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Six Salient Factors for Local Search Optimization

As technology maintains its forward march, business owners are given the choice to fall in step, or to stand idly by and risk being trampled. The digital age offers us new opportunities for advertising, connectivity, and engagement, but new challenges are arising in turn, demanding the attention and adaptive action of small business owners....

Using YouTube for Video Marketing

Video marketing is now the fastest growing medium in history and YouTube is the top spot for uploading your videos. Putting your videos on YouTube allows you to target a myriad of markets in one place while being a cost effective and straightforward marketing approach. All you need is a video you want viewers...

Google Display Network Explained

What is the Google Display Network? The Google Display Network (GDN) is a network of websites that have space for your advertisement. The GDN uses precise marketing methods including contextual and audience targeting to reach audiences and deliver results to users and advertisers. The GDN is a simple and practical way to advertise on...

Auto-Complete

What is Auto-Complete? As you type a query into Google, the search bar will offer up suggestions relevant to the characters you have entered. These auto-complete suggestions are generated based on how often certain terms have been used in web searches, and how often they appear online. It is generally accepted that the number...

Importance of Local Search and Internet Identity

The Internet Age is upon us. In this era of convenience technology, consumers are turning to their digital devices to find out everything they need to know about local businesses. Every successful business needs a smart website, social media presence, and an online reputation. In the current market landscape, neglecting your online presence is...

Google Search Alterations Bring SEO Companies and Social Media Marketers Together

Google’s various search algorithms include Panda, Penguin, and Hummingbird. These algorithms influence almost all online searches. These algorithms sort out negative searches, also known as sites filled with keywords, copied content, and controlled hyperlinks. Therefore, the pressure is on for higher search rankings as relevancy and originality of content is of crucial importance. Building...

Duplicated Content & SEO

Duplicate content refers to content that appears on the internet in more than one location. There are millions of Web pages on the internet and when you are performing a search using a search engine such as Google, it tries to find the most relevant results for your query. Google has an algorithm (a...

Google AdWords Search Partners Demystified

If you have ever created an Ad campaign with Google AdWords, some of it seems pretty straightforward right? You add keywords, most of which are suggested by Google, and then the idea is that when someone uses one or more of these keywords in their search, your ad appears on the page they are...

Is Duplicate Content Hurting My Site?

Duplicate content is an important topic for organic search and almost a daily question we try and explain to our customers and partners. It has been addressed many times by Google and overall the simple answer is yes, duplicate content will hurt your site. However it is well explained in this Matt Cutts video...

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