SEO content marketing

How to Boost Conversions in 2021 Through Powerful SEO Content Marketing

by BusinessSearch Engines

2020 has activated a progressive online commitment to maximizing customer engagement. Engaging web content can turn temporary visitors into loyal customers through strategically maneuvered conversion methods. The more visitors you attract to your site, the greater the chance of a high conversion rate.

360 Business Marketing is here to increase positive brand perceptions and increase your sales by establishing your business as a front-runner amongst competitors. Clear SEO content marketing can help create a trusting relationship between your company’s services and customers.

We are a skilled business marketing company that will boost your business and website cultivate leads, create an energetic liaison between you and your consumer and skyrocket your conversion rate through reliable SEO content marketing.

 

How Content Marketing Can Create Paying Customers 

Constructing a concise and powerful marketing strategy will result in a high conversion rate. Ecommerce businesses have been booming since the COVID-19 pandemic as 40% of employees is working remotely. Increasing user preferences and improving user experience will only make them want to come back and purchase your products and services.

Content marketing, simply put, can help your company stay afloat during harsh times and positively differentiate it from its competitors. While site conversion is crucial for your company, content marketing establishes dynamic perceptions in helpful other areas such as blogs, guides and additional inspiring content.

 

Decrease Your Bounce Rate, Increase Your Conversion Rate

 75% of Google users don’t go to the second page. Be in the top 25% and help your business stay alive even through unprecedented times. Ensure your company is at the forefront of a user’s search page by following our tips and tricks:

 

Tip 1) Generate Clever Headlines:

➽ Headlines are what nudges the user to read more. If your title encourages people to read on, make them laugh or subscribe to your service, you have created a powerful caption. Excite your visitors by keeping your headline between 5 to 10 words and incorporating active keywords like ‘Save’ or ‘Now’. 

 

Tip 2) Create Urgency:

➽ The old saying, “The pen is mightier than the sword” is still relevant in our technologically saturated world. Creating a sense of urgency in your content implies that your product might not be available in the near future. The power of ‘Buy Now!” can increase your sales by 332% through the implementation of low-stock alerts and countdown timers for sales.

 

Tip 3) Establish a Persuasive CTA

➽ To convert visitors into paying customers, ensure you have a powerful call-to-action button. Whether it’s influencing them to sign up for a free trial, buying a product or subscribing to your business’ newsletter, secure a sale with a powerful CTA.

 

Tip 4) Optimize Content For Buy-Keywords

➽ Use positive keywords such as ‘free’, ‘new’ or ‘low-price’ to engage customers and convert them into buying your products and services. Including your SEO keywords naturally in your header and focusing on popular user preferences can drastically improve your sales and overall conversion rate.

 

Tip 5) Create How-To Guides

➽ How-To guides are simple and effective in lowering your bounce rate. 61% of consumers make a purchase based on how-to content that is found on a website. Wow! The reason backing up this statistic is the fact that your product is front and center from the beginning of the visitor’s journey. One-click on a How-To video is much more effective than having to scroll through pages of non-relevant content.

 

Turn Your Website Into a Viable Profit – Hire Our Business Marketing Company Today!

A strong customer relationship will help your business succeed long-term while poor customer satisfaction can financially crumble your business. After all, what viable brand exists today without the use of a vibrant Instagram page, a juicy video or smart marketing?

To make your stand above the competition and increase your conversion rates contact us here for all your content marketing inquiries. 

Responsive Website Design

Responsive Website Design Can Make a Big Difference to Your SEO

by BusinessMarketingSearch Engines

Eyepopping visual aspects can have a significant impact on SEO. A productive responsive website design can increase your business’ profit, increase site traffic and skyrocket your overall rank on Google. 

360 Marketing guides you on how proper SEO strategies can give you an advantage among competitors by employing a responsive website design. We help you provide unity of the two factors and help you maximize your page to increase overall company success.

Combining a receptive website design and SEO practices will result in a boost in rankings, have a leg-up on current competitors in your industry and market a positive business reputation.

Here are 5 ways that a responsive web design can improve your SEO:

 

Lower Bounce Rate

The bounce rate accounts for the percentage of users on your landing page and leaving before they continue on other pages on your website. The relevancy of your landing page to the request of the search query of the user is directly correlated to a high bounce rate. High bounce rates = poorly designed website.

Responsive web design can adjust the layout of the page on any device by connecting the user to the specified search they are looking for. Juicy content can only do so much for your website and a responsive web design lower your bounce rate and create returning customers. 

 

Increased Social Platform Sharing

Content sharing amongst a range of social media platforms has become an important part of the overall marketing strategy of a business. Though it does not qualify as a ranking factor, social media links have the power to significantly boost your site traffic through a wide variety of audiences.

Enabling your site to be user friendly on a number of platforms, including desktop and mobile devices, increases your chances of conversion. Responsive web designs can boost your sales by easily marketing to potential clients with a simple ‘Like’ or ‘Share’ button. 

 

Original Content

Google bots cannot differentiate between which versions of your website should be indexed, nor can they give priority to which version of your website can be given a search query. If dangerously similar content appears on more than one URL, you might get in trouble for duplicate issues.

A responsive web design will eliminate duplicate content by enlisting one URL amongst all devices as it can adapt to the layout and content to fit any screen.

 

Optimized Mobile Search

Mobile visitors are usually looking for a quick answer and immediate solution. 53% of mobile users will exit the page if it does not load within 3 seconds! Your website must stay relevant to ongoing visitor search to decrease bounce rate and increase conversions. 

A responsive web designs optimizes your website for mobile use boosting your site’s overall relevancy and providing a consistent experience for the visitor.

 

Faster Page Loading

No one likes to wait around for a page to load, especially when time equals money. A slower loading page that is a result of a poor layout when switching from desktop to a handheld device can negatively impact your SEO.

Google is specifically designed to mimic the user’s behaviour and expectations. Don’t let your site traffic drop due to a lack of user-friendly elements. Speeding up the time of your page’s loading will result in higher conversion rates.

 

SEO + Great Web Design = Increased Business Profit

A combination of responsive web design and proper SEO will result in increased customer satisfaction. Strong SEO is what attracts visitors to your site while great responsive web design keeps them there. 

To speak to one of our professionals on how you can successfully combine your SEO plans and create a responsive web design, contact us here.

 

uuy

Passage Indexing and Natural Language Processing for the Future of SEO | Organic Marketing Agency

by Business

Google has made a recent announcement towards expanding their usage of specialized natural language understanding algorithms. This can become an evolution in how Google looks at content and the process of determining which goes to the top of search results. Likewise, this will have a change in how SEO is approached by business marketing companies going forward. 

As an organic marketing agency 360 Business Marketing aims to stay on top of these new developments and give our clients the best in search engine optimization. By serving all across Canada and the United States we are well versed in adapting to new changes for our clients no matter their market or location.

 

Bert Growing to Possibly 100% of all Queries

BERT, which stands for Bidirectional Encoder Representations from Transformers,  is a technique for natural language training that both Bing and Google have adapted to discern a words context.

Currently, it powers the vast majority of queries made in English on Google. Which is a significant increase from the 10% BERT used to work with when it was originally announced last year in October. Because of this much wider application; BERT will continue to develop and improve Google’s understanding of context and search intent. 

 

Passage-Based Indexing in the Search Results

This change allows Google to identify individual passages on an article or page and interpret them depending on the possibility of them being relevant for an incoming query; even with the possibility it isn’t the main focus of the article or page itself. These passages are not technically indexed individually. It is estimated that this will apply to approximately 7% of queries spanning across all locations and languages when fully implemented.

 

Improving Misspelling

According to google potentially one in ten queries are mistyped or misspelled. To better accommodate for this and improve the search experience overall,  the company has started developing advancements within language understanding to model edge cases in spelling errors. One such example is when the context is required to notice a misspelling or when the word is drastically misspelled. 

 

What Does This Mean for SEO?

These changes could have the focus move away from bots back to the users from both a ranking and content perspective. Of course, your site still has to be apt for the GoogleBot to crawl it successfully and notice the passages and keywords. 

Ever since Google put out Featured Snippets more focus has been placed on topical authority and much more focused content. Ever since then, SEO had developed into a mindset where bot the consumer or user and search engine were equally important when making content. With passage recognition, this could change; letting SEO relax more. Cutting down on unnecessary pages trying to cover every question a user might have.

 

Taking a Look into the Future

It is speculated that even though passage indexation is reported to affect about 7% of searches as this is refined and developed we can expect this number to significantly rise. 

If Google keeps developing its natural language understanding then SEO can potentially escape having to rigidly create large amounts of pages optimized for a single keyword. Which makes browsing and navigating much easier on the visitor, while duplicate pages in this system have a hindering effect on the user experience.

AI can be aimed at removing these tradeoffs SEO faces, to not serve relevant results no matter the inquiry and how misspelled or obscure it could be or even where it may be hidden.

 

Want to be Backed by a Team Experienced in SEO?

With how the world of SEO changes and develops you need someone by your side so your work doesn’t fall by the wayside. Trust in 360 Business Marketing to give you the care and dedication you deserve. Reach us at (416) 619-7935  today to get started!

google-my-business

How the Q&A Feature in Google My Business Boosts Your Business Visibility and Attracts New Customers! | Organic Marketing Agency

by BusinessContent MarketingSearch Engines

Everyone has questions before deciding which business to go with, are you making sure you have the answers? Recently Google launched the feature to make a Q&A on GMB profiles and with how over 80% of customer interactions are happening on local listings this feature has grown exponentially. Take control of the discussion about your business and don’t let it be derailed against you with these tips on how to manage Google Q&A.

Confused with your online presence and how to maintain it? Turn to 360 Business Marketing, an organic marketing agency dedicated to growing and strengthening your brand to grow your business. Our team provides lead generation services to give you the experience you need to boost your business.

 

What is Google Q&A and How Does it Work?

This feature works similarly to a Q&A or FAQ on other sites, letting users ask questions about a business, their services, staff, etc and potentially receive a direct reply from other users and the business itself.  These questions and answers are public to any other looking for you. 

Since anyone can ask questions and answer you might feel a bit outnumbered. Someone can potentially ask a leading question or another can answer questions with malicious intent whether or not they have been a customer or client before. Misinformation can also harm you, such as a customer asking for a certain product and someone answering doesn’t know you provide this but recommends them elsewhere. This can lead to others reading that question and answer and having misinformation spread about the products you have. 

 

How Do I Prevent These Answers from Harming My Business? 

The best way to stop this is to be the first to act, answering questions as the owner of the business (and not on your personal Google account) adds creditability to your answers and stop misinformation or malintent from spreading. 

 

Best Tactic for Google Q&A

Answer all the questions. No matter how obvious an answer might be to you its best to reply to all to give everyone the right information. Even if another person has replied with the correct information its good to jump in and confirm its correctness. This also helps to boost your public image, if a business is answering everything clearly and concisely, peoples trust in your business will grow and if they have any questions they won’t hesitate to ask.

There is also the option to flag any questions or answers if they are inappropriate. Certain things are especially not allowed such as advertisement, off-topic Q&A, and impersonation. Another idea is to answer some things proactively; certain things like business hours, parking, pricing are typical for most businesses and you can add in ones you have regularly got in person from customers as well. 

 

Worried About Multiple Locations?

Luckily google has API updates that help you keep track without feeling the need to check each location individually. One tool that runs along with API is chatmeter which is specifically made to help businesses manage multiple Google Q&A listings all in one convenient place. Being able to monitor, answer, and post questions to each of your Google My Business listings simplify and easily. 

 

Ready to Answer any Questions Customers Throw at You?

Now that you know how to tackle google Q&A so it doesn’t overwhelm you, you might want some back up going into this world of Google searches and listings. Why not turn to people who know it best? 360 Business Marketing is ready to bring out your best and help you navigate the online space confidently. 

Feel free to reach 360 anytime!

instagram-video-marketing

Instagram Reels: A Game Changer for Your Digital Marketing Strategy | Video Marketing Agency

by BusinessContent MarketingMobile Marketing

Have you heard about Instagram’s new feature Reels? If you haven’t then you probably landed in the right place. Instagram Reels is a fill-in for TikTok which makes it possible for you to create 15-second multi-clip videos with audio, texts, filters and stickers of your choice.

Whether you’re a video marketing agency or social media influencer, the uncertain future of TikTok may come down hard on you. However, Instagram took the opportunity right turning it to your advantage by launching Reels. 

We at 360 makes it our priority to curate a guideline to make Instagram Reels clear as water for you. We are an organic marketing agency serving clients across Canada and the US, spirited to make your online marketing journey a soft landing.

Now, let’s take a deeper look at how you can integrate the amazing features of Reels in your marketing strategy.

 

Start with a strong video marketing strategy for your brand:

Social media marketing isn’t a one day job, but a proper strategy needs to be curated for long-term success. To get the best out of your social media strategy follow the SMART formula.

  • Specific: Focus on your specific goal from your social media activities
  • Measurable: Measure your success. ( Facebook/Instagram insights)
  • Achievable: Pick numbers that you can achieve (Followers/audience engagement)
  • Relevant: Make sure your content is relevant to your target audience
  • Timely: Be consistent as the world of social media is competitive and consistency is the key.

 

Make your Reels educational:

Know that the Instagram algorithm for ranking shows up top Reels as it does for the regular posts. So, make sure to make your Reel interesting and educational, keeping it within your niche. 

  • Get creative, informational and add that fun element in your videos. 
  • Keep a track of trending topics that might attract more attention.
  • Be bold, don’t be afraid to be real and showcase your authentic self.

 

Utilize influencers in your Reel marketing:

Collaborating with Instagram influencers can be a great bargaining chip for your business to reach a higher number of audience engagement. Start with-

  • Finding social influencers of your business niche 
  • Collaborate with them and let them promote your brand by creating Reels 

This would be a great way for your business to earn online reputation and bring in more followers

 

Get hold of your analytics:

Any kind of Instagram Reel you publish don’t forget analytics. Every marketing move needs some metrics to measure your success on social media. To evaluate your published content on Instagram Reels-

  • Take advantage of social media analytics tools.
  • Use in-built analytics tools like Instagram insights.
  • Create Instagram polls to find out what kind of content your audience likes the most.

Learn your strength and weaknesses using analytics and optimize your social media strategy accordingly.

Wrapping up the Reels talk here. Hope this helps you to incorporate Instagram Reels into your brand-new marketing strategy and prep for the 2021 digital marketing tactics. 

Nevertheless, we are always here to take your online marketing burden on our shoulders. 

Feel free to reach 360 anytime!

lead generation serivces

How to 10x Your Patient Base and Get the Most Out of Every Last Dollar With the Right Organic Marketing Agency

by BusinessContent MarketingMarketing

Making your medical client stand out against the crowd gets harder the more crowded the world of medical marketing gets and with 80% of people turning to Google before making a decision on which doctor to go with this doesn’t make it any easier or less stressful. Everyone knows that just getting that initial click is quite a hurdle and most practices don’t have the time to dedicate to this and advertising.

That’s why 360 Business Local strives to provide lead generation services, so customers new and old can find you with ease. 360 Business Local is an organic marketing agency serving clients across Canada and the US, dedicated to your success and growing your patient base tenfold!

Recent statistics are showing that almost 55% of patients use search engines to decide the best medical practice for them. Even among older generations, they have started embracing this more and more with 27% of people over 55 using sites like Google to find their ideal medical practitioner.

 

Optimizing your website is of the utmost importance

A website can more often than not be a potential patient’s first exposure and introduction to you and your practice. This goes past content and information this also includes how your site functions and how easy it is to navigate. 

If your website has a confusing layout or a bunch of links that lead to nowhere that drastically decreases the chances of them sticking around and getting in contact with you. A poorly functioning website can easily signify a poorly functioning practice to many.

Using keywords throughout your site is important too, these words or phrases are picked up by Google and used to place you near the top of results when people are looking for a potential doctor. Using intent-oriented keywords that are powerful and relevant will help to capture valuable leads and interest in you. These keywords all depend on your business, target audience, services provided, and even location. 

For example, if someone were to search “bioidentical hormone therapy in Florida” with the right optimization your website could be in the top results and show up on the first page. This is a big visibility boost and potential new patient for you!

 

Reviews make you stand out and feel trustworthy

Patients naturally want to trust others in a similar position more than anything. With medical treatments this is further compounded, everyone knows there can be certain risks and pain depending on the treatment. Most people read reviews before even considering a practice and to get an understanding of what experience they can come to expect.

Responding to reviews both negative and bad shows you are involved in the conversation and care about their opinions. Seeing a practice be engaging with patients and act professionally helps to build trust.

 

Take advantage of social media!

Yes, social media is even an available tactic to medical practices. Social media can help you build a rapport with potential patients and old patients while strengthening your brand for barely anything. 

Being able to connect and answer questions helps to show people you are trustworthy, open, and accessible. By talking about your services, posting promotions, posting healthcare tips and advice, and more you’re already doing more than enough to catch someone’s eye and attract new patients. 

 

Ready to expand your reach and meet new patients?

With the right people backing you up and handling social media, keywords, and the like you can see the new patients coming in and focus fully on them. 360 Business Local is a marketing agency ready to provide you results and boost your business to its highest potential! 

 

Contact us.

video marketing agency

How YouTube’s Search Feature Actually Works | Video Marketing Agency

by Business

With youtube having hundreds of hours of video uploaded every minute its hard to guarantee your video will reach the right audience. Of course, sharing it on other platforms or websites is an aspect of letting your videos rack up views but YouTubes’ own search function is a big part too. 360 Business Local is an online marketing company in Vaughan that works with you to understand youtube and provide you with top-quality videos with our experience as a video marketing agency.

 

What Does YouTube’s Search Prioritize?

It  prioritizes three main when going through and ranking video search results:

  • Relevance
  • Engagement
  • Quality

Relevance is a bit self-explanatory, to be considered to be in a search the video has to match the search itself. This is so if you search for kittens you won’t get a bunch of tech reviews or medical videos. This is the easiest thing to comply with, using specific keywords in the title, tags, and description will make it more likely for your video to show up with related searches. 

The engagement has a variety of aspects, number of views, watch time, comments, likes, playlist saves, all of these play an aspect. This is especially valuable because youtube wants people to interact and stay on the site as long as possible, the more your video helps with that the more the algorithm is compelled to promote it and boost it up the search results.

Quality is the nest big thing and measures how a channel might be demonstrating expertise and trustworthiness on a specific topic. One example is a channel dedicated to makeup content will have a higher quality rating for makeup videos as compared to a channel dedicated to documentaries. Keeping your channel consistent with its content is a great way to ensure this. 

 

Personalization Is Also An Added Factor

Working off of a person’s search and watch history youtube makes suggestions that they might be more likely to click. If someone watches a lot of D.I.Y. videos and searches for “basket” they would be more likely to get results for basket crafting videos as opposed to basketball videos. This differs from person to person and location so your video position in youtube search results can change quite a bit.

 

The Video Topic Can Change Things

Lastly, the topic of the video itself is a relevant factor. Videos about politics and news are more likely to be higher up in the results if they are from reputable well-known sources, meanwhile, a video more focused on entertainment like a dance or trend will weigh that less. 

 

Turn to the Leading Video Marketing Agency

360 Business Local is ready to help you with videos to bring more eyes to you and your services. With professional scripts, voice acting, and video editing, a new video can really catch a new client or consumers’ eye and make you stick in their mind longer than a photo or email can. Reach out now to work with our team to get your perfect video ready to go, published, and gaining those views!

digital-marketing-company-vaughan

Local Businesses: Here’s How You Can Grow Your Leads (COVID-19 Edition) | Digital Marketing

by BusinessContent MarketingMarketingSearch Engines

One of the most important things you can do for your business during COVID-19 is to still be active even if you are open to customers or not. It’s no secret that a lot of businesses have taken a significant hit because of the coronavirus and its effects on society so maintaining a connection with current and potential future customers can be huge. 

Our team at 360 Business Local is dedicated to building that connection for you and your business, giving you leads that can be converted into a real connection. Providing search engine optimization services in Toronto we are a digital marketing company run out of Vaughan, giving you local support and experience.

 

Step 1: Stay Updated And Informed

The biggest difference now between you and competitors is knowledge of COVID-19 and how it relates to your business. As time goes on provincial and local laws or regulations are shifting all the time. Depending on your business, new movements to opening up the city can affect you differently and if you fall behind on the news you could potentially miss out on a lot. Whether something comes into effect today or in the next 2 weeks it’s important to stay updated to see what is happening and respond properly for your clientele and prepare for any upcoming events as well.

Reaching out to clients at the right time, opening with the right preparations, and matching certain cleanliness regulations can be the difference between you gaining more leads or your competitors.

 

Step 2: Stay Active and Connected

Consumers can be very fickle and forget about a business quickly. Whether or not you are open to the public, providing services online, or closed indefinitely maintaining some kind of connection and interaction with your customer base is huge. Even if you are closed and cannot provide any services there are still ways to keep in touch and reach out. Social media is a great fit for this, letting you connect with people on Facebook, Twitter, and Instagram. Posting about updates for the community, updates regarding your business, and related to your field can help you stay in people’s minds. 360 Business Local has experience not only building social media presence but also maintaining it, letting you focus on what you need to within your business to keep it growing and developing.

 

Step 3: Don’t Let This Time Go To Waste

While many think of this as downtime where you can’t do anything, approaching this period with the thought you can build your brand and identity can be significant to how your business will survive and live during closure and after. How you react to COVID-19 compared to others can be a great benefit to your company’s image and reputation. More and more people are spending time online during this period and having a great presence online can bring a huge boost to people’s awareness of your services, creating leads that can be converted to sales if your open now or later when you are open once again. Don’t let this period become a stagnant waste and work towards strengthening your company’s reputation and image within the community.

 

Ready To Gain And Maintain Leads?

Turn to a Trusted Digital Marketing Company in Vaughan

360 Business Local is dedicated to giving you leads no matter what state your business is in and can help you build your image and reputation even with the coronavirus. Start strengthening your company’s brand within the community to help you hold up during lockdown orders and give a boost to business after when everything is lifted.

digital-marketing-vaughan

Digital Marketing Company – Social Media Marketing is Changing: How Can You Keep Up?

by BusinessContent Marketing

As life as seemingly changed overnight many things have been affected past people’s daily life and work routines that can be easily overlooked. One such thing is how people’s interaction with social media and the online world shifted as well. 

Social media has become even more important now than ever, helping people stay connected no matter where they are or what situation they are in. Because of this social media marketing is becoming more of a heavy hitter in the marketing world. 360 marketing recognizes this and as a digital marketing company out of Vaughan we are dedicated to providing you with the best marketing and local SEO company can offer.

 

Changes to When The Best Time to Post is

With the increase of people working from home, taking online classes, or just out of work people’s free time has shifted and so when social media receives the most interaction has also changed. 

Overall there is a shift to people being more active on social media in the morning, with the extra free time of having no commute to work or school people have been more active during this time waiting for the workday or their online class to start.

Facebooks most engaging time of the day has been moved up to between 10-11 am. And Instagram follows suit being most used at around 11 am. Both are during the workweek, with less activity during the weekend when many families have other responsibilities such as chores, groceries, kids, and trying to connect and stay in touch with friends and family.

Twitter has seen the most popular usage time also jump up, but past Facebook and Instagram usage the most popular time is between 7 to 9 am. Twitter is typically used to quickly check the news so this makes sense, having it be akin to reading the morning paper with your breakfast.

 

How People Engage with Brands has Changed too 

With this added free time engagement activity has changed too, this includes comments, likes, private messages/direct messages or dm’s, and the like. Overall engagement seems to have gone up, people are reacting to more Facebook posts and liking more tweets. This is in tandem to how active each different business sector is though, so the more you reach out and post the more you’ll see the same returned to you!

 

Digital Makreting Company Vaughan

As the world and people’s social and physical environments change their lifestyle and activities follow suit, so it’s important to think about how recent developments have changed things and reach out in the appropriate manner. The dust hasn’t settled yet so it’s best to expect more changes in people’s behaviour and activity as things develop.

The engagement follows alongside what you put out, if you’re not posting regularly there’s nothing to engage with, so it’s also important to think of ways to connect no matter the circumstances. 

Our team at 360 understands this and can help you through this, providing social media postings so we can focus on the engagement and you can focus on building and maintaining that connection.

digital-marketing-360

Digital Marketing Dos and Don’ts During the Pandemic Crisis | Digital Marketing

by BusinessContent MarketingMarketing

Well, the marketing world has changed its angle on everything since COVID-19 (Coronavirus) happened. It’s an unprecedented time when nothing but information plays a crucial role in branding and living up to the sentiments of the consumers. When it comes to digital marketing, several factors including the changing buying behaviour of consumers is significant. We’re still not sure about the future of digital marketing in the forthcoming months but it’s essential to make informed decisions while practising online marketing. We’ve earned the reputation of serving our clients as one of the organic marketing agencies in Toronto and will continue to deliver to your expectations.

We at 360 are making this small effort to educate you about the dos and don’ts of digital marketing in the current scenario. Being a trusted digital marketing agency in Vaughan, we believe in spreading awareness that may help you adapt useful marketing trends. Whether you own a business or a marketing professional, these guidelines will not only educate you but serve as a great treat during this lockdown. 

Here are the dos:

Effective digital marketing solutions:

Shifting your existing marketing plan is important during this time and we can’t stress enough on the fact that we’re no longer living the usual days. Nothing but tweaking the old practices here and there can get you there as people are at home and consuming online content like never before. Start with researching the trending keywords that reflect your business and insert them into your online content. Revitalize your own branding by updating your blogs, SEO strategies, email marketing content and what not! 

Stress over your social media networks:

You can never go wrong with social media platforms during this lockdown as most of us spend time surfing through their Facebook, Twitter, Instagram and YouTube channels. Even if your channels are flooded with COVID-19 updates, don’t forget to circulate your branding posts. Make them informative and casual enough to attract the attention of your audience. 

Focus on your paid campaigns: 

Paid ads are evergreen, so don’t overlook the branding ads that you’ve planned over the months. Make a strong statement during this time by updating your company ads with people-related content and make them about your audience. Sort out your most important campaigns and transfer your budget into them. 

Here are the don’ts:

Say no to wrong information: 

Spreading out the false information is the worst thing to consider. Therefore make sure that the content you’re feeding people is nothing but the truth. Earning a brand reputation isn’t a cakewalk, whereas ruining it with wrong data is easier than ever.  Be it a blogpost, emailer or social media post, never share enticing but deceitful content with your consumers. Double-check or if necessary don’t hesitate to review your digital feeds several times before posting. 

Be careful with numbers:

Adding valuable numbers, records or data along with your online content is a smart move, but make sure they are accurate. For instance, if you’re planning to talk about your recent orders or discounts on some specific products, don’t falsify by adding vague numbers. This practice will help you gain a long-term reputation in the industry. 

If you’re still not sure about organizing your marketing plan according to the current crisis, we’re here to help! 

Leave all your marketing hassles for us! Contact 360 today to take your business to the next level.