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Connecting with Your Customers & Increasing Conversions with B2C Marketing

by BlogContent MarketingMarketingSearch EnginesServices

In a sea of freelancers, copywriters, public speakers and bloggers, how do you stand out from the crowd? By being passionate about what you’re providing. 

Are you selling your product’s results? Consistent leads and revenue are a methodical result of a strategic highlight of showing the benefits of your services. It’s time for B2C (Business-to-Customer) Marketing to take the stage and make a lasting partnership with your customers. Understanding this marketing tactic can help you build a more profitable business knowing that your customers are pertaining in an ethical and customized way with your services.

How 360 empowers your company through B2C Marketing

Being confident in your craft will increase your chances of selling your services even further, by connecting with your consumers through your core values and prospects. 360 Marketing can help you empower your reputation by solidifying not only what you can do, but what you can do for other people. B2C Marketing is essential to reaching key audiences, and projecting your brand to future consumers. 

Through smart google marketing and poignant social media targeting, your business can rise above the current market competition. At the end of the day, it’s not being the best there ever was, it’s about being slightly better than the next guy gunning for the same top place. Implementing our digital marketing expertise, we use strategic B2C tactics that involve Facebook Remarketing, AdWords and Responsive Website Design.

What is B2C Marketing?

B2C Marketing is a series of detailed strategies, practices and tactics that a company uses to connect directly with their individual customers. It’s a way to target your focus on the customer’s needs using influential strategies, instead of using cookie-cutter methods that can sometimes be ineffective and impersonal.

Why is B2C Marketing important to your business?

B2C marketing is vital for small businesses that sell consumer-based products and services that can include software companies, beauty salons, and home improvement services. The benefits arising from a strong B2C marketing campaign can be highly effective in maintaining and connecting with your audience. Here are just a few examples:

  • Boosts website visits. B2C campaigns are created to woo potential customers and give them an insight to your brand. The more clicks on your website, the higher the chances of conversions.
  • Strategic personal interactions with your customers. When you have a clear understanding of your audience, B2C businesses can send out specific messages at strategic times to influence partaking in your products and services. We can efficiently work with you to set up a campaign that strikes a meaningful message at the right time for your potential clients.
  • Increases conversions through social media outreach. Connecting with a larger audience is achievable through fun social posts that simultaneously increase your brand awareness. The higher the chances of your business being found on social media, the higher the chances of a conversion.
  • Better rankings on search engines. Using targeted keywords that relate to your business, your website can increase its position to the top of the first Google page – and when you’re consistently found, you’re going to be consistently paid.

The Future of Your Company Relies on B2C Personalization

Traditional mass strategies have become outdated due to their lack of attention on the individual consumer. If you want to appeal to your target audience, you will need to implement smart B2C strategies that are personalized and memorable. Give your company the advantage of truly caring about your customers while increasing your leads!

Call our digital marketing professionals at (416) 619-7935 or send us a message by clicking here! We promise you we’re very friendly.

social media company

Be at The Forefront of a Digital Revolution! 5 Advantages of a Strong Social Platform | Social Media Company in Vaughn

by Content MarketingMarketing

2021 is your time to establish your company as a global leader, are you ready?

50% of small businesses in Canada aren’t using social media to leverage their business objectives. That is 1 in 2 companies that miss out on expanding their audience and capitalizing on imperative financial gains. 

The digital forefront that enables the same companies to skyrocket their revenues is the same platform that enables millions of shares to circulate daily – shares that can positively affect your overall brand awareness. 360 Marketing is more than just a social media company in Vaughn – we continually research cutting-edge trends to help set you apart from your competitors. 

The disconnect between those with influential social platforms and those who are solely engaged in brick and mortar means has been made transparent in the last decade. We want you to succeed in a technologically-saturated era, so our SEO company in Vaughn has come up with 5 ways that enable your business to soar like an eagle amongst turkeys.

 

5 Advantages in Having a Powerful Social Platform

In no particular order, let’s examine how a powerful social media platform can accelerate your business and increase your conversions:

 

5) Connect with Your Target Buyers

Identifying the trends in your audience and listening to their queries and concerns can help you create a trusting partnership with your consumers. By attentively choosing to hear what your consumers have to say, you can further develop fool-proof strategies that work in your favour. If you continuously advertise a service or product that is lacking in target interest, you are likely losing profits. Switch your focus on a hot-ticket item that your clients are raving about and immediately boost your financial gains while letting your consumers know that you’re listening to them.

 

4) Provide Superior Customer Service

A strong investment in customer service creates long-lasting client partnerships. You can separate your brand from the competition through active user engagement. Grow daily by taking into consideration customer feedback, and thank your consumers for choosing you above all else. While technological innovations are constantly changing, premium customer service will always be the top strategy in maintaining your client base.

 

3) Direct Social Traffic to Your Site

Social platforms have the magical power of keeping potential customers engaged in your brand while redirecting them to your website without making the user feeling overwhelmed.

Only 2% of website users purchase something online on their first visit – for the rest of the 98%, you need to reach them using a punchy social platform.

Social media channels allow multiple traffic streams that lead to cold-hard conversions. Apart from most social media platforms being free, you can set up campaigns, smartly advertise what you’re providing and develop loyal, paying customers.

 

2) Learn About Your Competitors

Healthy competition enables you to strive to do better than the day before. With millions of social media networks available on the online marketplace, you need to establish yourself as an entrepreneur. Researching strategies that can attract your audience, implementing ways of expanding your consumer base and generating leads is spearheaded by the drive to be better than the competition. 

 

1) Increase Your Return on Investment (ROI)

Your drive and passion for your business are what started your company. Your ROI is what maintains you in business. Through the use of digital marketing, you can reach anywhere from hundreds to millions of potential buyers. Curious users can click on an ad that they saw on Instagram and transform it into paying customers while costing you a fraction of what you have been paying for tangible marketing campaigns, like newsletters, direct mail and billboards.

 

Increase Your Leads and Establish Your Brand in 2021 – Experienced Social Media Company in Vaughn, ON

An all-embracing social media presence is a perfect balance of skill, strategy and creativity. Don’t let years of hard work get pushed aside because your social media platform is weak. Embrace the power of the digital platform!

Is your business ready to be the best? Let’s talk!

Responsive Website Design

Responsive Website Design Can Make a Big Difference to Your SEO

by BusinessMarketingSearch Engines

Eyepopping visual aspects can have a significant impact on SEO. A productive responsive website design can increase your business’ profit, increase site traffic and skyrocket your overall rank on Google. 

360 Marketing guides you on how proper SEO strategies can give you an advantage among competitors by employing a responsive website design. We help you provide unity of the two factors and help you maximize your page to increase overall company success.

Combining a receptive website design and SEO practices will result in a boost in rankings, have a leg-up on current competitors in your industry and market a positive business reputation.

Here are 5 ways that a responsive web design can improve your SEO:

 

Lower Bounce Rate

The bounce rate accounts for the percentage of users on your landing page and leaving before they continue on other pages on your website. The relevancy of your landing page to the request of the search query of the user is directly correlated to a high bounce rate. High bounce rates = poorly designed website.

Responsive web design can adjust the layout of the page on any device by connecting the user to the specified search they are looking for. Juicy content can only do so much for your website and a responsive web design lower your bounce rate and create returning customers. 

 

Increased Social Platform Sharing

Content sharing amongst a range of social media platforms has become an important part of the overall marketing strategy of a business. Though it does not qualify as a ranking factor, social media links have the power to significantly boost your site traffic through a wide variety of audiences.

Enabling your site to be user friendly on a number of platforms, including desktop and mobile devices, increases your chances of conversion. Responsive web designs can boost your sales by easily marketing to potential clients with a simple ‘Like’ or ‘Share’ button. 

 

Original Content

Google bots cannot differentiate between which versions of your website should be indexed, nor can they give priority to which version of your website can be given a search query. If dangerously similar content appears on more than one URL, you might get in trouble for duplicate issues.

A responsive web design will eliminate duplicate content by enlisting one URL amongst all devices as it can adapt to the layout and content to fit any screen.

 

Optimized Mobile Search

Mobile visitors are usually looking for a quick answer and immediate solution. 53% of mobile users will exit the page if it does not load within 3 seconds! Your website must stay relevant to ongoing visitor search to decrease bounce rate and increase conversions. 

A responsive web designs optimizes your website for mobile use boosting your site’s overall relevancy and providing a consistent experience for the visitor.

 

Faster Page Loading

No one likes to wait around for a page to load, especially when time equals money. A slower loading page that is a result of a poor layout when switching from desktop to a handheld device can negatively impact your SEO.

Google is specifically designed to mimic the user’s behaviour and expectations. Don’t let your site traffic drop due to a lack of user-friendly elements. Speeding up the time of your page’s loading will result in higher conversion rates.

 

SEO + Great Web Design = Increased Business Profit

A combination of responsive web design and proper SEO will result in increased customer satisfaction. Strong SEO is what attracts visitors to your site while great responsive web design keeps them there. 

To speak to one of our professionals on how you can successfully combine your SEO plans and create a responsive web design, contact us here.

 

lead generation serivces

How to 10x Your Patient Base and Get the Most Out of Every Last Dollar With the Right Organic Marketing Agency

by BusinessContent MarketingMarketing

Making your medical client stand out against the crowd gets harder the more crowded the world of medical marketing gets and with 80% of people turning to Google before making a decision on which doctor to go with this doesn’t make it any easier or less stressful. Everyone knows that just getting that initial click is quite a hurdle and most practices don’t have the time to dedicate to this and advertising.

That’s why 360 Business Local strives to provide lead generation services, so customers new and old can find you with ease. 360 Business Local is an organic marketing agency serving clients across Canada and the US, dedicated to your success and growing your patient base tenfold!

Recent statistics are showing that almost 55% of patients use search engines to decide the best medical practice for them. Even among older generations, they have started embracing this more and more with 27% of people over 55 using sites like Google to find their ideal medical practitioner.

 

Optimizing your website is of the utmost importance

A website can more often than not be a potential patient’s first exposure and introduction to you and your practice. This goes past content and information this also includes how your site functions and how easy it is to navigate. 

If your website has a confusing layout or a bunch of links that lead to nowhere that drastically decreases the chances of them sticking around and getting in contact with you. A poorly functioning website can easily signify a poorly functioning practice to many.

Using keywords throughout your site is important too, these words or phrases are picked up by Google and used to place you near the top of results when people are looking for a potential doctor. Using intent-oriented keywords that are powerful and relevant will help to capture valuable leads and interest in you. These keywords all depend on your business, target audience, services provided, and even location. 

For example, if someone were to search “bioidentical hormone therapy in Florida” with the right optimization your website could be in the top results and show up on the first page. This is a big visibility boost and potential new patient for you!

 

Reviews make you stand out and feel trustworthy

Patients naturally want to trust others in a similar position more than anything. With medical treatments this is further compounded, everyone knows there can be certain risks and pain depending on the treatment. Most people read reviews before even considering a practice and to get an understanding of what experience they can come to expect.

Responding to reviews both negative and bad shows you are involved in the conversation and care about their opinions. Seeing a practice be engaging with patients and act professionally helps to build trust.

 

Take advantage of social media!

Yes, social media is even an available tactic to medical practices. Social media can help you build a rapport with potential patients and old patients while strengthening your brand for barely anything. 

Being able to connect and answer questions helps to show people you are trustworthy, open, and accessible. By talking about your services, posting promotions, posting healthcare tips and advice, and more you’re already doing more than enough to catch someone’s eye and attract new patients. 

 

Ready to expand your reach and meet new patients?

With the right people backing you up and handling social media, keywords, and the like you can see the new patients coming in and focus fully on them. 360 Business Local is a marketing agency ready to provide you results and boost your business to its highest potential! 

 

Contact us.

digital-marketing-company-vaughan

Local Businesses: Here’s How You Can Grow Your Leads (COVID-19 Edition) | Digital Marketing

by BusinessContent MarketingMarketingSearch Engines

One of the most important things you can do for your business during COVID-19 is to still be active even if you are open to customers or not. It’s no secret that a lot of businesses have taken a significant hit because of the coronavirus and its effects on society so maintaining a connection with current and potential future customers can be huge. 

Our team at 360 Business Local is dedicated to building that connection for you and your business, giving you leads that can be converted into a real connection. Providing search engine optimization services in Toronto we are a digital marketing company run out of Vaughan, giving you local support and experience.

 

Step 1: Stay Updated And Informed

The biggest difference now between you and competitors is knowledge of COVID-19 and how it relates to your business. As time goes on provincial and local laws or regulations are shifting all the time. Depending on your business, new movements to opening up the city can affect you differently and if you fall behind on the news you could potentially miss out on a lot. Whether something comes into effect today or in the next 2 weeks it’s important to stay updated to see what is happening and respond properly for your clientele and prepare for any upcoming events as well.

Reaching out to clients at the right time, opening with the right preparations, and matching certain cleanliness regulations can be the difference between you gaining more leads or your competitors.

 

Step 2: Stay Active and Connected

Consumers can be very fickle and forget about a business quickly. Whether or not you are open to the public, providing services online, or closed indefinitely maintaining some kind of connection and interaction with your customer base is huge. Even if you are closed and cannot provide any services there are still ways to keep in touch and reach out. Social media is a great fit for this, letting you connect with people on Facebook, Twitter, and Instagram. Posting about updates for the community, updates regarding your business, and related to your field can help you stay in people’s minds. 360 Business Local has experience not only building social media presence but also maintaining it, letting you focus on what you need to within your business to keep it growing and developing.

 

Step 3: Don’t Let This Time Go To Waste

While many think of this as downtime where you can’t do anything, approaching this period with the thought you can build your brand and identity can be significant to how your business will survive and live during closure and after. How you react to COVID-19 compared to others can be a great benefit to your company’s image and reputation. More and more people are spending time online during this period and having a great presence online can bring a huge boost to people’s awareness of your services, creating leads that can be converted to sales if your open now or later when you are open once again. Don’t let this period become a stagnant waste and work towards strengthening your company’s reputation and image within the community.

 

Ready To Gain And Maintain Leads?

Turn to a Trusted Digital Marketing Company in Vaughan

360 Business Local is dedicated to giving you leads no matter what state your business is in and can help you build your image and reputation even with the coronavirus. Start strengthening your company’s brand within the community to help you hold up during lockdown orders and give a boost to business after when everything is lifted.

digital-marketing-360

Digital Marketing Dos and Don’ts During the Pandemic Crisis | Digital Marketing

by BusinessContent MarketingMarketing

Well, the marketing world has changed its angle on everything since COVID-19 (Coronavirus) happened. It’s an unprecedented time when nothing but information plays a crucial role in branding and living up to the sentiments of the consumers. When it comes to digital marketing, several factors including the changing buying behaviour of consumers is significant. We’re still not sure about the future of digital marketing in the forthcoming months but it’s essential to make informed decisions while practising online marketing. We’ve earned the reputation of serving our clients as one of the organic marketing agencies in Toronto and will continue to deliver to your expectations.

We at 360 are making this small effort to educate you about the dos and don’ts of digital marketing in the current scenario. Being a trusted digital marketing agency in Vaughan, we believe in spreading awareness that may help you adapt useful marketing trends. Whether you own a business or a marketing professional, these guidelines will not only educate you but serve as a great treat during this lockdown. 

Here are the dos:

Effective digital marketing solutions:

Shifting your existing marketing plan is important during this time and we can’t stress enough on the fact that we’re no longer living the usual days. Nothing but tweaking the old practices here and there can get you there as people are at home and consuming online content like never before. Start with researching the trending keywords that reflect your business and insert them into your online content. Revitalize your own branding by updating your blogs, SEO strategies, email marketing content and what not! 

Stress over your social media networks:

You can never go wrong with social media platforms during this lockdown as most of us spend time surfing through their Facebook, Twitter, Instagram and YouTube channels. Even if your channels are flooded with COVID-19 updates, don’t forget to circulate your branding posts. Make them informative and casual enough to attract the attention of your audience. 

Focus on your paid campaigns: 

Paid ads are evergreen, so don’t overlook the branding ads that you’ve planned over the months. Make a strong statement during this time by updating your company ads with people-related content and make them about your audience. Sort out your most important campaigns and transfer your budget into them. 

Here are the don’ts:

Say no to wrong information: 

Spreading out the false information is the worst thing to consider. Therefore make sure that the content you’re feeding people is nothing but the truth. Earning a brand reputation isn’t a cakewalk, whereas ruining it with wrong data is easier than ever.  Be it a blogpost, emailer or social media post, never share enticing but deceitful content with your consumers. Double-check or if necessary don’t hesitate to review your digital feeds several times before posting. 

Be careful with numbers:

Adding valuable numbers, records or data along with your online content is a smart move, but make sure they are accurate. For instance, if you’re planning to talk about your recent orders or discounts on some specific products, don’t falsify by adding vague numbers. This practice will help you gain a long-term reputation in the industry. 

If you’re still not sure about organizing your marketing plan according to the current crisis, we’re here to help! 

Leave all your marketing hassles for us! Contact 360 today to take your business to the next level. 

digital-marketing-holiday-edition

Dos and Dont’s: How to Create a Successful Holiday Marketing Campaign!

by Content MarketingMarketingMobile Marketing

The long-awaited holiday season is almost upon us! For shoppers, this means that you’re on the lookout for the best promotions in-store and online to purchase gifts for loved ones in celebration of the holidays. 

For marketers, it is a crucial time of the year for businesses to bring out their holiday marketing strategies to ensure a strong and successful holiday sales season. This time of the year brings fierce competition among businesses to have strong holiday sales and an abundance of opportunities to attract new customers to your business. 

That’s why marketers need to come up with an effective holiday marketing campaign to maximize the growth potential for their brand and build connections with customers. Here are a few dos and don’ts you should consider to have a successful holiday marketing campaign.

360 Business Local is an online marketing company based in Markham, dedicated to helping you ace your holiday campaigns this year! We provide up-to-the-minute news and cover the most viral trends so that your business can get the traction it deserves.

Without further ado, let’s delve right in!

DO Put Customers First

It’s a great opportunity to capture new customers this holiday season, however, it’s crucial to take your loyal and already established customers into consideration when planning your holiday marketing campaign. Making sales should not be the only priority for your business. 

Your campaign should focus on customer appreciation; consider spreading holiday cheer to let your loyal customers know they are valued. You can do this by finding ways to include your customers and their families into your campaigns such as offering small complimentary gifts, holding giveaways and raffles. 

Small businesses have the option to send handwritten cards to customers and their families to wish them well for the holidays and new year. Larger businesses can offer valuable discounts or small gifts as a token of appreciation for their customer’s support. This is all done to help distinguish your business from competitors by establishing personal connections with loyal and new customers. Create connections with your customers so that they will return in the off-season. 

DON’T Change Your Branding

There’s obvious excitement in the air with the holidays coming soon. For some they show this through putting up decorations and displays, however, it’s wise for businesses to stay on brand. There will be an increase in customer traffic and interest during the two busiest months in the year, thus changing your branding will confuse new customers. It muddles the identity of the brand and does little for your business. Instead incorporate your logo, colours, and brand into your holiday marketing campaign whilst also providing light-hearted content relevant to the holidays. 

DO Cater To Emotions

A successful marketing strategy to use for this holiday season is to evoke nostalgic feelings out of the intended target market. The holidays are centred around spending time with loved ones, sharing laughter and joyful moments. Nostalgic emotions evoked from an advertisement inspires customers to purchase the product and/or service in pursuit of the same emotional experience they felt in the advertisement. 

DON’T Go Overboard With Advertising

It’s the busiest time of the year for advertising. Social media messaging to brands rise more than 30% during the winter holiday season. While it is necessary during the winter holidays to increase the advertising budget for a greater opportunity to attract new customers to your business, there must be a balance. 

Understandably, with the increase in customers who are looking to find the best products and/or services for their loved ones, it’s very inviting for businesses to go all-in for the holiday season in advertising. However, the last thing your business wants to do is make it unpleasant for customers. 

Especially if they are bombarded with promotions left and right. The customer’s poor experience ultimately devalues your offerings and brand. Potentially annoying customers can lead to mass unfollows or unsubscribing. Tarnishing the already established relationships with customers due to excessive advertisements.

There are alternative methods to reach your business goals for the season that don’t drive away your customers. Email campaigns are great for guaranteeing your consumers are being updated with the latest promotions they are being offered. Regardless of how hectic it gets during the holidays, consumers are checking their email inboxes regularly. 

Timing is a crucial factor to take into account in email campaigns. When they are sent before, during, and right before the promotion ends it can land huge additional sales for your business. It makes all the difference to your business and the customers. 

Ready to Ace Your Holiday Marketing Campaigns?

Over time businesses have to see for themselves which strategies work and which don’t work when reaching business goals for that season.

The holiday months are the most hectic for consumers and businesses but not without better opportunities for businesses to get through to consumers.

It’s important to exhibit the best qualities of your business by demonstrating your appreciation for customers, professionalism, customer satisfaction and the value of your brand; it’s the best way to bring your business a joyful and successful holiday season!

Need help with constructing a strong online holiday marketing campaign for your business? At 360, we’d love to help! Contact us today to get started! 

Tik-Tok-Social-Media-App

TikTok: How A 15 Second Video App Can Expand Your Business Impressions By Millions!

by BusinessContent MarketingMarketingMobile Marketing

Who are influencers now in our generation? How can an app help businesses get their product out to millions of people- at a fraction of the price for an advertisement on Instagram, or Twitter? 

 

TikTok, an app created in 2017 has recently blown up in the media industry, with over 500 million monthly users, and is now available in 150 different countries. Although the target demographic of this app is for teens, this brings out great opportunities for new upcoming marketers or businesses to promote their services and products. Tiktok is a 15-second performance entertainment platform that allows anyone to create creative content for other individuals to see, ranging from humorous videos to lifestyle-based tutorials. So, how did Tiktok get so popular, and how can startup companies benefit from this teenage based platform?

 

How did this app become so successful?

Many teens have mentioned that they downloaded the app ironically wondering what the buzz is about or after noticing some “cringey” tiktok videos online, when soon after they find themselves creating their own videos for the world to see. This app is now single-handedly a competitive market against big companies such as Netflix, Instagram, Twitch, and many more. There must be a reason for the app to be valued at $75 billion and to receive over one billion downloads in 3 years, but what is it? 

 

TikTok has been told their videos are becoming the new Vine, a loved but discontinued app used to post creative and funny content. The concept of both apps are quite similar, both creating short, continuously looping videos, but Tiktok has one thing that Vine failed to do; profit their company by billions, from simply placing ads, and accommodating in-app purchases. 

 

How can businesses benefit from this app?

Businesses have personally reached out to popular “Tik tokers” to promote their goods and services, benefiting the business into receiving hundreds of thousands of views for an inexpensive price. A popular creator 

 

Businesses could also advertise on Tiktok, paying $20,000 – $50,000 for over 5 million business impressions per day. This is useful for companies that want their target demographic to be young adults, considering how 41% of Tiktok is downloaded by users aged 16-24. 

 

Recently on August 1, 2019, Chipotle, a fast-food restaurant, created a #GuacDanceChallenge. This challenge featured sponsored YouTubers such as Loren Gray and Brent Rivera to create dance moves to a song dedicating it to their interest in avocados. In just 6 days, the hashtag challenge received over 250,000 video submissions on TikTok. Chipotle celebrated on July 31st for “National Guacamole Day”, and sold over 800,000 side condiments in one day. The sales in Chipotle has greatly improved, and we truly believe it was from TikToks powerful influence on the teen market.

 

Chipotle isn’t the only one who received such massive success rates for their company, other businesses such as Guess, with the hashtag #InMyDenim, Coca Cola, with the hashtag #ShareACoke, and GrubHub, a brand takeover ad for food delivery have all been extremely successful in gaining the proper audience attention.

tik-tok-business-benefits-infographic

 

What is so different about this social media platform aside from others?

Tiktok has also grasped the attention of millions of individuals, involving the use of many silent tactics that helps make the app simple, yet addicting to use.

 

Tiktok does not require you to activate an account once downloaded and immediately allows you to scroll down their video feed of popular creators. This gives the users a chance to “sample” what Tiktok is about, and the content it provides. The easy accessibility of not having to register an account to join the app can undoubtedly be a factor of people continuing to keep it on their devices. 

 

Another factor for many people use this app could be that you do not need to know people on the app to use it, unlike Snapchat, Twitter, or any other social media platforms. This allows people to freely watch/make videos without the need to be connected with people you know!

 

Tiktok is also used to freely express your creativity, without feeling judged about what content you post online. Because many users on the app are around the same demographic, they typically post popular trends or funny content, and the videos are usually considered funny, rather than critiqued or laughed at.

 

Interested in learning how to expand your marketing services towards the most downloaded app of 2019? Contact us now at (416) 619-7935 to get started!

google-algorithm-changes

Google’s Algorithm Got Some Interesting Makeovers in 2019. Take a Look!

by BusinessMarketingSearch Engines

Google’s algorithm arguably goes through more changes than most people do underwear. It is a complex system that retrieves data from its search index, and strives to provide the most accurate results based on a user’s query. 

 

Roughly 3.5 billion searches are made through Google every day, and this number rises by about 10% every year. 

 

The popular search engine uses an intricate combination of ranking signals and algorithms to rank webpages by relevance on the SERP. In 2019 alone, Google has seen thousands of changes. In fact, a large majority of these updates are so subtle, they go by unnoticed. So how do you keep track of the major ones that could affect your rankings?

 

360 Business Marketing is an online marketing company in Markham that aims to deliver up-to-the-minute information about the latest trends on the internet. Being a certified Google Partner, we have developed the acumen to spot every minor shift, and help your business react in a timely manner. 

 

Site Diversity Update

 

In June, Google rolled out an update that deals with domain diversity in search results. This means that the SERP will, for the most part, no longer reflect more than one result from the same domain for a certain search query in the top results.

 

Per Google, “However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search.”

 

This might be to do with branded queries, where, if a user searches eBay for example, they may see more than one result for ebay.com.

 

Core results are the only things impacted. Extra features like video snippets, top stories, image carousels remain unchanged. 

 

Smaller Sites Now Have A Chance to Rank

 

Because of the site diversity update, smaller sites have a large chance of ranking for competitive keywords. Searchmetrics conducted a quick test to see if this update was functioning as promised. It found that 0 results came up for more than 3 URLs belonging to the same domain. 52.3% of searches returned unique domains for all positions. 44.2% of searches contained 2 URLs from the same domain. 

 

Core Updates

 

Throughout 2019, Google has put out core updates to improve the quality of the service. 

 

According to their Twitter, “Sometimes, we make broad changes to our core algorithm. We inform about those because the actionable advice is that there is nothing, in‌ ‌particular, to “fix,” and we don’t want content owners to mistakenly try to change things that aren’t issues.”

 

Safe to say, these updates do not target any specific type of low-quality content, however, it’s about enhancing the relevance of the search. From a broader standpoint, these core updates are about improving the manner in which Google interprets search queries and web pages to bridge the two. 

 

Are you looking to improve your website’s performance? Let us help!

 

Google is constantly doling out new upgrades that could diametrically sway your website’s performance. It never hurts to stay in the loop! To receive up-to-the-minute information about all things web marketing, design and development, call (416)-619-7935.

marketing-online-strategy

What is Your Audience Looking for When it Comes to Your Online Efforts?

by BusinessContent MarketingMarketing

It seems as if every business out there has created a presence in the digital world and with over 4 billion people active on the internet, it comes as no surprise. The age of tech has shifted us to a more digital-based platform for delivering our message to our audience. While billboards, newspaper ads, and radio commercials still exist, they have taken a back seat to the realms the digital space has to offer. 

 

There is one component that hasn’t changed however: your customers. No matter how or where you deliver your message, your customers will always be your main priority, after all, without them, businesses would cease to operate. When making the digital shift, it’s important to keep the importance of your audience/customers in mind. Online content should always relate back to your audience and be a tool to educate or aid them. Our local marketing agency knows all too well what can make or break a business online presence.

 

Here are a few things you need to ensure shine through your businesses online presence: 

 

Authority

 

When it comes to accomplishments, knowledge, and other feats, it’s okay to take on some bragging rights! Many consumers look for an authoritative figure when they want to complete a transaction. How exactly can you build authority online?

 

  • Let your knowledge in your respective field shine through your content
  • Build your community
  • Build links from other sources
  • Be active on socials
  • Be consistent and stay up to date with your market
  • Build your reputation

 

The more authoritative a business appears online, the more positive reception it will receive. While building authority does take time, it definitely opens up the door for many opportunities in growth. 

 

Trust

 

Trust and authority go hand in hand. People tend to have more trust in a business when there is a higher level of authority there. But beyond the authoritative aspect, trust can be built in several ways. Something as simple as engaging with users and addressing them in the space can help boost up your businesses trust points. Why is trust so important in business when it comes to online efforts? Trust not only helps your business grow, but it also helps keep your current customers content and more eager to continue engaging in business with you. Like any aspect of life, trust is a huge element and deciding factor when it comes to decision making.

 

Transparency

 

Remember when brands/businesses would purchase followers and we would be naive to it? Or perhaps you remember when businesses could just delete negative reviews without causing an uproar. Well, neither of those practices get past the diligent eye of consumers. It’s easy to spot when a brand has purchased followers (hint: check the follower to engagement ratio) or when they are hiding something such as negative feedback. Both of these practices allude to the fact that the business just doesn’t want their audience to see a huge part of them which in most cases, will lead to even more backlash.

How do you build transparency with your online audience?

 

  • Be real. Don’t buy followers or engagement
  • Respond to feedback – negative or positive. If you receive positive feedback, acknowledge it and thank the person. If it is negative, don’t ignore it – show the individual and the world you are ready to resolve any issues that arise. 
  • Don’t delete negative feedback. This shows others that you aren’t receptive to addressing customer concerns – a huge no-no
  • If there is any issue – address it. Is your site down? Address it. Did you make a mistake in your ad copy? Address it. Did you have a mishap on social media? Address it.

 

Authenticity

 

This word gets thrown around a lot in the marketing world, but what exactly does it mean to be authentic? Just like you stay true to yourself and who you are, your business should be no different. Your goals, value, and personable side should shine through your business. This doesn’t mean drop all professionalism and become a savage clapback type of brand. This simply means putting a less automated feel to your brand. Your audience wants to know that there is someone behind the scenes engaging with them, as opposed to an automated service spitting out generic answers. Let who you are shine through your business and more people will feel receptive to taking further action.

 

Value

 

Behind every piece of content, there should be something your audience can take away from it. Whether it’s a piece of knowledge, a product, a service, a tool, or a tip. It’s easy to generate sales-oriented content or produce a simple link on socials and be done with it, but this can cause a disconnect with your audience. Listen to them and understand what they want, what they need, their pain points, their concerns – from here, you can derive what type of value you can provide through your content in creative and meaningful ways. It’s important to remember that what you are creating is for your audience, not for yourself.

 

Long gone are the days when brands who had the most followers were the ones that were looked up to the most. Today, it’s all about quality and consumers are well aware of that. Before even looking at followers, many search for value, trust, transparency, and authority. Having these factors interjected into your digital marketing strategy can help you build an unstoppable brand online!

 

Looking to up your online marketing game and wow your audience? Contact us today and we will help you take your business to the next level!