social media company

Be at The Forefront of a Digital Revolution! 5 Advantages of a Strong Social Platform | Social Media Company in Vaughn

2021 is your time to establish your company as a global leader, are you ready?

50% of small businesses in Canada aren’t using social media to leverage their business objectives. That is 1 in 2 companies that miss out on expanding their audience and capitalizing on imperative financial gains. 

The digital forefront that enables the same companies to skyrocket their revenues is the same platform that enables millions of shares to circulate daily – shares that can positively affect your overall brand awareness. 360 Marketing is more than just a social media company in Vaughn – we continually research cutting-edge trends to help set you apart from your competitors. 

The disconnect between those with influential social platforms and those who are solely engaged in brick and mortar means has been made transparent in the last decade. We want you to succeed in a technologically-saturated era, so our SEO company in Vaughn has come up with 5 ways that enable your business to soar like an eagle amongst turkeys.

 

5 Advantages in Having a Powerful Social Platform

In no particular order, let’s examine how a powerful social media platform can accelerate your business and increase your conversions:

 

5) Connect with Your Target Buyers

Identifying the trends in your audience and listening to their queries and concerns can help you create a trusting partnership with your consumers. By attentively choosing to hear what your consumers have to say, you can further develop fool-proof strategies that work in your favour. If you continuously advertise a service or product that is lacking in target interest, you are likely losing profits. Switch your focus on a hot-ticket item that your clients are raving about and immediately boost your financial gains while letting your consumers know that you’re listening to them.

 

4) Provide Superior Customer Service

A strong investment in customer service creates long-lasting client partnerships. You can separate your brand from the competition through active user engagement. Grow daily by taking into consideration customer feedback, and thank your consumers for choosing you above all else. While technological innovations are constantly changing, premium customer service will always be the top strategy in maintaining your client base.

 

3) Direct Social Traffic to Your Site

Social platforms have the magical power of keeping potential customers engaged in your brand while redirecting them to your website without making the user feeling overwhelmed.

Only 2% of website users purchase something online on their first visit – for the rest of the 98%, you need to reach them using a punchy social platform.

Social media channels allow multiple traffic streams that lead to cold-hard conversions. Apart from most social media platforms being free, you can set up campaigns, smartly advertise what you’re providing and develop loyal, paying customers.

 

2) Learn About Your Competitors

Healthy competition enables you to strive to do better than the day before. With millions of social media networks available on the online marketplace, you need to establish yourself as an entrepreneur. Researching strategies that can attract your audience, implementing ways of expanding your consumer base and generating leads is spearheaded by the drive to be better than the competition. 

 

1) Increase Your Return on Investment (ROI)

Your drive and passion for your business are what started your company. Your ROI is what maintains you in business. Through the use of digital marketing, you can reach anywhere from hundreds to millions of potential buyers. Curious users can click on an ad that they saw on Instagram and transform it into paying customers while costing you a fraction of what you have been paying for tangible marketing campaigns, like newsletters, direct mail and billboards.

 

Increase Your Leads and Establish Your Brand in 2021 – Experienced Social Media Company in Vaughn, ON

An all-embracing social media presence is a perfect balance of skill, strategy and creativity. Don’t let years of hard work get pushed aside because your social media platform is weak. Embrace the power of the digital platform!

Is your business ready to be the best? Let’s talk!

seo

How to Make a Splash With Your Social Media Efforts These Holidays!

Have you started decking up your social media platforms for the holiday season? If you haven’t yet, then you can consider it as the need of the hour. 

As a business owner, you need to plan a social media strategy that is hard as nails and boosts your profit margin around the time of Thanksgiving, Black Friday, Boxing Day, Christmas and the rest of the winter holidays. 

Holiday seasons are meant to drive sales for your business to a greater extent and there is no better way to achieve success, than conquering the world of social media. Whether it is an effective Facebook campaign or Adwords management according to your brand’s goal, prepping for these things takes serious effort. 

360 Business Local is one of the all-purpose business marketing companies in Vaughan, specialized in assisting you to reach your making goals this holiday season! We bring you the most effective social media trends creating a buzz this season!

So, here we curated some easy-breezy Social Media Strategies for your business to shine.

Let’s dive in!

 

Revamp your Social Channel

The first and foremost step is giving your social media presence a pleasant facelift. Adopt the Holiday vibe and work on the appearance of your Facebook, Instagram and Twitter pages. Customize your pages according to the campaigns that you are planning to run this season. 

 

Here are some instances for your better understanding-

  • Change the banner on your home page, keeping the ongoing festive vibe in mind.
  • Update your avatar, links and bio.
  • Promote your most recent campaigns on the home page.
  • Create a holiday special hub, where you have all the holiday special products or services listed.
  • Come up with a unique hashtag for your campaign and a coupon code to add in your bio.

 

Plan Smart, Plan Early

As they say, prevention is better than cure, follow the saying and plan your social media strategy before the holidays start knocking on our doors. Set your goals and make a list! This will help you in prioritizing your brand’s marketing requirements. 

 

Ask yourself a series of questions before creating a strong social media strategy

 

  • What is the best objective that defines your holiday social campaign?
  • Are you only focusing on marketing and promotion?
  • Who is your target audience this time?
  • What is the best content strategy you want to adopt this year?
  • How many resources are required? 
  • How long are you planning to run these campaigns?

 

Give Sponsored Content a Shot

Running sponsored content is one of the most effective ways to catch the attention of your clients. According to the researchers, the average number of people in America click on 8 Facebook Ads each week. 

Be it a small business targeting local customers or a huge brand that is focusing on a broad audience base, Facebook sponsored ads work dramatically irrespective of the size of the business. 

Perks of using sponsored Content/Ads on Facebook-

  • It allows you to set your audience preference based on gender, geographic area, consumer behaviour, age, etc.
  • You can set your daily budget and run the ads at certain times of the day.
  • Your sponsored Facebook Posts come up as a regular post on your news feed. 
  • Due to the regular appearance, it creates a lot of engagement with the customers.
  • Holiday seasons are the best times of the year when you can increase your business revenue with Facebook Ads and Campaigns.

 

Keep a Versatile Approach

A great Social Media Strategy involves multiple channels such as Facebook, Twitter, Instagram, YouTube, Pinterest, etc. and also reflects several types of content like videos, infographics, GIFs, and images. So, when you are setting up a social media strategy for the Holiday season, make sure to include versatility in your content game. 

It is believed that a versatile social media approach highers the business reach by 60% and tiny things like the colour of the logo, designs and creativity of the media can induce attention. 

 

Follow these tips!

  • Give your logo a personalized touch
  • Add emotional values in your content to connect with your audience
  • Speak directly to your clients through your content
  • Keep posting content regularly
  • Follow a consistent tone to personalize your brand
  • Be authentic and creative

 

Chop-Chop! Start Strong and Start Today. 

Well, we all know it takes time to get there, but at 360, we’d love to guide you through the process! Make it fun, make it easy! Get in touch with us today!

google-my-business

How the Q&A Feature in Google My Business Boosts Your Business Visibility and Attracts New Customers! | Organic Marketing Agency

Everyone has questions before deciding which business to go with, are you making sure you have the answers? Recently Google launched the feature to make a Q&A on GMB profiles and with how over 80% of customer interactions are happening on local listings this feature has grown exponentially. Take control of the discussion about your business and don’t let it be derailed against you with these tips on how to manage Google Q&A.

Confused with your online presence and how to maintain it? Turn to 360 Business Marketing, an organic marketing agency dedicated to growing and strengthening your brand to grow your business. Our team provides lead generation services to give you the experience you need to boost your business.

 

What is Google Q&A and How Does it Work?

This feature works similarly to a Q&A or FAQ on other sites, letting users ask questions about a business, their services, staff, etc and potentially receive a direct reply from other users and the business itself.  These questions and answers are public to any other looking for you. 

Since anyone can ask questions and answer you might feel a bit outnumbered. Someone can potentially ask a leading question or another can answer questions with malicious intent whether or not they have been a customer or client before. Misinformation can also harm you, such as a customer asking for a certain product and someone answering doesn’t know you provide this but recommends them elsewhere. This can lead to others reading that question and answer and having misinformation spread about the products you have. 

 

How Do I Prevent These Answers from Harming My Business? 

The best way to stop this is to be the first to act, answering questions as the owner of the business (and not on your personal Google account) adds creditability to your answers and stop misinformation or malintent from spreading. 

 

Best Tactic for Google Q&A

Answer all the questions. No matter how obvious an answer might be to you its best to reply to all to give everyone the right information. Even if another person has replied with the correct information its good to jump in and confirm its correctness. This also helps to boost your public image, if a business is answering everything clearly and concisely, peoples trust in your business will grow and if they have any questions they won’t hesitate to ask.

There is also the option to flag any questions or answers if they are inappropriate. Certain things are especially not allowed such as advertisement, off-topic Q&A, and impersonation. Another idea is to answer some things proactively; certain things like business hours, parking, pricing are typical for most businesses and you can add in ones you have regularly got in person from customers as well. 

 

Worried About Multiple Locations?

Luckily google has API updates that help you keep track without feeling the need to check each location individually. One tool that runs along with API is chatmeter which is specifically made to help businesses manage multiple Google Q&A listings all in one convenient place. Being able to monitor, answer, and post questions to each of your Google My Business listings simplify and easily. 

 

Ready to Answer any Questions Customers Throw at You?

Now that you know how to tackle google Q&A so it doesn’t overwhelm you, you might want some back up going into this world of Google searches and listings. Why not turn to people who know it best? 360 Business Marketing is ready to bring out your best and help you navigate the online space confidently. 

Feel free to reach 360 anytime!

instagram-video-marketing

Instagram Reels: A Game Changer for Your Digital Marketing Strategy | Video Marketing Agency

Have you heard about Instagram’s new feature Reels? If you haven’t then you probably landed in the right place. Instagram Reels is a fill-in for TikTok which makes it possible for you to create 15-second multi-clip videos with audio, texts, filters and stickers of your choice.

Whether you’re a video marketing agency or social media influencer, the uncertain future of TikTok may come down hard on you. However, Instagram took the opportunity right turning it to your advantage by launching Reels. 

We at 360 makes it our priority to curate a guideline to make Instagram Reels clear as water for you. We are an organic marketing agency serving clients across Canada and the US, spirited to make your online marketing journey a soft landing.

Now, let’s take a deeper look at how you can integrate the amazing features of Reels in your marketing strategy.

 

Start with a strong video marketing strategy for your brand:

Social media marketing isn’t a one day job, but a proper strategy needs to be curated for long-term success. To get the best out of your social media strategy follow the SMART formula.

  • Specific: Focus on your specific goal from your social media activities
  • Measurable: Measure your success. ( Facebook/Instagram insights)
  • Achievable: Pick numbers that you can achieve (Followers/audience engagement)
  • Relevant: Make sure your content is relevant to your target audience
  • Timely: Be consistent as the world of social media is competitive and consistency is the key.

 

Make your Reels educational:

Know that the Instagram algorithm for ranking shows up top Reels as it does for the regular posts. So, make sure to make your Reel interesting and educational, keeping it within your niche. 

  • Get creative, informational and add that fun element in your videos. 
  • Keep a track of trending topics that might attract more attention.
  • Be bold, don’t be afraid to be real and showcase your authentic self.

 

Utilize influencers in your Reel marketing:

Collaborating with Instagram influencers can be a great bargaining chip for your business to reach a higher number of audience engagement. Start with-

  • Finding social influencers of your business niche 
  • Collaborate with them and let them promote your brand by creating Reels 

This would be a great way for your business to earn online reputation and bring in more followers

 

Get hold of your analytics:

Any kind of Instagram Reel you publish don’t forget analytics. Every marketing move needs some metrics to measure your success on social media. To evaluate your published content on Instagram Reels-

  • Take advantage of social media analytics tools.
  • Use in-built analytics tools like Instagram insights.
  • Create Instagram polls to find out what kind of content your audience likes the most.

Learn your strength and weaknesses using analytics and optimize your social media strategy accordingly.

Wrapping up the Reels talk here. Hope this helps you to incorporate Instagram Reels into your brand-new marketing strategy and prep for the 2021 digital marketing tactics. 

Nevertheless, we are always here to take your online marketing burden on our shoulders. 

Feel free to reach 360 anytime!

lead generation serivces

How to 10x Your Patient Base and Get the Most Out of Every Last Dollar With the Right Organic Marketing Agency

Making your medical client stand out against the crowd gets harder the more crowded the world of medical marketing gets and with 80% of people turning to Google before making a decision on which doctor to go with this doesn’t make it any easier or less stressful. Everyone knows that just getting that initial click is quite a hurdle and most practices don’t have the time to dedicate to this and advertising.

That’s why 360 Business Local strives to provide lead generation services, so customers new and old can find you with ease. 360 Business Local is an organic marketing agency serving clients across Canada and the US, dedicated to your success and growing your patient base tenfold!

Recent statistics are showing that almost 55% of patients use search engines to decide the best medical practice for them. Even among older generations, they have started embracing this more and more with 27% of people over 55 using sites like Google to find their ideal medical practitioner.

 

Optimizing your website is of the utmost importance

A website can more often than not be a potential patient’s first exposure and introduction to you and your practice. This goes past content and information this also includes how your site functions and how easy it is to navigate. 

If your website has a confusing layout or a bunch of links that lead to nowhere that drastically decreases the chances of them sticking around and getting in contact with you. A poorly functioning website can easily signify a poorly functioning practice to many.

Using keywords throughout your site is important too, these words or phrases are picked up by Google and used to place you near the top of results when people are looking for a potential doctor. Using intent-oriented keywords that are powerful and relevant will help to capture valuable leads and interest in you. These keywords all depend on your business, target audience, services provided, and even location. 

For example, if someone were to search “bioidentical hormone therapy in Florida” with the right optimization your website could be in the top results and show up on the first page. This is a big visibility boost and potential new patient for you!

 

Reviews make you stand out and feel trustworthy

Patients naturally want to trust others in a similar position more than anything. With medical treatments this is further compounded, everyone knows there can be certain risks and pain depending on the treatment. Most people read reviews before even considering a practice and to get an understanding of what experience they can come to expect.

Responding to reviews both negative and bad shows you are involved in the conversation and care about their opinions. Seeing a practice be engaging with patients and act professionally helps to build trust.

 

Take advantage of social media!

Yes, social media is even an available tactic to medical practices. Social media can help you build a rapport with potential patients and old patients while strengthening your brand for barely anything. 

Being able to connect and answer questions helps to show people you are trustworthy, open, and accessible. By talking about your services, posting promotions, posting healthcare tips and advice, and more you’re already doing more than enough to catch someone’s eye and attract new patients. 

 

Ready to expand your reach and meet new patients?

With the right people backing you up and handling social media, keywords, and the like you can see the new patients coming in and focus fully on them. 360 Business Local is a marketing agency ready to provide you results and boost your business to its highest potential! 

 

Contact us.

digital-marketing-company-vaughan

Local Businesses: Here’s How You Can Grow Your Leads (COVID-19 Edition) | Digital Marketing

One of the most important things you can do for your business during COVID-19 is to still be active even if you are open to customers or not. It’s no secret that a lot of businesses have taken a significant hit because of the coronavirus and its effects on society so maintaining a connection with current and potential future customers can be huge. 

Our team at 360 Business Local is dedicated to building that connection for you and your business, giving you leads that can be converted into a real connection. Providing search engine optimization services in Toronto we are a digital marketing company run out of Vaughan, giving you local support and experience.

 

Step 1: Stay Updated And Informed

The biggest difference now between you and competitors is knowledge of COVID-19 and how it relates to your business. As time goes on provincial and local laws or regulations are shifting all the time. Depending on your business, new movements to opening up the city can affect you differently and if you fall behind on the news you could potentially miss out on a lot. Whether something comes into effect today or in the next 2 weeks it’s important to stay updated to see what is happening and respond properly for your clientele and prepare for any upcoming events as well.

Reaching out to clients at the right time, opening with the right preparations, and matching certain cleanliness regulations can be the difference between you gaining more leads or your competitors.

 

Step 2: Stay Active and Connected

Consumers can be very fickle and forget about a business quickly. Whether or not you are open to the public, providing services online, or closed indefinitely maintaining some kind of connection and interaction with your customer base is huge. Even if you are closed and cannot provide any services there are still ways to keep in touch and reach out. Social media is a great fit for this, letting you connect with people on Facebook, Twitter, and Instagram. Posting about updates for the community, updates regarding your business, and related to your field can help you stay in people’s minds. 360 Business Local has experience not only building social media presence but also maintaining it, letting you focus on what you need to within your business to keep it growing and developing.

 

Step 3: Don’t Let This Time Go To Waste

While many think of this as downtime where you can’t do anything, approaching this period with the thought you can build your brand and identity can be significant to how your business will survive and live during closure and after. How you react to COVID-19 compared to others can be a great benefit to your company’s image and reputation. More and more people are spending time online during this period and having a great presence online can bring a huge boost to people’s awareness of your services, creating leads that can be converted to sales if your open now or later when you are open once again. Don’t let this period become a stagnant waste and work towards strengthening your company’s reputation and image within the community.

 

Ready To Gain And Maintain Leads?

Turn to a Trusted Digital Marketing Company in Vaughan

360 Business Local is dedicated to giving you leads no matter what state your business is in and can help you build your image and reputation even with the coronavirus. Start strengthening your company’s brand within the community to help you hold up during lockdown orders and give a boost to business after when everything is lifted.

digital-marketing-vaughan

Digital Marketing Company – Social Media Marketing is Changing: How Can You Keep Up?

As life as seemingly changed overnight many things have been affected past people’s daily life and work routines that can be easily overlooked. One such thing is how people’s interaction with social media and the online world shifted as well. 

Social media has become even more important now than ever, helping people stay connected no matter where they are or what situation they are in. Because of this social media marketing is becoming more of a heavy hitter in the marketing world. 360 marketing recognizes this and as a digital marketing company out of Vaughan we are dedicated to providing you with the best marketing and local SEO company can offer.

 

Changes to When The Best Time to Post is

With the increase of people working from home, taking online classes, or just out of work people’s free time has shifted and so when social media receives the most interaction has also changed. 

Overall there is a shift to people being more active on social media in the morning, with the extra free time of having no commute to work or school people have been more active during this time waiting for the workday or their online class to start.

Facebooks most engaging time of the day has been moved up to between 10-11 am. And Instagram follows suit being most used at around 11 am. Both are during the workweek, with less activity during the weekend when many families have other responsibilities such as chores, groceries, kids, and trying to connect and stay in touch with friends and family.

Twitter has seen the most popular usage time also jump up, but past Facebook and Instagram usage the most popular time is between 7 to 9 am. Twitter is typically used to quickly check the news so this makes sense, having it be akin to reading the morning paper with your breakfast.

 

How People Engage with Brands has Changed too 

With this added free time engagement activity has changed too, this includes comments, likes, private messages/direct messages or dm’s, and the like. Overall engagement seems to have gone up, people are reacting to more Facebook posts and liking more tweets. This is in tandem to how active each different business sector is though, so the more you reach out and post the more you’ll see the same returned to you!

 

Digital Makreting Company Vaughan

As the world and people’s social and physical environments change their lifestyle and activities follow suit, so it’s important to think about how recent developments have changed things and reach out in the appropriate manner. The dust hasn’t settled yet so it’s best to expect more changes in people’s behaviour and activity as things develop.

The engagement follows alongside what you put out, if you’re not posting regularly there’s nothing to engage with, so it’s also important to think of ways to connect no matter the circumstances. 

Our team at 360 understands this and can help you through this, providing social media postings so we can focus on the engagement and you can focus on building and maintaining that connection.

digital-marketing-360

Digital Marketing Dos and Don’ts During the Pandemic Crisis | Digital Marketing

Well, the marketing world has changed its angle on everything since COVID-19 (Coronavirus) happened. It’s an unprecedented time when nothing but information plays a crucial role in branding and living up to the sentiments of the consumers. When it comes to digital marketing, several factors including the changing buying behaviour of consumers is significant. We’re still not sure about the future of digital marketing in the forthcoming months but it’s essential to make informed decisions while practising online marketing. We’ve earned the reputation of serving our clients as one of the organic marketing agencies in Toronto and will continue to deliver to your expectations.

We at 360 are making this small effort to educate you about the dos and don’ts of digital marketing in the current scenario. Being a trusted digital marketing agency in Vaughan, we believe in spreading awareness that may help you adapt useful marketing trends. Whether you own a business or a marketing professional, these guidelines will not only educate you but serve as a great treat during this lockdown. 

Here are the dos:

Effective digital marketing solutions:

Shifting your existing marketing plan is important during this time and we can’t stress enough on the fact that we’re no longer living the usual days. Nothing but tweaking the old practices here and there can get you there as people are at home and consuming online content like never before. Start with researching the trending keywords that reflect your business and insert them into your online content. Revitalize your own branding by updating your blogs, SEO strategies, email marketing content and what not! 

Stress over your social media networks:

You can never go wrong with social media platforms during this lockdown as most of us spend time surfing through their Facebook, Twitter, Instagram and YouTube channels. Even if your channels are flooded with COVID-19 updates, don’t forget to circulate your branding posts. Make them informative and casual enough to attract the attention of your audience. 

Focus on your paid campaigns: 

Paid ads are evergreen, so don’t overlook the branding ads that you’ve planned over the months. Make a strong statement during this time by updating your company ads with people-related content and make them about your audience. Sort out your most important campaigns and transfer your budget into them. 

Here are the don’ts:

Say no to wrong information: 

Spreading out the false information is the worst thing to consider. Therefore make sure that the content you’re feeding people is nothing but the truth. Earning a brand reputation isn’t a cakewalk, whereas ruining it with wrong data is easier than ever.  Be it a blogpost, emailer or social media post, never share enticing but deceitful content with your consumers. Double-check or if necessary don’t hesitate to review your digital feeds several times before posting. 

Be careful with numbers:

Adding valuable numbers, records or data along with your online content is a smart move, but make sure they are accurate. For instance, if you’re planning to talk about your recent orders or discounts on some specific products, don’t falsify by adding vague numbers. This practice will help you gain a long-term reputation in the industry. 

If you’re still not sure about organizing your marketing plan according to the current crisis, we’re here to help! 

Leave all your marketing hassles for us! Contact 360 today to take your business to the next level. 

seo-efforts-2020

How to Improve Your SEO Efforts in 2020 and Beyond | Online Marketing

The Internet is a vast digital space of information and opportunity. It’s constantly evolving to the point where anything can get lost easily and your voice can be swept up in an endless wave of data. 

On massive search engines like Google, it’s becoming tougher to get your brand and message out in the open. So how do we solve this problem? Do you work on it yourself or rely on an online marketing company? The first step is to improve your SEO game for 2020 and continue to reach new heights in the future. 

For more useful SEO tips, consider 360 Business Marketing for your online marketing needs. We’re a content marketing agency based in Vaughan that will help your business stand out and be successful in the long run. 

Don’t Copy. Be Unique

As some teachers say in school, copying gets you nowhere. If you want to establish your brand for a massive audience, you’ll need your website and digital content to be unique. Anything you put out should represent your values and what you want to promote. 

Some simple ways to start can be by removing any duplicate webpages or articles. Search engines like Google reward sites that are frequently updated by placing them as one of the top results for searches. 

Polish Your Presence

Smooth navigation of your website makes it easier for everyone. As much as it’s great to have them discover you through a search result, you’ll also need to leave a good impression as they see what you’re all about. 

An easy way to start is by giving your content really good titles and descriptions. Whether it’s blog content, webpages, or social media posts, how you describe what you’re putting out there matters. Revise your wordy posts to shorter lengths and break up your paragraphs into smaller segments. Be succinct and clear to catch a person’s attention.  

Also, consider making your website as accessible as possible to reach out to a broad demographic. Use alternative text for your images to make it easier for those who use screen readers or text-only browsers. Add captions to easily describe what they’re all about. 

The more polish your digital presence has, the easier it will be to widen your brand and reach out to your desired audience. 

Update and Take Advantage of Keywords 

Everyone is always focused on new things and whatever is trending at the moment. Take advantage of certain keywords or phrases. Use them wherever it’s possible and the best fit through your tags or metadata settings. 

It’s also crucial that you update your site frequently. Google will bury dormant websites below the sites that offer consistent, fresh updates and content. Always find ways to improve your online presence to not let your brand get left behind in the dust. 

Want to Take Your SEO to the Next Level?

360 Business Marketing is the online marketing company for you. We’re a Vaughan based marketing agency that works with your content across a variety of platforms. Visit our main homepage for more exciting tips and content like this.

Loei, Thailand - May 10, 2017: Hand holding samsung s8 with mobile application for Instagram on the screen

Instagram Shoppable Posts: How to Use Them to Increase Your Online Sales | Digital Marketing

It’s official. Instagram’s shoppable posts are all the rage in 2020. In March 2018, Instagram rolled out this new feature to 45+ countries, allowing a small volume of pre-approved companies to tag products in their posts. Fast forward two years later, it’s taking over social media as we speak. 

It now allows the user to finish the entire transaction on Instagram itself from product discovery to purchase.

For more up-to-the-minute news like this, be sure to follow 360 Business Marketing on social media. We’re a trusted local SEO company in Vaughan with our finger on the pulse of the most effective marketing tactics to help your business get ahead and stay ahead.

As a digital marketing company, we felt we simply couldn’t give this one a miss. In this article, we’re going to teach you how to use shoppable posts and how they can benefit your business.

Instagram Shoppable Posts: Next-Gen Marketing

Instagram has revamped itself to become a business-friendly app. Given that 200 million users visit one or more business profiles daily on Insta, it’s easy to see why. 

What are shoppable posts exactly? As a business, you can connect your Facebook product catalogue to your Insta account, and tag a product in a post to provide the user with a “Tap to View Products button.” 

On a business’s Insta page, these shoppable posts are marked with a shopping bag icon at the top-right corner. To make it even more convenient, Instagram allows users to browse through your business’s “Shop” items from your profile. 

The user will then be able to view the product and complete the purchase without ever leaving Insta. Pretty nifty, right?

Who is allowed to share products with consumers on Instagram? You will need to create an Instagram Business Account that is synced to a Facebook Product catalog. To set up a Business Account, all you have to meet specific eligibility criteria and abide by Insta’s guidelines. Once that’s done, you will be ready to promote your products via shoppable posts!

Does Instagram charge for shoppable posts? At the time of writing this, the service is completely free. But it is likely that Instagram might capitalize on it at some point. 

How Can Shoppable Posts Benefit my Business?

Bottom line, it comes down to your conversions. Are shoppable posts really that beneficial for your brand and your consumers? Make sure to do your research before adding shoppable posts to your marketing strategy to figure out the answer to this. 

There is a strong argument for realistically considering shoppable posts though. For one, these are very simple to set up. Through your business profile, you can tag images; the tags double up as product descriptions for the items on sale. Each of these tags can be expanded to provide more details like the product name, description and price.

Given that over 800 million people are on Insta, it’s highly likely that your target audience lives there as well. This is a great opportunity to reach them and seal the deal. People usually use this app on their mobiles which means they don’t have all the time in the world to read extremely detailed descriptions. By keeping things very simple, you enable potential consumers to make quick decisions!

Considering that it’s free, that’s all the more reason to take Insta’s niftiest feature for a whirl.

Curious to Learn How to Use Social Media to Increase Conversions?

You’ve come to the right place! 360 Business Marketing is a trusted local SEO company in Vaughan with the expertise to guide your marketing efforts in the right direction in 2020. 

It’s time to watch those conversions roll in. Contact us today to position your business for online success!