can increase your business’ profit, increase site traffic and skyrocket your overall rank on Google. 

360 Marketing guides you on how proper SEO strategies can give you an advantage among competitors by employing a responsive website design. We help you provide unity of the two factors and help you maximize your page to increase overall company success.

Combining a receptive website design and SEO practices will result in a boost in rankings, have a leg-up on current competitors in your industry and market a positive business reputation.

Here are 5 ways that a responsive web design can improve your SEO:

Lower Bounce Rate

The bounce rate accounts for the percentage of users on your landing page and leaving before they continue on other pages on your website. The relevancy of your landing page to the request of the search query of the user is directly correlated to a high bounce rate. High bounce rates = poorly designed website.

Responsive web design can adjust the layout of the page on any device by connecting the user to the specified search they are looking for. Juicy content can only do so much for your website and a responsive web design lower your bounce rate and create returning customers. 

Increased Social Platform Sharing

Content sharing amongst a range of social media platforms has become an important part of the overall marketing strategy of a business. Though it does not qualify as a ranking factor, social media links have the power to significantly boost your site traffic through a wide variety of audiences.

Enabling your site to be user friendly on a number of platforms, including desktop and mobile devices, increases your chances of conversion. Responsive web designs can boost your sales by easily marketing to potential clients with a simple ‘Like’ or ‘Share’ button. 

Original Content

Google bots cannot differentiate between which versions of your website should be indexed, nor can they give priority to which version of your website can be given a search query. If dangerously similar content appears on more than one URL, you might get in trouble for duplicate issues.

A responsive web design will eliminate duplicate content by enlisting one URL amongst all devices as it can adapt to the layout and content to fit any screen.

Optimized Mobile Search

Mobile visitors are usually looking for a quick answer and immediate solution. 53% of mobile users will exit the page if it does not load within 3 seconds! Your website must stay relevant to ongoing visitor search to decrease bounce rate and increase conversions. 

A responsive web designs optimizes your website for mobile use boosting your site’s overall relevancy and providing a consistent experience for the visitor.

Faster Page Loading

No one likes to wait around for a page to load, especially when time equals money. A slower loading page that is a result of a poor layout when switching from desktop to a handheld device can negatively impact your SEO.

Google is specifically designed to mimic the user’s behaviour and expectations. Don’t let your site traffic drop due to a lack of user-friendly elements. Speeding up the time of your page’s loading will result in higher conversion rates.

 

SEO + Great Web Design = Increased Business Profit

A combination of responsive web design and proper SEO will result in increased customer satisfaction. Strong SEO is what attracts visitors to your site while great responsive web design keeps them there. 

To speak to one of our professionals on how you can successfully combine your SEO plans and create a responsive web design, contact us here.

 

google-my-business

How the Q&A Feature in Google My Business Boosts Your Business Visibility and Attracts New Customers! | Organic Marketing Agency

Everyone has questions before deciding which business to go with, are you making sure you have the answers? Recently Google launched the feature to make a Q&A on GMB profiles and with how over 80% of customer interactions are happening on local listings this feature has grown exponentially. Take control of the discussion about your business and don’t let it be derailed against you with these tips on how to manage Google Q&A.

Confused with your online presence and how to maintain it? Turn to 360 Business Marketing, an organic marketing agency dedicated to growing and strengthening your brand to grow your business. Our team provides lead generation services to give you the experience you need to boost your business.

 

What is Google Q&A and How Does it Work?

This feature works similarly to a Q&A or FAQ on other sites, letting users ask questions about a business, their services, staff, etc and potentially receive a direct reply from other users and the business itself.  These questions and answers are public to any other looking for you. 

Since anyone can ask questions and answer you might feel a bit outnumbered. Someone can potentially ask a leading question or another can answer questions with malicious intent whether or not they have been a customer or client before. Misinformation can also harm you, such as a customer asking for a certain product and someone answering doesn’t know you provide this but recommends them elsewhere. This can lead to others reading that question and answer and having misinformation spread about the products you have. 

 

How Do I Prevent These Answers from Harming My Business? 

The best way to stop this is to be the first to act, answering questions as the owner of the business (and not on your personal Google account) adds creditability to your answers and stop misinformation or malintent from spreading. 

 

Best Tactic for Google Q&A

Answer all the questions. No matter how obvious an answer might be to you its best to reply to all to give everyone the right information. Even if another person has replied with the correct information its good to jump in and confirm its correctness. This also helps to boost your public image, if a business is answering everything clearly and concisely, peoples trust in your business will grow and if they have any questions they won’t hesitate to ask.

There is also the option to flag any questions or answers if they are inappropriate. Certain things are especially not allowed such as advertisement, off-topic Q&A, and impersonation. Another idea is to answer some things proactively; certain things like business hours, parking, pricing are typical for most businesses and you can add in ones you have regularly got in person from customers as well. 

 

Worried About Multiple Locations?

Luckily google has API updates that help you keep track without feeling the need to check each location individually. One tool that runs along with API is chatmeter which is specifically made to help businesses manage multiple Google Q&A listings all in one convenient place. Being able to monitor, answer, and post questions to each of your Google My Business listings simplify and easily. 

 

Ready to Answer any Questions Customers Throw at You?

Now that you know how to tackle google Q&A so it doesn’t overwhelm you, you might want some back up going into this world of Google searches and listings. Why not turn to people who know it best? 360 Business Marketing is ready to bring out your best and help you navigate the online space confidently. 

Feel free to reach 360 anytime!

digital-marketing-company-vaughan

Local Businesses: Here’s How You Can Grow Your Leads (COVID-19 Edition) | Digital Marketing

One of the most important things you can do for your business during COVID-19 is to still be active even if you are open to customers or not. It’s no secret that a lot of businesses have taken a significant hit because of the coronavirus and its effects on society so maintaining a connection with current and potential future customers can be huge. 

Our team at 360 Business Local is dedicated to building that connection for you and your business, giving you leads that can be converted into a real connection. Providing search engine optimization services in Toronto we are a digital marketing company run out of Vaughan, giving you local support and experience.

 

Step 1: Stay Updated And Informed

The biggest difference now between you and competitors is knowledge of COVID-19 and how it relates to your business. As time goes on provincial and local laws or regulations are shifting all the time. Depending on your business, new movements to opening up the city can affect you differently and if you fall behind on the news you could potentially miss out on a lot. Whether something comes into effect today or in the next 2 weeks it’s important to stay updated to see what is happening and respond properly for your clientele and prepare for any upcoming events as well.

Reaching out to clients at the right time, opening with the right preparations, and matching certain cleanliness regulations can be the difference between you gaining more leads or your competitors.

 

Step 2: Stay Active and Connected

Consumers can be very fickle and forget about a business quickly. Whether or not you are open to the public, providing services online, or closed indefinitely maintaining some kind of connection and interaction with your customer base is huge. Even if you are closed and cannot provide any services there are still ways to keep in touch and reach out. Social media is a great fit for this, letting you connect with people on Facebook, Twitter, and Instagram. Posting about updates for the community, updates regarding your business, and related to your field can help you stay in people’s minds. 360 Business Local has experience not only building social media presence but also maintaining it, letting you focus on what you need to within your business to keep it growing and developing.

 

Step 3: Don’t Let This Time Go To Waste

While many think of this as downtime where you can’t do anything, approaching this period with the thought you can build your brand and identity can be significant to how your business will survive and live during closure and after. How you react to COVID-19 compared to others can be a great benefit to your company’s image and reputation. More and more people are spending time online during this period and having a great presence online can bring a huge boost to people’s awareness of your services, creating leads that can be converted to sales if your open now or later when you are open once again. Don’t let this period become a stagnant waste and work towards strengthening your company’s reputation and image within the community.

 

Ready To Gain And Maintain Leads?

Turn to a Trusted Digital Marketing Company in Vaughan

360 Business Local is dedicated to giving you leads no matter what state your business is in and can help you build your image and reputation even with the coronavirus. Start strengthening your company’s brand within the community to help you hold up during lockdown orders and give a boost to business after when everything is lifted.

google-algorithm-changes

Google’s Algorithm Got Some Interesting Makeovers in 2019. Take a Look!

Google’s algorithm arguably goes through more changes than most people do underwear. It is a complex system that retrieves data from its search index, and strives to provide the most accurate results based on a user’s query. 

 

Roughly 3.5 billion searches are made through Google every day, and this number rises by about 10% every year. 

 

The popular search engine uses an intricate combination of ranking signals and algorithms to rank webpages by relevance on the SERP. In 2019 alone, Google has seen thousands of changes. In fact, a large majority of these updates are so subtle, they go by unnoticed. So how do you keep track of the major ones that could affect your rankings?

 

360 Business Marketing is an online marketing company in Markham that aims to deliver up-to-the-minute information about the latest trends on the internet. Being a certified Google Partner, we have developed the acumen to spot every minor shift, and help your business react in a timely manner. 

 

Site Diversity Update

 

In June, Google rolled out an update that deals with domain diversity in search results. This means that the SERP will, for the most part, no longer reflect more than one result from the same domain for a certain search query in the top results.

 

Per Google, “However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search.”

 

This might be to do with branded queries, where, if a user searches eBay for example, they may see more than one result for ebay.com.

 

Core results are the only things impacted. Extra features like video snippets, top stories, image carousels remain unchanged. 

 

Smaller Sites Now Have A Chance to Rank

 

Because of the site diversity update, smaller sites have a large chance of ranking for competitive keywords. Searchmetrics conducted a quick test to see if this update was functioning as promised. It found that 0 results came up for more than 3 URLs belonging to the same domain. 52.3% of searches returned unique domains for all positions. 44.2% of searches contained 2 URLs from the same domain. 

 

Core Updates

 

Throughout 2019, Google has put out core updates to improve the quality of the service. 

 

According to their Twitter, “Sometimes, we make broad changes to our core algorithm. We inform about those because the actionable advice is that there is nothing, in‌ ‌particular, to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issues.”

 

Safe to say, these updates do not target any specific type of low-quality content, however, it’s about enhancing the relevance of the search. From a broader standpoint, these core updates are about improving the manner in which Google interprets search queries and web pages to bridge the two. 

 

Are you looking to improve your website’s performance? Let us help!

 

Google is constantly doling out new upgrades that could diametrically sway your website’s performance. It never hurts to stay in the loop! To receive up-to-the-minute information about all things web marketing, design and development, call (416)-619-7935.

google-analytics-track-conversion-for-websites

Google Analytics Right Now: 2018 to 2019 New Features

Sure, your business’s website is good. But what if it could be better? As companies are increasingly using their websites as marketing tools, they’re zeroing in on a new focus: conversions. This is the process of a user going from just browsing your website to performing transactions – thus contributing to your revenues.

 

But how do you map a user’s journey from prospect to buyer? Markham, a burgeoning tech hub, is no stranger to online marketing companies. When you choose the right one, you will be able to understand your demographics better and increase website conversions quickly. To get you started, this article explores how you can use Google Analytics successfully. 

 

A key tool to help improve your website’s conversions is Google Analytics. In addition to being a free online tool, google analytics can bring an enormous amount of value to your business. How does it work? Google Analytics works behind the scenes to give you an insight into your website’s performance, with clear information that can help with identifying trends. Recently, from mid-2018 to right now, new features have been added. Here are four recently added features to help with your website:

 

  1. Cross-Device Conversion Data

First, a new addition is custom models created on the basis of cross-device conversion data. Google Analytics now tracks the customer conversion process that is completed across multiple devices (called cross-device conversion). This data is important for your business because it helps for decisions related to ad placements on your website. Web pages with higher conversion rates could mean higher bid prices for particular placements.

 

  1. A Search Bar

This one was probably a matter of time…I mean, Google’s main thing is being a search engine, right? Google reinvented the classic search bar for your convenience in Google Analytics. This recent addition allows for a responsive search experience when searching questions, for reports, or help. Also, when you click the search box, it displays your recent searches and reports, and question suggestions for insights about your data.

 

  1. Scroll Depth Trigger

A trigger uses conditional code to assign actions to specific criteria. The scroll depth trigger fires tags (assigns small bits of information to elements) depending on how far down or right the user has scrolled on your website. The cool element about this trigger is that it only fires once per threshold per page. This means that the trigger will not fire again until the trigger is reset (ie: the page reloads). By doing this, Google Analytics ensures strong and reliable data. It also gives you the option to select when to enable the trigger, and the option to set the scroll depth threshold, units, and direction.

 

  1. YouTube Video Trigger

Similar but distinct from the scroll depth trigger, the YouTube video trigger fires tags dependant on user interaction with YouTube videos that are embedded on your website. Interactions such as pausing or playing the video are used as variables for the trigger configuration. Some examples of triggers on the videos are when the video starts, finishes, and when it is paused or buffering. Triggers can also fire when the video plays and passes a certain point of the video, or a percentage of the video has played (ie: when it is halfway done)

 

Marketing Tips & Tricks for Google Analytics

So you got the data. Now what? Here are a few tips to try in the aftermath of using Google Analytics!

Use when presenting the marketing data with:

  • Google’s Data GIF Maker for interesting data visualizations
  • Google’s Data Studio for powerful data reports and visual support

 

Map out and analyze your customer lifetime value (CLV):

  • Unify your data by consolidating, analyzing and creating dynamic customer experiences

 

Additionally, use the following key factors to elevate the success of your efforts:

 

Zero In On What You’d Like to Measure

Analytics is a vast tool and it’s easy to get distracted by numbers that don’t really concern you. The key is to zero in on the 6-10 KPIs that will help you achieve your business/website targets. Don’t be side-tracked by useless numbers that only highlight the number of visitors to your web pages.

 

Pit Conversions Against Your Goals

Google Analytics is all about defining and setting the right goals. Program your account to follow conversion numbers that cater to these goals. As such, it will be easier for your conversions to verify whether you are on the right track to achieve pre-set objectives.

The conversion figures are crucial stats to pay attention to. For each and every goal, you should allocate an economic figure – no matter how random it might be – even if that figure doesn’t correlate to the transaction’s purchase.

These efforts will make it easier to measure how well your goals are performing by and large, and their impact on your business.

 

Customize Your Dashboard and Report

With Google Analytics, you are able to create customized dashboards to get the most interesting insights swiftly. The hours spent making your own dashboard are well worth the effort, and this should be done keeping in mind the KPIs that are integral to your goals.

This tool also provides a Solutions Gallery that showcases ready-made dashboard templates designed by other people. A lot of these are hidden gems – worth checking out! You can also leverage custom reports to cater to the metrics you’d like to highlight above all others. Hence, you are effectively trimming the fat and streamlining your experience with Analytics.

 

Use Intelligence Alerts

Analytics lets you activate default alerts and also make custom alerts. While Analytics Intelligence gives you great insights, these should never replace you scanning your reports manually as well. However, the tool is quite reliable in that it assists you by pinpointing issues and opportunities.

Important – The best way to check on your website’s performance is by regularly reviewing your KPI-based reports. These are supported by automated intelligence alerts from the software.

 

Want more information? Google Marketing Live is an exclusive live stream with insider information on Google’s practices, Q&As, and other interesting features.

 

Do you want the benefits of Google Analytics without the hassle? Contact 360 today to boost your company’s website’s effectiveness!  

SEO-Practices-2019

SEO in 2019: 3 Areas Your Business Should Definitely Focus On!

Yes, you need SEO if you plan to kickstart your own business or if you already have one! Why this emphatic yes? There are over 2 billion people online, constantly researching, gathering information and making decisions online. Not only this, according to Statista, in 2018, 52.2% of the web traffic was generated through mobile search. Such powerful numbers can make a difference in your businesses’ profitability. You wouldn’t want to miss an opportunity that can help you get your brands voice out there and earn potential leads. Or, would you?

Nonetheless, 2019 is going to be yet another exciting year for search, especially for the local businesses. To help you outline your SEO strategy in 2019, here’s a list of key areas that will be core to your business:

 

Voice Search

As Gartner predicts the growth of AI and conversational platforms, we are in the middle of a paradigm shift to the way consumers interact with businesses today.

“Okay Google, tell me the best Chinese restaurants near me”.

We have all started looking out for answers this way.

 

Digital voice assistants have given you the power to ask without even typing what you need. If you are making use of this technology, your potential customer is also there in the list. Every year these searches are raising the bar for businesses to rank. Which is why 2019, you should give it serious thought. While desktop and mobile search are here to stay, voice search is going to be the talk of the industry. Optimizing your website for voice-based search keywords will help you garner traffic that matches consumer intent.

 

Wondering what kind of voice searches you should be targeting?

 

Natural speech. And this is based on the underlying fact that voice assistants are designed to understand natural human language. You can take advantage of this new trend and do away with basic broad level search term that is either too competitive and hard to rank for and doesn’t seem to resonate with consumer buying behavior.

 

Visual Search

Not only text-based search will experience a shift in search patterns, but visual search will also be on the rise. With platforms like Instagram, Pinterest amplifying the world of imagery, this will be an exciting new dimension to explore. Not only this, product imagery contributes to convenience and better decision making for customers, optimizing them would definitely be a good decision! A recent report by Pinterest shows that 72% of the Pinterest users get inspired to shop even when they are not actually looking for anything!

 

On similar lines, Google has been pushing up image search and making it more simple and intuitive for users to find images through the search engine. It has opened up opportunities for brands especially into e-commerce, retail, food, and decor to align their text-based SEO strategy with powerful imagery. This will continue to grow in the times to come and it would be logical to improve customer experience that positively contributes to your brand visibility and traffic.

To be able to adapt to the changing dynamics of this category in 2019, make sure you are using high definition imagery with metadata and relevant content that supports it.

 

Q&A Search

In 2018, there was a rise in the number of featured snippets for search terms and in-depth articles based on how content conveyed clarity and delivered value. This is not going to stop. Content is still the king. And this has given rise to new forms of searches that are gaining popularity in 2019 – Questions and answers. If you don’t understand what we are talking about, it’s the “People also ask” section. Lately, Google has been pushing such searches up the ladder in order to come up with the best possible solution for a search topic. So, is your content resourceful enough to answer what your potential customer is asking for?

 

Searches like: should I buy a Mazda or a Toyota – indicate that the user is already in the consideration stage and might flip into the buying funnel stage if your content provides an answer to similar searches.

 

Mozcast SERP feature shows, related questions, and knowledge panels are dominating SERPS pretty much since January. This is thought-provoking and an opportunity to capitalize your existing strategy this year moving forward.

 

There was a time when SEO was not even a priority for most businesses. It was considered to be an additional side-tactic. But now, with data taking precedence and the influence of digital marketing has changed the longstanding perception of the world of search. And as search engines are becoming more intelligent in driving insights from data to deliver value to online users like us, this niche has become even more competitive. So, if you haven’t yet recognized the power of search, it’s time you do.

 

It’s best to invest your time in these key trends this year. To help you with your search visibility and have an edge over your competition online, get in touch with our online marketing consultants to recommend you an effective search strategy.

 

Google-Guaranteed-Ads

Google Guaranteed Ads: What Are They And How Can They Help?

Google is always working hard to do everything in their power to make the lives of their users easier. Their most recent endeavor, Google Guaranteed Ads for Home Services, is a program that allows for businesses in the Home Services industry to become verified with a  “Google Guaranteed” badge. When users look up your business or a word/phrase associated with your business, upon your business popping up, users will also see this badge next to it. This badge allows the users to see that your business is a verified and reputable place. The badge is used to list companies that are endorsed by Google, creating leads and ultimately revenue for the company.

The Google Guarantee is a beta program that Google has introduced to promote local businesses on local Google searches. It connects them directly to local customers and book jobs for both consumers and businesses.  The program endorses and vouches for companies in the Home Services field, guaranteeing that your company will do the job perfectly, or they will personally refund the consumer up to $2,000. The Google Guaranteed program aids with both sites of the party; consumer and the party providing the necessary services. This program gives users a sense of confidence and security when utilizing a verified business, not only due to the fact that Google itself recognizes the business as a reputable source, but also the guarantee provided should the services or product not provide full satisfaction. For the business, being Google Guaranteed could mean more people book services/buy products from your business simply because you have proven yourself to be professional providers, ergo, the opportunity to increase leads is high.

To become Google Guaranteed, Google does an in-depth investigation into your company. They make sure that your company is licensed and insured and perform a pre-screening as per their requirements. The process is quite simple. Your business must be listed on Google and once listed, you fill out the application, sign up, and simply waits for Google to verify your business as a guaranteed vendor. The most impressive part about this new Google feature is that you don’t pay Google until a lead has been developed. With that being said, the vendors that have been google guaranteed have reported an insane 1800% increase in sales. Yes, you read that right. 1800%. Although the beta is only available in certain cities right now, with proven success, it will surely expand to a plethora of other cities. 

For the consumer, this is an amazing feature. The Google Guarantee provides them peace of mind and ensures that the company they hire isn’t going to do a complete botch job and even if they do, they’re covered for the job invoice amount. The consumer has up to 30 days to file their claim, once the claim has been filed, Google will do an investigation into the job – following up with the company hired and the user to see what went wrong and how they can mend the problem and decide on a resolution.

As Google continues to grow, they continue to up their advertising processes. The Google Guarantee is just the start in the direction that Google is growing in. Make sure your online presence is up to par and you’re staying up to date with marketing trends. If you’re looking to stay on top of Google trends and have a strong, lead-generating, online presence, reach out to us and we’ll work out a plan specifically created for your business.

Google-Plus-Shutdown

What Does the Shutdown of Google+ Mean for Users?

There’s no escaping it, cybersecurity has become the hottest topic in the virtual world. Like an arms race, no matter how secure tech companies get and no matter how prepared they are, it seems that the leaking of data and privacy is an inevitable fate a plethora of platforms eventually face. Two of the largest internet moguls, Facebook and now Google, have been victims of data leakages. Facebook, reporting up to 50 million users affected by their data leak, is no longer the only major tech company that has become a victim of these data issues. Google reported up to 500,000 accounts from their Google+ platform had been affected by this very same API that was used to access the Facebook data. Due to this breach, Google+ is shutting down its social platform for good.

For those unaware, a company called GSR (Global Science Research) had developed a Facebook app which collected the data of the persons who gave permission to and utilized the app, which is completely normal. The abnormal part, however, is that these apps were secretly collecting the private data of every single person on their friend list. This data was then accessed by Cambridge Analytica – a data mining company to use without consent and was applied towards political purposes.

Similarly to Facebook, Google+ faced a massive security issue when the information of its users was readily accessible to the developers. The information leaked included: name, email address, occupation, gender, and age. The most concerning issue regarding this security breach was the fact that those with private accounts had their information leaked as well. Google issued a statement to the public saying third-party developers were not aware of the bug, nor was any of the information mishandled in any way.

 

What does this mean for Google+ users?

With the information that Google had become affected by this leak, the company has officially announced that they will be shutting down their social platform, Google+ in August 2019. The social platform is not shutting down completely, rather they’re eliminating the consumer version; the business version will still exist, upping their security to ensure a “secure corporate social network”. When considering that Google+ did not live up to its potential, this news is really not all that surprising. Google had put out a statement highlighting that 90 percent of all Google+ user sessions lasted less than 5 seconds. Yikes.

 

What happens to local businesses?

To be quite frank, it makes the life of social media managers a little bit easier. They can now dismiss the monitoring and posting on Google+ and put their energy into platforms that are actually performing well in relevancy to social strategies. In regards to the correlation between Google+ and SEO, there may be some ramifications of the demise of Google+. Content on Google+ indexed immediately, thus, it helped boost search rankings a lot faster. Another benefit of Google+ is its ability to integrate heavily with other useful Google tools such as Google Places (Which has now become ‘Google My Business’) which is a major key to the online presence of businesses. What this means is that businesses are going to have to transition off of Google+ and go straight to Google My Business. The posts that were once created to post on Google+ are going to have to be added to your Google My Business profile. Not so bad of a tradeoff.

 

What’s going to happen your existing account?

Well, by default, Google will be removing all accounts come August 2019, but that doesn’t mean to sit around and wait. We suggest that you go ahead and download/save everything that you have already posted to your account. There’s no point of throwing out all the hard work that you put into creating content. You will still be able to utilize the account over the next few months, so there is no need to shut it down or seize use of it.

For those utilizing Google+ for business, there is no need to remove the links or take it out of your online strategies. Google+ still holds merit throughout it’s last few months. Google users are still able to create a new Google+ account as well, to reap the benefits of the platform before it shuts down. Closer to the month it is expected to shut down, it is imperative you then remove it from your site and any other place you have publically displayed your Google+ profile and/or link. This will ensure you do not lead users to a dead end link. Google has also stated that the bug that had caused the data leak has been resolved, so information within the platform is now securely stored. Users can continue to regularly utilize Google+ for the little time it has left.

 

Although the short-lived life of Google+ has come to an end, it does not mean that we can no longer harness the power of google listings. Stay up to date with your Google My Business posts, look out for local search communities on Facebook for information and make sure to stay up to date with trends.

 

Want to learn more about how you can optimize Google+ in the next few months? Or perhaps, how to change up your marketing strategies once it shuts down? Contact our team for all the answers and help you need to be prepared

social media marketing markham

The Truth about Social Media Marketing in 2018

In the past decade, social media marketing has become more prominent in effective marketing campaigns. The speed at which news travels and the creative levels it can pass through makes it one of the best tactics to utilize while being cost-effective.

Since the ability to integrate social media does not have any requirements, the competitive scope of the field is constantly growing. To produce organic reach within posts and campaigns has become increasingly difficult.

Whether your brand is looking to improve social media results or requires an online marketing company to assist with the process, you should understand the truth behind these tactics to leverage them in your favour.

 

 

Return on Investment

Social media is one of the best investments as it can produce large results at small costs. The truth is that positive return on investment is hard to reach sometimes due to the size of the competitive field. Over 75% of marketers are utilizing social media in their campaigns but only half are seeing positive results being produced.  

 

Relying on other Marketing Tactics

Often, companies pump money into social media marketing in time increments with the hopes that it will assist with increasing reach and attention. Without other marketing tactics to rely on, the narrow focus creates tunnel vision, omitting key components that will boost your social media efforts.

For example, if your company is solely focused on social media blasts whereas a competitor is focused on both building social media material while creating a new customer base, the competitor that diversified their efforts will see higher returns. Without a building customer base, the social platforms die out in the long-run.

 

Industry at a Glance

Depending on your brand and the industry it is in, it might need more than the regular social media tactics to dominate the field. All companies start off on the same foot, with the potential to see positive return in their efforts. However, those that have strong visuals, logos, content, or just specifically tailor to demographics that engage with social media will have an advantage. If your brand does not take these factors into consideration, it will not see success as easily.

 

It’s your Lucky Day!

Have you heard of a viral post? Whether it be a product or a service, when a social media post goes viral, it is success that will continue to exponentially grow on its own. However, going viral is not up to strategy or decision-making — part of it relies on luck. A change in time or the people that interact with it can change the luck associated but don’t stress out on this factor! Consistently putting out quality content will provide a solid foundation for your social media campaigns.