Google Chrome

Have you updated your Google Chrome browser yet? It’s essential to your business operations!

Attacks on Chrome continue to grow as its market position intensifies as Google has issued a warning for over 2 billion Chrome users around the world. Google is urging all users to upgrade their Chrome browsers to reduce the risk of getting hacked – this is the fifth upgrade in 2 months. Installing the newest updates provided by Google Chrome will help your site stay secured while diminishing the potential threats that can negatively impact your company’s operations.

It is essential to keep your Google Chrome browsers updated and check if there are any irregularities in your website traffic. The new Google Chrome update aims to block out even the most advanced cyber hackers to help users run their digital tasks without any costly interruptions. While Google deserves a lot of credit for the speed with which it continues to deliver fixes to attacks on Chrome, the other half relies on 2.65 billion Chrome users updating and restarting their browsers. Taking a proactive approach to increasing your digital safety can have a long-term positive impact on your business.


How to update the latest version of Google Chrome

To protect yourself from these new threats, all Chrome users should go to Settings > Help > About Google Chrome. If your browser version on Linux, macOS and Windows is listed as 93.0.4577.63 or above you are safe. If not, the About screen should prompt you to update and restart your browser. It is imperative that you do these actions immediately.

Google Chrome is a superior browser that allows billions of international users to manage and run their accounts. While we consistently rely on the browser to manage and accelerate our company’s daily operations, it is still an algorithm that can be exposed to numerous mistakes. Please ensure that your browsers are always up to date and update them as frequently as needed.

At 360 Business Marketing, we are always on the lookout for ways to keep our clients safe. Please ensure that your browsers are always up to date and running at an optimal level to mitigate the potential for invasion of sensitive information. 

Our team at 360 always has your best interests in mind. If you have any questions and concerns about the Google Chrome update, please feel free to reach out to us today!

snackable content

Hungry for Web Marketing Success? Take a Bite with Snackable Content

Is your business starving for web marketing success? Do you want to keep the attention of a hungry customer base? Then we have one menu item that can serve your business’ interests well and work to its advantage – Snackable Content! In a time where we’re so actively looking at our phones for hours, Snackable Content is imperative to your business growth. Businesses that rely on a customer-facing model need to work with a web design company to be one step ahead of the curve.  

At 360 Marketing, we’ll provide guidance on adapting to the changing ways of digital content and why utilizing snackable content will be helpful for you. We’ll go over how to make different forms of Snackable Content and the best ways to use them for your business. 


What is Snackable Content? 

So what exactly is Snackable Content? Think of them like bite-sized pieces of digital content that are frequently consumed and shared on social media platforms like Facebook, Instagram, and TikTok. The goal of Snackable Content is to target the people who don’t have the time or patience to engage with long-form, text articles.

Their highly visual nature makes them effective at capturing someone’s attention as they scroll through their social online channel feeds. It’s especially useful for people who rely on their mobile devices because the content is easy to find, understand and highly intuitive. 

Snackable Content is easily digestible and delicious content that can work well for your business’s Public Relations; the content is attention-grabbing, visually heavy and emotionally compatible with the user.


How Do You Write Snackable Content? 

Writing Snackable Content is simple enough to create, but grabbing the results you want depends on your approach. It should be easy to understand, relatable, and evoking empathy. For example, strong visual elements like photos or infographics play a huge role in winning over an audience. You can pair them with attention-grabbing headlines that use comedy to reel your targeted audience in.  

Be warned, however, as people can detect clickbaity headlines that don’t use high-quality content. Your company should constantly evaluate their approach to writing Snackable Content along with the headlines you use for them. Always remember to avoid misleading gimmicks and create high-quality content that backs up your headline with great arguments, fun facts, and helpful information. 


What Are Some Forms of Snackable Content?

Now that you have an understanding of Snackable Content, what are good examples of Snackable Content in action? As mentioned previously, the key ingredients for an ideal post in this manner are the ease of understanding, relatability, and empathy. Here are different ways you can put these elements to use.


  • Quote Graphics

Quote graphics can command and retain your customer’s attention by appealing to their curiosity. These kinds of posts use well-known quotes by famous public figures to help communicate your brand to people who may find it inspiring. This can show how your business shares some of the same values as the person they’re quoting, drawing more people to discover what you’re all about. 


  • Memes

The favourite and most recognized format of Snackable Content is memes. Memes are made to be immediate, attention-grabbing posts that entertain your followers. They can be easily read and shared on other peoples’ social media feeds. Be careful, however, as the straightforward nature of this format can create misunderstanding. You should always consider if the meme is appropriate before posting one publicly. 


  • Infographics

Infographics are perfect for conveying information in an easy-to-understand, practical manner. They can be informative posts that utilize smooth visuals, loose structures, and accessible text to get your brand and message across clearly. Moreover, you don’t have to be a graphic designer to create them as free applications like Canva let you create your infographic from several templates. 


  • Gifs

Setting aside whether or not it’s pronounced with a hard or soft G, gifs can be versatile content for your business with the ability to be very engaging. Gifs show short videos or animated images in a silent loop that can captivate your audience and capture specific emotions and reactions. They don’t necessarily have to serve a big purpose as some can be enjoyed purely for amusement and entertainment. 


Overall, Snackable Content can be a quick way to engage with people on social media. You can post your content on many platforms such as TikTok, Instagram, Snapchat, and Facebook. You can also use management tools such as Hootsuite or Later to create, curate and schedule several snackable Content posts at once. 

You run your business. Leave the Snackable Content up to us.

Contact us HERE to build your digital marketing menu and create a database of loyal customers. 



Using Chatbots to Boost Your Business in 2021 | Responsive Website Design Company

Back in the day, artificial intelligence was reserved solely for Sci-Fi movies. Today AI is found even in the most trivial uses from ordering a cheeseburger to helping you navigate you through a new neighbourhood. At 360 marketing, we love the use of artificial intelligence to leverage our clients with the latest technology. As an experienced amp website design company, our eyes and ears are always open to the latest trends. When you’re on a website, the last thing you want is a run-around that leads you nowhere – here is where installing a Chatbot on your site can benefit your business.

Chatbots offer the best of both worlds – you can automate a huge part of your customer communication process without having to sacrifice the integral exceptional customer service experience. These AI power tools are about to be everywhere, and it’s important to incorporate them into your strategy today. While some think that the ‘robots are taking all of our job’, let’s be clear – robots actually enhance the human engagement component and help your company make more profit. Interested in how we make that happen? We’ll break it down.


What are chatbots?

Just like any software platform, chatbots are a program to facilitate conversations between you and your customers. You can customize your chatbots with endless key phrases and specific answers to frequently asked questions (How much do you charge for your services? What’s your return policy?) and allows you to free up your time for more important business matters.

The best part? The more questions the chatbot is asked, the better the software gets at answering them. You have endless possibilities on where you can install these handy little virtual assistants, from your website to your Facebook page.


Chatbots bridge the gap between marketing and sales

Bots are a fantastic way to gather information about potential customers and can help multiply leads by setting your sales team up for success. You can get marketing and sales on the same page, converting reputable prospects into loyal customers. 

Chatbots can start more conversations and have a high degree of personalization when dealing with your leads. At the end of the day, the more tailored your marketing strategies are, the higher the chances of conversion. 


How are chatbots going to help me drive my sales?

…by marketing your brand. You, a passionate and ambitious business owner, know that better than anybody. Chatbots give you the ability to ease your marketing strategies by automating a large part of the process, freeing time for you and your team to develop other professional areas. 

Here are some vital benefits that a chatbot can help your business boom:

  • Quickly greeting your prospects when they first stumble upon your website. If you had a brick-and-mortar business, you would probably have a designated greeter to welcome your customers through the door – think of your chatbot as your friendly virtual greeter.
  • Helps with scheduling and customer service calls. Instead of going back and forth in an email, have your chatbot schedule onboarding sessions and important meetings with your customers without having to wait hours for a response.
  • Creates a time-efficient experience for your customers, increasing their chances of a return to your website. Important details from every lead can be quickly gathered from the interaction, helping you build an accurate user profile for each user.


Using Chatbots for your digital marketing strategy is the way of the future | 360 Marketing Firm

Now that you know the basics of all things chatbot, call us to integrate this virtual assistant into your marketing strategy. We can help you integrate your brand’s stamp on your target audience while strengthening your customer relationships and solidifying your online visibility.

Experience explosive results and growth in 2021, and contact us here!



Connecting with Your Customers & Increasing Conversions with B2C Marketing

In a sea of freelancers, copywriters, public speakers and bloggers, how do you stand out from the crowd? By being passionate about what you’re providing. 

Are you selling your product’s results? Consistent leads and revenue are a methodical result of a strategic highlight of showing the benefits of your services. It’s time for B2C (Business-to-Customer) Marketing to take the stage and make a lasting partnership with your customers. Understanding this marketing tactic can help you build a more profitable business knowing that your customers are pertaining in an ethical and customized way with your services.

How 360 empowers your company through B2C Marketing

Being confident in your craft will increase your chances of selling your services even further, by connecting with your consumers through your core values and prospects. 360 Marketing can help you empower your reputation by solidifying not only what you can do, but what you can do for other people. B2C Marketing is essential to reaching key audiences, and projecting your brand to future consumers. 

Through smart google marketing and poignant social media targeting, your business can rise above the current market competition. At the end of the day, it’s not being the best there ever was, it’s about being slightly better than the next guy gunning for the same top place. Implementing our digital marketing expertise, we use strategic B2C tactics that involve Facebook Remarketing, AdWords and Responsive Website Design.

What is B2C Marketing?

B2C Marketing is a series of detailed strategies, practices and tactics that a company uses to connect directly with their individual customers. It’s a way to target your focus on the customer’s needs using influential strategies, instead of using cookie-cutter methods that can sometimes be ineffective and impersonal.

Why is B2C Marketing important to your business?

B2C marketing is vital for small businesses that sell consumer-based products and services that can include software companies, beauty salons, and home improvement services. The benefits arising from a strong B2C marketing campaign can be highly effective in maintaining and connecting with your audience. Here are just a few examples:

  • Boosts website visits. B2C campaigns are created to woo potential customers and give them an insight to your brand. The more clicks on your website, the higher the chances of conversions.
  • Strategic personal interactions with your customers. When you have a clear understanding of your audience, B2C businesses can send out specific messages at strategic times to influence partaking in your products and services. We can efficiently work with you to set up a campaign that strikes a meaningful message at the right time for your potential clients.
  • Increases conversions through social media outreach. Connecting with a larger audience is achievable through fun social posts that simultaneously increase your brand awareness. The higher the chances of your business being found on social media, the higher the chances of a conversion.
  • Better rankings on search engines. Using targeted keywords that relate to your business, your website can increase its position to the top of the first Google page – and when you’re consistently found, you’re going to be consistently paid.

The Future of Your Company Relies on B2C Personalization

Traditional mass strategies have become outdated due to their lack of attention on the individual consumer. If you want to appeal to your target audience, you will need to implement smart B2C strategies that are personalized and memorable. Give your company the advantage of truly caring about your customers while increasing your leads!

Call our digital marketing professionals at (416) 619-7935 or send us a message by clicking here! We promise you we’re very friendly.