Why Hire 360 to Deliver Your SEO?

SEO is a highly competitive industry with many players and even more moving parts; the skill ceiling is extraordinarily high and there’s never an end to the learning curve, which is alluring for enterprising individuals with a solid game plan and the ambition to back it up. In A Meta Of Secretive Practices, Transparency Makes Us Stand Out–Positively! 

For us it became readily apparent very quickly that the weightiest complaints clients had in hiring an SEO agency were ones that stemmed from a failure to communicate. For example, common client complaints toward digital marketing agencies across the web can usually be boiled down to:

  • “They never tell me the exact specifics of what they do.”
  • “It takes an unacceptably long time for the agency to respond to my emails and inquiries.”
  • “There is no exclusivity! The agency I’ve hired out has also accepted work from a competitor of ours.”

Inadequate communication is a wall that many digital marketing groups run into. With the relatively complicated prerequisite knowledge required to begin discussing the nature of the work in-depth, there often ends up being a limit on what can be discussed in terms of planning and implementation with a client. This is not for any attempt at maintaining secrecy; it is merely a matter of practicality, in the way that a mechanic wouldn’t find it beneficial to break down the minutiae of their trade during a brake pad inspection. Unfortunately it is this lack of understanding and communication that has served to reinforce the misconception that digital marketers are grifters or con men who peddle an undefinable service with no guarantee that the client will see results. 

This is a topic which we strongly believe creates an opportunity to set 360 Business Marketing apart from other agencies offering this service: we pride ourselves on excellent communication. 

From your website’s place in SERP to your monthly conversions, to even the most inconspicuous element of an analytics report: we field your questions and strive to help get you up to speed with what we do and where we’ll help get you.   

We communicate your strategy and keep clients in the loop about the results. When our clients understand the service we render to them, we help increase the overall value of our work as a collective whole.

Making Communication With Clients Our Priority

Digital marketing is still an area in which there are countless stories of lacking communication and client frustration.

Much of this comes from the erroneous perception that money paid to an SEO specialist is money that is wasted; without an open dialogue between the client and the specialist, the natural progression of the work may be perceived as though expected results are not being yielded swiftly enough, and this can scan to many people as a wasted investment of their time and money.

But as we endeavor to implement transparency in every step of our collaborative partnership with our clients, open communication leads to greater and more successful outcomes long-term; transparency sets us apart from our competitors. 

We take pride in going out of our way to connect with our clients. In improving customer relations, we boost not only our success, but yours as well. 

Google Analytics 4

Did you remember to upgrade your Universal Analytics (UA) to Google Analytics 4 (GA4)?

On July 1, 2023, Universal Analytics will stop processing new hits. If you still rely on Universal Analytics, we urge you to prepare for the future by moving over to Google Analytics 4, the next-generation measurement solution. With its flexible event-based data model, Google Analytics 4 allows you to see unified user journeys across your website and apps. It uses Google’s machine learning to bridge gaps in your data with modeled insights and predictive capabilities that you can use to get better results and grow your business. And it’s built to keep up with a changing ecosystem because it does not rely exclusively on cookies, so you can learn about your customers even with gaps in your data.

Talk to us about upgrading your business to GA4 today.


Medical Marketing SEO

Why You Need SEO Marketing Services For Your Healthcare Practice

A Modern Approach to Advertising For Medical Practitioners.

In today’s day and age, it isn’t feasible for medical practices to solely rely on word-of-mouth advertising to attract new patients. These businesses find themselves competing more and more with the digital marketplace, and many are catching onto the fact that a digital marketing strategy is necessary to reach people as effectively as they had in a pre-internet era.

As a healthcare practitioner, you may be wondering what the best way to continue driving traffic to your website is, in a way that also makes sense for your long-term goals as a business. Knowing where to invest your money is not always intuitive or straightforward, especially when your specific and direct aim is to increase patient intake. With virtual patient appointments set to continue increasing in popularity, we’ve had many of our healthcare clients ask the following question: Should I be investing in search engine optimization (SEO) services? 

What Is Medical SEO?

In order to answer the previous question, you must understand what search engine optimization actually is. SEO refers to a series of methods used to improve the visibility of your website in search engine rankings. One of the core challenges is remembering that most consumers will not comb through numerous pages of results when looking for a product or a service. Research actually shows that the top 3 search results for a query receive over 50% of user-generated clicks, demonstrating that visibility and relevance are everything! 

By utilizing the proper SEO techniques, you can give your page or site a fighting chance at getting displayed further up near the top as opposed to getting lost in the millions of results that a given google search tends to yield. In medical SEO particularly, the implementation of your marketing and data strategies will make a significant difference in terms of your rankings, website traffic, and client growth compared to marketing the old fashioned way via newspapers and local listings.

Data shows that the younger generation isn’t an outlier in turning to the internet for healthcare services. 76% of respondents over the age of 60 have made a healthcare-related search online in the past year. For this reason, especially as digital technology becomes more accessible to aging demographics, SEO should be a critical piece of your marketing strategy. Forgoing this means you will end up missing a huge opportunity to grow your business.

At 360 Marketing, we are specialists in both medical and healthcare SEO services along with a focus on businesses both large and small.

Get Your Pages to the Top of Google

A major reason a practice or hospital would utilize targeted healthcare SEO is to reach the top of a search engine’s database. Having a solid SEO strategy means that people will be more likely to find you based on your target keywords in an organic search.

We accomplish this by targeting certain keywords and formatting client websites to make the most use of its metadata. This is, of course, a simplification of the process; it is also important to make sure your business profile is accurately formatted for searches that are local to your area, as well as optimizing descriptions, tags, and regular invitations for visitor engagement. 

Growth Is Not Instantaneous

You’ve likely heard the phrase that something is ‘a marathon, not a sprint’ before. Many of the clients that we have served within the healthcare industry have been surprised to learn that it can take a few months before they carve out their own space in Google Search. Once they break through that barrier, their investments more than pay dividends. 

Consistency is the key rule when it comes to building brand credibility on organic searches. Writing generic content for your website once is not enough: consistent content creation and monitoring are necessary to feed into the algorithm, which in turn keeps your site relevant to search engines. Regularly updating your medical practice’s blog section with what’s changing or upcoming at the clinic, and sharing news on topics that are of interest to your patients are also contributing factors to a successful SEO campaign. 

Once you have designed and implemented your perfect SEO strategy, you can expect to see impactful and long-lasting results. You will find that promoting and marketing your services becomes much easier, acquiring new patients no longer feels like an uphill battle against the impossible, and that it is easier to generate interest in whatever you choose to advertise for your practice. More than that, once you have an SEO strategy in place, your website will do the heavy lifting for you as your elevated position in Search passively generates increased web traffic. 

Now with all that said, only one question remains: what are you waiting for? Let’s help you get started on implementing search optimization strategies for your practice today! Our professional team at 360 Marketing cannot wait to hear from you–call today!


Google Algorithm Update “Helpful Content Update” is Here!

Google’s ‘Helpful Content Update’ has officially gone live as of August 25th, 2022, promising to bring substantial change to the way that search engine optimization behaves and is factored into search results.

However, with only 20% of users reporting noticeable changes following the implementation of this update, Google developers have come forward to say that the Helpful Content Update was merely a kickoff for a series of SEO improvements on the backend, and that more updates are expected to follow as new data comes in.

What is In This Update?

This update introduces a new engine-wide signal that Google considers among many others for ranking web pages. Google explains that its systems automatically identify content that seems to have little value, useless fluff, or is otherwise not particularly helpful to those performing searches. More specifically: their goal is that content made to tick off boxes for a search engine are more readily flagged as unhelpful, and that the algorithm seeks to prioritize content that is made for humans to read. 

It further explains that any content – not just unhelpful content – on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search, assuming there is other content elsewhere from the web that is more relevant when searched for. Following the logic of this reasoning, removing unhelpful content could help the rankings of other, more helpful content.

This is in part a response to the out-of-control market of AI content writers and article generators, whose work has overrun virtually every corner of the Internet. 360 Marketing remains competitive in a market overrun with what are essentially bots, keeping in line with Google’s policies on helpful, relevant, and non-exploitative content generation. What serves to be a penalty for people abusing Search will be a massive and successful boon for 360 Marketing and other agencies with a legitimate human workforce.


What This Algorithm Update Will Impact

The update impacts English searches globally to start, and Google plans to expand to other languages in the future. Over the coming months, they will also continue refining how the classifier detects unhelpful content and launch further efforts to better reward people-first content.

Being as this update is not a core update, Google wants creators to follow the guidelines that they have laid out, as more significant changes will take effect once the update is fully deployed into the Google ranking ecosystem.

Thankfully, Google provided clearer and more specific guidelines to follow that will help you better score within their algorithms when utilizing SEO techniques: 

– Is the content primarily to attract people from search engines, rather than made for humans?

– Are you producing lots of content on different topics in hopes that some of it might perform well in search results?

– Are you using extensive automation to produce content on many topics?

– Are you mainly summarizing what others have to say without adding much value?

– Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?

– Does your content leave readers feeling like they need to search again to get better information from other sources?

– Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).

– Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?

– Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?

Healthcare Marketing: Growing Your Practice With Strong Digital Marketing!

Healthcare marketing has helped medical practices adapt and grow with their communication process, utilizing creative and concise ways to care for patients in need of care. With an effective healthcare marketing strategy, your medical practice will be able to educate new and existing patients that may have discovered you online. 

360 Marketing is a digital marketing agency that utilizes new technology and advanced metrics to improve your overall digital presence and brand awareness. We’re a specialized medical marketing agency that has worked with a variety of practices and businesses, delivering consistent results every time. If you’re a healthcare provider running a well-functioning practice, contact us today to learn how we can help improve your online presence and reach a whole new audience. 

Healthcare marketing should be clear and concise, but also engaging to prospective patients. We will go over some of the reasons why digital healthcare marketing is important in growing your practice and some strategies to kickstart its development.  

Why Is Medical Marketing Important To Grow Your Practice?

Successful medical marketing campaigns are an important aspect of growing your medical practice because it creates more opportunities to reach out to new patients and improve patient care. It often starts with developing comprehensive marketing and communication strategies that can be utilized between healthcare providers, organizations, and their patients. From here, medical practices can deliver valuable content and resources to patients using customized websites, social media, SEO, email marketing, paid advertising, video campaigns, and so much more. 

The goal of medical marketing is to develop and execute marketing strategies and content aimed at engaging and educating patients through digital advertising and content proliferation. When thinking about ways to market your practice, adopt a patient-centric approach because it can help you focus on who the patient is, what information is relevant for them, and what they care about. This will lead you to build a trusting and reliable relationship with both old and new patients. 

Healthcare is always evolving and the marketing methods to convey your brand are changing as well. Accurate information and education should be at the forefront of your medical marketing efforts. The industry is also competitive, as making your practice stand out gets more challenging as larger medical systems come into the mix.

Good medical marketing will increase your online visibility and presence and make your practice unique from your competitors. It will also have a positive effect on your local search engines, social media platforms, and review boards. 

Why Are Google Reviews Important For Your Medical Practice?

For any established medical practice, reviews on Google can help boost credibility and trust with people around your local area. It can be a key part in appealing to new patients, but can also work against you if there are too many negative reviews. 

Consider that around 72% of patients in 2019 used online reviews as the first step in finding a new doctor. 88% of people trust online Google reviews as much as word-of-mouth recommendations. Google reviews are essentially user-generated content that will personalize your marketing efforts and help display your brand prominently on search engines and social media. 

Patients want a general perspective of your medical practice and regardless if the reviews are positive or negative, they want to know if your business is worth their time. If you do encounter a negative review, do not be afraid to address the criticism and listen to what the disgruntled patient has to say. Your online response will demonstrate to other online viewers how you deal with your patients.  

Google reviews are ultimately an important aspect of marketing for your medical practice, However, there are some other strategies you can apply as well. 

What Are Some Marketing Strategies That Will Rapidly Boost Your Medical Practice?

There are plenty of marketing strategies to implement in order to boost your practice’s appeal to new patients. Although there are countless examples, here are some of the most important ones that need your focus.  

Creating a new, responsive website can help patients easily discover your practice online. Different pages should be made to be easily navigated and engaged with, especially on mobile devices like phones and tablets. When working with our marketing team, we will install customized features (like a contact page or booking system) and fast web page optimization to ensure a smooth web browsing experience. We’ll also help you add relevant content like blog posts about the health conditions you treat or procedures you perform. 

SEO is another important aspect of medical marketing strategies. It utilizes relevant keywords and phrases in conjunction with the structure of web pages and images for optimal searchability. This is all done to ensure your medical practice is the first result that pops up in a Google search. Competitive keywords and consistent SEO research will make sure your practice stays at the top of Google’s search results page. 

Improve the online presence of your medical practice today by contacting 360 Marketing. Work with our team now to learn how we can help you bring in more patients and create long-lasting growth for your medical business.  

_Semaglutide marketing (1)

Semaglutide Weight Loss Marketing

Semaglutide is a peptide (a small protein) that activates specific metabolic pathways in your body to enhance blood sugar metabolism and completely reduce appetite. Semaglutide is available commercially as several FDA-approved medications: Ozempic, Rybelsus, and Wegovy. The first two are FDA approved for diabetics whose blood sugar is not yet controlled, and Wegovy is FDA approved for the treatment of obesity.

Semaglutide Weight Loss is becoming a very popular trend in today’s weight loss community. People are reporting a complete loss of apatite which is one of the reasons this weight loss is medically supervised. We can help you build the program in your medical practice as we have the knowledge and experience to do so. We will help you market the program using SEO and Google Ads alongside social media and video marketing.

Contact us today about Semaglutide Weight Loss Marketing for your medical practice.

Enhance Your Online Presence & Client Engagement: Why You Should Create A Google My Business Listing Today!

One of the most common ways people can discover new businesses is by entering a Google search query. They may be looking for a local store to buy their new sneakers from or discover a new restaurant to eat food from. This can be made possible with a Google My Business Listing, which showcases a business’s location and information as one of the first search results. Google business listings can not only amplify client engagement but also promote your business to an entirely new audience. 

360 Business Marketing is a digital marketing agency that helps businesses enhance their digital presence online and on frequently used search engines like Google. We specialize in providing extensive SEO marketing packages and setting up comprehensive Google My Business listings that put your brand out in the open. Contact our team today if you would like to set up an online business listing for the first time. 

A Google My Business profile can have many benefits for many businesses, big or small. We’ll handle all the finer details when creating the listing for you so you can continue growing your company your way!

What is a Google Business Listing? 

A Google Business Listing is a free platform that allows businesses to create and manage online listings through search engines like Google. The listings can appear in places such as Google Search and Maps, as well as other platforms such as YouTube and Google+. Most businesses are eligible to set up a listing and the process costs nothing to manage at all. 

Creating a Google My Business listing is an important step in getting your business found online by new customers. It essentially works like a preview of what your store or service is offering to them and how you can meet their needs. Once you’ve created your profile and verified your listing, you can add features such as photos, videos, special offers, and other information to help make it stand out from others. 

A Google business listing can benefit businesses with only a brick-and-mortar storefront, digital storefront, or both. It provides an uptick in customers online, helping you yield over 1000 search views per month. Over 84% of Google searches for your business are discovery searches, which means that if not for the business listing, people would’ve never found out about your business. 

How Can Your Business Listing Enhance Leads?

The goal of a Google business listing is to make it easier for customers to discover your business and where you’re located. It functions like a local online listing and digital storefront that will serve the public as a mini knowledge base. Whenever customers are discovering new business, they want clear visual cues (e.g. photos, videos), basic information, and reliable reviews from past clients. 

Some of the basic information that can be listed on your Google business listing are the name, address, phone number, website, hours of operation, photos, reviews, blog posts, and general description. The latter can easily sum up what your business is all about and what you have to offer new customers. 

The business listing should work well in reaching more customers through other functions like Google Search and Maps. It should also appear whenever customers are searching for businesses like yours, especially if it’s in your local area. It can also help you manage your online reputation and presence, usually by tracking how many people are interacting with your listing and how many views it gets. 

Why Should I Set Up A Google My Business Listing?

A big reason why you shouldn’t delay in making one is so that you can claim ownership of your business on a public level. A business listing allows you to attain management rights to it and unlock additional free features to increase your digital presence on Google. 

A Google My Business listing will act as a key spotlight in your local listings and help your brand stand out from the rest. Having your business be discoverable as a local Google search result will not only boost your SEO efforts but also maintain a high degree of traffic to your website. 

If you would like to set up your first Google business listing today, contact 360 Business Marketing to enhance your business’ online presence and Internet traffic. Work with our team now to improve your SEO results in 2022 and reach out to potential new customers

3 Questions To Ask Yourself Before a Website Redesign: How The Answers Can Help Your New Website Succeed

Did you know that your current website may not be up to par with the modern standards of 2022? Website designs are constantly being changed and updated as the worldwide web gets faster and more information is flooding search engines. As such, consumers using the Internet are getting smarter and more tech-savvy, wanting immediate results when they search for something on Google. If you’re considering a big website redesign, you may also be weighing options on which developers or marketing companies you want to hire to kick start the process. 

At 360 Business Marketing, we our offer clients excellent digital marketing services and social media management for their business. We also provide companies looking to bolster their brand on search engines with extensive SEO packages that can get them ahead. 

A website redesign is a big task for both you and the team you’re looking to hire. It’s a big project that takes into account several factors in order for a website to perform well and be easily discoverable.

What Is My Timeline For The Website Redesign?

It’s important to set a timeline for when you start planning out the website redesign, then putting the changes into action. Even if you aren’t in a rush to get the website up, you should still set a realistic expectation on how long the process can take and the final result after everything is said and done. It’s pretty standard for a project to take around three to four months to complete fully and if the team you hired is unable to get it done in a timely manner, that can be a bad sign. A good-looking, high-performing website takes time to fully develop, especially if a lot of developers are working on them. 

Another thing to consider for your timeline is how often you’ll have to redesign. The average lifespan of a website is between 1-3 years and a good redesign helps keep your business looking fresh and competitive. You should also factor in how often your company’s goals change for your website and how much budget you can allot for its redesign and development. The performance of the new website should also be considered once it’s been designed and adjusted if there are big changes in your industry. 

The goal of a new website is to direct visitors to where they want to go if they have questions and read content about your products or services. Set aside some time before you commit to a website redesign and set reasonable goals to achieve on your timeline. 

Are Analytics & Metrics Important For My Website Redesign?

Another question to ask yourself is whether or not analytics and metrics are important in valuing your website redesign process. Before you go forward with anything drastic, document your current performance metrics and use them to compare where your new website stands. 

Some metrics you can pay attention to include the number of visitors and unique visits per month, bounce rate, time spent on site, top-performing SEO keywords, inbound link domains, new leads, page traffic, and total pages indexed. Each metric can be useful in its own right but may vary depending on your website redesign goals. 

The good news is that there are also free metrics tools like Google Analytics that can better help track your website’s visibility. They’ll help you understand whether or not your new website is achieving your goals and is to your satisfaction. 

Is SEO Important For My Redesigned Website? 

One last thing to consider for your website is search engine optimization (SEO). This involves using specific keywords on your pages, or other relevant content like blog posts, to match the search queries of potential new customers from search engines. Placing specific keywords on certain pages will gradually boost your presence on Google as helpful search results. 

It’s important to make sure your website redesign team or marketing company has qualified people to help you optimize your SEO. For every page on your new website, pick one keyword or topic to focus on and use that in the corresponding content. You can utilize your analytics tools to measure which pages have the most traffic and convert more leads. 

If you need help with your SEO or are planning to redesign your old website, contact 360 Business Marketing today to get in touch with our team of experts. Work with us now to get the best modern website for your business in 2022. 

An SEO Strategy Guide For 2022: Kickstart Your Summer Digital Marketing Plans with These Hot Tips

Summer is fast approaching and many people are planning great activities. Maybe you want to look for cheap flight tickets to a tropical paradise? Or book tickets to that trendy new amusement park that opened? Whatever you’re searching for, the most used website to look these things up is Google. 

As a frequently used search engine, many businesses nowadays rely on Google for consistent traffic toward their website and brand. The easiest way for people to discover your business is by having a strong digital presence and putting into practice a good SEO strategy. The term stands for search engine optimization and while it may sound complicated, the concept behind it is pretty straightforward. 

At 360 Business Marketing, we’re a digital marketing agency with a focus on a website redesign, SEO planning, and content marketing, among other services. Contact us today if you want to kickstart your digital marketing plans for the summer and enhance your business’ SEO. Here are a few things you should consider about SEO and what you can do to improve it. 

Understanding SEO 

In its most basic function, search engine optimization (SEO) helps someone find your product or service on Google, which can then lead to them finding your website. The goal of SEO is to expand your business’ digital presence in organic search results from search engines. These efforts help drive more users to your brand, helping to increase the chances of added conversions and revenue. 

SEO is all about optimizing your current web site’s content, conducting keyword research, and inputting inbound links (or hyperlinks) to increase that content’s ranking and your business’ overall visibility. This results in SERPs, or search engine results page, that serves as responses to a user’s query. Your webpage is then crawled and indexed by the search engine, before showing up as one of the first results to pop up in a typical search. SEO is not a quick endeavour, however, as it can take months to fully materialize. 

SEO takes into account your website’s rankings and visibility. There are a few ways to improve these things for various site pages of your website such as improving your structure and design and evaluating external, off-site factors. Search engines will often favour features such as good title tags, keywords, image tags, inbound links, and internal link structure. 

Overall, understanding SEO is all about helping position your business throughout the entire buying journey of the user. It can ensure your marketing strategy matches any new buying behaviour from a potential lead. 

Creating A Good SEO Strategy

Speaking of strategies, a good SEO strategy is one that requires patience, plenty of hard work, and attention to detail for the smaller things. Every search engine will crawl your website to follow links, land on a page, and use those links to find other content to evaluate. As part of your strategy, set the navigation and links as text-only functions if you can. 

For your website, cut down on lengthy words with complex paragraph structures. That also goes for your blog content and URLs. To enhance your SEO, set them up to be as minimal as possible and optimize the page around the main keyword to get the best results. Search engines like Google use the time it takes for someone to read your page as a strong indicator of quality. If possible, you should also size your images appropriately to make sure it doesn’t take up space. 

You should also remove or update any dead links for nonexistent pages for your website. You want to avoid providing people with a poor user experience that prevents search engines from indexing your content. Take some time to also remove any duplicate pages because they are irrelevant to your website. 

Measuring & Tracking SEO Results 

Measuring the results of your SEO strategy involves tracking important data about traffic, engagement, and links on your website. The technical setup of your business is integral to ensuring your website is visible in any search results and monitoring your efforts can help you improve your strategy further. 

Some of the metrics you should analyze should include organic traffic growth, keyword rankings, conversions from organic traffic, average bounce rate, top landing pages, the total number of indexed pages, and the growth of your internal links. 

Once you’ve gone over your data and created a good SEO strategy, it’s time to put your plans into practice. 

Implementing Good SEO Practices

One last piece of advice for SEO we’d like to give you involves implementing local SEO. This means SEO that uses results with local intent and specific to a relevant location. The purpose is to concentrate specific information to users that help them find the things they need close to them. This particular practice primarily targets smartphone users or those using mobile devices to find your product or service. Most SEO plans take into account local SEO because search engines assess your business’ location and contact information. 

Avoid “black hat” practices that manipulate search engine algorithms by keyword stuffing, hiding keywords in secret coding, and buying links from untrustworthy websites. If a search engine like Google catches on to this, it could result in your page being completely removed from search listings.

Work with 360 Business Marketing today to improve your company’s SEO for the upcoming summer season. Contact us now to learn more about SEO and how we can refine your digital marketing efforts in 2022. 

The Perks of Redesigning Your Website: How To Transform Your Old Site For the Future!

When you first created your website, it may have helped your business be more visible on the web, drawing a fair amount of new people to your company. Times have changed now and the qualities that made a website great in the past, may not be as effective in the present. The speed and overall look of your website may not translate as well to modern audiences. Modern websites are now faster, smoother, and more direct in their attempts to draw more eyes toward their brand. 

If you want to keep ahead of the curve or stay current with the times, consider a complete website redesign for your business moving forward. At 360 Business Marketing, we’re a digital marketing company that provides website redesign services for businesses looking to update their digital presence. We’ll help transform your old website into a newer version that is more mobile-friendly and faster than sites from the past. 

If you contact 360 Business Marketing now and work with our team today, you’ll be able to set your business up for success with responsive web design that works across a variety of mobile platforms. To help you kickstart your website redesign plans, here are some methods we put into practice. 

Find the Right Time To Redesign Your Website

The average lifespan of a newly designed website is around 1-3 years at most. The reason for the short lifespan is because design trends for websites are constantly changing and the technology is always advancing. As a result, newer websites can feel fresher than others, increasing competition and clicks amongst your business rivals. The timeframe is only an estimated benchmark, but you should nonetheless have a plan that works best for your organization and routinely update your website annually. 

There are other factors that may determine when it’s time for a website redesign. Factors such as the goal of your company and whether or not the current website still represents your organization valid points of contention. The budget allotted toward the site’s design and development can also determine a redesigned timeline, as well as its current functionality. 

You may also base your decision on analyzing your website’s advanced metrics and analytics to measure its overall performance. Are more people staying on your site and converting their interest into action? Or are they bouncing off immediately? 

We recommend striking when the iron is hot and redesigning your website as soon as you notice a dip in web traffic or performance. Once you’ve done so, the first step is to update your current site’s page structures. 

Update Your Current Site Structure

During your website redesign process, you’ll want to be able to organize your pages in a way that lets visitors find them easily in search engines like Google. You can update current pages on your websites such as your About Us, Products, Services, News, or Contact Us pages to better reflect your business and brand. Then, link them on your blog homepage and aggregate individual content you’ve previously posted. 

This practice and structure help search bots understand your business’ authority on a subject and the relationship between your individual pages. For example, if your pages link to a blog homepage rather than a specific one, search engines will prioritize the blog homepage. All this involves our next consideration, which is optimizing your content’s SEO performance. 

Optimize The SEO Of Your Page’s Content

Optimizing your page’s SEO has to take into account both realistic outcomes and results matching your overall marketing strategy. Your website redesign project should have SEO goals that are specific, measurable, achievable, relevant, and timely. To do so, make sure that every page on your new website hones in on one or two keywords that are important to your business. This will help make sure that people are actually searching for your business instead of making assumptions. 

Once you have determined the keywords for each page, you can implement the SEO tactics by placing keywords in your page’s title, intro paragraph, heading, URL, body, meta description, and image alt tags. You can also add links to related content to assist search engine bots and readers in navigating your site. SEO content optimization for your website should be an ongoing process and the first step to improving it is by setting some concrete goals. 

Set Goals & Define Your Branding

Lastly, there should always be a good reason behind why you want to redesign your website. Maybe you want to increase the number of visitors and clicks towards your website. Maybe you want to reduce the bounce rate or increase the amount of total new leads. Whatever reason or goal you have, you should make sure your objectives are dependent on one another. 

A newly designed website can work much faster on both desktop and mobile applications. They’ll also have enhanced SEO capabilities that will make your business more discoverable on search engines. 

Contact 360 Business Marketing today to start redesigning your website. Kickstart your new marketing plan for your business now!