The crucial role of seo for medical practices

The Crucial Role of SEO for Medical Practices

In the modern digital age, healthcare providers are no longer solely reliant on word-of-mouth or traditional advertising to attract patients. Now, search engine optimization (SEO) has become a fundamental tool in the healthcare industry’s marketing arsenal. Here’s why medical practices need to prioritize medical marketing and SEO and how they can harness its power effectively.

SEO Increases Online Visibility

With patients turning to search engines to find healthcare providers, showing up on the first page of search results is more critical than ever. SEO strategies, such as on-page optimization and content marketing, ensure that your practice ranks high, making it easier for patients to find you when searching for relevant medical services.

SEO Attracts Targeted Traffic

SEO isn’t just about driving a high volume of traffic—it’s about attracting the right kind of traffic. By optimizing your website and content with relevant medical keywords and phrases, you’ll attract potential patients specifically searching for the services you offer. This targeted approach enhances the likelihood of conversions.

SEO Enhances User Experience

Beyond keywords and links, SEO also encompasses creating a positive user experience. From ensuring quick website load times to mobile optimization, SEO practices ensure patients have a smooth experience, leading to longer site visits and, potentially, more appointments.

Cost-Effective Patient Acquisition

Compared to traditional marketing strategies, SEO is remarkably cost-effective. Instead of spending extensively on ads, investing in SEO enhances organic website traffic. Over time, this organic growth can lead to a higher return on investment as more patients find and choose your practice through search engines.

Local SEO Connects with the Community

Local SEO specifically optimizes your website to attract patients from your surrounding area. Essential aspects, such as claiming and optimizing your Google Business Profile, ensure that when someone nearby searches for medical services, your practice stands out. Local reviews, accurate address information, and local backlinks can further bolster this.

Building Trust & Credibility

Medical practices that consistently appear at the top of search results not only gain visibility but also credibility. A high rank signals to patients that your practice is reputable and trusted in the community, thus increasing the chances they’ll choose your services.

Harnessing SEO for Your Medical Practice

Now that you understand the significance of SEO for medical practices, here’s how to put it into action:

  • Keyword Research: Utilize tools like Google’s Keyword Planner to identify relevant long-tail keywords. These are phrases your potential patients might use in their searches.
  • High-Quality Content: Consistently publish informative content that caters to your patients’ needs. Whether it’s blogs about common medical concerns or detailed service descriptions, content is king in the SEO world.
  • Optimize Website Performance: Ensure your site loads quickly and is mobile-friendly. As many patients search for medical services on their phones, a mobile-optimized site is crucial.
  • Engage with Visuals: Videos, infographics, and images make your content engaging. They can provide clearer explanations of medical procedures or conditions, enhancing user experience. Ensure these visuals are optimized with alt text and relevant file names.
  • Backlinks: Having other reputable sites link to yours boosts your website’s authority. Engage in legitimate link-building strategies, like guest blogging or collaborations.
  • Stay Updated: SEO isn’t static. Search engine algorithms change, and so should your strategies. Regularly audit your SEO performance and adjust as necessary.

SEO has revolutionized the way medical practices reach and engage with their patients. In a competitive digital landscape, leveraging SEO is not just advantageous—it’s essential. By investing time and resources into SEO, medical practices can significantly boost their online visibility, attract the right patients, and solidify their reputation in the healthcare community.

Choosing the Right Marketing Agency

Choosing the right marketing agency for your medical practice is crucial in today’s competitive healthcare landscape. Start by clearly defining your goals, whether it’s boosting brand awareness, generating patient leads, or increasing sales. Opt for agencies with significant experience in the healthcare sector, as they’ll possess a nuanced understanding of industry-specific challenges. Evaluating an agency’s portfolio offers insights into their creative prowess and their track record of results. Communication is pivotal; ensure your chosen agency prioritizes transparency, regular updates, and detailed performance reports. While budget is an essential consideration, focus on the value the agency offers, scrutinizing contracts for clarity and comprehensiveness. Lastly, an agency’s reputation can be its most telling aspect; peruse client testimonials and online reviews to gauge their credibility and effectiveness.


In the dynamic world of online marketing, it’s imperative to align with a partner that not only understands the landscape but also carves a unique path for your business. 360 Business Marketing stands out as a beacon in this domain. We don’t just talk strategy; we live it, infusing each client’s vision with our seasoned expertise to yield transformative results. With an approach that pivots around building authentic connections and asserting robust digital footprints, we’re not just another marketing agency – we’re your growth catalyst. Our spectrum of services, from SEO to advanced market research, is a testament to our adaptability and forward-thinking ethos. But what truly sets us apart is our team – a blend of creatives, analysts, and strategists, all driven by a singular passion: your success. So when you think of achieving that coveted #1 spot on Google or crafting a digital story that resonates, think 360 Business Marketing– where your vision meets our expertise.

SEO Rankings

How Social Media Profiles Impact Your SEO Rankings: A Deep Dive

The digital marketing arena is a complex and dynamic space where various elements intersect and interact. Two of these critical elements are social media platforms and search engine algorithms. As we progress further into the 21st century, their interplay has become increasingly more evident and influential.

Today, social media platforms transcend beyond being mere engagement tools, becoming significant influencers of a business’s online visibility and search engine rankings. Meanwhile, search engine algorithms have evolved past the simplistic focus on keywords and backlinks. Modern algorithms consider a broader array of factors such as social signals, user experience, and mobile optimization.

The result is a digital landscape where the lines between social media and Search Engine Optimization (SEO) have blurred. Savvy businesses are recognizing this integration and using it to their advantage. By aligning their social media and SEO strategies, these companies amplify their online visibility, strengthen their brand image, and boost their digital marketing return on investment.

At the forefront of businesses navigating the evolving digital landscape is 360 Business Marketing. By amalgamating the powerful reach of social media with targeted SEO strategies, they’ve mastered an integrated approach. They don’t just ensure your business’s visibility, but strive for memorability, converting fleeting homepage visits into profitable interactions. But the uniqueness of 360 Business Marketing lies in their strategic use of social media, not merely for engagement and customer service, but as a formidable weapon to amplify your SEO rankings. By embracing new technologies, trends, and platforms, they bring your business closer to its target market, positioning it not just to adapt, but to lead in the digital ecosystem.

In this blog post, we will get into the dynamics of this interconnection and explore how your social media profiles can significantly impact your Search Engine Results Page (SERP) rankings. Well-managed social media presence can complement and amplify your SEO strategies, backed by real-life examples and data. This post aims to shed light on the importance of an integrated approach to social media and SEO and guide you in harnessing the potential of this powerful duo.

The Social Media-SEO Connection

There has been considerable debate around the direct impact of social media on SEO rankings. Search engines like Google have clarified that they do not consider social media signals as a direct ranking factor. However, there’s a growing body of evidence that suggests a robust social media presence can indirectly influence your SERP rankings. Let’s explore the underlying mechanisms of how this occurs in more detail.

Amplifying Content Distribution

When you share content on your social media channels, it amplifies its distribution and visibility, enabling it to reach a broader audience. This amplification can result in more people visiting your website, increasing your organic traffic – a factor that Google indeed considers while ranking web pages.

For instance, a case study by Moz showed that viral content, often originating from social media platforms, had a positive correlation with higher search rankings. This phenomenon underscores the importance of crafting shareable content and promoting it actively on your social media profiles.

Link Building

Social media is a fantastic tool for building high-quality backlinks, which are vital for SEO. When you share valuable content on social media, it’s likely to be picked up and linked to by other websites. The more high-quality backlinks you have, the more authority your site gains in the eyes of search engines.

Enhanced Brand Recognition

A strong social media presence can significantly enhance your brand recognition, which indirectly affects your SEO rankings. When users frequently see your brand on social media, they’re more likely to search for your business on Google, increasing your organic search traffic.

Take 360 Business Marketing, for example. By offering a comprehensive range of online marketing solutions, from SEO and Google Ads to social media management and website development, the company ensures a consistent and robust presence across multiple digital platforms. This approach has enabled them to establish a strong brand image, leading to increased organic search traffic and improved SERP rankings.

Impact on Local SEO

Social media platforms like Facebook and Instagram also play a crucial role in local SEO. Online directories and social media profiles are a part of Google’s local search algorithm. An active presence on these platforms can significantly boost your local SEO efforts.

While social media might not directly impact your SEO rankings, it plays a critical role in various SEO-related aspects, such as content distribution, link building, brand recognition, and local SEO.

At 360 Business Marketing, we understand this intricate relationship between social media and SEO. Our dedicated team understands the importance  of them both to create an authentic customer experience, turning quick homepage reads into profitable conversions. We learn from competition, adapt to new trends, and help your business accelerate to the top using our multi-channel marketing solutions and expertise in Google AMP and EDM coding.

Considering adopting new technologies and platforms to bring your business closer to your markets? Talk to our advisors today. We will review technologies, platforms, and eCommerce solutions that may be right for you. Let us help transform your business with the help  of social media and SEO.

360 - The Power of Tik Tok Marketing

The Power Of TikTok Marketing

In the ever-evolving world of social media marketing, TikTok has emerged as a powerful platform that offers unique opportunities for businesses to connect with their target audience and promote their brand. Social media platforms like TikTok have established themselves as powerful marketing tools in today’s digital landscape. Leveraging TikTok marketing services can provide numerous advantages to businesses looking to expand their reach, engage with their target audience, and drive conversions.

You can leverage 360 Business Marketing’s TikTok Marketing Service Plan to grow your business. Our comprehensive package includes setting up or optimizing your TikTok account to align with your brand identity. Our expert team develops content strategies that are not only trendy and engaging but also geared towards driving conversions. With strategic marketing campaigns, we generate valuable leads and amplify brand awareness. We prioritize community building by encouraging user interaction, responding to comments, and fostering meaningful conversations. By closely monitoring your account, we ensure maximum ROI by leveraging TikTok’s targeted advertising capabilities to reach the right audience at the right time. Trust 360 as your dedicated TikTok marketing partner. Contact us today and soar to new heights with your brand!

Beyond Entertainment: TikTok’s influence as a Marketing Tool

Contrary to its perception as a platform solely for entertainment, TikTok has proven to be a robust marketing tool for businesses. It goes beyond showcasing dance moves and allows brands to share valuable life hacks, tips, and engaging content that resonates with the audience. 

TikTok offers a vast user base and extensive reach, allowing businesses to boost their brand awareness significantly. By creating engaging and captivating content, brands can showcase their unique personality, products, and services to a global audience. The platform’s viral nature and trending challenges can further amplify brand visibility and recognition. TikTok’s hallmark feature is its short-form video content, which enables businesses to captivate and engage their audience effectively. By leveraging this format, brands can showcase their offerings creatively and leave a lasting impact in a concise manner.

Engaged Communities and User Interaction

With over 689 million monthly active users worldwide, TikTok offers a vast audience for businesses to reach and engage with. TikTok’s user base spans across various age groups and demographics, offering businesses the opportunity to target specific segments of their audience effectively. With the platform’s advanced targeting capabilities, brands can reach their desired demographic groups, ensuring that their marketing efforts are highly relevant and impactful.

One of the key advantages of TikTok marketing is the ability to build highly engaged communities. TikTok users are actively involved in the content they consume, often leaving comments, likes, and shares. Brands can leverage this user interaction to establish meaningful connections with their target audience and foster brand loyalty.

 Amplified Product and Service Promotion

To fully leverage TikTok marketing services, businesses should understand the difference between a TikTok business account and a creator account. Business accounts provide access to valuable tools like ads and analytics, as well as limited access to sound clips, enabling businesses to optimize their marketing strategies effectively.

TikTok marketing allows businesses to build a strong online presence by consistently sharing compelling content that engages their target audience. This, in turn, helps in amplifying brand awareness and recognition. By creating videos that align with their brand values and resonate with the TikTok community, businesses can establish themselves as industry leaders.

TikTok also offers various marketing tactics, including influencer collaborations and TikTok advertising, to promote products and services. By partnering with popular TikTok influencers relevant to their niche, brands can tap into their existing follower base and benefit from their credibility and influence. Additionally, TikTok advertising options such as in-feed ads and branded hashtag challenges provide effective ways to showcase products and services to a highly receptive audience.

Businesses can promote their brands and connect with their audiences more efficiently with TikTok. Brands are able to build a strong online presence, increase brand awareness, and leverage engaging short-form videos through TikTok marketing. 360 Business Marketing offers a TikTok Marketing Service Plan to help boost your brand’s visibility and online presence. To learn more, please call us today at (416) 619-7935.

SEO strategies and EEAT

Ensure Your Business’ Success With E-E-A T SEO Strategies

In the realms of best search engine optimization practices (SEO) it is believed that E-E-A-T is a crucial component of achieving long-term organic growth. This acronym stands for experience, expertise, authoritativeness, and trustworthiness, and it was created as part of Google’s search quality. E-E-A-T is considered to be the cornerstone of effective SEO strategies, as it ensures that websites are ranked
according to their ability to deliver high-quality content that meets the needs of users.

One way that businesses can make the customer experience more accessible is by using local reviews. These reviews provide customers with valuable insights into the experiences of others who have used a particular product or service. This information is often more trustworthy than content created by licensed professionals because it is based on real-world experiences. A business’s reputation is a critical factor in the decision-making process of consumers. Therefore, it is essential for businesses to actively manage their online reputation and encourage customers to leave reviews. This can be done through email marketing campaigns, social media posts, or even in-person conversations.

Another effective strategy is to optimize a business’s Google Business Profile. This can be achieved by regularly posting updates, such as new products, services, or promotions. This helps to keep the business in the forefront of customers’ minds and increases the likelihood of them choosing that business over its competitors. Provident the experience your business has can enhance its reputation, build customer loyalty, and ultimately achieve long-term organic growth.

Organizations that have employees with extensive backgrounds and skill sets can bring tremendous value to their communities. These employees can offer a wide range of expertise, knowledge, and perspectives that can benefit customers, stakeholders, and the organization itself. This is why having a team of highly skilled and experienced professionals is crucial to the success of any business.

Google recently highlighted the importance of expertise by introducing several new features to its search results. These features include “About this author,” “Perspectives,” and more prominence for “About this page.” These changes reflect Google’s efforts to prioritize expertise in its search algorithm, which means that websites must focus on creating high-quality, expert-level content to improve their search rankings.

Organizations that proactively address their user base with expert-level content can be rewarded for their expertise. This means that businesses should focus on creating content that meets the needs and expectations of their target audience. By doing so, they can provide value to their customers, build relationships, and establish themselves as a trusted authority in their field. To be successful in today’s competitive digital landscape, websites must prioritize expertise in their on-page SEO strategy. This means creating high-quality content that demonstrates their knowledge and experience in their field. By doing so, businesses can establish themselves as thought leaders, build trust and credibility among their customers, and ultimately achieve long-term success.

Authoritativeness is a crucial aspect of SEO, and it is an earned concept that must be vetted by third-party entities. In other words, businesses cannot simply declare themselves as authoritative in their field; they must be recognized as such by others.
An organization must be publicly recognized for its content, quality products/services, and local relevance to build authority around a target keyword.

In local SEO, several types of local links should be considered to establish authoritativeness. These include citations, community involvement, and knowledge sharing. By ensuring that the business’s information is listed accurately through citations and consistently across various online directories and platforms, it can establish itself as a reliable and authoritative local business. By participating in local events, sponsoring charitable causes, and supporting community initiatives, businesses can demonstrate their commitment to the local area and establish themselves as a trusted and respected member of the community.

Authoritativeness drives recognition in the world of SEO. By focusing on creating high-quality content, participating in community events, and sharing their knowledge, businesses can build authority and establish themselves as trusted and respected leaders in their field.

Trust is vital because Google’s users rely on accurate and trustworthy search results to find the information they need. Trust is supported and upheld by the other elements of the E-E-A-T framework, including experience and expertise. Reviews are a critical component of building trust for local businesses. Positive reviews from customers can serve as social proof that the business delivers high-quality products or services.

By focusing on the elements of the E-E-A-T framework and implementing strategies that build trust and establish the business’s authority, businesses can improve their search rankings, attract more customers, and achieve long-term success. Local businesses must prioritize building trust through their online presence and offline interactions with customers to establish a loyal customer base and drive growth.

Despite the challenges of creating a local E-E-A-T strategy, it is worth it in the long run as it can drive growth and success for the business. Contact 360 Business Marketing (416) 619-7935 to learn more today!

360 April Article

ChatGPT Content Penalized By Google – Choose The Right Content Writers

ChatGPT is an artificial intelligence chatbot developed by OpenAI and released to the public in November of 2022. People have been using the service for any writing tasks you can think of which raises curiosity about its potential in our daily lives. ChatGPT can generate advanced and creative text based on written prompts and even engage in conversations that resemble human interactions. Its strength lies in its ability to explain complex topics and perform simple writing tasks, providing concise and expert responses to prompts. Though we cannot deny this impressive tool has contributed immensely to the world of content writing, a mix of AI writing and human content writers is needed for the perfect content marketing recipe.

With all the newness, there is an understanding that Google may move to penalize content generated by its competitors. Google has a history of penalizing auto-generated content that it deems low quality in accordance with its spam policy. While Google provides access to a wide range of websites and information, ChatGPT offers a human-like perspective and straightforward explanations for specific topics. However, Google remains more reliable and comprehensive, with a larger operations budget and years of expertise. ChatGPT is still in testing and may experience downtime. Though Google remains the primary search engine for most users, ChatGPT offers a useful alternative for specific tasks and situations, such as drafting a letter or seeking concise explanations for complex topics.

Despite its limitations, many digital marketers have found ChatGPT to be a useful tool for creating online content such as blog articles or social media posts. To address the possibility of incorrect outputs, it’s recommended to engage an editor to verify the result. A human content writer is still necessary in the process of creating long lasting impactful content. It’s important for marketers to consider the potential impact of ChatGPT-generated content on SEO. 

360 Business Local offers professional content development services that can help your business thrive without the worry of penalties. Our high-quality on and off-site content production services provide numerous benefits, such as boosting your bottom line, driving business by increasing desired user actions, building an authoritative online presence, and significantly decreasing bounce rate. By providing well-written content, you can position yourself as an industry authority. On the other hand, poorly written content campaigns can harm your brand’s credibility. Spelling mistakes, grammatical errors, and unfocused or irrelevant content can make it difficult to trust your brand as an industry authority.

One key metric that measures the effectiveness of your website is the bounce rate. If people are bouncing off of your website, it means that they are not clicking on your call-to-action prompts, converting into contacts, or learning about your brand. High bounce rates are typically caused by low-quality or uninformative content presented in a format that is not user-friendly.

Content has an obvious main message or clear “thesis” that answers questions that the writer anticipates will arise for the user. At 360 our content is tailored to the appropriate audiences and meets a specific need. We ensure it has a streamlined call-to-action process with clear steps outlined to connect the user to your products or services.
Professionally formatted with clear headings, subheadings, and stylish copy and images to attract wandering eyes, in addtion to an effective content that is free of any significant errors.

Clear and concise information is crucial to users, who often have multiple tabs open when searching for information. In fact, users typically spend just three seconds determining whether a website meets their specific needs. Therefore, a cramped, disorganized, or poorly designed site layout can be frustrating and prevent your brand from capturing consumer interest in this competitive online environment
Even high-quality content can be dismissed if it is presented inefficiently. That’s why 360 Business Local’s content development strategy prioritizes accessibility and engagement, ensuring your content is able to attract and hold the attention of modern users.

Balancing information and engagement is key to keeping users informed and interested. Spending too much time on your company’s inner workings can bore readers and cause them to disengage, while providing too little information can result in low conversion rates and an unclear understanding of your products and services.


cybersecurity for medical sites

Prevent clickjacking attacks on your site!

Clickjacking is a type of cyber attack where malicious actors trick users into clicking on a disguised or invisible element on a web page, causing them to unknowingly perform an action, such as transferring money, submitting personal information, or downloading malware.

Some examples of clickjacking attacks include:

  • A user clicks on a button that appears to be harmless, but is actually positioned over a button on a different website that the attacker wants the user to interact with.
  • A user thinks they are clicking on a video to play it, but the video is actually layered over a transparent iframe that contains a hidden form, which the user unwittingly fills out and submits.
  • A user thinks they are clicking on a legitimate link, but the link has been disguised to point to a different location, such as a phishing site.

To prevent clickjacking attacks, website owners can implement several measures, including:

  • Using the X-Frame-Options header to prevent their website from being loaded in a frame or iframe from another domain.
  • Implementing frame-busting scripts that prevent their website from being loaded in a frame or iframe.
  • Educating users about clickjacking and how to recognize suspicious behavior or requests.

The root cause of clickjacking is the ability for attackers to manipulate the way that web pages are loaded and displayed in browsers, using HTML, CSS, and JavaScript. 

By exploiting vulnerabilities in the way that browsers handle these elements, attackers can overlay or modify the content of a web page without the user’s knowledge or consent. Sites that handle sensitive user data, including legal and medical sites, should be protected from cyberattacks.



Understanding E-A-T: The Importance of Expertise, Authoritativeness, and Trustworthiness in the Digital Age

E-A-T, or Expertise, Authoritativeness, Trustworthiness, is a concept that was introduced by Google as a way to evaluate the quality and credibility of websites and content. In today’s digital age, it is more important than ever to ensure that the information we access online is accurate, reliable, and trustworthy. E-A-T helps to ensure that users are accessing high-quality, credible sources of information and helps search engine optimization (SEO) efforts, delivering the most relevant and valuable results to users. In this article, we will delve deeper into the concept of E-A-T and explore how it is evaluated by search engines and how website owners and content creators can focus on building and maintaining high levels of E-A-T. So, let’s get started!


Expertise refers to the level of knowledge and expertise that the creator of a website or content has on the topic they are writing about. This is important because it helps to ensure that the information being presented is accurate and reliable. Google considers expertise to be a key factor in determining the quality of a website or content.

There are several ways that a website or content creator can demonstrate their expertise. One way is through qualifications, such as a degree or professional certification in a relevant field. Another way is through education, such as attending workshops or taking courses on the topic. Experience can also be a factor, as someone who has spent a significant amount of time working in a particular industry or on a specific topic is likely to have a deeper understanding of the subject matter.


Authoritativeness refers to the reputation and credibility of the website or the creator of the content. This is important because it helps to establish the website or content as a reliable source of information. Google considers authoritativeness to be a key factor in determining the quality of a website or content.

There are several ways that a website or content creator can demonstrate their authoritativeness. One way is through external links pointing to the website. This can be seen as a sign that other websites view the content as valuable and trustworthy. Another way is through recognition within the industry. For example, if a website or content creator is frequently quoted in other sources or has won awards in their field, this can be seen as a sign of their expertise and credibility.


Trustworthiness refers to the reliability and credibility of the website or content. This is important because it helps to ensure that users can trust the information they are accessing and feel confident in the website or content creator. Google considers trustworthiness to be a key factor in determining the quality of a website or content.

There are several ways that a website or content creator can demonstrate their trustworthiness. One way is through the use of a privacy policy, which shows that the website is committed to protecting user data. Another way is through the use of secure payment methods, which helps to ensure that users’ financial information is protected. Factual and well-sourced content is also important for building trust, as it helps to demonstrate that the information being presented is accurate and reliable. Citing sources properly can also be a factor, as it helps to show that the information is based on reputable sources.

Overall, E-A-T is a key concept for both users and search engines. For users, it helps to ensure that they are accessing reliable and credible information. For search engines, E-A-T helps to improve the overall quality of search results by prioritizing websites and content that have high levels of expertise, authoritativeness, and trustworthiness. Website owners and content creators should therefore focus on building and maintaining high levels of E-A-T in order to improve their search engine rankings and appeal to users.


Why Hire 360 to Deliver Your SEO?

SEO is a highly competitive industry with many players and even more moving parts; the skill ceiling is extraordinarily high and there’s never an end to the learning curve, which is alluring for enterprising individuals with a solid game plan and the ambition to back it up. In A Meta Of Secretive Practices, Transparency Makes Us Stand Out–Positively! 

For us it became readily apparent very quickly that the weightiest complaints clients had in hiring an SEO agency were ones that stemmed from a failure to communicate. For example, common client complaints toward digital marketing agencies across the web can usually be boiled down to:

  • “They never tell me the exact specifics of what they do.”
  • “It takes an unacceptably long time for the agency to respond to my emails and inquiries.”
  • “There is no exclusivity! The agency I’ve hired out has also accepted work from a competitor of ours.”

Inadequate communication is a wall that many digital marketing groups run into. With the relatively complicated prerequisite knowledge required to begin discussing the nature of the work in-depth, there often ends up being a limit on what can be discussed in terms of planning and implementation with a client. This is not for any attempt at maintaining secrecy; it is merely a matter of practicality, in the way that a mechanic wouldn’t find it beneficial to break down the minutiae of their trade during a brake pad inspection. Unfortunately it is this lack of understanding and communication that has served to reinforce the misconception that digital marketers are grifters or con men who peddle an undefinable service with no guarantee that the client will see results. 

This is a topic which we strongly believe creates an opportunity to set 360 Business Marketing apart from other agencies offering this service: we pride ourselves on excellent communication. 

From your website’s place in SERP to your monthly conversions, to even the most inconspicuous element of an analytics report: we field your questions and strive to help get you up to speed with what we do and where we’ll help get you.   

We communicate your strategy and keep clients in the loop about the results. When our clients understand the service we render to them, we help increase the overall value of our work as a collective whole.

Making Communication With Clients Our Priority

Digital marketing is still an area in which there are countless stories of lacking communication and client frustration.

Much of this comes from the erroneous perception that money paid to an SEO specialist is money that is wasted; without an open dialogue between the client and the specialist, the natural progression of the work may be perceived as though expected results are not being yielded swiftly enough, and this can scan to many people as a wasted investment of their time and money.

But as we endeavor to implement transparency in every step of our collaborative partnership with our clients, open communication leads to greater and more successful outcomes long-term; transparency sets us apart from our competitors. 

We take pride in going out of our way to connect with our clients. In improving customer relations, we boost not only our success, but yours as well. 

Google Analytics 4

Did you remember to upgrade your Universal Analytics (UA) to Google Analytics 4 (GA4)?

On July 1, 2023, Universal Analytics will stop processing new hits. If you still rely on Universal Analytics, we urge you to prepare for the future by moving over to Google Analytics 4, the next-generation measurement solution. With its flexible event-based data model, Google Analytics 4 allows you to see unified user journeys across your website and apps. It uses Google’s machine learning to bridge gaps in your data with modeled insights and predictive capabilities that you can use to get better results and grow your business. And it’s built to keep up with a changing ecosystem because it does not rely exclusively on cookies, so you can learn about your customers even with gaps in your data.

Talk to us about upgrading your business to GA4 today.


Medical Marketing SEO

Why You Need SEO Marketing Services For Your Healthcare Practice

A Modern Approach to Advertising For Medical Practitioners.

In today’s day and age, it isn’t feasible for medical practices to solely rely on word-of-mouth advertising to attract new patients. These businesses find themselves competing more and more with the digital marketplace, and many are catching onto the fact that a digital marketing strategy is necessary to reach people as effectively as they had in a pre-internet era.

As a healthcare practitioner, you may be wondering what the best way to continue driving traffic to your website is, in a way that also makes sense for your long-term goals as a business. Knowing where to invest your money is not always intuitive or straightforward, especially when your specific and direct aim is to increase patient intake. With virtual patient appointments set to continue increasing in popularity, we’ve had many of our healthcare clients ask the following question: Should I be investing in search engine optimization (SEO) services? 

What Is Medical SEO?

In order to answer the previous question, you must understand what search engine optimization actually is. SEO refers to a series of methods used to improve the visibility of your website in search engine rankings. One of the core challenges is remembering that most consumers will not comb through numerous pages of results when looking for a product or a service. Research actually shows that the top 3 search results for a query receive over 50% of user-generated clicks, demonstrating that visibility and relevance are everything! 

By utilizing the proper SEO techniques, you can give your page or site a fighting chance at getting displayed further up near the top as opposed to getting lost in the millions of results that a given google search tends to yield. In medical SEO particularly, the implementation of your marketing and data strategies will make a significant difference in terms of your rankings, website traffic, and client growth compared to marketing the old fashioned way via newspapers and local listings.

Data shows that the younger generation isn’t an outlier in turning to the internet for healthcare services. 76% of respondents over the age of 60 have made a healthcare-related search online in the past year. For this reason, especially as digital technology becomes more accessible to aging demographics, SEO should be a critical piece of your marketing strategy. Forgoing this means you will end up missing a huge opportunity to grow your business.

At 360 Marketing, we are specialists in both medical and healthcare SEO services along with a focus on businesses both large and small.

Get Your Pages to the Top of Google

A major reason a practice or hospital would utilize targeted healthcare SEO is to reach the top of a search engine’s database. Having a solid SEO strategy means that people will be more likely to find you based on your target keywords in an organic search.

We accomplish this by targeting certain keywords and formatting client websites to make the most use of its metadata. This is, of course, a simplification of the process; it is also important to make sure your business profile is accurately formatted for searches that are local to your area, as well as optimizing descriptions, tags, and regular invitations for visitor engagement. 

Growth Is Not Instantaneous

You’ve likely heard the phrase that something is ‘a marathon, not a sprint’ before. Many of the clients that we have served within the healthcare industry have been surprised to learn that it can take a few months before they carve out their own space in Google Search. Once they break through that barrier, their investments more than pay dividends. 

Consistency is the key rule when it comes to building brand credibility on organic searches. Writing generic content for your website once is not enough: consistent content creation and monitoring are necessary to feed into the algorithm, which in turn keeps your site relevant to search engines. Regularly updating your medical practice’s blog section with what’s changing or upcoming at the clinic, and sharing news on topics that are of interest to your patients are also contributing factors to a successful SEO campaign. 

Once you have designed and implemented your perfect SEO strategy, you can expect to see impactful and long-lasting results. You will find that promoting and marketing your services becomes much easier, acquiring new patients no longer feels like an uphill battle against the impossible, and that it is easier to generate interest in whatever you choose to advertise for your practice. More than that, once you have an SEO strategy in place, your website will do the heavy lifting for you as your elevated position in Search passively generates increased web traffic. 

Now with all that said, only one question remains: what are you waiting for? Let’s help you get started on implementing search optimization strategies for your practice today! Our professional team at 360 Marketing cannot wait to hear from you–call today!